行业层面看，COB 封装技术正成为 LED 显示屏小间距领域的新趋势。相较于传统 SMD 封装，COB 在像素密度、散热、可靠性与防护性方面有较大优势，特别适合高亮度、高画质与长时间稳定显示需 求。 市场数据显示，在 2025 年上半年，小间距 LED 显示屏中 COB 封装技术的销售额占比达 36.6%，且在 P1.4 及以下间距产品中占比升至 约 51.5%，同比提升近 20 个百分点。随着技术成熟与成本推进，预 计 COB 在广告传媒、指挥中心、会展、大型监控屏等细分场景中的渗透率将继续扩大。 此次 P1.2 COB 显示屏的量产下线，不仅是 TCL 华星在显示面板技术革新的又一里程碑，也标志着其 在 MLED 路线上的产品快速上市能力。后续若 TCL 华星能实现更小间距、更高亮度或模块化拼接方 案的优化，对其在高端显示市场的竞争力将有实质助益。 据悉，该 MLED 项目于 2024 年 7 月启动。从设备搬入、调试到今天产线投产，公司内部进度管理紧 凑，有关负责人表示，本批量产比原计划提前约 15 天完成，体现了 TCL 华星在显示模组制造与产业 链协同上的执行力。 集微网消息（文/罗叶馨梅）近日，T ...

智通财经APP获悉，华安证券发布研报称，2025年第二季度确认了IT应用(显示器和笔记本电脑)正成为 OLED面板的新增长引擎。供应能力的提升、更广泛的OEM采用以及消费者对高端显示屏的需求趋于一 致，同时关税因素也为向OLED的产品组合转变提供了额外动力。此前京东方和维信诺都公告建设8.6代 AMOLED产线，国产OLED产线的建设将进一步为未来IT尺寸用OLED等应用打下基础。以苹果公司为 代表的消费电子公司，其供应商三星显示加速对IT尺寸用OLED的量产将进一步带动其他相关企业导入 对IT尺寸用OLED的进度。 华安证券主要观点如下： 三星显示2026Q2末启动苹果OLED MacBook Pro笔记本面板量产 根据Counterpoint Research的9月报告，随着中国供应链成熟和成本优势显现，国产OLED面板正在2025 年第二季度加速渗透全球市场，三星显示(SDC)以37%(第1季度为36%)的市场份额稳居第一；中国厂商 京东方(BOE)表现稳定，保持15%的市场份额；维信诺供应占比为14%，第1季度为12%；LG Display(LGD)供应占比为9%，第1季度为11%；华星光电(CSOT ...

TCL科技公告，子公司TCL华星与广州市人民政府、广州经济技术开发区管理委员会共同建设第8.6代 印刷OLED显示面板生产线。项目预计总投资约295亿元，注册资本金147.5亿元，其中TCL华星出资 88.5亿元。项目规划建设周期为24个月，预计2025年11月开工。项目旨在助力我国在全球新型显示产业 竞争中抢占战略制高点，实现高世代印刷OLED产业化。 ...

Core Insights - The global display panel revenue for the first half of 2025 is approximately $56.2 billion, showing a year-on-year decline of 4.2% but a quarter-on-quarter increase of 5.8% [1] - Chinese mainland panel manufacturers achieved a revenue of about $29.3 billion, capturing 52.1% of the global market share, marking a year-on-year increase of 3.3 percentage points [1] - Korean panel manufacturers' revenue share decreased to 30%, down 3.2 percentage points year-on-year, while Taiwanese manufacturers increased their share to 13.2%, up 0.6 percentage points [1] Regional Revenue Changes - In the first half of 2025, Chinese mainland panel manufacturers saw a year-on-year revenue growth of approximately 7%, while Taiwanese manufacturers grew by 4.4% [2] - Korean panel manufacturers experienced a significant decline of 9.5%, and Japanese manufacturers faced a 16.7% drop in revenue [2] - Compared to 2020, the global revenue share of Chinese mainland panel manufacturers increased by 18.6 percentage points, while Taiwanese, Korean, and Japanese manufacturers saw declines of 2.3, 10.3, and approximately 6 percentage points, respectively [2] Company Rankings - BOE maintained its position as the world's top panel manufacturer in the first half of 2025, with TCL's CSOT showing significant revenue growth, narrowing the gap with Samsung Display and LG Display [4] - AUO, Innolux, Tianma, and HKC are in the third tier, each exceeding $2 billion in revenue [4] Profitability Analysis - In the first half of 2025, seven publicly listed panel companies achieved profitability, an increase from the previous year, with AUO and Tianma joining the profitable ranks [7] - Samsung Display remains the leader in operating profit, but its advantage has significantly decreased; TCL and BOE are closely following, with operating profits around $600 million [7] - The largest operating losses were reported by Visionox, JDI, and EDO, each exceeding $100 million, while LG Display showed significant improvement in reducing its losses [7] Industry Trends - The display industry is transitioning from "scale expansion" to "value reconstruction," with Chinese mainland manufacturers leveraging capacity advantages and technological breakthroughs to enhance competitiveness [9] - Korean manufacturers face challenges in maintaining high-end positions and controlling costs [9] - The second half of 2025 is expected to see structural growth in the Chinese mainland display panel market, driven by the increasing demand for large-sized displays and high-value products like Mini LED and OLED [9]

Core Viewpoint - The company, Rainbow Co., has announced a capital increase of approximately RMB 10.50 billion to its subsidiary, Hongyang Display, to accelerate the construction of the G8.5+ substrate glass production line project in Xianyang, aligning with its long-term strategic development plan [1][3]. Financial Performance - For the first half of 2025, Rainbow Co. reported a revenue of RMB 5.67 billion, a decrease of 6.72% year-on-year [4]. - The net profit attributable to shareholders was RMB 451.63 million, down 50.69% compared to the same period last year [4]. - The total profit for the period was RMB 446.84 million, reflecting a decline of 50.93% year-on-year [4]. - The net cash flow from operating activities was RMB 2.02 billion, a decrease of 7.52% from the previous year [4]. - As of the end of the reporting period, the net assets attributable to shareholders were RMB 21.97 billion, an increase of 2.10% from the end of the previous year [4]. Project Development - Following the capital increase, the registered capital of Hongyang Display will rise from approximately RMB 38.19 billion to RMB 47.81 billion, with Rainbow Co.'s ownership increasing from 52.94% to 62.40% [3]. - The G8.5+ substrate glass production line project has a total planned investment of RMB 200 billion, with the first phase costing RMB 91 billion to build 8 hot-end furnaces and 4 cold-end production lines, aiming for an annual output of 5.82 million substrate glass pieces [3]. - The first production line is set to commence operations in October 2023, with plans to have 4 lines operational by the end of 2024 [3]. Strategic Focus - The company plans to implement a demand-driven production strategy in its LCD panel business, enhance product quality control, and deepen cooperation with key brand clients [4]. - In the substrate glass business, the company will continue to develop the Xianyang project and focus on high-generation and high-precision substrate glass production technologies [5].

Core Viewpoint - LG Display has seen a significant increase in the average selling price of its panel products, surpassing $1000 for the first time in over a year, primarily due to the suspension of lower-priced LCD panel sales [1][2]. Group 1: Pricing and Market Share - In Q2, LG Display's average panel price exceeded $1000, marking a notable recovery in pricing [1]. - The company's market share in the global large-sized panel segment was 12.9% in the first half of the year, down from 15.7% in the same period of 2024 [1]. Group 2: Strategic Focus and R&D Investment - Chinese manufacturers are increasing investments to expand their share in the LCD panel market, prompting Korean companies to focus on OLED panel development [2]. - LG Display plans to allocate 10.4% of its sales revenue to OLED technology research and development in the first half of 2025, up from 8.4% in the previous year [2]. - The company is gradually exiting the liquid crystal television business and shifting towards an OLED-centric business structure, with OLED products accounting for 56% of total revenue in Q2, a 4% increase year-on-year [2]. Group 3: Future Outlook - The CFO of LG Display has indicated that the company's performance is expected to rebound significantly in the second half of the year as the scale of the OLED business expands [2].

Core Insights - The global AMOLED smartphone panel shipment is projected to reach approximately 420 million units in the first half of 2025, reflecting a slight year-on-year increase of 0.2%, indicating a resilient growth trend despite economic and geopolitical challenges [1] - Chinese manufacturers accounted for 51.7% of the global AMOLED smartphone panel market share in the first half of 2025, marking a 1 percentage point increase year-on-year, while South Korea's share decreased to 48.3%, down 1 percentage point [1] Market Dynamics - Samsung Display's (SDC) AMOLED panel shipments declined by 6.3% year-on-year, with its market share dropping from 43.8% to 40.9%, indicating a loss of competitiveness in the mid-to-low-end flexible screen market due to cost advantages from Chinese manufacturers [3] - BOE's shipments increased by 6.7% year-on-year, securing a 17.1% market share, up 1 percentage point, supported by a dual strategy of "high-end breakthroughs and mid-range expansion" [3] - Tianma's shipments grew by 16.6% year-on-year, achieving a market share of 10.8%, the largest increase among domestic manufacturers [3] - CSOT's shipments rose by 4.9% year-on-year, with a market share of 10.2%, benefiting from deep collaborations with domestic brands like Xiaomi [3] Quarterly Performance - In Q2 2025, global AMOLED smartphone panel shipments were approximately 210 million units, reflecting a year-on-year decline of 6.3% and a quarter-on-quarter decline of 1.4%, primarily due to adjustments in brand procurement schedules [5] - South Korea's market share in Q2 2025 was 47.4%, down 4.3 percentage points year-on-year, while domestic manufacturers' share rose to 52.6%, continuing to show strong growth [6] - SDC's shipments in Q2 2025 fell by 17.4% year-on-year, with a market share of 40.8%, down 5.4 percentage points, facing significant challenges to its leading position [6] - BOE achieved a year-on-year growth of 9.6% in Q2 2025, with a market share of 17.3%, up 2.5 percentage points [6] - Tianma's shipments increased by 13.3% year-on-year, with a market share of 11.1%, driven by capacity release from its Xiamen G6 production line [6]

Core Insights - The global automotive display market is projected to experience significant growth, with revenue expected to reach $13.6 billion in 2025, representing an 8% year-over-year increase. By 2030, the market size is anticipated to grow to $18.3 billion [1] - The revenue growth is driven by the increasing adoption of high-end and high-priced display panel technologies, particularly OLED and LTPS TFT LCD, rather than by shipment volume [1] - In 2025, LTPS TFT LCD is expected to account for 45% of the total automotive display market revenue, while OLED will represent 9%. The share of a-Si TFT LCD is projected to decrease from 48% to 44% [1] Market Trends - LTPS TFT LCD and OLED are becoming the mainstream display technologies in the automotive sector, with LTPS TFT LCD expected to exceed 50% of shipment revenue by 2028, and OLED anticipated to dominate the high-end automotive cockpit segment with over 20% share [5] - The average selling prices (ASP) of LTPS TFT LCD and OLED are higher than traditional a-Si TFT LCD, indicating a market shift towards higher-value technologies [2] Technological Advancements - LTPS TFT LCD offers several advantages over traditional a-Si TFT LCD, including higher resolution, brightness, lower power consumption, and better touch panel integration, which are crucial for the growing electric vehicle sector [1] - OLED is expanding its application range in central displays, instrument panels, and passenger displays due to its lightweight design, high contrast, and efficient power consumption [2] Future Outlook - The introduction of Micro LED displays is expected to occur in the automotive display market after 2028, marking the next wave of advanced display technology [5] - Major panel manufacturers such as AUO, BOE, and LG Display are aggressively entering the automotive sector to pursue higher value and revenue, while leading OLED manufacturers are developing new designs to accelerate their presence in the automotive market [5][6]

CINNO Research首席分析师周华表示，进入8月，部分品牌商启动四季度旺季备货，同时国补资金逐步到位、叠加美对华及墨西哥关税政策90天缓冲期， 对终端需求回暖带来一定的积极影响。面板厂或延续供应宽松格局，预计8月面板价格跌幅将有所收窄。 CINNO Research简评 01 据CINNO Research数据显示，今年二季度国内市场TV销售量同比下滑10%，多省市6月国补政策暂停或成为其下滑主要原因。进入三季度7月，终端需求 转弱导致面板价格跌幅扩大。今年8月随着国补资金全部到位，国补政策将持续发挥效能，叠加品牌厂或提前为旺季备货，终端需求有望温和复苏。此 外，面板厂或策略性上调稼动率以响应订单回暖，部分面板价格在两端支撑的情况下或减小跌幅。 | | Size & Resolution | | Technology | Jul.25' | Aug.25'(E) | Differ | | --- | --- | --- | --- | --- | --- | --- | | 32" | 60Hz | HD | LCD | $32.0 | $32.0 | $0.0 | | 43" | 60Hz | FH ...

Core Viewpoint - The article highlights a potential recovery in terminal demand for TV display panels due to the arrival of national subsidy funds and brands preparing for the peak season, despite ongoing price declines in the panel market [2][4]. Group 1: Market Demand - In Q2, domestic TV sales volume decreased by 10% year-on-year, primarily due to the suspension of national subsidy policies in several provinces [4]. - The end of the 618 shopping festival and a funding gap in "old-for-new" subsidies led to weakened terminal demand in July [5]. - With the national subsidy funds fully in place in August and brands ramping up inventory for the peak season, terminal demand is expected to show signs of mild recovery [4][5]. Group 2: Supply Side Dynamics - In July, the average operating rate for high-generation LCD TV panel production was approximately 78%, with a slight decrease of 2 percentage points, indicating a relatively loose supply situation [6]. - The operating rate is expected to increase to around 80% in August as brands begin to restore inventory needs, with panel shipments projected to grow by 7% year-on-year [6]. Group 3: Price Trends - The overall demand for panels in August is anticipated to remain weak, with prices continuing to decline but at a slower rate [7]. - The price for the mainstream 32" panel is expected to stabilize at $32, while prices for larger panels (43" to 85") may see a decline of $1 to $4 compared to July [7].