转自：北京日报客户端 金秋送爽，丹桂飘香。2025年国庆、中秋"双节"相逢，北京市实体书店以书香为媒、文化为桥，推出近 百场主题多元、形式丰富的阅读文化活动，为市民打造一场融传统韵味与现代创意于一体的假日文化盛 宴。从旧书市集到"双节"特色活动，从惠民展销到线上线下联动，京城书店以阅读为底色，绘就一 幅"书香京城"的生动图景。 "旧书新知"：古旧书香焕发时代新韵 "旧书新知"系列活动在今年"双节"期间持续升温，成为连接历史与当下的文化纽带。中国书店旗下多家 门店在钟鼓楼广场推出"旧书新知 钟鼓书韵"文化市集，展销精品旧书、连环画等图书和文创商品，让 读者在淘书中感受历史沉淀。中国书店琉璃厂店推出的"翰墨飘香，百年传承"古旧书主题展销、民国旧 书专柜，以及中国书店绿心公园店推出的"旧书新知—北海公园"系列讲座，从建筑、历史、文化多维度 解析京城风貌，带领读者探寻文字背后的文化密码。 与此同时，新华书店同步举办的"旧书新知 钟鼓书韵"市集，将书香融入市井烟火，实现"用一本旧书， 换一段新知"的阅读浪漫。 "双节"特色：多彩主题激发阅读热情 以国庆、中秋为主题的特色阅读文化活动，成为今年"双节"活动的亮点。北京图书 ...

9月20日开始，豆瓣书店进入清仓阶段，明年5月房租到期后将正式闭店。 近日，北京豆瓣书店宣布闭店的消息，引发读者怀念。这是一家开了19年的小众人文书店，与社交媒体 豆瓣网同名，并无直接关系，但都诞生在小众文艺和社交网络崛起的时期。 在店主卿松制作的海报上，豆瓣书店自称"一家朴素的人文书店"，"大部分六折，微信订书，全国快 递。在这里你会偶遇意料之外的书"。 上海犀牛书店的店主庄见果回忆，2007年春天他在北京亲属开的店里当学徒，去过豆瓣书店，买了一本 《卡夫卡短篇小说全集》，"淡黄色有一抹绿的封面。这本书十几年后被我卖掉了，后来一位开书店的 朋友又从多抓鱼上买到了。不知道这本书现在在谁手上"。 曾在武汉上大学的王栋去过武汉豆瓣书店。他还记得，这家书店在武汉大学校门附近，他和书友经常在 连逛数家书店的途中也到豆瓣书店去看一看。"书店跟豆瓣网同名，给我的印象比较深。书店面积不 大，人气不算特别旺。我在里面买过一本胡兰成的《山河岁月》。" 卿松的微博"八月之光设计"在2019年3月19日发过一条微博，记录了他在店里为一位迷茫的读者推荐 《山河岁月》的故事。当时这位年轻的女读者自称对什么都感兴趣，喜欢历史，请店主荐书 ...

Core Viewpoint - The survival of independent bookstores is increasingly threatened by the rise of e-commerce and digital reading platforms, despite their cultural significance and the ongoing demand for physical books [1][3][30]. Industry Overview - As of 2024, there are 269,000 publishing distribution points in China, with a total sales volume of 524 billion yuan, indicating that two-thirds of retail sales still come from physical bookstores [1]. - The independent bookstore sector is experiencing a polarization, with the Xinhua Bookstore system accounting for only 1.5% of distribution units but generating 35.5% of sales [1]. Challenges Faced - Independent bookstores are under pressure from both large chain bookstores and e-commerce platforms, with the latter posing a more significant threat due to their extensive reach and pricing strategies [5][7]. - The emergence of Amazon in 1995 led to a 43% decline in the number of independent bookstores shortly after its launch, highlighting the disruptive impact of e-commerce on traditional retail [7][12]. Resilience and Recovery - Despite the challenges, independent bookstores in the U.S. have shown resilience, with a 49% increase in their numbers from 2009 to 2018, and a projected growth of 18% in 2025 [12][24]. - The concept of "organizational emplacement" has been identified as a key strategy for independent bookstores to differentiate themselves and compete against digital threats [11][14]. Strategies for Survival - Independent bookstores are focusing on creating unique physical spaces that foster community engagement, offering curated experiences that cannot be replicated by online platforms [14][15][19]. - They are also leveraging local community ties by hosting events and activities that attract customers and build a loyal customer base [18][19]. Community and Cultural Impact - The revival of independent bookstores emphasizes the importance of local culture and community identity, as they serve as anchors of authenticity within their neighborhoods [19][20]. - The integration of social media and community outreach has become essential for independent bookstores to maintain relevance and foster connections with their customers [19][24]. Future Outlook - The future of independent bookstores is seen as promising, provided they continue to innovate and adapt to the changing retail landscape, supported by community engagement and government initiatives [30][31].

Core Insights - The closure of TSUTAYA BOOKSTORE in Chengdu marks the fourth store closure for the brand in China since October 2024, reflecting a 26.7% closure rate among its 15 stores in the mainland over the past three years [2] - The rise of e-commerce and the decline in physical book sales have led to a challenging environment for brick-and-mortar bookstores, with physical stores holding only 13.99% of the book retail market share [3] - Despite the struggles faced by popular bookstores, there remains a demand for physical books, as evidenced by the success of recent book fairs, indicating that physical bookstores still hold unique value [5] Industry Challenges - The decline of physical bookstores is attributed to the rise of digital media and e-commerce, which offer lower prices and convenience, leading to a significant shift in consumer behavior [3][4] - Many popular bookstores have attempted to attract customers through aesthetic appeal and social media presence, but this strategy has proven unsustainable as the novelty wears off [3] - The pricing strategy of physical bookstores is a significant disadvantage, as they often cannot compete with the lower prices offered by online retailers [4] Potential for Physical Bookstores - There is still a unique advantage for physical bookstores in providing immersive reading experiences, which cannot be replicated online [5] - Some bookstores are innovating by adopting self-service models and smart selection systems to reduce costs and enhance customer experience [6] - The essence of bookstores as cultural hubs remains vital, emphasizing the importance of quality book selection and customer service to meet evolving consumer demands [6]

Core Insights - The emergence of 24-hour bookstores and libraries reflects the cultural vitality of cities, providing a space for night reading and catering to diverse cultural needs [1][2][3] - The Peace Academy in Shanghai has become a popular urban cultural hub, serving over 4,000 readers daily since its opening [1] - The trend of 24-hour bookstores is growing, with hundreds across the country, indicating a shift in urban cultural engagement [1][2] Group 1: Cultural Significance - 24-hour bookstores symbolize the humanistic spirit of cities, showcasing cultural vitality and diversity [1][2] - The presence of high-quality bookstores contributes to a city's cultural identity and reflects its cultural literacy [2][3] Group 2: Operational Support - The survival of 24-hour bookstores requires collaboration between government, society, and the bookstores themselves [3] - The Peace Academy has implemented a model where the government purchases services to ensure quality cultural offerings [3] - Other bookstores, like Qingdao's Yes Bookstore, are diversifying their operations to include events and cultural products, enhancing their sustainability [3]

Group 1 - The article discusses how the presence of pets in bookstores in the United States enhances customer experience and attracts visitors, contributing to the bookstores' charm and appeal [1][2] - Bookstores like "Wild Rumpus" in Minneapolis have made animals a key feature since their opening in 1992, with various pets including cats, birds, and fish, which help in creating a welcoming atmosphere for customers [1] - Social media has played a significant role in increasing the visibility of bookstores with pets, as seen with "Bear Pond Books" in Vermont, where a 35-year-old tortoise has garnered over 2,000 followers, demonstrating the potential for increased foot traffic [2] Group 2 - The presence of trained animals, such as rabbits in "Scatterjoy Books" in New York, not only enhances the ambiance but also influences hiring decisions, indicating a trend where animal interaction is considered in staff recruitment [2] - While having pets in bookstores may not directly boost sales, it certainly helps in attracting customers, as evidenced by visitors specifically mentioning their interest in the animals [2]

Group 1: Luxury Goods Industry - The collaboration between Lab-Grown Leather and Organoid Company aims to revolutionize the luxury goods sector by creating lab-grown leather, addressing ethical concerns related to animal cruelty in traditional leather production [2][3][4] - The production of a single crocodile leather Birkin bag requires the killing of 2-3 crocodiles, raising significant ethical issues and environmental concerns [3][4] - The luxury goods industry is facing scrutiny due to its environmental impact, particularly the deforestation in the Amazon rainforest, which has lost an area equivalent to two Englands over the past two decades [4] Group 2: Bookstore Industry - The price disparity between physical bookstores and online retailers is significant, with physical copies of books often costing three times more than their online counterparts [5] - Physical bookstores face higher procurement costs for books compared to online platforms, which affects their pricing strategy and profitability [5][6] Group 3: Food Delivery Industry - Major players in the food delivery market, including Meituan, JD, and Alibaba, are engaged in a competitive "delivery war," with a projected total investment of 100 billion RMB this year [6] - The aggressive subsidy strategies employed by these platforms indicate a focus on market share rather than immediate profitability, suggesting a long-term vision for dominance in the food delivery sector [6]

Industry Overview - The book retail industry refers to the process of selling books directly to end consumers, utilizing careful selection, pricing, promotion, and distribution to meet consumer demand while achieving commercial benefits for publishers and distributors [3] - Since 2020, China's book retail market has experienced fluctuations, with the market size declining from 98.7 billion yuan in 2021 to 87.1 billion yuan in 2022 [6] - In 2023, the market began to recover, with the retail market size slightly increasing to 91.2 billion yuan, representing a growth rate of 4.7% [6] Market Trends - By 2024, the integration of online and offline book sales channels has been established, driven by the rise of short video e-commerce and innovations in physical bookstores, leading to a significant market growth [6] - The industry code volume has reached 112.9 billion yuan in 2024, with a year-on-year growth rate of 23.8% [6] - The market is undergoing transformation, reflected in changes in consumer habits, marketing models, channel diversification, policy support, and technological advancements [8] Sales Channel Structure - In 2024, the market share of different sales channels is as follows: platform e-commerce accounts for 40.92%, short video e-commerce for 30.48%, vertical and other e-commerce for 14.71%, and offline physical stores for 13.99% [8] - The significant increase in the market share of short video e-commerce and offline physical stores compared to the previous year indicates a dynamic growth in the book retail sector [8] Key Players - Notable listed companies in the industry include CITIC Publishing (300788), China South Publishing (601098), Xinhua Wenhui (601811), and others [2] - Other relevant enterprises include Zhejiang Xinhua Bookstore Group, Beijing Ren Tian Bookstore Group, and various local bookstores [2]

Core Perspective - The article highlights the emergence of "small and beautiful" bookstores in Beijing, which aim to enhance community culture and provide a space for artistic and intellectual engagement [1] Group 1: Community Bookstores - The bookstores are deeply rooted in local neighborhoods, integrating into the community to elevate cultural warmth through literature [1] - Yifang Bookstore serves over 300,000 residents from more than 20 communities, focusing on making art accessible in daily life [2] - The bookstore features around 30,000 books and various spaces for relaxation, children's activities, and free art exhibitions, creating a diverse cultural environment [2] Group 2: Cultural Exchange and Activities - Xuan Nan Bookstore acts as a dynamic cultural hub, hosting traditional performances and community events that promote local heritage [3] - The bookstore operates multiple performance venues and organizes activities like reading clubs and heritage studies, fostering a micro cultural ecosystem [3] - The bookstore's design encourages social interaction, serving as a "cultural living room" for residents [3] Group 3: Specialized Support for Seniors - Zhuoer Bookstore addresses the needs of elderly residents by creating a "Life Library" with resources on aging and health management [4] - The bookstore organizes events focused on life care and provides professional support for seniors, enhancing their quality of life [4] - Initiatives like the "Silver Hair Reading Club" have benefited over 300 elderly individuals, showcasing the bookstore's commitment to community welfare [4]

Core Insights - The Chinese book retail market has experienced fluctuations since 2020, with a decline in market size from 987 billion yuan in 2021 to 871 billion yuan in 2022, followed by a slight recovery to 912 billion yuan in 2023, representing a growth rate of 4.7% [1][5] - In 2024, the market is expected to achieve rapid growth, with the industry scale reaching 1,129 billion yuan, a year-on-year growth rate of 23.8%, driven by the rise of short video e-commerce and innovations in physical bookstores [1][5] Industry Overview - Book retail refers to the process of selling books directly to end consumers, involving careful selection, pricing, promotion, and distribution to meet consumer demand while achieving commercial benefits for publishers and distributors [2] - The industry has seen a stable growth in the number of physical bookstores, with a rise of distinctive and diverse new bookstores, contributing to a preliminary establishment of an integrated online and offline sales channel [2] Market Dynamics - The book retail market is undergoing transformation, reflected in changes in consumer habits, marketing models, channel diversification, policy support, and technological advancements [7] - In 2024, the market structure shows that platform e-commerce accounts for 40.92% of the market, short video e-commerce for 30.48%, while vertical and other e-commerce and offline physical stores account for 14.71% and 13.99%, respectively [7] Book Categories - The largest category in the book retail market is children's books, accounting for 28.16% of the market in 2024, followed by educational materials at 25.33%, supported by a large user base of students [9] Competitive Landscape - The market competition is characterized by diversification and the integration of online and offline sales. Major online platforms like Dangdang and JD Books dominate the market, while physical bookstores like Xinhua Bookstore and independent bookstores enhance their competitiveness through cultural experiences and events [11] - Companies such as CITIC Publishing, Zhongnan Media, and Xinhua Wenhui are key players in the market, each with distinct business focuses ranging from educational materials to digital publishing [13] Development Trends - The integration of online and offline channels is accelerating, with a predicted stable online channel share of 65%-70% and offline bookstores achieving 30%-35% in the next five years [17] - Digitalization and personalized services are emerging trends, with the digital education market expected to exceed 5 billion yuan by 2025, accounting for 15% of the overall market [18][19] - Government policies are continuously supporting the industry's transformation and high-quality development, with initiatives like a 5 billion yuan fund for physical bookstore upgrades [20]