上述预告片是上海烛龙自2018年11月推出《古剑奇谭三》后，第一次释放"古剑奇谭"系列单机新作的相 关信息。在此之前，上海烛龙推出了一部"古剑奇谭"系列的MMO游戏，一部类银河恶魔城游戏，以及 一款长期服务型的二次元游戏。 中经记者 许心怡 吴可仲 上海报道 "古剑奇谭"系列单机终于释放出新作信息。8月17日，上海烛龙曝光单机新作《古剑》的预告片。截至8 月21日，这支预告片在B站（哔哩哔哩）的播放量已经超过1000万。 除《古剑》外，今年也有多部单机大作曝光或公布最新进展。《影之刃零》、"黑神话"系列新作《黑神 话：钟馗》、网易雷火旗下的《归唐》未来将与玩家见面。 新作已暌违7年 《古剑》诡怪奇谲的设定延续了上海烛龙"古剑奇谭"系列的东方幻想特色。这则据称实机录制的预告片 显示，《古剑》的主角是一名"黄泉司判"，持"生死簿"前往人间，收服亡魂。而主角本身则被强调没 有"魂"。主角持多种武器进行战斗，还可以携带"助手"，如"牛头""马面"。 8月20日，《古剑》登录科隆游戏展开幕之夜。 上海烛龙成立于2007年，旗下产品以叙事和角色塑造见长，世界观大量借鉴中国志怪传说，文字功力为 玩家称道。 2010年7月， ...

Summary of Key Points Core Viewpoint - The Hong Kong stock market experienced significant net inflows from Northbound trading, with a total net buy of HKD 51.66 billion on August 22, 2023, indicating strong investor interest in certain stocks while others faced net sell-offs [1]. Group 1: Stock Performance - Kuaishou-W (01024) received the highest net buy of HKD 11.72 billion, supported by its strong Q2 earnings report showing a revenue of HKD 350.5 billion, a year-on-year increase of 13.1%, and an adjusted net profit of HKD 56.2 billion, up 20.1% [4]. - Semiconductor stocks showed mixed results, with SMIC (00981) and ZTE Corporation (00763) gaining net buys of HKD 10.92 billion and HKD 3.16 billion respectively, while Hua Hong Semiconductor (01347) faced a net sell of HKD 7.5 billion [5]. - Meituan-W (03690) attracted a net buy of HKD 10.08 billion, bolstered by its international expansion efforts, including the launch of its food delivery brand Keeta in Qatar [5]. Group 2: Notable Transactions - Tencent (00700) saw a net buy of HKD 4.61 billion, driven by a 17% year-on-year increase in domestic game revenue to HKD 404 billion in Q2 [6]. - Xiaopeng Motors-W (09868) experienced a significant net sell of HKD 13.08 billion, following a 13% surge in its stock price, as investors took profits [7]. - Alibaba-W (09988) recorded a net buy of HKD 3.85 billion, while Xiaomi Group-W (01810) faced a net sell of HKD 9.02 billion [7].

Investment Rating - The report maintains a "Buy" rating for Tencent Holdings [1] Core Views - The company's performance exceeded expectations, driven by international gaming and AI-enhanced advertising effectiveness [2][9] - The report highlights strong revenue growth across various segments, with a focus on the integration of AI in gaming and advertising [9][40] Summary by Sections 1. Revenue and Profit Performance - In Q2 2025, Tencent achieved total revenue of 184.5 billion yuan, a year-on-year increase of 14.5%, surpassing Bloomberg's consensus estimate of 178.9 billion yuan [14] - Non-IFRS net profit reached 63.05 billion yuan, up 10.0% year-on-year, also exceeding expectations [14] 1.1 International Gaming Revenue - The network gaming segment generated 59.2 billion yuan, a 22.1% increase year-on-year, outperforming the expected 56.14 billion yuan [19] - The international gaming market contributed 18.8 billion yuan, growing 35.3% year-on-year, driven by titles from Supercell and PUBG Mobile [20] 1.2 Social Network Revenue - Social network revenue was 32.2 billion yuan, up 6.3% year-on-year, benefiting from mobile game virtual goods and video live streaming services [23] 1.3 Advertising Revenue - Advertising revenue reached 35.76 billion yuan, a 19.7% increase year-on-year, driven by improvements in AI advertising platforms and the WeChat ecosystem [25] 1.4 Financial Technology and Enterprise Services - Financial technology and enterprise services revenue was 55.54 billion yuan, a 10.2% increase year-on-year, supported by growth in consumer loans and business payment activities [29] 2. User Engagement Metrics - WeChat's monthly active users (MAU) grew to 1.411 billion, a 2.9% year-on-year increase, while QQ's MAU declined to 532 million, a 6.8% decrease [31] 3. Margin Improvements - Overall gross margin improved to 56.9%, up 3.6 percentage points year-on-year, with all business segments showing margin enhancements [35] 4. Increased AI Investment - Sales expenses rose to 9.41 billion yuan, a 2.8% increase year-on-year, primarily due to AI-related promotional activities [38] 5. Earnings Forecast and Rating - The report raises the adjusted net profit forecast for 2025-2027 to 255.5 billion, 285.8 billion, and 318.2 billion yuan, respectively, with corresponding PE ratios of 19, 17, and 16 [40]

Group 1: Core Insights - The report highlights a significant shift in the Chinese stock market, with A-shares showing strong performance, particularly in the technology sector, driven by increased non-bank deposits and a shift in resident investment behavior [1][10][11] - The report notes that non-bank deposits increased by 4.69 trillion yuan year-to-date as of July, marking a new high since 2015, while resident deposits decreased by 1.11 trillion yuan in July, indicating a potential "money migration" towards the stock market [2][17][20] - The report emphasizes that the current market conditions resemble the early stages of a bull market, with small-cap stocks outperforming large-cap stocks and growth sectors leading over cyclical sectors [5][20] Group 2: Industry and Company Recommendations - The report recommends focusing on the copper-clad laminate (CCL) upstream sector, as the demand for high-frequency and high-speed materials is increasing due to AI server and chip requirements, with price increases already observed in the industry [6][23] - The banking sector is also highlighted for its stability amid potential macroeconomic risks, although it may not offer the same growth potential as the technology sector [6][23] - The report suggests that the strong performance of Tencent in Q2 2025, driven by AI integration across its core businesses, positions it as a key player in the technology sector [11][12]

Core Viewpoint - Tencent's Q2 2025 performance shows robust growth across its core business segments, particularly in gaming, advertising, and financial technology, despite rising administrative costs and fluctuations in joint venture earnings [19][20]. Group 1: Financial Performance - Tencent's stock price rose over 600 HKD post-earnings announcement, closing at 590 HKD, with a market capitalization of 5.4 trillion HKD [1]. - Year-to-date, Tencent's stock has increased by 42.72%, outperforming the Hang Seng Index and Hang Seng Tech Index [1]. - Q2 2025 revenue from value-added services reached 913.68 billion RMB, a year-on-year increase of 15.92% [5]. - Financial technology and enterprise services revenue grew by 10.10% year-on-year to 555.36 billion RMB, driven by consumer loan services and commercial payment activities [5]. Group 2: Gaming Segment - Domestic gaming revenue in Q2 2025 grew by 17% year-on-year to 404 billion RMB, supported by new game releases and existing titles [3]. - International gaming revenue surged by 35% year-on-year to 188 billion RMB, driven by Supercell's games and PUBG MOBILE [4]. Group 3: Advertising and Marketing - Marketing services revenue increased by 19.72% year-on-year to 358.62 billion RMB, benefiting from AI-driven advertising platform improvements [6]. - Video account marketing services saw a revenue increase of approximately 50% year-on-year, attributed to higher traffic and transaction activity [6][7]. - WeChat search revenue grew by about 60% year-on-year, enhanced by AI technology improving ad relevance [7]. Group 4: Profitability and Margins - The gross margin for the value-added services segment returned to over 60%, reaching 60.4%, a year-on-year increase of 3.39 percentage points [9][10]. - Overall gross margin for Q2 2025 rose by 3.60 percentage points year-on-year to 56.92% [10]. Group 5: Cost Management - Sales and marketing expenses increased by only 2.77% year-on-year, indicating effective management of marketing expenditures [11]. - Administrative expenses rose by 16.11% year-on-year, primarily due to increased R&D and employee costs related to AI initiatives [11]. Group 6: AI and Future Outlook - Management is exploring monetization avenues for AI, emphasizing its contribution to existing business growth [12]. - Capital expenditures for Q2 2025 were 191.07 billion RMB, a year-on-year increase of 118.89% [14]. - The company is focused on tracking AI's impact on business efficiency and growth across various sectors [17][18].

Core Viewpoint - Tencent Holdings reported strong Q2 2025 results, with revenue of 184.5 billion yuan, a 15% year-on-year increase, driven by robust performance in gaming and advertising sectors [1][2] Group 1: Financial Performance - Q2 2025 operating profit reached 69.25 billion yuan, up 18% year-on-year, while adjusted net profit was 63.05 billion yuan, a 10% increase [1] - Adjusted net profit, excluding contributions from joint ventures, grew 20% year-on-year to 56.8 billion yuan, indicating sustained profitability [1] - Gross margin improved to 57%, up 3.7 percentage points year-on-year and 1.2 percentage points quarter-on-quarter [1] Group 2: Gaming Business - Tencent's gaming revenue in Q2 2025 increased by 16% year-on-year to 91.4 billion yuan, with domestic game revenue rising 17% to 40.4 billion yuan, largely due to the success of the new game "Delta Action" [1] - International gaming revenue surged 35% year-on-year to 18.8 billion yuan, driven by growth from Supercell games and "PUBG MOBILE" [1] Group 3: Advertising Business - Advertising revenue grew 20% year-on-year to 35.8 billion yuan, benefiting from upgraded advertising models and increased AI applications in ad creation and targeting [2] - The gross margin for advertising improved from 56% to 58% year-on-year, reflecting enhanced profitability in this segment [2] Group 4: Enterprise Services - Financial technology and enterprise services revenue rose 10% year-on-year to 55.5 billion yuan, with accelerated growth in AI-related services such as GPU leasing and API token usage [2][3] - High capital expenditures (CAPEX) of 19.11 billion yuan in Q2 2025, a 119% increase year-on-year, indicate ongoing investment in technology and infrastructure [3] Group 5: Future Outlook - The company is expected to achieve revenues of 749.5 billion yuan, 835.4 billion yuan, and 922.8 billion yuan from 2025 to 2027, with adjusted net profits projected at 258.9 billion yuan, 288.1 billion yuan, and 317.7 billion yuan respectively [4] - The integration of AI into the WeChat ecosystem is anticipated to enhance its capabilities, positioning it as a potential "AI operating system" [3][4]

Investment Rating - The report maintains a "Buy" rating for Tencent Holdings (700 HK) with a target price raised to HKD 700.00, indicating a potential upside of 19.5% from the current price of HKD 586.00 [1][41]. Core Insights - The second quarter performance exceeded expectations, with a total revenue growth of 15% year-on-year to RMB 184.5 billion, surpassing market expectations by 4% [5][6]. - The growth was driven by strong performances in gaming, social networking, marketing, and financial technology services, with notable contributions from both domestic and overseas gaming segments [5][6]. - The report projects a continued robust growth trajectory, with an expected revenue growth rate of 11% for the third quarter, slightly above previous market expectations [5][6]. Financial Overview - Revenue projections for the years 2023 to 2027 are as follows: RMB 609.0 billion in 2023, RMB 660.3 billion in 2024, RMB 734.6 billion in 2025, RMB 790.5 billion in 2026, and RMB 843.3 billion in 2027, reflecting a compound annual growth rate [2][44]. - Net profit is expected to grow from RMB 157.7 billion in 2023 to RMB 296.8 billion in 2027, with significant year-on-year growth rates, particularly in 2024 and 2025 [2][44]. - The earnings per share (EPS) are projected to increase from RMB 16.33 in 2023 to RMB 33.05 in 2027, indicating a strong profitability outlook [2][44]. Segment Performance - Domestic gaming revenue grew by 17% year-on-year, supported by new game launches and the performance of established titles [5][6]. - Overseas gaming revenue saw a remarkable increase of 35%, driven by successful titles like PUBG MOBILE and Supercell games [5][6]. - Social networking revenue increased by 6%, with contributions from mobile game in-app purchases and video streaming services [5][6]. - Marketing services revenue maintained a robust growth rate of 20%, aided by enhanced advertising effectiveness across various platforms [5][6]. Capital Expenditure and AI Investment - Capital expenditures surged by 119% year-on-year, reflecting ongoing investments in AI and technology to enhance existing business operations [5][6]. - The report emphasizes the balance between cost control and profitability enhancement, with expectations for profit growth to continue outpacing revenue growth [5][6].

Investment Rating - The report maintains a "Buy" rating for Tencent Holdings, expecting the stock price to outperform the industry index by more than 15% over the next six months [18]. Core Insights - Tencent's revenue for Q2 2025 reached 184.5 billion yuan, representing a year-on-year growth of 15%. The gross margin improved to 57.0%, up 3.7 percentage points year-on-year [1]. - The company's adjusted net profit for Q2 2025 was 63.05 billion yuan, a 10% increase year-on-year, with high-margin business growth effectively offsetting depreciation from capital expenditures [1]. - The report highlights strong performance in Tencent's gaming segment, particularly with the new game "Delta Operation," which has achieved a daily active user count exceeding 20 million [2]. - AI continues to drive significant growth in advertising revenue, which increased by 20% year-on-year to 35.8 billion yuan, aided by enhancements in ad effectiveness and AI applications [3]. - The financial technology and enterprise services segment saw a 10% year-on-year revenue increase to 55.5 billion yuan, driven by rising demand for AI-related services [4]. Financial Summary - Projected revenues for Tencent are expected to grow from 660.26 billion yuan in 2024 to 922.81 billion yuan by 2027, with a compound annual growth rate (CAGR) of approximately 10.46% [1]. - Adjusted net profit is forecasted to rise from 194.07 billion yuan in 2024 to 305.18 billion yuan in 2027, reflecting a strong recovery trajectory [1]. - The report anticipates a decrease in the price-to-earnings (P/E) ratio from 25.29 in 2024 to 16.08 by 2027, indicating improved valuation metrics as earnings grow [1].

Market Overview - Chinese A-shares continued to rise, with the Shanghai Composite Index closing at 3,683 points, a new high since December 2021, while the Shenzhen Component Index rose 1.76%[16] - The Hang Seng Index surged 2.58%, closing above 25,500 points, driven by strong performances in technology and financial sectors[11] - U.S. markets also reached new highs, with the Dow Jones increasing by 1.04% to 44,922 points, supported by expectations of interest rate cuts[9] Economic Indicators - China's social financing growth rate for July was recorded at 9.0%, up 0.1 percentage points from the previous month, continuing an upward trend[6] - U.S. inflation data showed stability, leading to increased expectations for a 50 basis point rate cut by the Federal Reserve in September[9] - The U.S. dollar index fell by 0.3% to 97.84, while international gold prices rose, reflecting market sentiment towards rate cuts[27] Sector Performance - In the U.S., 8 out of 11 S&P sectors saw gains, with the materials sector leading with a 1.69% increase[9] - In Hong Kong, the Hang Seng Technology Index rose by 3.25%, with Alibaba and NetEase seeing significant gains of 6% and over 5%, respectively[11] - The battery sector in China is expected to see improved performance due to supply-demand dynamics, with companies like CATL being highlighted for their investment value[18] Fixed Income Market - U.S. Treasury yields fell by 5-6 basis points, with the 10-year yield at 4.23% as market expectations for rate cuts solidified[31] - Asian investment-grade bonds showed strong performance, with spreads narrowing by 1-3 basis points[31] Commodity Market - U.S. crude oil prices declined, with WTI crude down 0.82% to $62.65 per barrel, amid rising inventory levels and oversupply concerns[27] - Gold prices increased by 0.27%, reaching $3,358.7 per ounce, as traders anticipated further monetary easing[27]

Investment Rating - The investment rating for Tencent Holdings is "Buy" and is maintained [7]. Core Insights - Tencent achieved revenue of 184.5 billion yuan in Q2 2025, representing a year-on-year increase of 15% and a quarter-on-quarter increase of 2%. Operating profit reached 60.1 billion yuan, up 18% year-on-year, while Non-IFRS net profit attributable to shareholders was 63.1 billion yuan, reflecting a 10% year-on-year growth. Both revenue and adjusted net profit exceeded market expectations [2][4]. Revenue Breakdown - The strong performance in revenue is attributed to several factors: 1. The game "Delta Action" and evergreen games performed robustly, with overseas games achieving record highs. The average daily active users (DAU) for "Delta Action" reached over 20 million in July, significantly up from 12 million in April. Domestic game revenue increased by 17% year-on-year to 40.4 billion yuan [7]. 2. AI significantly improved advertising efficiency, enhancing click-through rates and conversion rates, leading to a strong long-term growth momentum in advertising. Marketing service revenue grew by 20% year-on-year to 35.8 billion yuan [7]. 3. The payment business showed signs of recovery, with AI driving accelerated growth in enterprise services, resulting in a year-on-year increase of 10% in financial technology and enterprise service revenue to 55.5 billion yuan [7]. Profitability and Margins - Tencent's gross margin reached a record high of 56.9% in Q2 2025, up 3.6 percentage points year-on-year and 1.1 percentage points quarter-on-quarter. The gross margins for value-added services, marketing services, and financial technology & enterprise services also saw improvements [7]. Capital Expenditure - Capital expenditure in Q2 2025 increased by 118.89% year-on-year to 19.1 billion yuan, accounting for approximately 10.4% of revenue [7].