行 轻工制造 2026 年 01 月 11 日 投资要点： 行 业 定 期 报 【周观点】①1 月外盘浆价上涨，Arauco 针叶浆环比+10 美金至 710 美金 /吨，阔叶浆+20 美金至 590 美金/吨，浆价上涨形成成本支撑，纸价有望企 稳回升。②出口链关注美国将于下周三公布的特朗普关税裁决结果。③12 月个护电商天猫表现总体较弱、抖音卫生巾品牌分化，部分新兴品牌保持 较快增长。 强于大市（维持评级） 业 研 究 关轻注 工制造 1 月外盘浆价上涨，关注美国对等关税裁决结果 一年内行业相对大盘走势 团队成员 | 分析师： | 李宏鹏(S0210524050017) | | --- | --- | | lhp30568@hfzq.com.cn | | | 分析师： | 汪浚哲(S0210524050024) | | wjz30579@hfzq.com.cn | | | 分析师： | 李含稚(S0210524060005) | | lhz30597@hfzq.com.cn | | 相关报告 1、轻工纺服行业周报：文化纸企发布 1 月涨价函， 汇率波动不改出口成长趋势——2025.12.27 2、轻工纺服行 ...

Investment Rating - The report suggests a cautious optimism for the home furnishing sector, with a recommendation to prefer leading companies with clear dividend attributes and retail transformation advantages [4][9]. Core Insights - The home furnishing sector is experiencing weak demand, with a significant decline in property transactions, but government policies aimed at boosting consumption are expected to support gradual recovery [4][9]. - The new tobacco sector shows signs of stabilization and growth, particularly in the vapor segment, supported by regulatory actions against illegal products [10][11]. - The paper and packaging industry is witnessing price increases due to tightening supply and recovering demand, indicating potential for price recovery in finished paper products [11][12]. - The light consumer goods and trendy toys sectors are showing growth, with domestic brands outperforming foreign ones in certain categories [13][14]. Summary by Sections Home Furnishing Sector - Domestic sales are under pressure, with a year-on-year decline of 36.29% in new home transactions and 38.19% in second-hand home transactions as of December 12 [4][9]. - Government initiatives to stimulate consumption are expected to positively impact home furnishing demand recovery [4][9]. - Export data shows a decline of 8.83% in furniture exports from China, while Vietnam's furniture exports increased by 8.59% [4][9]. New Tobacco Sector - The vapor segment is seeing regulatory support, with 18 states in the U.S. implementing vapor product regulations, which is expected to enhance sales for compliant brands like Vuse [10][11]. - The heated tobacco segment is experiencing increased promotional efforts, with expectations for significant growth by 2026 [10][11]. Paper and Packaging Sector - Prices for needle and broadleaf pulp have increased, with current prices at 5502 and 4605 RMB per ton respectively, indicating a tightening supply situation [11][12]. - Packaging materials are also seeing price increases, with boxboard and corrugated paper prices rising by 7.46% and 13.71% respectively since August [12]. Light Consumer Goods and Trendy Toys - The toothpaste segment saw a 13% increase in online sales, while sanitary napkins experienced a modest 1.2% growth [13][24]. - The trendy toy sector is thriving, with online sales growth of 10%, and specific categories like blind box dolls growing by 33% [14][24].

Investment Rating - The report maintains a "Strong Buy" rating for the industry, indicating a positive outlook for investment opportunities [3]. Core Insights - The Federal Reserve's decision to lower interest rates by 25 basis points in December is expected to improve demand in the U.S. real estate sector, which could positively impact related export-oriented companies [3][7]. - The price of hardwood and softwood pulp has increased by $20 per ton, with softwood pulp priced at $700 per ton and hardwood pulp at $570 per ton, providing cost support for the pulp industry [3][7]. - The actual controller of Oppein Home announced a plan to increase shareholding by investing between 50 million to 100 million yuan, highlighting the company's strong cash position and potential for dividend support [3][7]. Summary by Sections Export Chain - The Federal Reserve's recent interest rate cut aligns with market expectations, and further cuts are anticipated next year, which may lead to improved orders for export-oriented companies [7]. - Home Depot's cautious sales guidance for the upcoming year reflects consumer hesitance in making large purchases due to high-interest rates, but growth in home renovation is expected as housing market pressures ease [7]. - Shipping costs have shown slight increases, with the CCFI and SCFI indices rising by 0.3% and 7.8% respectively [7]. Home Furnishing - Oppein Home's major shareholder has initiated a share buyback plan, indicating confidence in the company's financial health and potential for future growth [7]. - The home furnishing sector is still in an adjustment phase, but valuations are at historical lows, presenting potential investment opportunities [7]. Paper Industry - As of December 12, 2025, prices for various paper products have shown mixed trends, with white cardboard prices increasing by 20 yuan per ton, while double glue paper and copper plate paper prices have decreased [7][49]. - The pulp price increases are expected to support cost structures in the paper industry, with recommendations to focus on companies like Sun Paper and Nine Dragons Paper [3][7]. Packaging - The packaging sector is experiencing changes in control among companies, with potential impacts on stock performance [7]. - The report suggests a focus on companies with strong dividend yields and stable operations in the packaging sector [7]. Light Industry Consumption - E-commerce sales for personal care products have shown positive growth, with specific brands outperforming the market [7]. - The report highlights investment opportunities in companies involved in oral care and medical products, as well as those expanding their product lines [7]. New Tobacco Products - British American Tobacco anticipates growth in its new tobacco segment, driven by the Velo brand, while facing challenges in the HNB segment due to increased competition [11]. - The report suggests monitoring companies like Smoore International for their diverse product offerings in the new tobacco market [11]. Textile and Apparel - The textile and apparel sector has shown a decline in exports, with specific categories experiencing varying performance [25][31]. - The report recommends focusing on companies that are adapting to changing consumer demands in the apparel market [25].

Investment Rating - The report maintains an "Outperform" rating for the industry [3] Core Views - The metal packaging industry is experiencing a "reverse involution" trend, with recommendations for companies like Orijin and Shengxing [5] - White cardboard prices are set to increase, indicating a potential recovery in industry profitability [5] - The U.S. consumer price index (CPI) for September was lower than expected, suggesting a potential recovery in the U.S. real estate chain demand [5] Summary by Sections 1. Home Furnishing - In September, the retail sales of furniture from enterprises above designated size increased by 16.2% year-on-year, while the residential construction area decreased by 5.1% year-on-year [5][34] - Hangzhou announced a limited-time subsidy for home purchases, providing 100,000 yuan in consumption vouchers for eligible buyers [5] - The home furnishing sector is at historical low valuations, presenting left-side layout opportunities [5] 2. Paper and Packaging - As of October 24, 2025, prices for various paper types showed mixed trends, with white cardboard increasing by 37 yuan/ton and boxboard by 55.4 yuan/ton [5][57] - The industry is expected to see strong demand in Q4 due to upcoming promotions and holidays, with boxboard and corrugated paper prices likely to remain strong [5] - The report highlights the importance of companies with sufficient self-supplied fiber and well-structured capacity, recommending companies like Nine Dragons Paper and Sun Paper [5] 3. Light Industry Consumption - The report notes that the dental care company Dengkang achieved a revenue of 1.23 billion yuan in the first three quarters, reflecting a year-on-year growth of 16.7% [5][7] - The company is expected to enhance its marketing efforts in Q4, capitalizing on the e-commerce sales peak [5] 4. Export Chain - The U.S. housing market shows signs of recovery, with September home sales increasing by 1.5% month-on-month and 4.1% year-on-year [5] - The report suggests focusing on companies with strong export capabilities, such as Jiangxin and Dream Lily [5] 5. New Tobacco Products - British American Tobacco launched a new heated tobacco device in Italy, indicating a growing market potential for new tobacco products [5][10] 6. Textile and Apparel - The report highlights the performance of various apparel brands during the Tmall Double 11 sales event, with Uniqlo and Bosideng leading in women's wear [5][7]

Investment Rating - The report provides a positive outlook on the home furnishing sector, new tobacco, and packaging industries, while indicating a stable recovery in the paper industry and light consumer goods [3][4][11]. Core Insights - The home furnishing sector shows signs of stabilization in domestic demand, with a year-on-year decrease in transaction area narrowing to -22.46% as of October 17. The external sales are boosted by strong performances on platforms like Amazon, with notable growth in GMV for several companies [4][9]. - In the new tobacco sector, there is a strong push for regulatory enforcement against illegal e-cigarettes in the U.S., which may benefit established brands. The HNB product line is expanding globally, with significant market entry planned in Italy [10][19]. - The paper and packaging industries are experiencing price adjustments due to supply-demand dynamics, with expectations for price increases in corrugated and boxboard paper. The metal packaging sector is also anticipated to see improvements in profitability due to upcoming price hikes [11][12]. Summary by Sections Home Furnishing Sector - Domestic sales are stabilizing, with transaction areas showing a reduced decline. External sales are recovering, particularly in the U.S. market, aided by a favorable exchange rate and potential interest rate cuts [4][9]. - Key companies to watch include 欧派家居, 索菲亚, and 顾家家居, which are expected to have high earnings growth and dividend support [4][9]. New Tobacco - Regulatory support for legal brands is strengthening in the U.S., with 80% of voters favoring stricter enforcement against illegal e-cigarettes. The HNB product line is set to expand in major markets [10][19]. - Recommended companies include 思摩尔国际 and 中烟香港, which are positioned well for growth [10]. Paper and Packaging - Prices for various paper products are expected to rise due to supply constraints and increased demand. The metal packaging sector is also poised for profitability improvements with anticipated price hikes [11][12]. - Key players include 裕同科技 and 太阳纸业, which are expected to perform well in the upcoming quarters [11]. Light Consumer Goods and Trendy Toys - The light consumer goods sector is gearing up for a busy Q4 with the Double Eleven shopping festival, focusing on brand penetration and product innovation [15][16]. - The trendy toy market is seeing strong performance from leading brands, with new product launches and collaborations enhancing market presence [16][18].

Investment Rating - The report maintains a positive outlook on the light industry and paper sector for Q3 2025, indicating a favorable investment rating [1]. Core Insights - The globalization of supply chains is accelerating changes in the packaging landscape, with leading companies increasing their market share and improving profitability [2]. - Q3 2025 is expected to see a divergence in performance among companies, influenced by supply chain advantages and growth potential [2]. - The report highlights specific companies with projected revenue and profit growth, indicating a robust performance in certain segments despite challenges in others [5][6]. Summary by Sections Packaging and Printing - Companies like Yutong Technology and Baosteel Packaging are expected to see slight revenue growth, while others like Meiyingsen may face revenue pressure but maintain profit growth [2][3]. - The overall packaging sector is benefiting from the global supply chain shift, with many companies reporting stable or improving profit margins [2][3]. Export Sector - Companies such as Jiangxin Home and Qianjiang Motorcycle are projected to experience significant revenue growth, with estimates of over 30% for Q3 2025 [6][7]. - The report notes that the export sector is showing resilience, with several companies adapting well to changing market conditions [6][7]. Two-Wheel and Motorcycle Sector - Companies like Aima Technology and Spring Wind Power are expected to report revenue growth of over 10% in Q3 2025, driven by seasonal demand and market adjustments [10][11]. - The sector is experiencing a mix of growth and challenges, with some companies facing declines due to regulatory changes [10][11]. Home Furnishing Sector - The report indicates that companies like Oppein Home and Kuka Home are facing revenue declines, while others like Joy Home are expected to show resilience with slight growth [12][14]. - The home furnishing market is under pressure from policy changes, but some segments are performing better than others [12][14]. Light Consumer Goods - Companies such as Dongkang Oral and Jeya are projected to see significant revenue and profit growth, with estimates indicating over 60% growth for Jeya in Q3 2025 [13][16]. - The light consumer goods sector is showing a positive trend, with several companies benefiting from strong demand and effective marketing strategies [13][16]. Paper Industry - The report anticipates a mixed performance in the paper sector, with some companies like Sun Paper expected to see profit declines due to price pressures, while others may experience stability [18][19]. - The paper industry is facing challenges from raw material price fluctuations, but certain segments are expected to maintain profitability [18][19].

Investment Rating - The report provides a positive outlook for the home furnishing sector, new tobacco, and packaging industries, while indicating a stable recovery for the paper industry and a potential upward trend for trendy toys and light consumer goods [3][4][6]. Core Insights - The home furnishing sector is expected to benefit from the easing of real estate policies, with a focus on companies with high dividend support and growth certainty for 2025 [4][9]. - The new tobacco sector shows resilience, with significant growth in e-cigarette exports to the U.S. and a favorable regulatory environment for heated tobacco products [10][11]. - The paper packaging industry is experiencing stable demand, with price increases anticipated due to seasonal demand and inventory reductions [11][12]. - The light consumer goods and trendy toys sectors are witnessing innovation and brand development, with a focus on new product cycles and market expansion [13][14]. Summary by Sections Home Furnishing Sector - Domestic demand is expected to recover as financial policies are implemented, while export figures show a slight decline due to tariffs imposed by the U.S. [4][9]. - Key companies to watch include 欧派家居, 索菲亚, and 顾家家居, which are positioned for growth in the domestic market [4][9]. New Tobacco Sector - E-cigarette exports from China increased by 4.25% year-on-year, with exports to the U.S. rising by 32.62% [10][16]. - Companies like 思摩尔国际 are highlighted for their strategic positioning in the market [10][11]. Paper Packaging Sector - Prices for various paper products remain stable, with a notable increase in demand leading to anticipated price hikes post-holidays [11][12]. - Recommended companies include 裕同科技 and 太阳纸业, which are expected to benefit from market conditions [11][12]. Light Consumer Goods and Trendy Toys - The sector is focusing on new product launches and expanding offline channels, with companies like 泡泡玛特 and 名创优品 leading the way [13][14]. - The AI glasses market is also emerging, with significant growth potential as new technologies are introduced [13][14]. Key Data and Trends - The report tracks various industry metrics, including furniture export data, domestic retail sales, and the performance of key sectors [16][23][34].

Investment Rating - Industry rating: Recommended [4] Core Views - The home furnishing sector remains under pressure, but government subsidy policies and the increasing demand for home renovation are expected to boost consumer willingness [6][8] - The paper and packaging sector is entering a traditional peak season, with anticipated recovery in downstream demand, particularly for cost-leading companies [6] - The light industry consumer segment is seeing a recovery in stationery procurement and growth in domestic brands in the cosmetics sector [2][9] - The export chain is expected to benefit from interest rate cuts, enhancing demand and improving the competitive landscape for leading companies [7][8] Summary by Relevant Sections Home Furnishing - The sector is facing significant pressure due to a decline in new housing starts and sales, with new construction area down 18.3% year-on-year [6][12] - Government subsidies are expected to stimulate consumer demand, while the trend of upgrading existing homes is gaining traction [6] - AI applications are enhancing product differentiation in smart home products [6] Paper and Packaging - September marks the beginning of the traditional peak season for paper, with expectations of demand recovery [6] - The metal packaging sector is at a breakeven point, and mergers among leading companies may improve the competitive landscape [6] Light Industry Consumption - In the stationery market, procurement is gradually recovering, and domestic brands are gaining market share in cosmetics due to their affordability and positive reputation [2][9] - The jewelry sector is experiencing high growth, particularly in mid-range brands focusing on traditional gold products [2][9] Export Chain - Anticipated interest rate cuts from the Federal Reserve are expected to boost export demand [7] - Leading companies are mitigating tariff impacts through capacity transfer and efficiency improvements [7] Electric Two-Wheelers - The industry is entering a traditional peak season, with positive growth expected in Q3 due to proactive inventory stocking [8] - The new national standards are likely to drive structural changes in consumer preferences and enhance average selling prices [8] Beauty and Personal Care - Domestic brands are expected to achieve steady growth due to their competitive pricing and effective marketing strategies [2][9]

Investment Rating - The report maintains an "Outperform" rating for the industry [4]. Core Insights - The report highlights the potential for valuation recovery in the home furnishing sector in Q4, with many companies currently at historical low valuations and attractive dividend yields, suggesting a timely opportunity for left-side positioning [3]. - The introduction of new HNB products by British American Tobacco (BAT) in European markets is expected to enhance market share, with a target of reaching 50 million consumers of smoke-free products by 2030 and transitioning to a smoke-free enterprise by 2035 [3]. Summary by Sections Home Furnishing - The report notes that in August, the residential construction area decreased by 28.4% year-on-year, while the sales area of residential properties saw a 10% decline [8]. - Despite the pressure on the real estate sector, the report emphasizes the opportunity for investment in home furnishing companies due to their low valuations and high dividend yields [8]. - Key companies to watch include leading brands in soft furnishings and custom furniture, such as Kuka Home, Sophia, and Oppein [8]. Paper and Packaging - As of September 19, 2025, the prices for various paper products showed mixed trends, with double glue paper at 4800 RMB/ton (down 18.75 RMB), while corrugated paper increased to 2791.25 RMB/ton (up 20 RMB) [8]. - The report suggests focusing on companies with strong supply chain management and fiber supply, such as Nine Dragons Paper and Sun Paper [8]. Light Industry Consumption - In August, sales of sanitary napkins on e-commerce platforms increased by 5.8% year-on-year, with the Nais Princess brand showing a significant growth of 41% [10]. - The report anticipates a boost in sales for personal care brands as the e-commerce sales season approaches, highlighting companies like Dengkang Oral Care and Steady Medical [10]. Export Chain - The report notes that the recent interest rate cut by the Federal Reserve may lead to improved demand in the U.S. real estate sector, positively impacting export-oriented home furnishing companies [10]. - Companies to monitor in the export chain include Zhongxin Co., Jiangxin Home, and Zhejiang Natural [10]. New Tobacco Products - The report discusses the launch of BAT's GLO HILO in several European markets, projecting a continued increase in market share for HNB products [10]. - It recommends focusing on companies that have established partnerships in the electronic cigarette and HNB product sectors, such as Smoore International [10].

Investment Rating - The report maintains an "Outperform" rating for the light industry sector [5] Core Views - The report highlights the recent optimization of housing policies in Shenzhen, which is expected to boost the home furnishings sector, indicating a left-side layout opportunity for the home furnishings sector as some leading companies have returned to positive growth in their mid-year reports [2][6] - The light industry manufacturing sector is projected to see improved profitability as domestic demand stabilizes and external demand recovers due to tariff easing, with a focus on companies with strong alpha characteristics in exports [2][6] - The report recommends several companies across different segments, including paper manufacturing, home furnishings, packaging, and oral care, based on their potential for recovery and growth [2][6] Summary by Sections Home Furnishings - The report notes that the home furnishings sector is experiencing a recovery with many companies' valuations at historical lows, suggesting a favorable investment environment as the fourth quarter approaches [6] - Companies to watch include leading soft furniture brands and custom home furnishing companies, which are expected to benefit from policy changes and internal reforms [6] Paper Manufacturing - The report provides detailed pricing data for various paper products, indicating a mixed trend with some prices increasing, such as corrugated paper, while others like double glue paper have decreased [6][45] - The report emphasizes the potential for recovery in the paper sector, particularly for companies with integrated supply chains and strong domestic sales expectations [6][45] Light Industry Consumption - The report highlights strategic partnerships and product launches in the oral care sector, particularly for companies like Dengkang Oral Care, which is expected to benefit from new product introductions [8] - It also notes the growth in the AI/AR consumer market, suggesting investment opportunities in companies involved in this technology [8] Export Chain - The report mentions Vietnam's strong export performance despite tariff challenges, indicating a favorable outlook for companies with robust overseas supply chains [8] - It recommends focusing on companies that are well-positioned to capitalize on international market opportunities [8] Packaging - The report discusses the investment in environmentally friendly materials and the strategic moves by companies like Baixinglong to enhance their market position in the eco-friendly packaging sector [11] - It suggests monitoring companies that are adapting to the green trend in packaging [11]