Group 1 - Tencent has made a significant organizational adjustment by dissolving the original Ubisoft cooperation department and establishing a new K9 cooperation department, indicating a shift from a traditional agency model to a more integrated partnership approach [1][4] - The establishment of the K9 cooperation department is part of Tencent's strategy to deeply embed itself in the lifecycle management of Ubisoft's core IPs, moving away from merely acting as a distributor [3][4] - Tencent's investment of €1.16 billion in Ubisoft's newly formed core IP subsidiary signals a strategic intent to incorporate Ubisoft into its "evergreen" operational framework, focusing on sustaining and expanding the lifecycle of IPs [3][13] Group 2 - Ubisoft has struggled with innovation, leading to stagnation in its major franchises, which has resulted in a perception of its games as repetitive and lacking fresh engagement [5][7] - The gaming industry is witnessing a shift in understanding content lifecycles, with companies needing to combat inertia and creative fatigue, a challenge that Ubisoft faces as it attempts to adapt to modern content demands [7][10] - Tencent's approach to game lifecycle management, characterized by continuous content supply and operational agility, contrasts with Ubisoft's traditional model, which may require a cultural shift within Ubisoft to fully embrace Tencent's methodologies [16][17] Group 3 - Tencent's long-term strategy involves not only enhancing its domestic IPs but also expanding its global footprint, as evidenced by its need to develop more globally relevant evergreen IPs [10][11] - The collaboration between Tencent and Ubisoft is seen as a potential remedy for Ubisoft's current challenges, with Tencent aiming to leverage its operational expertise to revitalize Ubisoft's IPs [13][19] - The ongoing partnership is an experiment to determine whether Tencent's "evergreen logic" can effectively rejuvenate Ubisoft's IPs, with both companies seeking to adapt to the evolving gaming landscape [19]

Group 1 - Tencent invested €1.16 billion (approximately ¥9.1 billion) in Ubisoft's new subsidiary, acquiring a 25% stake, aiming to enhance single-player narrative experiences and expand multiplayer services through frequent content updates and social features [4][2] - Tencent established the K9 Cooperation Department to manage strategic collaboration with Ubisoft, focusing on publishing representation and IP cooperation, with the goal of transforming Ubisoft's core IPs into evergreen brands [2][5] - The K9 Cooperation Department will be led by Chen Kan, who previously worked on the "Crossfire" series and will oversee the publishing and IP cooperation for Ubisoft products like "Rainbow Six" and "Just Dance: Party" [2][5] Group 2 - Tencent's international gaming revenue grew by 23% year-on-year to ¥16.6 billion in Q1, marking a historical high for three consecutive quarters, highlighting the importance of international markets in Tencent's strategy [4] - The restructuring involved dissolving the original UBI Cooperation Department and integrating its functions into the K9 Cooperation Department, as well as merging the Activision and EA Cooperation Departments into other divisions to focus on core IP cooperation [5]