Core Viewpoint - The success of "Dune: Awakening" is attributed to its strong IP backing and innovative gameplay design, which combines elements of SOC, MMO, and CRPG, allowing it to stand out in a competitive market [1][30]. Group 1: Game Performance - "Dune: Awakening" has achieved significant sales, ranking second globally on Steam, with a peak online player count of 140,000 [3][30]. - The game has received positive feedback from fans of the "Dune" franchise, indicating a successful adaptation of the IP [5][6]. Group 2: Game Design and Features - The game incorporates a rich world-building experience, allowing players to customize their characters' backgrounds, which influences gameplay [8][10]. - It features a blend of survival mechanics and RPG elements, enhancing the overall player experience and engagement [10][18]. - The game includes a unique tension-building mechanic with giant sandworms, adding to the immersive atmosphere [11][13]. Group 3: Company Background and Development - Funcom, the developer of "Dune: Awakening," has a tumultuous history, including multiple rounds of layoffs and project failures before finding success with this title [17][25]. - The company underwent significant changes under CEO Rui Casais, focusing on improving operational efficiency and game development processes [27][30]. - Tencent's investment in Funcom, acquiring a 29% stake and later full ownership, provided the necessary financial support for the development of "Dune: Awakening" [30][31]. Group 4: Industry Context - The competitive landscape for SOC games is intensifying, with successful titles needing to offer unique gameplay experiences to attract players [33]. - Tencent's strategic investments in various gaming studios have resulted in a growing portfolio of successful titles across different genres, indicating a strong presence in the global gaming market [30][33].

Investment Rating - The report maintains an "Accumulate" rating for the company Shenzhou Taiyue (300002) [1] Core Views - The company has shown stable operation of existing products and is focusing on the performance of several new SLG games set to launch [1] - In 2024, the company achieved a revenue of 6.452 billion yuan, representing a year-on-year growth of 8.22%, while the net profit attributable to shareholders increased by 60.92% to 1.428 billion yuan [3][4] - The first quarter of 2025 saw a decline in revenue to 1.323 billion yuan, down 11.07% year-on-year, and a net profit of 239 million yuan, down 19.09% year-on-year [3][4] Financial Performance - The company plans to distribute a cash dividend of 1 yuan for every 10 shares, totaling approximately 196 million yuan [3] - The core game "Age of Origins" saw a recharge flow increase of 7.26% year-on-year, contributing to the revenue growth in 2024 [4] - The company is expected to see revenue growth of 12.0%, 11.8%, and 10.0% for the years 2025, 2026, and 2027, respectively, with net profits projected at 1.111 billion yuan, 1.257 billion yuan, and 1.457 billion yuan [6][9] Game Development Strategy - The company is deepening its focus on SLG games while also expanding into RPG genres, with two new SLG games, "Stellar Sanctuary" and "Next Agers," currently in commercialization testing [5] - Three additional SLG games are planned for commercialization testing by mid-2026, alongside the development of a sci-fi RPG game [5] Valuation Metrics - The report provides a projected P/E ratio of 16 for 2024, increasing to 20 in 2025, and then decreasing to 15 by 2027 [9]

Investment Rating - The report maintains a "Buy" rating for the internet media sector, indicating an expected investment return exceeding 15% over the next 6-12 months compared to the market benchmark [3][18]. Core Insights - The global mobile gaming market is experiencing steady growth, with a focus on product cycles of major US gaming companies like Take-Two Interactive and Electronic Arts. The report highlights the potential revenue increase from upcoming game releases, particularly Take-Two's anticipated launch of "GTA 6" [2][3]. - In Q4 2024, global in-app purchase (IAP) revenue reached a record high of $39.4 billion, marking a year-over-year increase of 13.5%. However, mobile game revenue growth is stabilizing, with IAP for mobile games at $20.2 billion, reflecting a modest year-over-year growth of 2.6% [1][2]. - Developed markets, particularly Japan and the US, showed strong IAP performance, while emerging markets like Indonesia and Nigeria demonstrated significant download growth, indicating future monetization potential [1][2]. Summary by Sections Global Mobile Gaming Market - Q4 2024 saw a total of 34.1 billion app downloads globally, with mobile game downloads declining by 4.2% year-over-year. Despite this, single-download payment amounts are growing steadily [1][2]. - Strategy games are leading in popularity, with IAP reaching $4.85 billion, a year-over-year increase of 27%, while RPG games saw a decline in IAP to $3.87 billion, down 20% year-over-year [1][2]. Company Performance - Take-Two Interactive reported Q4 2024 net revenue of $1.36 billion, a slight decrease of 0.73% year-over-year, with a net loss of $125 million. The company anticipates significant revenue contributions from upcoming titles like "GTA 6" [1][2]. - Electronic Arts maintained strong profitability in FY25Q3, with net bookings of $2.22 billion and net income of $289 million, supported by the performance of the EA SPORTS FC series [1][2]. - Unity's revenue decline has narrowed to $460 million, a year-over-year decrease of 25%, with effective loss control measures implemented [1][2]. - Roblox reported Q4 2024 revenue of $990 million, a year-over-year increase of 32%, with significant user engagement metrics [1][2].