OBM战略
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美的集团(000333):穿越周期的韧性,ToB引擎动力强劲
Shenwan Hongyuan Securities· 2025-10-30 10:12
Investment Rating - The investment rating for Midea Group is "Buy" (maintained) [1] Core Views - Midea Group's Q3 performance met expectations, with revenue of 111.93 billion yuan in Q3, a year-on-year increase of 10%, and a net profit attributable to shareholders of 11.87 billion yuan, up 9% year-on-year [7] - The company continues to demonstrate resilience through cycles, with strong growth in its ToB (business-to-business) engine [1] - The company maintains a high-quality operational level, with a net operating cash flow of 57.07 billion yuan, despite a 5.3% year-on-year decline [7] Financial Data and Profit Forecast - Total revenue for 2025 is projected to be 454.37 billion yuan, with a year-on-year growth rate of 11.1% [5] - Net profit attributable to shareholders is expected to reach 44.45 billion yuan in 2025, reflecting a year-on-year increase of 15.3% [5] - The projected earnings per share for 2025 is 5.78 yuan, with a gross margin of 26.5% [5] - The return on equity (ROE) is forecasted to be 19.0% in 2025 [5]
【美的集团(000333.SZ)】C端整体经营韧性强,机器人板块改善明显——跟踪点评(洪吉然)
光大证券研究· 2025-03-17 09:06
Group 1 - The core viewpoint of the article highlights the effectiveness of the old-for-new policy in promoting domestic sales and the resilience of overseas growth for the home appliance industry, particularly for Midea [2][3] Group 2 - Domestic business: The old-for-new policy in the second half of 2024 has shown significant results, benefiting the domestic home appliance industry and leading companies. Midea's air conditioning domestic sales in Q4 2024 increased by 24% year-on-year, while the cumulative year-on-year change for Q1-Q3 2024 was -2%. The continuation of this policy is expected to drive sustained growth in domestic C-end business in 2025 [2] - Overseas business: Midea's air conditioning exports in Q4 2024 increased by 38% year-on-year, with a cumulative year-on-year change of +31% for Q1-Q3 2024. The company is committed to its overseas OBM strategy and continues to expand in emerging markets, anticipating steady growth in overseas C-end business in 2025 [2] Group 3 - B-end business: The overall revenue of Midea's B-end business across three major divisions increased by 5% year-on-year in Q1-Q3 2024. The revenue growth rates for the new energy and industrial technology, smart building technology, and robotics and automation sectors were +19%, +6%, and -9% respectively. The robotics and automation sector showed significant improvement in H2 2024, with an estimated annual revenue decline of 4%, and Q4 2024 revenue expected to increase by 12% year-on-year [3]