烟酒零售

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2025年8月全国烟酒类商品零售类值统计分析:当期值与累计值分别为449.9亿元和4193.7亿元
Chan Ye Xin Xi Wang· 2025-10-01 02:47
相关报告:智研咨询发布的《2025-2031年中国零售支付行业市场全景调研及发展潜力研判报告》 2025年8月,全国烟酒类商品零售类值当期值为449.9亿元,环比增长3.95%,同比下滑2.3%;2025年1-8 月全国烟酒类商品零售类值累计值为4193.7亿元,同比增长4.3%。 近一年全国烟酒类商品零售类值当期值与同比增长统计图 数据来源:国家统计局 2015-2025年全国烟酒类商品零售类值累计值与累计增长统计图 数据来源:国家统计局 ...
被抛弃的烟酒店
Sou Hu Cai Jing· 2025-09-30 05:50
作者丨葛畅 "我干了15年烟酒店,今年是最难的一年,真的快撑不下去了!" 近期,笔者密集走访了山东部分区域的烟酒店,与店主们交流发现,今年的烟酒市场普遍气氛冷清。 以往到了国庆、中秋这样的假期,都是十箱八箱往店里堆,店里的陈列都摆满了。但今年双节一起,烟酒店老板们却普遍反馈:不敢大量进货,又不敢不 进货,心里格外煎熬。 消费收缩 "团购订单下滑70%,大额消费没了影" "跟去年相比,最明显的,是团购订单的下滑。" "现在大家团购渠道的订单普遍下滑了70%左右。"老李苦笑道,"这几年商务宴请需求本来就在减少,今年几乎就没了动静。" 白酒的本质是"场景驱动型消费",如老李所言,宴席场景的收缩,无疑让烟酒店再受重创。 "不仅是喝酒场景变少了,更现实的问题是,现在爱喝白酒的人少了,能喝的也不敢随便喝了。"老李告诉笔者,即便是婚宴、升学宴等传统宴席用酒,也 常常出现送10箱过去,能拉回来9箱的情况。 除此之外,也有店主补充道,尽管部分客户的用酒情况一如既往,但在价格选择上也有了明显的变化。 "过去逢年过节,买酒讲究面子、牌子,现在不少消费者更关注性价比,尽管店里还有人买,但客单价明显降低了。比如,以前喝梦之蓝的客户,现 ...
泸西县一口嗨烟酒经营部(个体工商户)成立 注册资本10万人民币
Sou Hu Cai Jing· 2025-09-25 09:45
天眼查App显示,近日,泸西县一口嗨烟酒经营部(个体工商户)成立,法定代表人为王超超,注册资 本10万人民币,经营范围为许可项目:食品销售;食品互联网销售;烟草制品零售;酒类经营(依法须 经批准的项目,经相关部门批准后方可开展经营活动,具体经营项目以相关部门批准文件或许可证件为 准) 一般项目:食品用塑料包装容器工具制品销售;食品销售(仅销售预包装食品);食品互联网销售 (仅销售预包装食品);日用品销售(除依法须经批准的项目外,凭营业执照依法自主开展经营活动)。 ...
惠州市惠阳区淡水汇兰亭烟酒商行(个体工商户)成立 注册资本1万人民币
Sou Hu Cai Jing· 2025-09-11 09:19
天眼查App显示,近日,惠州市惠阳区淡水汇兰亭烟酒商行(个体工商户)成立,法定代表人为姚茂 琴,注册资本1万人民币,经营范围为许可项目:酒类经营;烟草制品零售;食品销售。(依法须经批 准的项目,经相关部门批准后方可开展经营活动,具体经营项目以相关部门批准文件或许可证件为准) 一般项目:食品销售(仅销售预包装食品);日用品销售;互联网销售(除销售需要许可的商品);日 用百货销售;个人互联网直播服务。(除依法须经批准的项目外,凭营业执照依法自主开展经营活 动)。 ...
投资百万开烟酒店,为啥连空调都舍不得开?老板:这5个原因
Sou Hu Cai Jing· 2025-08-27 00:24
Core Insights - The owner of a tobacco shop in Beijing explains the challenges faced in the current market, leading to the decision not to operate the air conditioning despite high temperatures. Group 1: Market Competition - The tobacco shop industry in China has over 9 million stores, resulting in intense competition, especially in densely populated areas. The number of tobacco shops continues to grow while the consumer base is declining due to a decrease in population [3]. Group 2: Profit Margins - Profit margins for tobacco shops have significantly decreased. Previously, selling a bottle of premium liquor could yield hundreds of yuan in profit, but now prices have dropped, with some premium liquors selling for less than 2000 yuan, down from 3500 yuan, resulting in minimal profits [5]. Group 3: Consumer Behavior - There has been a shift towards consumption downgrade, with consumers now prioritizing affordable and quality options over premium brands. This change has led to a decline in sales of high-end liquors, which were once popular [7]. Group 4: Rising Costs - Operational costs for tobacco shops have increased, including rent, utilities, and labor. Many shop owners are reluctant to hire staff due to these rising costs, which further strains profitability [9]. Group 5: E-commerce Competition - The rise of e-commerce has posed a significant threat to physical tobacco shops. Online prices are often lower due to reduced overhead costs, leading to a shift in consumer purchasing behavior towards online platforms [11].
从守店到“破圈”
Sou Hu Cai Jing· 2025-08-22 03:26
Core Insights - The article highlights the transformation of a traditional retail store, "豪溢酒行," through digitalization and innovative marketing strategies, leading to significant business growth [1][3][6] Company Overview - The store owner, Wang Hao, returned to his hometown to start a business after gaining sales experience in Wuhan, initially struggling with low sales despite extensive efforts in site selection and store setup [1][3] - The store's revival was attributed to adopting digital marketing techniques and learning from successful peers, particularly through the guidance of customer manager Liu Hanqing [1][4] Digital Transformation - In 2022, Wang Hao recognized a shift in consumer shopping habits towards online platforms and began creating promotional content, initially struggling to gain traction [3][6] - Following advice to share personal stories and experiences, Wang Hao successfully engaged customers through social media, leading to increased visibility and sales, including a notable cross-province order [3][6] Community Engagement - The store's success prompted Wang Hao to share his knowledge with neighboring store owners, fostering a collaborative environment for mutual growth [6] - Wang Hao's participation in training programs and his role in establishing a self-regulatory group among local retailers demonstrate a commitment to ethical business practices and community support [6]
宿城区畅饮优选烟酒经营部(个体工商户)成立 注册资本3万人民币
Sou Hu Cai Jing· 2025-08-19 00:44
Core Insights - A new individual business named Changyin Youxuan Tobacco and Alcohol Operation Department has been established in Suqian District, with a registered capital of 30,000 RMB [1] Company Overview - The legal representative of the newly established business is Meng Xianying [1] - The business scope includes retail of tobacco products, alcohol sales, and food sales, subject to necessary approvals [1] Business Activities - The business is authorized to engage in the retail of tobacco products and alcohol, as well as food sales, which require approval from relevant authorities [1] - General activities include sales of pre-packaged food, health food (pre-packaged), agricultural products, tea sets, daily glass products, and internet sales (excluding items requiring licenses) [1]
禁酒令60天后,烟酒店扛不住了
36氪· 2025-08-03 09:07
Core Viewpoint - The article discusses the significant impact of the newly implemented "strictest alcohol ban" on the liquor retail industry, particularly focusing on the survival crisis faced by smoke shops, which are heavily reliant on B2B sales to government and enterprise clients [5][6][22]. Group 1: Impact of the Alcohol Ban - The "strictest alcohol ban" has led to a drastic decline in sales for smoke shops, with some regions reporting a year-on-year drop of up to 80% in white liquor sales [8][20]. - Smoke shops, which previously relied on government and enterprise orders for about 50% of their sales, are now facing a collapse in this segment due to the ban on alcohol at work-related meals [10][34]. - The overall revenue of the liquor industry in Shandong decreased by 18.7% in the first month of the ban, which is significantly better than the 40%-80% drop experienced by smoke shops [23]. Group 2: Business Model of Smoke Shops - Smoke shops operate under a unique business model that is heavily dependent on B2B sales, with government and enterprise orders constituting a large portion of their revenue [10][29]. - The article highlights that the commercial logic of smoke shops is fundamentally different from traditional retail, as they rely more on client relationships and less on retail sales [26][30]. - The shift in the market dynamics due to the ban has forced smoke shops to transition from a client-resource-based model to a market-competitive model, leading to a significant transformation in their operations [38][41]. Group 3: Future of Smoke Shops - The future of smoke shops is uncertain, with many facing the possibility of closure or a shift to different business models as they adapt to the new market conditions [45]. - Some smoke shops are exploring new avenues such as instant retail and gift card sales to mitigate the impact of the ban on their traditional business [41][42]. - Despite efforts to adapt, smoke shops face stiff competition from larger retail chains and convenience stores, which have advantages in pricing and product variety [43].
“限酒令”连锁反应:烟酒行和高端餐厅艰难自救
Sou Hu Cai Jing· 2025-07-16 10:59
Group 1 - The "limit on alcohol" policy is significantly impacting the alcohol retail market in Chengdu, leading to a reduction in revenue for many businesses, with some smoke shops experiencing over 70% decline in sales [1][5] - Chain smoke shops, despite their brand strength and bargaining power, are struggling to maintain operations as orders sharply decrease, prompting layoffs and salary cuts [3][5] - High-end restaurants are also facing challenges, with many closing locations or reducing staff hours, resulting in an 80% drop in alcohol orders from their usual levels [6][9] Group 2 - Some smoke shops are adapting by extending operating hours and collaborating with local food vendors to boost sales, while larger chains are exploring "alcohol + other" business models [3][5] - High-end dining establishments are adjusting their menus to offer more affordable options, with some restaurants introducing lower-priced meal packages to attract customers [6][9] - The overall market is experiencing a shift in consumer behavior, with a notable decline in traditional alcohol consumption patterns, leading to increased competition among businesses for limited customer spending [7][9]
烟酒店为何不好做?老板不舍得开空调!茅台价近腰斩,何况其它呢
Sou Hu Cai Jing· 2025-07-15 00:04
Core Viewpoint - The summer has been particularly challenging for liquor store owners, with a significant decline in customer traffic and sales, primarily driven by a cooling white liquor market and changing consumer habits [1][3]. Group 1: Market Conditions - The price of the benchmark liquor brand, Moutai, has plummeted from a peak of 3000 yuan to below 1800 yuan, with expectations that it may soon return to the 1499 yuan guide price [3]. - The "buy high, sell low" mentality has led to a strong wait-and-see sentiment among consumers, resulting in fewer inquiries about Moutai [3]. - The demand for white liquor has been directly suppressed due to a significant reduction in dining out and social drinking occasions, exacerbated by the ban on alcohol [3][5]. Group 2: Consumer Trends - There is a noticeable trend among young people to reject smoking and drinking, leading to a gradual decrease in the number of smokers in China, which is impacting the core customer base of traditional liquor stores [3][5]. - The demand for alcohol at celebratory events, such as weddings, has also declined due to a decrease in marriage intentions among young people, further straining sales for liquor stores [5]. Group 3: Business Viability - Many liquor store owners are facing a dire situation, with some expressing that they may have to close their businesses after the summer due to mounting pressures [7]. - The traditional revenue streams that once supported small liquor stores, such as large corporate orders and event catering, have significantly diminished [5][7]. - The current market conditions reflect a combination of changing consumer habits, policy adjustments, and market cycles, indicating that relying solely on liquor sales is no longer sustainable for these businesses [7].