以下文章来源于i黑马 ，作者江南春 i黑马 . 日本"失落 30年的秘密" ， 就在这八个行业里面 。 低欲望社会 ， 不等于没机会。 消费分级 ， 需求迁移 ， 才是最大的商业机遇 。 当人们不买房子，不追奢侈品的时候，钱都流向了哪里？ 第一，二 手经济 日本二手奢侈品市场，以 大黑屋 为代表，收入暴涨。 让创业者不再孤独@i黑马 江南春 分众传媒董事长 黑马导师 整个社会都在喊没钱了，为什么这些公司反而年赚百亿？ 在中国， 红布林 、 胖虎， 同样业务大涨。 买不起爱马仕、 LV ， 但 抢着买二手。 但在日常消费品领域， 闲鱼 日活破亿， 转转 的 GMV 也大幅飙升。 闲置不是垃圾，是流动的黄金。 第二 ， 宠物经济 年轻人不太生孩子，但可以给猫买高级的罐头。 日本 Inaba 靠猫粮上市，中国乖宝 （ 中宠 ） 股价强劲 。 诚实一口、凯锐思、 疯狂小狗、 伯纳天纯、比瑞吉、 网易严选、 卫仕 等宠物品牌，销量持续攀升。 宠物不仅是主粮零食营养品，以 新瑞鹏 为代表的宠物医院，以 泰 淘气 为 代表 的宠物益生菌 、 保健品 ， 都大幅飙升 。 宠物开支逆势增长， " 毛孩子 " 才是真刚需。 第三 ...

Core Viewpoint - The article emphasizes that despite the prevailing narrative of economic hardship, certain industries are thriving and generating significant profits, particularly in the context of Japan's "lost 30 years" and the evolving consumer behavior in China [3][4]. Group 1: Emerging Business Opportunities - The article identifies eight key industries that are experiencing growth, highlighting that a low-desire society does not equate to a lack of opportunities [4]. - The concept of consumption upgrading and demand migration is presented as the largest business opportunity [5]. Group 2: Second-Hand Economy - In the context of reduced spending on luxury goods, the second-hand economy is flourishing, with companies like "大黑屋" in Japan and "红布林" and "胖虎" in China seeing substantial revenue increases [6][7]. - The article notes that platforms like "闲鱼" and "转转" are experiencing significant user engagement and transaction volume growth [9][10]. Group 3: Pet Economy - The pet economy is highlighted as a growing sector, with young consumers spending on premium pet products despite having fewer children [12]. - Companies like "中宠" and various pet brands are witnessing strong sales growth, indicating a shift in consumer spending towards pet care [13][14][15]. Group 4: Adult Care Products - The adult diaper market in Japan has surpassed $10 billion, showcasing the potential of the aging population as a significant economic driver [18][19]. - The article suggests that aging should be viewed as an opportunity rather than a burden, contributing to a multi-trillion dollar "sunset economy" [19]. Group 5: Health Food and Beverages - The rise in health consciousness and demographic changes are driving demand for sugar-free beverages and functional foods, with brands like "东方树叶" and "简醇" gaining traction in China [21][22]. Group 6: Beauty and Aesthetics - The beauty industry continues to thrive, with products like collagen supplements and home beauty devices achieving significant sales, indicating a persistent consumer desire for beauty enhancements [23][24][26]. Group 7: Outdoor and Leisure Activities - The outdoor equipment market is growing, with brands like "凯乐石" and "骆驼" benefiting from increased consumer interest in outdoor activities [29][31]. - The article notes that even in economic downturns, consumers are willing to invest in experiences and leisure [32]. Group 8: Convenience and Time-Saving Products - The "lazy economy" is emerging, with increased demand for frozen foods and smart home appliances that save time, reflecting a shift in consumer priorities towards convenience [39][40]. - The article posits that in a low-desire economy, time-saving solutions may hold greater commercial value than cost-saving measures [42].

Core Insights - The article discusses how certain industries are thriving despite a general perception of economic downturn, highlighting eight key sectors that present significant business opportunities in a low-desire society [3][4]. Group 1: Key Industries - **Second-Hand Economy**: The second-hand luxury market in Japan, represented by companies like Daikokuya, has seen a surge in revenue. In China, platforms like Hongbulin and Panghu are experiencing similar growth, indicating a shift in consumer spending towards second-hand goods [6][7][8][9]. - **Pet Economy**: With declining birth rates, young people are spending more on pets, leading to significant growth in pet food and healthcare products. Companies like Inaba in Japan and Guobao in China are capitalizing on this trend [11][12][14][15]. - **Adult Care Products**: The adult diaper market in Japan has surpassed $10 billion, indicating a growing demand for adult care products in China, with companies like Kexin poised for growth [16][17][18]. - **Health Food and Beverages**: The rise in health consciousness has led to increased demand for sugar-free beverages and functional drinks, with brands like Dongfang Shuye and Jianchun gaining traction in China [21][22]. - **Beauty Economy**: The demand for beauty products, including collagen supplements and at-home beauty devices, is on the rise, with companies like Jinbo Bio and U like seeing significant sales growth [23][25]. - **Outdoor Recreation**: The outdoor equipment market is booming, with brands like Kailas and Camel experiencing rapid sales growth as consumers seek leisure activities [25][26][27]. - **Emotional Economy**: Products that provide emotional comfort, such as low-alcohol beverages and lifestyle brands, are gaining popularity, reflecting a dual consumer behavior of frugality and indulgence [28][29][30]. - **Convenience Economy**: The demand for convenience foods and smart home appliances is increasing as younger generations spend less time cooking. Brands like Anjijia and Kewotai are seeing steady growth [33][35][36]. Group 2: Market Trends - The article emphasizes that the current economic climate, often viewed as a "winter," presents opportunities for those willing to invest in counter-cyclical sectors [39]. - It suggests that the key to success in a low-desire society is to identify and capitalize on emerging trends and consumer needs, rather than retreating from the market [39].

Core Insights - The article discusses how certain industries are thriving despite a general perception of economic downturn, highlighting eight key sectors that present significant business opportunities in a low-desire society [3][4]. Group 1: Key Industries - **Second-Hand Economy**: The second-hand luxury market in Japan, represented by companies like Daikokuya, has seen a surge in revenue. In China, platforms like Hongbulin and Panghu are experiencing similar growth, indicating a shift in consumer spending towards second-hand goods [6][7][8][9]. - **Pet Economy**: With a decline in birth rates, young consumers are increasingly spending on pets, leading to significant growth in pet food and healthcare products. Companies like Inaba in Japan and Guobao in China are capitalizing on this trend [12][13][15][16]. - **Adult Care Products**: The adult diaper market in Japan has surpassed $10 billion, showcasing the potential of the aging population as a lucrative market segment [17][18][19]. - **Health Food and Beverages**: Changing demographics and rising health awareness have led to the growth of sugar-free beverages and functional foods in both Japan and China, with brands like Suntory and Dongpeng gaining traction [21][22]. - **Beauty and Aesthetic Products**: The demand for beauty products, including collagen supplements and at-home beauty devices, remains strong, indicating that consumers prioritize personal care even in economic downturns [23][24][26]. - **Outdoor Recreation**: Companies in the outdoor equipment sector, such as Snow Peak in Japan and various Chinese brands, are benefiting from increased interest in outdoor activities as a form of stress relief [29][31][32]. - **Convenience Economy**: The rise of frozen foods and smart home appliances reflects a shift towards convenience, with brands like Anjijia and Kewell seeing steady growth as consumers seek time-saving solutions [39][40][42]. - **Lazy Economy**: The trend of reduced cooking time among younger generations has led to a preference for ready-to-eat meals and smart appliances that automate household tasks, indicating a shift in consumer priorities [39][40][42]. Group 2: Market Dynamics - The article emphasizes that even in a low-desire economy, there are significant opportunities for those willing to invest in counter-cyclical sectors. Companies that can identify and act on these opportunities are likely to emerge as winners [44].

Core Insights - The article emphasizes that despite the prevailing narrative of economic hardship, certain industries are thriving and generating substantial profits, particularly in the context of Japan's "lost 30 years" and its implications for various sectors [3]. Group 1: Economic Trends and Opportunities - The concept of a "low-desire society" does not equate to a lack of opportunities, as there are still significant business prospects available [4]. - The article identifies "consumption stratification" and "demand migration" as the largest commercial opportunities in the current market [5]. - As consumers shift away from purchasing homes and luxury goods, money is flowing into the second-hand economy, with notable growth in Japan's second-hand luxury market represented by companies like Daikokuya [6]. - In China, platforms like Hongbulin and Panghu are experiencing significant business growth in the second-hand market [7]. Group 2: Emerging Consumer Trends - The article highlights the rise of the pet economy, noting that while young people may not be having children, they are willing to spend on premium pet products [11]. - Companies like Inaba in Japan and Guobao (Zhongchong) in China are seeing strong stock performance due to the growing demand for pet food and related services [12]. - The adult care market is also expanding, with Japan's adult diaper market surpassing $10 billion, indicating a significant growth potential for similar products in China [16][18]. - Health-conscious food and beverage products are gaining traction, with brands like Suntory and Meiji seeing substantial growth due to changing population demographics and rising health awareness [21]. Group 3: Lifestyle and Emotional Spending - The "beauty economy" is thriving, with products like collagen supplements and home beauty devices achieving significant sales, indicating that consumers prioritize beauty even in challenging economic times [23]. - Outdoor leisure activities are becoming popular, with brands like Snow Peak in Japan and various Chinese outdoor brands experiencing rapid sales growth [25][26]. - The emotional economy is also on the rise, with brands like Labubu and Rio catering to consumers' desires for emotional fulfillment and experiences [28][29]. - The "lazy economy" reflects a trend where younger generations prefer convenience, leading to increased demand for frozen foods and smart home appliances that save time [33][35]. Group 4: Market Resilience and Strategic Insights - The article argues that the current economic climate, often perceived as a "winter," presents opportunities for those willing to invest in counter-cyclical sectors [39]. - Companies that can identify and capitalize on these emerging trends are likely to emerge as winners in the low-desire era, as time-saving solutions may hold more commercial value than cost-saving measures [36].

Core Viewpoint - The article emphasizes that despite the prevailing narrative of economic hardship, certain industries are thriving and generating substantial profits, particularly in the context of Japan's "lost 30 years" and the evolving consumer behavior in China [3][4]. Group 1: Economic Shifts and Opportunities - The concept of a "low-desire society" does not equate to a lack of opportunities, as consumer demand is shifting towards different sectors [4]. - The article identifies eight key industries that are capitalizing on changing consumer preferences, highlighting that demand migration presents significant business opportunities [5]. Group 2: Key Industries - **Second-Hand Economy**: The second-hand luxury market in Japan, exemplified by companies like Daikokuya, has seen a dramatic revenue increase. In China, platforms like Hongbulin and Panghu are experiencing similar growth [6][7][8]. - **Pet Economy**: With declining birth rates, spending on pets is rising. Companies like Inaba in Japan and Guobao in China are benefiting from this trend, with various pet brands seeing continuous sales growth [12][13][14][15][16]. - **Adult Care**: The adult diaper market in Japan has surpassed $10 billion, indicating that aging populations can create substantial economic opportunities rather than being a burden [17][18][19]. - **Health Food and Beverages**: Changes in population structure and rising health awareness have led to the growth of sugar-free beverages and functional foods in both Japan and China [21][22]. - **Beauty Economy**: The demand for beauty products, such as collagen supplements and at-home beauty devices, remains strong, indicating that consumers prioritize personal care even in economic downturns [23][24][25][26]. - **Outdoor Recreation**: Companies in the outdoor equipment sector, like Snow Peak in Japan, are thriving as consumers seek leisure activities despite economic constraints [29][30][31]. - **Convenience Economy**: The rise of frozen foods and smart home appliances reflects a shift towards convenience, with brands like Anjijia and Kewotai seeing steady growth [39][40][42]. - **Lazy Economy**: The trend of reduced cooking time among younger generations has led to increased demand for time-saving products, suggesting that time-saving solutions may hold more commercial value than cost-saving ones in a low-desire economy [39][42]. Group 3: Market Sentiment - The article argues against the notion that the current market is in a "cold winter," suggesting that the true winners in a low-desire era are those who can identify and invest in counter-cyclical opportunities [44].

Core Insights - The article discusses how certain industries are thriving despite a general perception of economic downturn, highlighting eight key sectors that present significant business opportunities in a low-desire society [3][4]. Group 1: Key Industries - **Second-Hand Economy**: The second-hand luxury market in Japan, represented by companies like Daikokuya, has seen a surge in revenue. In China, platforms like Hongbulin and Panghu are experiencing similar growth, indicating a shift in consumer spending towards second-hand goods [6][7][8][9]. - **Pet Economy**: With declining birth rates, young people are spending more on pets, leading to significant growth in pet food and healthcare products. Companies like Inaba in Japan and Guobao in China are capitalizing on this trend [11][12][14][15]. - **Adult Care Products**: The adult diaper market in Japan has surpassed $10 billion, indicating a growing demand for adult care products in China, with companies like Kexin showing potential for growth [16][17][18]. - **Health Food and Beverages**: The rise in health consciousness has led to increased demand for sugar-free beverages and functional drinks. Brands like Dongfang Shuye and Jianchun are gaining traction in this sector [21][22]. - **Beauty Economy**: The demand for beauty products, including collagen supplements and at-home beauty devices, is on the rise. Companies like Jinbo Biological are seeing significant market value growth [23][25]. - **Outdoor and Leisure Products**: The outdoor equipment market is thriving, with brands like Kailas and Camel experiencing rapid sales growth, as consumers seek leisure activities despite economic constraints [25][26][27]. - **Emotional Economy**: Brands like Labubu and Rio are tapping into the emotional needs of consumers, providing products that offer comfort and joy, even in a tight economic climate [28][29][30]. - **Convenience Economy**: The demand for convenience products, such as frozen foods and smart home appliances, is increasing as younger generations spend less time cooking. Companies like Anjijia and Kewot are benefiting from this trend [33][35][36]. Group 2: Market Trends - The article emphasizes that the current economic climate, often viewed as a "winter," presents opportunities for those willing to invest in counter-cyclical sectors. The key to success lies in recognizing and seizing these opportunities [39].

Core Insights - The article emphasizes that despite the prevailing narrative of economic hardship, certain industries are thriving and generating substantial profits, particularly in Japan and China [3][4]. - It identifies eight key sectors that are capitalizing on changing consumer behaviors and preferences, presenting significant business opportunities [5]. Group 1: Key Industries - **Second-Hand Economy**: The second-hand luxury market in Japan, exemplified by companies like Daikokuya, has seen explosive revenue growth. In China, platforms like Hongbulin and Panghu are experiencing similar success, indicating a shift in consumer spending from new luxury goods to second-hand items [6][7][8]. - **Pet Economy**: With declining birth rates, young consumers are increasingly spending on pet products. Companies like Inaba in Japan and Guobao in China are witnessing strong stock performance due to rising demand for pet food and healthcare products [12][13][15]. - **Adult Care**: The adult diaper market in Japan has surpassed $10 billion, highlighting the economic potential of the aging population. This sector is viewed as a significant opportunity rather than a burden [17][18][19]. Group 2: Health and Wellness - **Health Food and Beverages**: The rise in health consciousness and demographic changes have led to increased demand for sugar-free beverages and functional foods. Brands like Suntory and various Chinese counterparts are experiencing significant growth in this area [21][22]. - **Beauty and Aesthetics**: The demand for beauty products, including collagen supplements and at-home beauty devices, remains strong. Companies like Jinbo Biological and U like are achieving substantial sales, indicating that consumers prioritize beauty even in economic downturns [23][24][26]. Group 3: Outdoor and Leisure - **Outdoor Recreation**: Companies in the outdoor equipment sector, such as Snow Peak in Japan and various Chinese brands, are benefiting from a growing interest in outdoor activities and camping, with significant sales increases reported [29][31]. - **Convenience Economy**: The trend towards convenience is driving growth in frozen food and smart home appliances. Brands like Anjijia and various AI-driven home devices are gaining traction as consumers seek to save time [39][40][42]. Group 4: Market Dynamics - The article posits that the current low-desire economic environment presents unique opportunities for businesses that can identify and invest in counter-cyclical trends. Companies that adapt to changing consumer needs and preferences are likely to emerge as winners in this landscape [44].

Core Insights - The article discusses how certain industries are thriving despite a general perception of economic downturn, highlighting eight key sectors that present significant business opportunities in a low-desire society [3][4]. Group 1: Economic Trends - The concept of a "low-desire society" does not equate to a lack of opportunities, as consumer behavior shifts towards different spending patterns [4]. - The article emphasizes that while people may not be purchasing luxury items or real estate, their money is flowing into alternative markets such as second-hand goods and pet care [6][11]. Group 2: Key Industries - **Second-Hand Economy**: The second-hand luxury market in Japan, represented by companies like Daikokuya, has seen a significant revenue increase, mirroring trends in China with platforms like Hongbulin and Panghu [6][7][8]. - **Pet Economy**: Despite declining birth rates, spending on pets is rising, with brands like Inaba in Japan and Guobao in China experiencing strong sales growth [11][12][13]. - **Adult Care**: The adult diaper market in Japan has surpassed $10 billion, indicating a growing potential for similar products in China [16][17][18]. - **Health Food and Beverages**: The rise in health consciousness has led to increased demand for sugar-free beverages and functional drinks, with brands like Dongpeng and Miao Ke Lan Duo gaining traction [21][22]. - **Beauty and Aesthetics**: The demand for beauty products, including collagen supplements and home beauty devices, remains strong, with companies like Jinbo Bio and U like achieving significant sales [23][25]. - **Outdoor Recreation**: Brands in the outdoor equipment sector, such as Kailas and Camel, are seeing rapid sales growth as consumers seek leisure activities [25][26]. - **Emotional Economy**: Products that provide emotional comfort, such as low-alcohol beverages and novelty items, are gaining popularity, reflecting a dual consumer behavior of frugality and indulgence [28][29][30]. - **Convenience Economy**: The demand for convenience foods and smart home appliances is increasing, as consumers prioritize time-saving solutions over cost [33][35][36]. Group 3: Market Opportunities - The article suggests that the current economic climate presents opportunities for those willing to invest in counter-cyclical sectors, emphasizing the importance of recognizing and acting on these trends [39].

Core Viewpoint - The article emphasizes that despite the prevailing narrative of economic hardship, certain industries are thriving and generating significant profits, particularly in the context of Japan's "lost 30 years" and the evolving consumer behavior in China [3][4]. Group 1: Economic Shifts and Opportunities - The concept of a "low-desire society" does not equate to a lack of opportunities, as consumer demand is shifting towards different sectors [4]. - The article identifies eight key industries that are capitalizing on changing consumer preferences, highlighting that demand migration presents substantial business opportunities [5]. Group 2: Key Industries and Trends - **Second-Hand Economy**: The second-hand luxury market in Japan, exemplified by companies like Daikokuya, has seen a significant revenue increase. In China, platforms like Hongbulin and Panghu are experiencing similar growth [6][7]. - **Pet Economy**: With declining birth rates, spending on pets is rising, as seen with brands like Inaba in Japan and Guobao in China, indicating a robust market for pet products and services [12][13][14]. - **Adult Care**: The adult diaper market in Japan has surpassed $10 billion, showcasing the potential of the aging population as a lucrative economic segment [17][18]. - **Health Food and Beverages**: The rise in health consciousness has led to increased demand for products like sugar-free tea and functional beverages in both Japan and China [21]. - **Beauty and Aesthetics**: The beauty industry continues to thrive, with products like collagen supplements and home beauty devices gaining popularity, indicating a strong consumer focus on personal care [23][24][26]. - **Outdoor Recreation**: Companies in the outdoor equipment sector, such as Snow Peak in Japan, are profiting from the growing interest in outdoor activities, reflecting a shift in consumer spending priorities [29][31]. - **Convenience Economy**: The demand for convenience products, such as frozen foods and smart home appliances, is increasing as younger generations seek to save time in their daily routines [39][40]. - **Leisure and Experience Economy**: Consumers are willing to spend on experiences and small pleasures, indicating a dual trend of frugality and indulgence in spending [36][44].