深圳市农产品集团股份有限公司（以下简称"公司"）第九届 董事会第二十九次会议于 2025 年 9 月 3 日（星期三）16:00 以通讯 方式召开。会议通知于 2025 年 8 月 31 日以书面或电子邮件形式发 出。会议应到董事 13 名，实到董事 13 名。会议由董事长黄伟先生 主持。本次会议的召开符合有关法律法规和《公司章程》的规定。 二、董事会会议审议情况 经全体与会董事认真审议并表决通过了《关于开设公司向特定 对象发行股票募集资金专项账户并授权签订募集资金专项账户监管 协议的议案》。 根据《上市公司募集资金监管规则》《深圳证券交易所上市公 司自律监管指引第 1 号——主板上市公司规范运作》等相关法律法 规及公司制度的相关规定，同意公司及募投项目子公司开设募集资 金专项账户，用于公司 2023 年度向特定对象发行股票募集资金的专 项存储和使用，并与开户银行及本次发行的保荐人签订相应的募集 资金专项账户监管协议，对募集资金的存放和使用情况进行监督。 董事会授权管理层办理募集资金专项账户开设事宜并签署募集 资金专项账户监管协议等法律文件。 证券代码：000061 证券简称：农产品 公告编号：2025-04 ...

Core Viewpoint - The "Qilu Agricultural Supermarket" initiative is enhancing the branding and market reach of Shandong agricultural products, allowing them to gain recognition beyond local markets and increasing their premium pricing potential [2][4][9]. Group 1: Brand Empowerment - "Qilu Agricultural Supermarket" is facilitating the transformation of local agricultural products from bulk sales to branded offerings, exemplified by the "Anqiu Agricultural" label on millet, which has gained visibility in major markets like Beijing [2][3]. - The initiative is promoting regional brand construction, as seen in events like the Anqiu Strawberry Fair, where multiple local producers showcased their products to a wider audience, leading to increased sales and partnerships [3][4]. - The platform is not just about labeling; it provides comprehensive services from harvesting to packaging, ensuring quality and market readiness [3][4]. Group 2: Sales Growth and Market Expansion - The sales of local specialties, such as the "Mishan Lake crayfish," have increased by 30% this year through the "Qilu Agricultural Supermarket" platform, highlighting the effectiveness of the initiative in boosting local economies [5]. - The platform has enabled the establishment of a full-chain traceability system for products like crabs, enhancing consumer trust and product quality assurance [6]. - The "Qilu Agricultural Supermarket" is expanding its reach by creating a diverse online marketplace that showcases various regional brands, thus increasing their visibility and sales potential [8]. Group 3: Future Developments - By 2025, the "Qilu Agricultural Supermarket" plans to enhance its brand pavilion, which will serve as a key showcase for Shandong agricultural brands, including specialized sections for different consumer needs [8]. - The initiative is also focusing on helping lesser-known brands, such as the Linqu foie gras, to gain domestic and international market presence through strategic branding and marketing efforts [8][9]. - The overall strategy of "Qilu Agricultural Supermarket" is to create a supportive ecosystem for agricultural brands, transforming them from isolated entities into a cohesive market force [9].

Core Viewpoint - The event aims to promote agricultural consumption and enhance the influence of the "Qilu Agricultural Supermarket" brand, showcasing Shandong's achievements in rural revitalization through the launch of high-quality agricultural products [1][3]. Group 1: Event Details - The "2025 Shandong High-Quality Agricultural Products Release and 'Qilu Agricultural Supermarket' Construction Promotion Conference" will take place on August 28 at 9:30 AM in Jinan, Shandong Province [1]. - The event is guided by the Shandong Provincial Department of Agriculture and Rural Affairs, hosted by Dazhong Media Group and Lushang Group, and organized by Shandong Qilu Agricultural Supermarket Technology Co., Ltd. [3]. - Approximately 200 participants will include representatives from 16 cities in Shandong, well-known agricultural product distribution companies, major supermarket buyers, e-commerce platform representatives, and outstanding enterprises [3]. Group 2: Activities and Initiatives - The event will feature product showcases, discussions, and consumer engagement activities, including the appointment of brand ambassadors for "Qilu Agricultural Supermarket" [3]. - A report on the development of local rural characteristic industries will be released, along with the first batch of names for the provincial rural characteristic industry product exhibition and evaluation activities [3]. - The "Qilu Agricultural Supermarket" platform will launch the "Qilu Agricultural Supermarket. Livestock Specialty Pavilion" in collaboration with the Shandong Provincial Animal Husbandry Bureau and the "Qilu Agricultural Supermarket. Oceanic Seafood Pavilion" with the Shandong Ocean Fisheries Association [3]. Group 3: Marketing Strategies - A series of marketing activities will be introduced, including offline "mobile exhibitions + on-site experiences" and online promotions through the "Qilu Agricultural Supermarket" mini-program [3]. - Online activities will include discounts using digital RMB from Industrial and Commercial Bank, social security card reductions, and random discounts through Cloud Flash Payment [3]. Group 4: Platform Development - Since its launch in August 2023, the "Qilu Agricultural Supermarket" platform has gathered nearly 5,600 quality agricultural enterprises and integrated over 100 high-quality products from various counties across 16 cities in Shandong [3].

Core Insights - The "Qilu Nongchao" project aims to connect small farmers with larger markets, enhancing the sales of Shandong agricultural products across the province and beyond [2][3] - The initiative has successfully integrated nearly 5,600 quality agricultural enterprises, creating a comprehensive marketing network for Shandong products [4][6] - The platform has established a four-in-one model that includes a trading hub, data center, brand engine, and ecological hub to support agricultural sales and development [7][8] Group 1: Market Expansion - "Qilu Nongchao" is set to visit over 100 districts and counties in Shandong, promoting local products and enhancing market access for farmers [2][3] - The platform has organized numerous promotional events, including the "Peach Season" online activities, to showcase local specialties like Mengyin and Anqiu peaches [3][4] - The initiative has gained traction in major cities like Shanghai and Beijing, where consumers are increasingly purchasing Shandong products through the platform [4][5] Group 2: Resource Integration - The project focuses on breaking down regional barriers to create a unified platform that enhances the competitiveness of Shandong agricultural products [3][7] - By collaborating with local governments, cooperatives, and high-quality production areas, "Qilu Nongchao" is fostering deep partnerships to boost local economies [3][6] - The platform's resource integration model addresses challenges in product sales and brand fragmentation, allowing small farmers to connect with larger markets effectively [3][7] Group 3: Brand Development - "Qilu Nongchao" has successfully built a strong brand presence, with Shandong's agricultural products gaining recognition both domestically and internationally [6][8] - The initiative has led to the establishment of 3,999 effective labels for green, organic, and geographically indicated products in Shandong [6] - The brand's visibility is further enhanced through various marketing strategies, including online platforms and offline exhibitions [6][8] Group 4: Innovation and Collaboration - The platform promotes a "four-chain integration" approach, merging industry, supply, innovation, and value chains to create new opportunities in agriculture [8] - Collaborations with village leaders and local initiatives have been established to support agricultural development and boost local tourism [8] - The integration of technology and data analytics within the platform allows for real-time market monitoring and informed decision-making for farmers and enterprises [7][8]

Core Viewpoint - The company announced that there will be no profit distribution plan for the first half of 2025, emphasizing its commitment to enhancing shareholder returns and creating long-term value for shareholders [1] Group 1 - The company is focused on improving its core competitiveness and management capabilities [1] - The company aims to share the results of its development with shareholders [1]

Core Viewpoint - "Qilu Nongchao" has emerged as a significant force in promoting Shandong's transition from an "agricultural province" to an "agricultural strong province" through regional agricultural public branding and resource integration [1] Group 1: Regional Brand Development - Farmers in Anqiu have benefited from regional brand construction, leading to increased income and market visibility for their products [2] - "Qilu Nongchao" has facilitated the promotion of various agricultural products from Anqiu, such as ginger and strawberries, enhancing their market reach [2][3] - The platform provides comprehensive services from harvesting to packaging, ensuring quality and brand recognition [2] Group 2: E-commerce and Market Expansion - "Qilu Nongchao" has transformed local specialties into national consumer choices through online promotions and live selling events [3] - The platform's efforts have resulted in significant sales growth for local products, with expectations for continued increases by 2025 [3] Group 3: Brand Experience and Consumer Engagement - The establishment of brand pavilions within the "Qilu Nongchao" platform has created a rich agricultural brand experience for consumers [7][9] - These pavilions serve as both sales platforms and promotional venues, enhancing brand visibility and consumer recognition [9] Group 4: Support for Small and Medium Brands - "Qilu Nongchao" has provided opportunities for lesser-known brands like Jin Feng Live Pearl and Linqu Foie Gras to gain market exposure and grow their consumer base [10][11] - The platform's support for small and medium brands is crucial for diversifying the agricultural market and enhancing overall brand recognition [11] Group 5: Future Initiatives and Goals - "Qilu Nongchao" plans to host events to further promote high-quality agricultural products and showcase the achievements of Shandong's rural revitalization strategy [11]

Company Overview - Shenzhen Agricultural Products Group Co., Ltd. was established in 1989 and listed on the Shenzhen Stock Exchange in 1997, with over 35 logistics park projects in more than 20 major cities across China [1] - The company has an annual trading volume exceeding 33 million tons and an average annual trading value of over 250 billion yuan in the past three years [1] Business Operations - The company covers the entire agricultural product supply chain, including standardized base planting, cold chain processing, wholesale market construction, urban ingredient distribution, brand development, and import-export trade [2] - The company aims to create a modern agricultural product circulation ecosystem, focusing on efficient collaboration and value reconstruction across the entire supply chain [2] Financial Performance - In the first half of 2025, the company achieved a revenue of 3.491 billion yuan, a year-on-year increase of 44.98%, and a net profit attributable to shareholders of 156 million yuan, up 10.50% [3] - The net profit attributable to shareholders was 190 million yuan, a decrease of 11.07% due to the absence of a one-time gain from a previous year [3] Business Expansion - The rapid growth of the company's full supply chain business is attributed to increased volumes in import-export, ingredient distribution, and single product trade [4] - Tianjin Haijixing achieved a revenue of 232 million yuan in the first half of 2025, with a net profit of 9.22 million yuan, marking a 49.43% increase [5] Market Integration - The company leverages its nationwide network to enhance collaboration among its markets, facilitating trade connections and expanding business coverage [6] - Examples include partnerships between various regional markets to promote local agricultural products and streamline supply chains [6] Import-Export Business - The company has strengthened partnerships with core clients in Thailand, Vietnam, and Brazil, leading to stable growth in key product categories [8] - It is also developing a regulatory service platform for agricultural product exports and exploring new models for supplying products to Hong Kong [8] Urban Ingredient Distribution - The company has expanded its ingredient distribution business, establishing 21 branches in major cities and covering over 30 provinces [8] - It has received AAA certification for agricultural product quality safety management [8] Dividend Policy - The company plans to distribute a cash dividend of 0.70 yuan per 10 shares for the 2024 fiscal year, totaling approximately 118.79 million yuan, which represents 30.92% of the net profit attributable to shareholders [8]

Group 1 - The company, HeBai Group, has been operating in the Anhui market for 66 years as a time-honored brand and local enterprise [1] - The company's business covers two main sectors: retail and agricultural product circulation [1] - HeBai Group has established a network of chain and wholesale distribution institutions across 14 cities in Anhui and three cities in Jiangsu, namely Huai'an, Suqian, and Nantong [1]

Core Viewpoint - Shenzhen Agricultural Products Group Co., Ltd. has received approval from the China Securities Regulatory Commission for the issuance of stocks to specific targets, indicating a strategic move to raise capital for future operations [1][2]. Group 1: Stock Issuance - The company has applied for the issuance of stocks to specific targets and has received the approval from the regulatory authority, as per the document number 2025-044 [1]. - The updated fundraising prospectus and related documents have been disclosed following the release of the company's semi-annual report on August 20, 2025 [1]. - The company will continue to fulfill its information disclosure obligations based on the progress of this issuance [2].

Core Viewpoint - The company reported a mixed financial performance for the first half of 2025, with significant revenue growth but a decline in net profit, indicating potential challenges in profitability despite increased sales [1][3]. Financial Performance Summary - Total revenue for the first half of 2025 reached 3.491 billion yuan, a year-on-year increase of 44.98% compared to 2.408 billion yuan in 2024 [1]. - Net profit attributable to shareholders was 190 million yuan, down 11.07% from 214 million yuan in the previous year [1]. - The gross margin decreased to 20.66%, a decline of 31.57% year-on-year, while the net margin fell to 7.81%, down 39.09% [1]. - The company’s accounts receivable increased by 41.3%, reaching 437 million yuan, indicating potential cash flow issues [1][7]. Cash Flow and Debt Analysis - Operating cash flow per share improved by 32.76% to 0.39 yuan, reflecting better cash generation from operations [1]. - The company’s cash and cash equivalents to current liabilities ratio stands at 18.58%, suggesting liquidity concerns [7]. - Interest-bearing debt increased by 2.99% to 6.764 billion yuan, with a debt-to-asset ratio of 30.18% [1][7]. Investment and Market Position - The company has a robust market presence with 35 agricultural product logistics parks across over 20 major cities, establishing a significant wholesale market network [8]. - The company is focused on integrating the entire agricultural product supply chain, providing a comprehensive range of services from wholesale trading to food safety testing and brand cultivation [8]. Fund Management and Shareholding - The company is held by notable fund managers, including Liu Lili from Fortune Fund, who has a strong track record in identifying growth stocks [6][8]. - Recent fund reports indicate a reduction in holdings by some funds, which may reflect cautious sentiment among institutional investors [8].