作为中国的黄金水道，长江游轮旅游业正成为沿江城市竞逐谋建的新产业。 纵观全球水道旅游发展趋势，邮轮经济因其产业链长、带动能力强、国际化程度高，被誉为"漂浮在黄 金水道上的黄金产业"。国际邮轮协会（CLIA）统计数据显示，2023年全球邮轮客运量达到3170万人 次，较2019年增长7%，已超过疫情前水平；2024年客运量突破3500万人次，2025年预计接近3800万人 次，到2027年预测可达3950万人次。 随着欧美邮轮市场的日渐成熟，国际邮轮公司加快了"东移"步伐，邮轮旅游业也呈现从"海港目的地 游"向"内陆文化线路深度游"延伸的态势。樊志宏认为，作为中国的"黄金水道"，长江游轮旅游业迎来 新的发展机遇。系统打造长江文化线路，并以邮轮经济为承载，推进文旅融合，形成"水上廊道"物理贯 通优势，将分散的荆楚文化、巴蜀文化、吴越文化串联为"流动的文明史诗"，实现从"景点旅游"到"文 明体验"的质变，并推动"船、港、城、游、购、娱"一体化发展，可谓是打造长江国际黄金旅游带的支 点支撑。 作为国家标准《内河旅游船星级的划分与评定》的主要起草人，武汉航海职业技术学院旅游系教授袁俊 长期关注长江游船业发展。他对第一财 ...

Core Viewpoint - The development of the Yangtze River cruise tourism industry is seen as a new opportunity for cities along the river to enhance cultural integration and economic growth, with Wuhan planning to establish a cruise mother port to support this initiative [1][6][10] Group 1: Economic and Cultural Integration - The Yangtze River cruise economy is viewed as a solution to the challenges faced by the cultural and tourism industries along the river, promoting the integration of cultural resources and enhancing the international tourism belt [1][4] - The Yangtze River basin connects three major cultural circles, and there are numerous historical and cultural heritage sites along the river, which are currently fragmented due to administrative divisions [2][4] - The cruise economy is expected to facilitate the transformation from "sightseeing tourism" to "cultural experience," linking various cultural heritages into a cohesive narrative [4][9] Group 2: Development of Cruise Infrastructure - Wuhan aims to build a cruise mother port, which will serve as a hub for cruise operations and enhance the tourism experience by providing diverse attractions [6][7] - The proposed mother port in Wuhan is strategically located to connect with other major ports and enhance the flow of cruise tourism along the Yangtze River [6][8] - Other cities like Yueyang and Yichang are also developing their cruise ports, but Wuhan's initiative is positioned to create a more extensive network and facilitate long-distance and cross-province cruise routes [8][10] Group 3: Collaborative Opportunities - The development of the cruise economy along the Yangtze River requires collaboration among various cities to maximize advantages and avoid competition [9][10] - The establishment of long-distance and short-distance cruise routes, along with joint ticketing systems, is proposed to enhance visitor flow and create a unified tourism experience [9][10] - The focus on regional cooperation aims to leverage each city's unique resources to build a competitive regional tourism brand [10]

Core Insights - The "Chongqing Cruise Center" reported that in 2025, the total number of cruise departures on the Yangtze River Three Gorges reached 4,972, which is 92.14% of the same period in 2024 [1] - The total passenger volume for the same period was 1.201 million, representing 97.17% of the 2024 figures [1] - The average occupancy rate for cruises was 76.08%, an increase of 1.67 percentage points compared to 2024 [1] Cruise Type Performance - For luxury cruises, there were 3,139 departures in 2025, which is 104.01% of the 2024 figures, with a passenger volume of 902,800, or 100.81% of 2024 [1] - Economic cruises had 1,833 departures, which is 77.08% of the 2024 figures, and a passenger volume of 298,200, representing 87.58% of 2024 [1]

Core Viewpoint - The company, Three Gorges Tourism (002627.SZ), is enhancing its cruise tourism business by acquiring key real estate assets to support its operations and future growth [1][2]. Group 1: Acquisition Details - The company announced plans to purchase part of the Three Gorges Cruise Center terminal property for approximately 136 million yuan (including VAT) [2]. - The property is being developed by a subsidiary of the company's controlling shareholder, which is fully owned by the Hubei Three Gorges Cultural Tourism Group [2]. - The terminal occupies about two-thirds of the core shoreline at the Three Gorges Cruise Center, which is crucial for future tourist traffic [2]. Group 2: Business Strategy and Future Plans - The company aims to expand its cruise industry scale by accelerating the construction of inter-provincial cruise ships and developing vacation cruise tourism [1][3]. - Two cruise ships are currently under construction, with the first expected to be operational by June 2026 and the second by December 2026 [3]. - The company is transitioning from its previous focus on road transport to a stronger emphasis on tourism, having divested from passenger car and supply chain businesses [3].

Core Viewpoint - The company plans to purchase part of the property of the Three Gorges Cruise Center to support its cruise tourism business operations and future strategic development [1] Group 1: Acquisition Details - The controlling subsidiary of the company, Hubei Yichang Three Gorges Cruise Center Development Co., Ltd., intends to buy property developed and pre-sold by Yichang Jiaotour Green Energy Real Estate Co., Ltd. [1] - The property has a predicted building area of 13,561.85 square meters, with a registered unit price of 10,000 yuan per square meter [1] - The total contract amount for the property is 135,618,500 yuan, which includes value-added tax [1]

格隆汇12月29日丨三峡旅游(002627.SZ)公布，为满足公司游轮旅游业务的日常运营及未来战略发展需 要，公司控股子公司湖北宜昌长江三峡游轮中心开发有限公司（简称"游轮中心公司"）拟购买宜昌交旅 绿劲置业有限公司（简称"绿劲置业"）开发预售的三峡游轮中心航站楼部分房产。标的房产于不动产交 易登记平台登记的预测建筑面积为13,561.85平方米，备案单价为10,000元/平。游轮中心公司与绿劲置 业拟以标的房产的备案单价为基础先行签订商品房买卖合同，合同金额为13,561.85万元（含增值税）。 ...

Core Viewpoint - The company plans to purchase part of the property for the Three Gorges Cruise Center to support its daily operations and future strategic development needs [1] Group 1: Property Acquisition - The company’s subsidiary, Hubei Yichang Three Gorges Cruise Center Development Co., Ltd., intends to buy a portion of the property developed by Yichang Jiaotour Green Energy Real Estate Co., Ltd. [1] - The predicted construction area of the property is 13,561.85 square meters, with a registered unit price of 10,000 yuan per square meter [1] - The total contract amount for the property purchase is 136 million yuan, including value-added tax [1]

12月19日，记者从在海口举行的2025中国国际旅游交易会上获悉，国内首艘沉浸式智能 游船——"长江星耀"号将于2026年春季正式入列武汉游轮母港，这一文旅新品的加盟，将重 塑武汉两江夜游产业格局，为"长江旅游，从武汉启航"核心主题注入强劲动能。 旅交会上，"长江星耀"号游船引发国内外旅行商广泛关注。武汉长江轮船有限公司游船 旅游分公司相关负责人介绍，"长江星耀"号是一艘集智能科技、绿色能源动力、沉浸式文化 剧场、先锋艺术设计于一体的高端游船，将五千年流域文明凝练为可触、可品、可感的沉浸 式文化长廊，旨在为旅客开启"一程尽览长江魂"的诗意之旅，打造真正受旅客喜爱的高端游 船旅行体验，引领长江中游航运文旅从"滨江观光"向"沉浸式文化消费"跃升。 旅交会现场，不少国内外旅行商在了解"长江星耀"号相关规划后，当场表达了合作意 向，期待借助这一新品拓展武汉市场。 除"长江星耀"号外，一批极具吸引力的文旅新产品与新规划同步推出。其中，长江海外 国际旅游（武汉）有限公司计划2026年推出武汉直航重庆的豪华游轮航线，将"长江贰号"游 轮起点码头从宜昌迁至武汉。 "长江贰号"是第五代长江豪华游轮的标杆之作，2024年完成全面 ...

三峡旅游 20251217 摘要 公司传统业务稳健，预计 2025 年贡献核心业绩约 9,000 万元，剔除一 次性税务影响后达 1.4 亿至 1.5 亿元，未来几年预计保持中高单位数增 长，为公司提供坚实的现金流和业绩基础。 审计游轮业务是公司第二增长曲线，计划运营重庆至宜昌航线，覆盖三 峡核心景点，目标客群为银发族和入境游客，武昌武汉至宜昌高铁通车 将提升出行效率，拉动游客数量。 公司将于 2026 年 4 月和 9 月分别下水一艘游轮，首艘游轮定于 2026 年 4 月 18 日首航，新船配备鸿蒙智能化设备，每艘船座位数约 600 个， 预计成熟期后每年可贡献 4,000 万至 5,000 万元业绩。 单船造价不到 2 亿元，采用油电混动方式可进一步降低成本。2026 年 和 2028 年分别下水两艘新船，到 2028 年四艘游轮全部投入运营后， 预计带来 1.6 亿至 2 亿元增量业绩。 未来三年盈利预测显示，公司 2025 年业绩预计为 9,000 万元，2026 年为 1.8 亿元，2027 年为 2.5 亿元，长期目标是在重庆至宜昌航线上 市占率达到 30%，利润目标体量突破 8 亿元。 Q&A ...

Core Viewpoint - The report from Guohai Securities highlights the launch of the "Changjiang Xing Lan Yue" cruise by Three Gorges Tourism, marking a new growth trajectory for inter-provincial cruise operations, with the maiden voyage scheduled for April 18, 2026 [1] Summary by Relevant Sections - **Cruise Launch Details** - The maiden voyage is set to depart from Chongqing, with the core route being Chongqing to Yichang and vice versa [1] - Pricing for standard luxury cabins starts at 4,399 yuan per person, while premium luxury cabins and various suites range from 5,279 to 17,596 yuan per person, catering to mid-to-high-end customer demand [1] - **Growth Potential** - The introduction of the "Lan Yue" cruise, along with the stable performance of existing operations like "Two Dams and One Gorge," provides a solid foundation for the company's long-term performance growth [1] - The period of 2026-2027 is expected to be crucial for the company as it focuses on ramping up new ship operations and optimizing ticket pricing structures [1] - **Investment Outlook** - The company is currently in a transitional phase until 2025, which is characterized by the integration of new ships, with a gradual recovery in valuation anticipated over the next three years as profitability materializes [1] - The report initiates coverage with a "Buy" rating based on the expected earnings growth and valuation recovery [1]