转自：北京日报客户端 事情是这个样子的！ 刚从哈尔滨回来的同事 发给我一张图： 黄鹤楼不在武汉吗？ "尔滨"你这是把"异地搬迁"玩明白了？ 本地人挠头： "滨子，你连别的省地标都'冻'来了 家底还有剩吗？" 别担心，更"炸"的来了—— 2026哈尔滨国际冰雪经济博览会 1月6日-8日开整！ 冰雕黄鹤楼只是"开胃菜" 冰博会直接端出冰雪版满汉全席 "尔滨"3.0 不止有冰雪！ 冰雪之上是生活 谁说冬天来"尔滨"只能"冻并快乐着"？ "尔滨"3.0 直接把"生活仪式感"刻进冰雪里 冰博会配套的超300万平方米联动体验区 简直是"玩不够、吃不完、乐不停"的快乐星球 冰雪大世界超级冰滑梯重磅返场 2025年12月17日，游客在哈尔滨冰雪大世界园区体验"超级冰滑梯"（无人机照片）。 太阳岛雪博会的艺术雪雕自带滤镜 随便一拍都是大片 2025年12月9日拍摄的"雪人先生"。 中央大街非遗巡游 糖画、冰雕文创现场解锁 经过3年融（xiu）合（lian） "尔滨"美食也堪称"南北和解现场" 味蕾狂欢预警 冻梨雕花配冰糖葫芦 颜值甜值双在线 铁锅炖咕嘟着酸菜白肉 旁边摆着南方小甜点 怕冷？不存在的！ 暖屋姜茶无限续杯 中华巴洛 ...

转自：辽宁日报 （来源：辽宁日报） 游客在沈阳棋盘山冰雪大世 界体验亲子冰雪穿越。 本报记者 杨靖岫 摄 Pape 数据见证着辽宁冰雪游的火热态势 据问程模行平台统 计,无旦假期,大连线上 全 平 台 订 单 查 增 长 52.43%,人次同比增 长 43.16%,旅游总消 货增长23.86%。 据小拉出行网的车平台数据显 示 : 无旦视剧 ,沈阳网的车订单套本班 盛,里现寿年夜高峰官军、权期平板 序上升的特点。 千合网关本,周武车 总体打车委同比增长近12%,"寻地主 册用户"订单约占订单总量的30%。 北陵公园冰雪乐享季元旦3天共 计技持游客 8.8万人,其中,外地游客 占70%左右 元旦假期,本溪市技特游客同比 沈阳方城文化旅游区累计接待游客 增长 27.01%;旅游收入同比增长 187.31 万人次,网比增长 18.49%。中 38.55%。重点景区中,本溪水润接 街累计技特游客159.22万人次,其中, 待游客网比增长81.4%;关门山接待 者外游客占比的三成 游客网比增长126.9%;大冰沟技待 游客网比增长159.5% 制表 南文锋 游客在抚顺天女山冰河秘境梦幻乐园尽享冬日乐趣。 杜季亮 摄 本 ...

这一现象的症结，首先在于"景城分离"的空间格局。许多优质冰雪资源分布在市郊或县域，与城区存在 距离，客观上形成了"冰雪孤岛"。当游客行程紧凑时，自然选择"点对点"打卡，城区便成了"绕道"而 非"必到"。 更深层原因，则是城区作为"旅游终端"的吸引力存在不足。尤其是一些传统工业城市，缺乏有温度、有 特色的夜间消费场景与文旅地标，当游客渴望一处温暖的"城市客厅"时，能提供的"暖意"与"烟火气"仍 显薄弱。 这种"过境式"旅游，对地区发展造成了双重损失。经济上，旅游收入高度依赖"一张雪票"，酒店、餐饮 等关联产业无法形成完整的消费链条；形象上，城市被简化为功能单一的"滑雪目的地城市"，而非一个 宜居宜游的冰雪旅游城市。 破解之道，关键在于"景城联动"，立足自身禀赋，丰富文旅供给。比如在城区打造亲民冰雪娱乐项目， 活化利用工业遗产、历史街区，用特色旅游项目承接客流。同时优化连接"景"与"城"的交通，比如设计 串联景区、城区、枢纽的旅游环线，用便利"引客入城"，让游客"愿意来，留得住"。 唯有如此，才能将"冰雪流量"真正转化为城市的"消费热量"，让城市旅游从"一季火"走向"四季旺"。 （来源：辽宁日报） 转自：辽宁日报 ...

Core Viewpoint - The New Year celebrations in Changchun, despite the extreme cold, have successfully ignited consumer enthusiasm through a blend of ice and snow activities with cultural, sports, technology, and commercial elements, marking a strong start for the tourism market in 2026 [2][3] Group 1: Event Highlights - The "Fourth Season South River Changchun Powder Snow Carnival" attracted thousands of citizens and tourists, showcasing a grand fireworks display to welcome the New Year [2] - Various activities, including ice sculptures and 3D light shows, brought historical buildings to life, enhancing the festive atmosphere [2] - The integration of ice and snow themes with non-material cultural heritage and art performances drew a significant young audience to trendy districts [2] Group 2: Economic Impact - On January 1, 2026, Changchun received 1.2375 million domestic tourists, generating a total expenditure of 873 million yuan, reflecting year-on-year increases of 24.33% and 17.8% respectively [3] - The "Ice and Snow +" business model has stimulated comprehensive consumption across various sectors, from equipment rentals to dining and accommodation [2]

新华财经北京1月4日电（记者丁雅雯、李唐宁）元旦假期，我国冰雪旅游市场延续入冬以来的高涨人 气，迎来新一轮消费高峰。以东北地区为代表的传统冰雪目的地与新兴冰雪景区共同发力，产品供给丰 富多元，"南北互换"旅游趋势显著，展现出冰雪经济强劲的消费带动能力和产业活力。 业内人士指出，冰雪旅游市场的火爆，是"冷资源"持续转化为"热经济"的生动体现。它不仅是季节性观 光活动，更深度融合了运动、文化、休闲、民俗等多种元素，满足了游客对于差异化、高品质旅游体验 的追求。 长白山作为标志性冰雪目的地，元旦期间人气旺盛。美团旅行数据显示，假期内白山市文旅预订量同比 增长57%，其中目的地为"长白山站"的火车票预订量同比激增110%。客源主要来自长春、沈阳、延 边、哈尔滨、吉林等周边地区，2至4小时交通圈内的"快旅慢游"成为主流。游客不再满足于单一观光， 乘坐雪橇穿越林海、徒步火山石峡谷、体验雾凇漂流、与梅花鹿互动、在雪原温泉休憩等融合自然与民 俗的深度体验项目热度上升。 编辑：刘润榕 哈尔滨作为冰雪旅游的"老牌网红"，持续通过创新优化服务吸引游客。美团数据显示，元旦期间当地景 区门票预订增速达28%，冰雪大世界、松花江冰雪嘉年 ...

（央视财经《第一时间》）刚刚过去的元旦假期，全国多地迎来冰雪旅游高峰，各地通过优化服务、创 新场景，丰富游客体验，有效带动了冬季消费热潮。 元旦假期，天津蓟洲国际滑雪场迎来客流高峰，雪场开放了11条雪道，并新增造雪设备、更新了5000多 套滑雪装备，安排200多名专业教练在岗服务。为应对游客的需求，雪场每天开设两场免费滑雪公开 课，帮助初学者掌握基本技巧与安全知识。同时，在酒店与雪场间增设接驳车辆，实现住宿到滑雪场无 缝衔接。 转载请注明央视财经 编辑：董健雄 游客 马心平：酒店门口20分钟一辆摆渡车到雪场，这个服务我觉得挺好的。 ...

Group 1 - The ice and snow tourism market is experiencing a significant increase in popularity, with various regions launching unique winter activities to attract visitors [1][5] - Jilin City is showcasing a stunning frost phenomenon along the Songhua River, drawing numerous tourists to witness this enchanting sight [2] - Heilongjiang Province is actively promoting winter sports events, such as the "Ice Super" series, which has sparked enthusiasm among youth and the general public for ice and snow activities [2] Group 2 - Xinjiang is developing a differentiated ice and snow economy, with northern regions focusing on high-quality sports and international events, while southern regions offer culturally integrated and unique leisure products [2][3] - The region's ice and snow economy is evolving into a "hot economy" that benefits local communities, transforming cold resources into economic opportunities [2] - Ningxia is also launching a series of winter ice and snow tourism activities, enhancing visitor engagement and experience [4]

Core Viewpoint - The development of the ice and snow economy in Heilongjiang is positioned as a new growth point for high-quality development and international cooperation, transforming natural resources into cultural and economic assets [1][4][28]. Group 1: Policy and Strategic Initiatives - In 2024, the State Council issued opinions to promote the high-quality development of the ice and snow economy, emphasizing the integration of ice and snow sports, culture, equipment, and tourism [4][10]. - Heilongjiang has implemented a series of policies to accelerate the construction of a world-class ice and snow tourism destination and economic hub, including the "Implementation Plan for High-Quality Development of Ice and Snow Sports" [4][5]. - The province has established a statistical monitoring system for the ice and snow economy, covering four major sectors: tourism, sports, culture, and equipment, to better quantify its economic impact [20]. Group 2: Economic Impact and Growth - The total output of Heilongjiang's ice and snow economy is projected to reach 266.17 billion yuan in 2024, with ice and snow tourism contributing the largest share at 182.33 billion yuan [5][20]. - The province aims to create a 100 billion yuan-level industrial cluster in the ice and snow economy, leveraging its unique climatic conditions to attract investment and talent [27][28]. - The ice and snow economy has significantly boosted local tourism, with the number of visitors and tourism revenue doubling during the 2023-2024 season [8][10]. Group 3: Infrastructure and Technological Advancements - Infrastructure improvements include the expansion of Harbin Airport and upgrades to urban transport networks, enhancing connectivity between airports, train stations, and tourist attractions [11]. - The introduction of smart technologies in venue management and visitor services has improved the overall experience for tourists, showcasing a model for managing large crowds effectively [18]. - The province is focusing on developing a comprehensive ice and snow equipment manufacturing sector, which has seen significant growth and innovation, including partnerships with leading brands [25]. Group 4: Cultural and Tourism Development - The transformation of Harbin Ice and Snow World into a year-round attraction reflects a shift from seasonal tourism to a more sustainable, all-year-round model [24]. - Collaborative efforts with neighboring provinces aim to create a Northeast Ice and Snow Tourism Grand Circuit, enhancing resource sharing and visitor experiences across the region [24]. - The integration of local culture and history into ice and snow tourism experiences is being emphasized to enhance the appeal and uniqueness of the offerings [17].

Group 1 - The event "Ice and Snow Carnival" at Duolun Lake in Xilin Gol League, Inner Mongolia, attracts numerous tourists who enjoy traditional winter fishing customs and winter snow activities [1][2][4] - Tourists participate in various activities such as ice biking and snow tubing, enhancing their winter experience [2][4]

在吉林的各大冰雪景区，栩栩如生的雪雕已成为必不可少的艺术景观。一座大型雪雕的诞生，往往需要几十名创作者协同奋战十几天甚至 更久。这些冰雪奇观究竟是如何制作的？ 目前，熟练雪雕师的日均薪酬在1000元以上。而近年来随着冰雪旅游市场的持续火爆，更是让这群手艺人整个雪季订单不断。 雪雕师 周加兵： 以前一年也就干二十天左右，现在一年能干两个月左右。 来源：央视财经 在吉林长春净月潭国家级风景名胜区的"雪世界"景区，每年这里的雪雕作品成为热门的旅游打卡地。现在长春的气温已降至零下二十多摄 氏度，景区里众多雪雕师们正顶着严寒，打造各式雪雕作品。其中最引人注目的主雪雕用雪量超过1万立方米，需要几十个人同步协作来完 成。 56岁的周加兵来自黑龙江，曾是一位经验丰富的木雕师。从2000年初，他"跨界"干起了雪雕制作，一干就是二十多年。每逢雪季，便会召集一支雪雕制作 团队奔赴各地。 往期推荐 工、农、建、交、邮储，国有大行集体官宣→ 关注" 新华网财经 "视频号 更多财经资讯等你来看 里程碑！人形机器人与具身智能标委会成立，王兴兴彭志辉发言 ...