Group 1: Company Overview - 卓越教育集团 (03978.HK) is a comprehensive education company focused on K12 quality education in South China, having completed its K9 transformation post "double reduction" policy [8][10] - In 2024, the company achieved revenue of 1.102 billion RMB, representing a 125% increase, with business segments comprising 65% K9 quality education, 16% high school tutoring, and 19% full-time review [8][10] - The company adopts a strategy of deepening its presence in the South China market, particularly in Guangdong, with ongoing expansion in cities like Shenzhen and Foshan [8][10] Group 2: Market Dynamics - The K12 education market in Guangdong, Shenzhen, and Foshan is projected to reach 230 billion RMB, 230 billion RMB, and 110 billion RMB respectively by 2030, driven by a large consumer base [9] - Post "double reduction," the market has seen a consolidation of supply, with the top five players in Guangzhou and Shenzhen achieving market shares exceeding 10% [9] - The company benefits from a complete licensing system and local reputation, with a significant market share in Guangzhou [9] Group 3: Growth Drivers - The company has a high renewal rate of 91% for its classes, indicating strong product quality and customer retention, which is expected to support a growth rate of over 17% in the number of subjects per student in 2025 [9][10] - There remains substantial growth potential in surrounding districts of Guangzhou, with plans to open 78% more outlets based on current market density [9] - The introduction of programming courses aligns with the growing demand for AI education, potentially creating new revenue streams beyond existing offerings [9][10] Group 4: Investment Outlook - The K12 education sector continues to show strong demand, with the company positioned as a leading player in South China, benefiting from demographic trends and local market advantages [10] - The company emphasizes shareholder returns, having announced a three-year dividend plan to enhance investor confidence [10] - The valuation of the company has historically been at a discount, but with its strong local reputation and licensing advantages, there is potential for valuation recovery, with a target market capitalization of 5.37 to 5.73 billion HKD [10]