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Financial Performance - In Q2 2025, the company reported total revenue of 1.76 billion RMB and an adjusted net profit of 476 million RMB [1] - Online marketing and other revenues grew by 20.5% year-on-year [1] Brand Strategy and Content Innovation - The company deepened its brand positioning strategy focusing on "new car premieres" and created a comprehensive content matrix centered around live streaming [1] - The flagship program "New Car Premiere" launched in June achieved over 160 million exposures through a high-density live test drive event [1] International Expansion - During the Hong Kong Auto Show in June, the company showcased its global strategy with a 6-hour bilingual live broadcast [1] - The overseas version of the company's website was launched at the end of June, featuring data on over 1,900 models from 52 Chinese automotive brands [1] User Engagement and Growth - In June, the mobile daily active user count reached 75.74 million, marking an 11.5% year-on-year increase [2] - The company is building a one-stop O2O automotive ecosystem, enhancing the car buying experience through technology [2] New Retail and Service Innovations - The company’s new retail business is focused on creating a transparent car selection process through live streaming and AI-assisted services [2] - The network of the company's service stations and satellite franchise stores has surpassed 200, expanding service coverage [2] Digital Transformation - The company launched five major data science product lines aimed at enhancing marketing efficiency and customer engagement [3] - The new products integrate exclusive data resources and industry-specific analysis models to support partners in improving business performance [3]

Core Insights - The article highlights that Autohome has won the "Best Corporate Governance Award" at the 2025 Asia Responsible Enterprise Awards, recognizing its excellence in corporate governance practices and innovation [1][3]. Group 1: Corporate Governance Achievements - Autohome's award signifies international recognition for its achievements in transparency, board effectiveness, risk management, and long-term value creation [1]. - The Asia Responsible Enterprise Awards, established in 2006, have attracted over 2,000 companies from 19 countries, showcasing Autohome's governance level comparable to international enterprises [3]. Group 2: ESG Integration and Compliance - Over the past year, Autohome has integrated ESG principles deeply into its corporate governance, embedding sustainable development requirements into every operational process [4]. - The company has established a multi-tier compliance training mechanism and actively organized business ethics and integrity training [4]. - Autohome has built a sustainable supply chain system through ESG assessments and transparent procurement practices, partnering with over a thousand core suppliers [4]. Group 3: User-Centric Services and Innovations - Autohome has developed a leading user service system, with a User Experience Committee directly overseen by executives to enhance user experience [5]. - The platform has created a multi-dimensional content matrix and utilized smart recommendation algorithms to improve information access efficiency [5]. - To promote electric vehicle adoption, Autohome has established a comprehensive support system, including an online electric vehicle section and a new retail model using AR technology [6]. Group 4: AI and Digital Transformation - Autohome is a pioneer in the digital transformation of the automotive industry, focusing on AI technology development to enhance efficiency across the industry [7]. - The company has developed the first full-link intelligent car purchasing decision system, "AI Smart Assistant," addressing consumer needs for online car viewing [7]. - Autohome's AI innovations include automated sales, precise test drive reports, and immersive virtual car viewing experiences, aimed at improving marketing effectiveness [7].