花旗发布研报称，阅文集团(00772)上半年业绩略胜于预期，主要受惠于授权业务增长、短剧表现稳健 及IP商品化进展，令非新丽传媒(NCM)业务利润增长较预期强劲。该行认为，撇除NCM的内容发行时 间表可能存在不确定性，公司的盈利增长轨迹较为明确，将目标价由37.4港元上调至38港元，相当于 2026年预测市盈率23倍，维持"买入"评级。 踏入下半年，花旗预计阅文集团的IP商品化将继续取得进展;受惠于独特IP及与作者合作，短剧增长势 头将会持续;如果NCM按计划发行内容，预期NCM业务今年的盈利贡献为2.43亿元人民币。 ...

Investment Rating - The report maintains an "Outperform" rating for the industry [3] Core Insights - The report emphasizes the importance of focusing on undervalued companies with strong fundamentals, particularly those driven by domestic demand, such as Sun Paper, Xianhe Co., Sophia, and others [2] - Recent buyback announcements from companies like Yutong Technology and Simoer International reflect confidence in their growth prospects, suggesting opportunities for investment in oversold stocks [2] - The report highlights the potential for Chinese companies to gain greater influence in the IP licensing space, particularly in the IP toy industry, as they scale up and improve their product offerings [2] Summary by Sections Weekly Market Performance - The light industry manufacturing sector underperformed the market, with a decline of 5.84% compared to a 2.87% drop in the CSI 300 index [16] - Sub-sectors such as home goods, paper, and entertainment products also showed significant declines [16] Home Furnishing - The report notes a narrowing decline in residential sales and construction, with a 1-2 month drop of 17.8% in residential completion and a 3.4% decrease in sales [35] - Companies like Oppein Home and others are highlighted as potential beneficiaries of improving industry dynamics [5] Paper and Packaging - Paper prices have shown mixed trends, with double glue paper at 5387.5 CNY/ton, down 37.5 CNY/ton, while corrugated paper prices increased slightly [5] - The report indicates a 1.9% year-on-year decline in revenue for the paper industry in the first two months of the year [70] Consumer Goods - The report suggests a focus on cultural and creative product leaders like Morning Glory, which are expected to benefit from a recovering domestic consumption environment [5] - Companies in the personal care sector are also recommended for their channel expansion and price increases [7] Export Chain - The report discusses the impact of U.S. tariffs on exports, noting that some countries have received a 90-day delay on tariffs, which benefits companies with established overseas production [7] - Companies like Zhejiang Natural and others are highlighted as potential investment opportunities in the export chain [7] New Tobacco Products - The report mentions Simoer International's stock buyback as a sign of confidence amid regulatory changes in the e-cigarette market [7] - The focus on compliance and harm reduction in the tobacco industry is emphasized as a growing trend [7] Textile and Apparel - The textile and apparel sector also underperformed, with a 5.72% decline in the index [25] - Companies like Hailan Home and others are recommended as potential investments due to their brand strength [7]