Core Insights - The company reported a total revenue of 1.76 billion RMB for Q2 2025, with an adjusted net profit of 476 million RMB, reflecting a 20.5% year-on-year growth in online marketing and other revenues [1] Group 1: O2O Strategy and AI Integration - The company is advancing its O2O strategy and accelerating AI technology integration to enhance product innovation and optimize user decision-making efficiency [1] - A new content matrix centered around live streaming has been established to drive new car consumption growth, exemplified by the "New Car First Test" program which achieved over 160 million exposures [1][2] - The company aims to deepen its one-stop O2O automotive ecosystem while aligning with the trends of electrification, intelligence, and globalization in the automotive industry [1] Group 2: International Expansion and Ecosystem Collaboration - The company showcased its global strategy during the Hong Kong Auto Show with a 6-hour bilingual live broadcast, highlighting its innovations in AI and VR [2] - The launch of the overseas version of the website includes data on over 1,900 models from 52 Chinese automotive brands, marking a significant step in the company's international strategy [2] - A strategic partnership with Alipay was established to enhance car selection services, leveraging Alipay's extensive user base [2] Group 3: New Retail and Consumer Experience - The new retail business focuses on creating a one-stop O2O automotive service ecosystem, utilizing technology to reshape the consumer experience [3] - The company has expanded its network of automotive experience stations to over 200, enhancing service coverage and user trust [3] Group 4: Digital Marketing and Used Car Services - The company has launched five major data-driven product lines to enhance marketing efficiency, including AI-driven tools for customer acquisition and sales support [4] - The used car segment has introduced a flagship store that ensures transparency and safety in vehicle conditions, providing a reliable online-to-offline experience [5] - The company is committed to becoming a leading global automotive information and transaction service platform through technology innovation and ecosystem collaboration [5]

北京时间2025年7月31日晚，汽车之家（纽约证券交易所股票代码：ATHM; 港交所代号：2518）对外披露2025年第二季度及中期财务业绩。公司今年二季度 总营收17.6亿元人民币，归属于汽车之家的经调整净利润为4.76亿元人民币。其中，在线营销及其他收入同比增长20.5%。 汽车之家CEO杨嵩表示："上半年，我们持续推进O2O战略落地，加速AI技术赋能产品创新，优化用户决策效率，助力客户降本增效。展望未来，我们将继 续拓展AI在产品和服务中的应用，深化一站式O2O车生态布局，紧扣汽车产业新能源化、智能化、全球化的变革浪潮，持续助推汽车消费体验跃升。" 构建专业汽车内容生态，驱动用户服务全面升级 二季度，公司深化"看新车首发，来汽车之家"的品牌定位战略，围绕"首秀-首试-首测-技术智能"四大核心维度，构建了以直播为核心载体的全景式新车内容 矩阵，有效撬动新车消费内容增长。以6月上线的标杆性栏目《新车首测》为例，栏目聚焦重点新车上市节点，创新打造"新能源SUV巅峰对决"专题，通过5 车5天50+小时的高密度实测直播，全网曝光量突破1.6亿次。新车内容矩阵不仅显著提升了用户对新车产品的认知深度，更强化了汽车之家 ...

7月31日，汽车之家披露2025年第二季度及中期财务业绩。公司今年二季度总营收17.6亿元人民币，归 属于汽车之家的经调整净利润为4.76亿元。 汽车之家CEO杨嵩表示，上半年公司持续推进o2o战略落地，加速AI技术赋能产品创新，优化用户决策 效率，助力客户降本增效。未来将继续拓展AI在产品和服务中的应用，深化一站式O2O车生态布局，紧 扣汽车产业新能源化、智能化、全球化的变革浪潮，持续助推汽车消费体验跃升。 二季度，公司深化"看新车首发，来汽车之家"的品牌定位战略，围绕"首秀-首试-首测-技术智能"四大核 心维度，构建了以直播为核心载体的全景式新车内容矩阵，撬动新车消费内容增长。 以《新车首测》为例，栏目聚焦重点新车上市节点，创新打造"新能源SUV巅峰对决"专题，通过5车5天 50+小时的高密度实测直播，全网曝光量突破1.6亿次。新车内容矩阵不仅显著提升了用户对新车产品的 认知深度，更强化了汽车之家在行业内的专业定调能力与权威影响力。 国际化布局方面，香港车博会期间，汽车之家以"中国品牌全球布局"为战略视角，通过6小时不间断的 中英双语全球直播，全方位呈现展会盛况。同期设立的科技互动体验专区，展示了汽车之家 ...

Financial Performance - Revenue reached HK$1.3 billion[25], compared to HK$1.39 billion in the same period last year[32] - Gross profit was HK$618.82 million[32], with a gross margin of 46.8%[25, 32] - Profit attributable to owners was HK$51 million[25], excluding subsidies under the Employment Support Scheme[32] - The company declared an interim dividend of HK 5.6 cents per share[25, 32] - Cash and bank balance stood at HK$319 million[25] - The company's gearing ratio was 3.3%[25, 34] Store Network - The company operates 318 stores in Hong Kong[27] - The company operates 48 stores in Singapore[28] - The company operates 8 stores in Macau[28] Market Strategies - The company will increase global sourcing and OEM products to enrich product assortment[49] - The company will enhance e-platform and online sales channels[49] - The company plans to expand its store network in Hong Kong, Singapore and Macau[65]