"腹有诗书气自华"，对人如此，对城市亦然。一家高品质的书店往往会成为城市的文化名片。而只有阅 读人口足够多，才能支撑书店特别是24小时书店长期运营，书店的灯光无声地映射出城市的文化素养和 精神追求。 书香是一种氛围，24小时书店有益于培育爱读书、读好书、善读书的浓厚氛围，有益于厚植城市文化底 蕴，因此其生存发展应该得到重视和支持。24小时书店要长期生存下去，需要政府、社会和书店三方合 力。和平书院从建设之初就在探索政府与社会力量如何携手共建公共文化空间，为市民提供更加优质的 文化服务，最终确定以政府购买服务的方式，委托社会力量负责书院的日常运营。青岛如是书店等探索 多元化经营，除销售图书之外，还增加了品牌活动、特色文创。老牌的新华书店如北京中关村图书大 厦、浙江新华书店等也推出了特色鲜明的24小时书店。在书店生存普遍不易的当下，政府、社会和书店 合力坚守，体现了文化自觉和文化担当。这是读者之福，也是国家之福。 文化之光，照亮前途。当疲惫的旅人在风雪之夜看到远处驿站的亮灯，当穿越惊涛骇浪的水手望见地平 线上伫立的灯塔，当饥肠辘辘的打工者看到仍在营业的深夜食堂，他们心中涌起的一定是安慰、放松乃 至希望。书店之于读 ...

得益于社交媒体的发展，许多美国书店借小动物"打开知名度"。美国佛蒙特州蒙彼利埃的"熊池书店"拥 有一只名为维鲁卡·索尔特的俄罗斯沙漠龟，索尔特今年已经35岁了，店里每年都会给索尔特举办生日 派对，在派对上会安排互动游戏和故事，听说《龟兔赛跑》是索尔特的最爱。索尔特现在在社交媒 体"照片墙"上拥有2000多个粉丝。"熊池书店"的负责人克莱尔·本尼迪克特表示，店里有小动物不一定 会推动销量，但确实会带来客流量，"有人会进店说，这里有一只我关注的乌龟。"在美国纽约州查帕夸 的"散落书店"，3只受过排便训练的兔子在书架间一边欣赏窗外美丽的景色，一边享用生菜。书店创始 人劳拉·谢弗表示，"兔子营造了一种很棒的氛围。"谢弗招聘店员时也会考虑这几只兔子，他会问前来 面试的人："你和兔子相处得怎么样？"（作者伊丽莎白·伊根，王玥译） 新加坡《海峡时报》文章，原题：宠物的 " 咕噜 " 声越多，销量越大：为什么美国书店会展示宠物 走进 美国明尼苏达州明尼阿波利斯的"野趣书店"，一只黄褐色猫咪正趴在窗边打盹晒太阳，它是店里众多的 动物成员之一。在这个充满墨香的知识宝库里，还"栖息"着"双颊泛红"的鸡尾鹦鹉、安静的巴巴里鸽、 性格 ...

Group 1: Luxury Goods Industry - The collaboration between Lab-Grown Leather and Organoid Company aims to revolutionize the luxury goods sector by creating lab-grown leather, addressing ethical concerns related to animal cruelty in traditional leather production [2][3][4] - The production of a single crocodile leather Birkin bag requires the killing of 2-3 crocodiles, raising significant ethical issues and environmental concerns [3][4] - The luxury goods industry is facing scrutiny due to its environmental impact, particularly the deforestation in the Amazon rainforest, which has lost an area equivalent to two Englands over the past two decades [4] Group 2: Bookstore Industry - The price disparity between physical bookstores and online retailers is significant, with physical copies of books often costing three times more than their online counterparts [5] - Physical bookstores face higher procurement costs for books compared to online platforms, which affects their pricing strategy and profitability [5][6] Group 3: Food Delivery Industry - Major players in the food delivery market, including Meituan, JD, and Alibaba, are engaged in a competitive "delivery war," with a projected total investment of 100 billion RMB this year [6] - The aggressive subsidy strategies employed by these platforms indicate a focus on market share rather than immediate profitability, suggesting a long-term vision for dominance in the food delivery sector [6]

Industry Overview - The book retail industry refers to the process of selling books directly to end consumers, utilizing careful selection, pricing, promotion, and distribution to meet consumer demand while achieving commercial benefits for publishers and distributors [3] - Since 2020, China's book retail market has experienced fluctuations, with the market size declining from 98.7 billion yuan in 2021 to 87.1 billion yuan in 2022 [6] - In 2023, the market began to recover, with the retail market size slightly increasing to 91.2 billion yuan, representing a growth rate of 4.7% [6] Market Trends - By 2024, the integration of online and offline book sales channels has been established, driven by the rise of short video e-commerce and innovations in physical bookstores, leading to a significant market growth [6] - The industry code volume has reached 112.9 billion yuan in 2024, with a year-on-year growth rate of 23.8% [6] - The market is undergoing transformation, reflected in changes in consumer habits, marketing models, channel diversification, policy support, and technological advancements [8] Sales Channel Structure - In 2024, the market share of different sales channels is as follows: platform e-commerce accounts for 40.92%, short video e-commerce for 30.48%, vertical and other e-commerce for 14.71%, and offline physical stores for 13.99% [8] - The significant increase in the market share of short video e-commerce and offline physical stores compared to the previous year indicates a dynamic growth in the book retail sector [8] Key Players - Notable listed companies in the industry include CITIC Publishing (300788), China South Publishing (601098), Xinhua Wenhui (601811), and others [2] - Other relevant enterprises include Zhejiang Xinhua Bookstore Group, Beijing Ren Tian Bookstore Group, and various local bookstores [2]

Core Perspective - The article highlights the emergence of "small and beautiful" bookstores in Beijing, which aim to enhance community culture and provide a space for artistic and intellectual engagement [1] Group 1: Community Bookstores - The bookstores are deeply rooted in local neighborhoods, integrating into the community to elevate cultural warmth through literature [1] - Yifang Bookstore serves over 300,000 residents from more than 20 communities, focusing on making art accessible in daily life [2] - The bookstore features around 30,000 books and various spaces for relaxation, children's activities, and free art exhibitions, creating a diverse cultural environment [2] Group 2: Cultural Exchange and Activities - Xuan Nan Bookstore acts as a dynamic cultural hub, hosting traditional performances and community events that promote local heritage [3] - The bookstore operates multiple performance venues and organizes activities like reading clubs and heritage studies, fostering a micro cultural ecosystem [3] - The bookstore's design encourages social interaction, serving as a "cultural living room" for residents [3] Group 3: Specialized Support for Seniors - Zhuoer Bookstore addresses the needs of elderly residents by creating a "Life Library" with resources on aging and health management [4] - The bookstore organizes events focused on life care and provides professional support for seniors, enhancing their quality of life [4] - Initiatives like the "Silver Hair Reading Club" have benefited over 300 elderly individuals, showcasing the bookstore's commitment to community welfare [4]

Core Insights - The Chinese book retail market has experienced fluctuations since 2020, with a decline in market size from 987 billion yuan in 2021 to 871 billion yuan in 2022, followed by a slight recovery to 912 billion yuan in 2023, representing a growth rate of 4.7% [1][5] - In 2024, the market is expected to achieve rapid growth, with the industry scale reaching 1,129 billion yuan, a year-on-year growth rate of 23.8%, driven by the rise of short video e-commerce and innovations in physical bookstores [1][5] Industry Overview - Book retail refers to the process of selling books directly to end consumers, involving careful selection, pricing, promotion, and distribution to meet consumer demand while achieving commercial benefits for publishers and distributors [2] - The industry has seen a stable growth in the number of physical bookstores, with a rise of distinctive and diverse new bookstores, contributing to a preliminary establishment of an integrated online and offline sales channel [2] Market Dynamics - The book retail market is undergoing transformation, reflected in changes in consumer habits, marketing models, channel diversification, policy support, and technological advancements [7] - In 2024, the market structure shows that platform e-commerce accounts for 40.92% of the market, short video e-commerce for 30.48%, while vertical and other e-commerce and offline physical stores account for 14.71% and 13.99%, respectively [7] Book Categories - The largest category in the book retail market is children's books, accounting for 28.16% of the market in 2024, followed by educational materials at 25.33%, supported by a large user base of students [9] Competitive Landscape - The market competition is characterized by diversification and the integration of online and offline sales. Major online platforms like Dangdang and JD Books dominate the market, while physical bookstores like Xinhua Bookstore and independent bookstores enhance their competitiveness through cultural experiences and events [11] - Companies such as CITIC Publishing, Zhongnan Media, and Xinhua Wenhui are key players in the market, each with distinct business focuses ranging from educational materials to digital publishing [13] Development Trends - The integration of online and offline channels is accelerating, with a predicted stable online channel share of 65%-70% and offline bookstores achieving 30%-35% in the next five years [17] - Digitalization and personalized services are emerging trends, with the digital education market expected to exceed 5 billion yuan by 2025, accounting for 15% of the overall market [18][19] - Government policies are continuously supporting the industry's transformation and high-quality development, with initiatives like a 5 billion yuan fund for physical bookstore upgrades [20]

Core Viewpoint - The article presents the story of Yang Buzheng, a 26-year-old bookstore owner in Guiyang, who operates a small bookstore while working as an electrician at a nightclub. His journey reflects the challenges and realities of running an independent bookstore in a difficult market, emphasizing survival over idealism. Group 1: Business Operations - Yang Buzheng's bookstore, Jiu San Duo, is located in a low-traffic area of an old shopping mall, with a monthly rent of only 600 yuan, making it a cost-effective choice for his business [5] - The bookstore has a total area of 42 square meters and was opened with all of Yang's savings of 70,000 yuan, which he used to purchase books and basic furniture [14] - To keep the bookstore operational, Yang primarily sells unsold inventory books at a low cost, allowing him to maintain a thin profit margin [11][44] - The average monthly revenue of the bookstore can reach over 10,000 yuan, with a profit of around 5,000 yuan, and online sales accounting for 80% of the income [44] Group 2: Marketing and Customer Engagement - Yang's marketing strategy is unconventional; he does not engage in traditional promotional activities but instead relies on word-of-mouth and personal connections with customers [39] - He has built a community of over 1,000 loyal customers, who appreciate his straightforward approach and the affordability of the books [43] - The bookstore operates with a unique policy allowing customers to browse and read books without pressure to purchase, fostering a welcoming environment [39] Group 3: Personal Background and Motivation - Yang's background is marked by challenges, including a difficult family situation and a lack of formal education, which has shaped his determination to succeed in the bookstore business [18][23] - His motivation for opening the bookstore stems from a desire to create a space for reading and to support himself financially, rather than pursuing an artistic dream [2][17] - Despite the pressures and anxieties of running a bookstore, Yang remains committed to his vision, viewing it as a responsibility rather than just a business venture [58]

Core Viewpoint - The article discusses the challenges and transformations faced by physical bookstores in the digital age, particularly focusing on the case of Nanjing's Vanguard Bookstore, which has become a popular spot for social media photography, impacting its operational efficiency and reading environment [1][2]. Group 1: Impact of Social Media on Bookstores - Vanguard Bookstore, known as "China's most beautiful bookstore," has seen an influx of visitors primarily for photography, which has led to operational disruptions and prompted the removal of its iconic sign [1][2]. - The bookstore has issued a ban on commercial photography to maintain a conducive reading environment and ensure smooth operations, as the influx of photographers has caused congestion and safety concerns [2][4]. Group 2: The Role of Aesthetics in Bookstore Success - High aesthetic appeal is a significant factor in attracting visitors to bookstores, with examples like Zhongshu Pavilion and PAGEONE Bookstore showcasing artistic designs that enhance their popularity [3][4]. - The trend of "Instagrammable" bookstores has led to a situation where actual reading is overshadowed by photography, raising concerns about the primary purpose of bookstores [3][4]. Group 3: Strategies for Bookstore Sustainability - To convert foot traffic into loyal customers, bookstores must focus on core offerings such as diverse book selections and cultural products, adapting to the evolving consumer preferences of younger generations [4][5]. - The rise of the "α generation" necessitates bookstores to enrich their cultural product offerings and maintain high-quality content to engage and retain readers [4][5].

Core Insights - The article discusses the decline of popular bookstores in China, highlighting the shift from traditional book selling to lifestyle branding and the challenges faced by these establishments in maintaining profitability and relevance [2][4][10] Group 1: Decline of Popular Bookstores - Notable bookstore brands, including Tsutaya Bookstore, have closed multiple locations in China, reflecting a broader trend of well-known bookstores shutting down or exiting the market [2][4] - From early 2024 to April 2025, at least seven prominent bookstore brands are expected to close or withdraw from the market, with the total number of closures exceeding 50 across major cities [2][4][10] Group 2: Changing Consumer Behavior - Many consumers visit bookstores primarily for social media photo opportunities rather than purchasing books, leading to a disconnect between foot traffic and actual sales [4][10][16] - The shift in reading habits, exacerbated by the pandemic, has led to a preference for online book purchases, with physical bookstores capturing only 13.99% of the retail market in 2024 [4][10] Group 3: Business Model Transformation - Bookstores have increasingly relied on non-book sales, with only 30% of overall sales coming from book sales, while 70% is generated from food and beverage offerings [5][10] - The concept of "book+" has emerged, where bookstores aim to create a lifestyle experience rather than solely focusing on book sales [5][10][21] Group 4: Community Engagement and Sustainability - Successful bookstores are those that establish strong connections with their local communities, offering events and activities that resonate with residents [22][24] - Some independent bookstores are thriving by focusing on their core function of promoting reading and providing a welcoming environment, contrasting with the flashy, high-cost models of popular bookstores [22][24][25]

Core Insights - Zhejiang Xinhua has successfully transformed into a "young old bookstore" by embracing short videos and live-streaming e-commerce on Douyin, achieving impressive sales figures [1][3][5] - The company has initiated a "thousand-person anchor" plan to encourage all county and city stores to engage in live book recommendations, reflecting a strategic shift towards online sales [5][6] Company Background - Established in 1949, Zhejiang Xinhua has over 75 years of history and operates more than 800 chain stores with a retail space of nearly 500,000 square meters [3] - The company faced challenges with declining foot traffic and a shift towards online book retailing, prompting a need for transformation [3][5] E-commerce Strategy - The e-commerce division was officially established in July 2020, coinciding with the rise of short video and live-streaming e-commerce, particularly on Douyin [5][6] - The initial focus was on creating unique short video content to promote books, which garnered over 300,000 followers on Douyin [5][9] Live-streaming Success - The transition to live-streaming began in 2022, with the team learning the necessary skills and processes to engage audiences effectively [6][7] - A breakthrough occurred with the introduction of the "warehouse live-streaming" model, significantly increasing viewer engagement and sales [7][9] Consumer Behavior Changes - Consumers have shifted towards using short videos to discover books before making purchases, indicating a change in buying habits [9][10] - The company has recognized the importance of adapting to these new consumer preferences, leading to increased sales from 20 million in 2023 to 30 million in 2024 [9][10] Collaboration and Team Dynamics - The establishment of a dedicated new media team has been crucial for managing live-streaming operations, product selection, and business partnerships [9][12] - Effective collaboration across departments has been highlighted as a key factor in the company's success in the competitive live-streaming market [12][16] Future Prospects - The company plans to expand its live-streaming efforts, with expectations of further sales growth as the team continues to develop and refine its strategies [10][12] - The success of Zhejiang Xinhua serves as a model for other bookstores and publishers looking to adapt to the evolving retail landscape [16]