本次《浪浪山小妖怪》的合作，开启了捷成股份在IP商品化领域的探索，目前公司还与《蓝精灵》等多 个国内外的头部IP达成深度合作，公司围绕这些优质内容和热门IP，正在开展系统化、多形态的商品开 发，以创新的衍生品形态加速IP价值的进一步释放，不断提升市场声量与用户黏性。 捷成股份是国内领先的数字版权分销商、全媒体文化传播服务提供商、数字生活内容运营商，公司集版 权采购、数字分销、内容运营于一身，已构建了上、中、下游全产业融合式服务的视频数字版权供应链 平台。在不断夯实传统影视剧版权业务的同时，捷成股份也依托自己的版权资源和渠道优势，积极探索 以影视、动漫IP为核心的多元商品化路径，以优质内容为根本，辅以创新的商品形态与高效的渠道策 略，持续完善从内容到商品的全链路开发体系，致力于打造更具生命力的IP商品化生态，探索激发IP长 效价值的关键路径。 在此次《浪浪山小妖怪》IP的衍生品开发中，捷成股份与上影元文化深度合作，紧密围绕IP内容内核进 行创意延伸。一方面，创新推出国风非遗陶瓷盲盒系列，将传统工艺与现代潮流设计语言相结合，打造 具有收藏价值的商品线；另一方面，也适时推出大众化路线的塑料盲盒，覆盖更广泛的消费群体 ...

Core Viewpoint - Citigroup's report indicates that the performance of Tencent's subsidiary, China Literature (00772), in the first half of the year slightly exceeded expectations, primarily driven by growth in licensing business, stable performance in short dramas, and progress in IP commercialization [1] Group 1: Financial Performance - The company's non-New Classics Media (NCM) business profits grew stronger than expected [1] - Citigroup raised the target price from HKD 37.4 to HKD 38, which corresponds to a projected price-to-earnings ratio of 23 times for 2026 [1] Group 2: Future Outlook - In the second half of the year, IP commercialization is expected to continue progressing [1] - The growth momentum for short dramas is anticipated to persist due to unique IP and collaborations with authors [1] - If NCM releases content as planned, the expected profit contribution from NCM for this year is projected to be RMB 243 million [1]

Investment Rating - The report maintains an "Outperform" rating for the industry [3] Core Insights - The report emphasizes the importance of focusing on undervalued companies with strong fundamentals, particularly those driven by domestic demand, such as Sun Paper, Xianhe Co., Sophia, and others [2] - Recent buyback announcements from companies like Yutong Technology and Simoer International reflect confidence in their growth prospects, suggesting opportunities for investment in oversold stocks [2] - The report highlights the potential for Chinese companies to gain greater influence in the IP licensing space, particularly in the IP toy industry, as they scale up and improve their product offerings [2] Summary by Sections Weekly Market Performance - The light industry manufacturing sector underperformed the market, with a decline of 5.84% compared to a 2.87% drop in the CSI 300 index [16] - Sub-sectors such as home goods, paper, and entertainment products also showed significant declines [16] Home Furnishing - The report notes a narrowing decline in residential sales and construction, with a 1-2 month drop of 17.8% in residential completion and a 3.4% decrease in sales [35] - Companies like Oppein Home and others are highlighted as potential beneficiaries of improving industry dynamics [5] Paper and Packaging - Paper prices have shown mixed trends, with double glue paper at 5387.5 CNY/ton, down 37.5 CNY/ton, while corrugated paper prices increased slightly [5] - The report indicates a 1.9% year-on-year decline in revenue for the paper industry in the first two months of the year [70] Consumer Goods - The report suggests a focus on cultural and creative product leaders like Morning Glory, which are expected to benefit from a recovering domestic consumption environment [5] - Companies in the personal care sector are also recommended for their channel expansion and price increases [7] Export Chain - The report discusses the impact of U.S. tariffs on exports, noting that some countries have received a 90-day delay on tariffs, which benefits companies with established overseas production [7] - Companies like Zhejiang Natural and others are highlighted as potential investment opportunities in the export chain [7] New Tobacco Products - The report mentions Simoer International's stock buyback as a sign of confidence amid regulatory changes in the e-cigarette market [7] - The focus on compliance and harm reduction in the tobacco industry is emphasized as a growing trend [7] Textile and Apparel - The textile and apparel sector also underperformed, with a 5.72% decline in the index [25] - Companies like Hailan Home and others are recommended as potential investments due to their brand strength [7]