城因水而兴，水因城而活。放眼全国，类似香年溪、赣江的发展案例不在少数。各地因地制宜、因势利 导，做活亲水文章，答好生态问卷，积累了经验，也带来了启示。 致广大而尽精微，把钱花在刀刃上、用在关键处，让公共服务更加人性化、精细化 一条溪、一条河，能玩出哪些花样？ 浙江临海，6.8公里的香年溪，串起沿线6个村。众多游客到溪上的堰坝"泡坝"，消暑纳凉、体味野趣； 溪畔夜市人头攒动，吸引各地140多位"主理人"前来洽谈合作。 江西南昌，依托赣江优质水资源，免费开放"两滩七湾"，消除"野泳"安全隐患的同时，通过引入水上运 动基地、慢行绿道，将赣江从观光带升级为活力带。 （文章来源：人民日报） 由找水之乐，观察如何激发潜在消费需求。亲水是人类的天性，满足人们亲水的需求无疑是个大市场。 水上运动，要购置各种泳衣泳镜，带好充气桨板、救生衣、防水袋等装备；水上休闲，要租船、旅拍、 购买各色零食；离开水域，还要在周边吃饭、购物、住宿。涉水消费内容的增加，差异化、长链条消费 场景的持续涌现，可以带动服务消费市场供销两旺。 从供水之稳，了解如何激活绿色生产力。桨板、皮划艇等水上运动项目日益普及，市民在家门口就能轻 松享受嬉水之趣，很大 ...

Core Viewpoint - The article emphasizes the importance of sports consumption as a means to stimulate economic growth and improve people's livelihoods in Henan Province, highlighting various measures taken to enhance sports consumption and its positive impacts on the economy and society [1][2]. Group 1: Sports Consumption Statistics - As of the end of 2023, 82.85% of residents in Henan participated in sports consumption, with a total sports consumption scale reaching 140.3 billion yuan, and a per capita sports consumption amount of 1,429 yuan, reflecting a year-on-year growth of 1.81% [2][4]. - Sports consumption accounts for 4.78% of residents' disposable income, indicating its significant role in the local economy [2]. Group 2: Policy and Infrastructure Development - The Henan Provincial Sports Bureau has implemented policies to support sports consumption, including the "Outdoor Sports Industry Development Plan (2024-2026)" and initiatives to bring sports events into scenic areas and commercial districts [4][6]. - A budget of over 370 million yuan has been allocated for the construction of 245 sports facilities, aiming to create a "15-minute fitness circle" in urban communities, with 70% of residential areas equipped with complete sports facilities [6][8]. Group 3: Event Organization and Participation - In 2024, the Provincial Sports Bureau plans to organize various events, including the "Ten Thousand Villages and Thousand Towns" basketball tournament and other community sports activities, with a target of hosting over 5,743 events and engaging more than 8.26 million participants [10][12]. - The province has successfully hosted high-level sports events, including international competitions, to meet diverse public demands and enhance sports consumption [10][12]. Group 4: Sports Consumption Coupons - The Provincial Sports Bureau has introduced sports consumption coupons as a direct measure to stimulate sports consumption, with the total value of coupons increasing from 6 million yuan in 2020 to 10 million yuan in 2024 [13][15]. - From 2020 to 2023, 18 million yuan in fitness vouchers were distributed, benefiting 200,000 participants and generating over 57 million yuan in sports consumption [15][19]. Group 5: Integration of Sports and Tourism - The article discusses the integration of sports events with tourism, promoting the concept of "traveling with events," which has become a trend in Henan, with various events being held in scenic areas to attract tourists [22][23]. - The province has developed 24 national-level sports tourism projects, creating favorable conditions for the "traveling with events" initiative [23]. Group 6: Youth Sports Initiatives - The Provincial Sports Bureau has organized over 30 provincial youth sports events during the summer months, significantly boosting local consumption through increased participation from families [25][26]. - The establishment of over 1,000 sports training institutions supports youth engagement in sports, contributing to the overall growth of sports consumption [26][27].

Core Viewpoint - The news highlights the crisis faced by the national chain of Zhuoyue Children's Sports Centers, with reports of multiple store closures and franchise owners fleeing, leading to parents seeking compensation through social media [1][3]. Company Overview - Zhuoyue Children's Sports Centers are operated by Zhengzhou Beiti Sports Technology Co., Ltd., which has reportedly become "empty" [3]. - The company was established in April 2014, with a registered capital of 714,300 RMB, and its business scope includes sports event planning, information consulting, and retail of sports goods [5][6]. Financial and Operational Issues - From July 24 to 28, several locations in Zhengzhou, including Tian Kong Zhi Cheng and Zhongyuan Wanda, were found closed, with employees claiming they had not been paid for five months and lacked social security for over a year [5]. - In Luoyang, six stores faced forced lease terminations due to unpaid rent, with an initial estimate of 35,000 classes owed to parents from just two stores in the Luolong District [5]. - The company has been reported to have a total of 11 branches, with only five currently operational [6]. Legal and Compliance Matters - Zhengzhou Beiti Sports Technology Co., Ltd. has faced legal issues, including a court order freezing 346,352 RMB of equity held by its legal representative, Li Xiaodong, from June 12, 2025, to June 11, 2027 [8]. - Despite the issues at the headquarters, some franchise locations in Guangzhou and Shenzhen continue to operate normally, with local management ensuring classes are held and staff are paid [9].

Core Insights - The popularity of table tennis events is transforming into unprecedented participation momentum, with a growing number of fans engaging in the sport and its related activities [1] - The table tennis industry is witnessing significant changes, including increased participation from urban professionals and a rise in adult training sessions [1] Group 1: Training and Participation Trends - Training programs led by renowned players like Xu Xin and Zhang Jike are experiencing high demand, with Xu Xin's summer camp fully booked and Zhang Jike's training camp attracting over 2,700 participants within ten days [2][4] - Zhang Jike's online "Master Class" has sold over 5,000 units within four hours, generating nearly one million yuan in sales, indicating a strong interest in adult training [6] - The emergence of adult participants in table tennis training sessions reflects a shift from traditional youth-focused training to a more inclusive approach catering to all age groups [4][6] Group 2: Impact of Major Events - The success of the Chinese national team at the Paris Olympics has significantly increased interest in table tennis, leading to a surge in participation from fans who were inspired by the events [9] - The WTT series and other competitions have maintained public interest, encouraging more individuals to engage in the sport [9] Group 3: Market Dynamics and Opportunities - The low entry barriers of table tennis, such as affordable equipment and venue costs, make it an attractive option for urban workers seeking recreational activities [11] - The rise in adult participation is helping to stabilize the training market, which has traditionally relied heavily on youth enrollment, thus providing a more consistent demand for training resources [20] - The integration of table tennis into urban life is creating new opportunities for clubs and training institutions to cater to the evolving needs of adult players [13][20] Group 4: Future Prospects - The ongoing transformation in the table tennis ecosystem suggests a potential for significant growth and diversification within the industry, as more individuals transition from spectators to active participants [17][22] - The ability to convert event-driven interest into sustained consumer engagement presents a promising avenue for revenue generation and industry expansion [22]

Core Viewpoint - The emerging trend of "sports delivery" services for children is gaining popularity among parents, offering convenience and specialized training that traditional sports institutions cannot match [1][2]. Group 1: Advantages of Sports Delivery - "Sports delivery" services provide significant time-saving benefits compared to traditional sports training institutions [1]. - These services can offer targeted training based on children's weaknesses, interests, and specific needs, leading to more effective physical training outcomes [1]. - Institutions providing "sports delivery" are often more knowledgeable about examination rules, which can help improve children's sports exam scores in a short period [1]. Group 2: Challenges and Risks - Many coaches in "sports delivery" services are part-time university students, raising concerns about their qualifications and capabilities [2]. - The training locations are often informal, such as community open spaces or even underground parking lots, which can pose safety risks and increase the likelihood of sports injuries [2]. - There is a potential for disputes, such as injuries or financial issues, where parents may struggle to seek redress due to the lack of accountability from specific individuals or institutions [2]. Group 3: Regulatory Needs - There is a call for regulatory bodies to quickly revise or establish relevant regulations to include "sports delivery" services within a regulatory framework [2]. - Platforms providing "sports delivery" services should implement strict oversight in areas such as entry audits, ongoing supervision, and dispute resolution to ensure quality service for consumers [2]. Group 4: Parental Involvement - Parents are encouraged to choose reputable and qualified institutions or coaches when opting for "sports delivery" services [3]. - It is emphasized that while "sports delivery" can provide short-term benefits, fostering a genuine love for sports in children requires parental involvement and participation in physical activities [3].

Core Insights - The sports training industry in China is experiencing a systemic contraction, with major players facing operational difficulties and closures, leading to widespread complaints from parents and financial distress among coaches [1][2][3] - The initial boom in the industry was driven by favorable policies and a surge in consumer spending, but subsequent regulatory changes and economic pressures have led to a significant decline in participation and revenue [4][5][6][10][34] Industry Overview - The sports training sector began to flourish around 2015, coinciding with the "mass entrepreneurship and innovation" policy and the "two-child" policy, resulting in a rapid increase in the number of sports training enterprises [4][5][6] - By 2015, the industry saw a financing boom, with numerous startups emerging and attracting significant investment, as parents were willing to spend on their children's extracurricular activities [8][12][13][14] Market Dynamics - The peak of the industry occurred between 2016 and 2017, with a record birth rate and supportive government policies fueling growth [10][11][12] - However, by 2018, signs of a downturn began to emerge, with increased scrutiny from regulators and financial challenges for many smaller institutions [17][18][19][21] Recent Trends - The COVID-19 pandemic in 2020 severely impacted the industry, leading to a drastic reduction in financing and a shift in consumer behavior as parents paused spending on extracurricular activities [27][30][31] - The introduction of the "double reduction" policy in 2021 initially revitalized interest in sports training, but the long-term sustainability of this growth remains uncertain as parents become more cautious with their spending [34][35][39] Current State - As of 2023, the industry is characterized by a high number of training institutions with low student attendance and financial viability, with many parents opting for pay-per-class models rather than long-term commitments [46][47] - The regulatory environment continues to tighten, with new standards being implemented that restrict the marketing of sports training in relation to academic performance [48][50] Future Outlook - The industry is bifurcating into two paths: one focusing on targeted training for academic performance and the other on extracurricular achievements for college applications [54] - The overall sentiment among industry players is cautious, with many acknowledging the challenges posed by economic constraints and changing consumer priorities [55][56][58]

Group 1 - The popularity of tennis is increasing, with many celebrities and individuals taking up the sport [2][3][12] - Tennis coaches in major cities like Beijing and Shanghai can earn significant incomes, with rates ranging from 400 to over 1000 yuan per hour [7][10][19] - Other sports coaching, such as skiing and Pilates, also show high earning potential, often exceeding the income of typical office workers [18][21][23] Group 2 - The trend indicates a shift towards sports and physical activities as viable career paths, especially as AI threatens traditional office jobs [25][28][30] - The demand for skilled physical labor, such as sports coaching, is expected to remain strong, as these roles cannot be easily replaced by AI [29][33][34]

Core Viewpoint - The article discusses the development of table tennis in Hangzhou, highlighting its historical roots, current initiatives, and the economic impact of the sport on the city. Group 1: Historical Development - Hangzhou has a long-standing tradition in table tennis, with professional teams emerging as early as the 1960s, primarily from local schools [1][2] - The first table tennis team in Hangzhou was established at Wulinqiao Primary School in 1963, overcoming financial and facility challenges to foster talent [2] - Longjiang Experimental School, which succeeded Wulinqiao, has been recognized as a provincial sports school and has hosted numerous competitions [2] Group 2: Social Initiatives and Talent Development - Numerous table tennis clubs and training institutions have emerged in Hangzhou, led by former champions and athletes, contributing to talent cultivation [3][4] - Notable figures like He Zhiwen and current players such as Xiang Peng are actively involved in training young athletes, emphasizing the importance of grassroots development [3][4] - The clubs serve as vital platforms for cultural transmission and the promotion of the sport, fostering a spirit of perseverance and dedication [4] Group 3: Economic Impact and Community Engagement - The popularity of table tennis has spurred a vibrant sports economy in Hangzhou, with various events attracting participants of all ages [5] - The 22nd table tennis competition in May saw 120 athletes competing, showcasing the community's enthusiasm for the sport [5] - Local businesses and sports centers are increasingly recognizing the economic potential of table tennis, with efforts to host events and attract athletes [5][6] - Olympic champion Zhang Jike is establishing a training base in Hangzhou, aiming to create a hub for professional and community engagement in table tennis [6]

Core Viewpoint - The basketball training institution "Oriental Qimingxing" is suspected of a major operational failure, leading to the closure of multiple campuses in Guangzhou and significant financial implications for parents and students [1][9][57]. Group 1: Operational Issues - Multiple campuses of Oriental Qimingxing, including locations in Guangzhou, have ceased operations, with reports of closed doors and no staff present [1][9][26]. - The company has allegedly failed to pay rent and utility fees, resulting in eviction notices from landlords [30][22]. - Parents have expressed frustration over the sudden closure, with many having prepaid substantial fees for training services [7][43]. Group 2: Financial Implications - Estimates suggest that individual campuses may involve financial losses in the millions, with one campus alone potentially reaching seven figures in unreturned fees [43][44]. - The total number of affected students across 32 campuses in Guangzhou is over 5,000, raising concerns about the total financial impact [44][57]. - The company has been reported to have a history of refund difficulties, with parents in other cities like Shenzhen also experiencing similar issues [57][65]. Group 3: Company Response - The owner of Oriental Qimingxing has publicly stated that the company is not planning to abscond and has acknowledged the operational challenges faced due to high costs and decreased consumer spending post-pandemic [77][80]. - The owner has claimed to have invested personal assets to stabilize the company and has requested patience from parents and stakeholders [82][80]. - Despite these assurances, skepticism remains among parents regarding the company's future and the likelihood of recovering their funds [82][83].

Core Viewpoint - The crisis at Dongfang Qiming, a leading youth sports training institution in China, has led to widespread operational shutdowns and financial distress among employees and parents, highlighting the challenges faced by the youth sports training industry amid rising costs and changing consumer behavior [1][3][4]. Company Overview - Dongfang Qiming, established in 2009, claims to operate over 1,000 campuses across more than 200 cities in China [2]. - The company has experienced rapid growth, serving over 1 million students, but has recently faced significant operational challenges [8]. Industry Context - The youth sports training industry has been under pressure, with several leading institutions like Huaxiang Shengshi and Dongyin Sports facing financial difficulties [3][11]. - The market has seen a surge in new institutions post "double reduction" policy, leading to increased competition and market saturation [8][11]. Financial Distress - Employees at Dongfang Qiming have reported being owed wages for up to two months, with some coaches facing even longer delays [1][5]. - Parents have expressed frustration over the inability to obtain refunds for prepaid courses, with some having paid amounts exceeding 20,000 yuan [5][14]. Operational Challenges - The company has faced issues with venue partnerships, leading to operational shutdowns and a lack of communication with staff and parents [4][6]. - The high operational costs, including monthly payroll expenses estimated at nearly 10 million yuan, have contributed to the financial strain [6][7]. Regulatory Environment - The crisis has brought attention to the regulatory challenges surrounding prepaid fees in the education sector, with new regulations aimed at preventing institutions from collecting large upfront payments [14][15]. - The implementation of designated bank accounts for fee collection has faced resistance, complicating compliance for older institutions [15].