虽然即时服务体验的中西部与东部差距在逐步弥合，人们的过节口味仍存在明显"南北差异"。美团数据 显示，相对而言，南方线上实时消费增长最快的品类是啤酒、纯奶制品；而北方则更偏好辣卤小吃、烤 炸类零食、糖果巧克力、雪糕。不过，得益于南北人员流动等各类原因，"冬天吃雪糕"的饮食偏好，也 在南方流行起来，今年春节期间，南方雪糕销量同比增长106%，增速比北方高70%。 此外，今年春节假期与米兰冬奥会关键赛事日程高度重合，带火了全民春节冰雪消费热，不少县域滑雪 场除夕、初一仍爆满。从销售冰雪运动周边获得收入的美团商家同比增长两成，美团平台滑雪服、雪 鞋、头盔等各类装备的实时在线销量同比最高翻3倍。山东潍坊官护山滑雪场兼职教练刘敏告诉记者， 雪场最大接待能力在一千多人，大年初一就有近千人入场滑雪，"最近两天温度升高，雪化得快，速度 上不去，人才少了些"。刘敏刚大学毕业，日常在山东济南工作，爱好滑雪，假期返乡兼职赚零花钱， 春节假期每天带教收入1300多元。 整体而言，马年春节县域即时消费呈现出东中西部服务体验差距进一步缩小，南北方消费偏好各异的特 点。中国社会科学院财经战略研究院研究员魏翔表示，节日消费是观察消费趋势的重要 ...

2月24日晚，亚玛芬体育交出一份亮眼答卷。 2025年，其在全球销售66亿美元，约合454亿元人民币，扭亏为盈。 亚玛芬体育全球CEO郑捷特意提到，旗下的萨洛蒙快速增长，年销售额首次突破20亿美元，约合人民币 140亿元。 对于很多消费者来说，亚玛芬的王牌是始祖鸟，相比之下，萨洛蒙显得低调。其实，2023年至今，萨洛 蒙所在的户外板块，以每年超30%的速度飙升。 爆发式增长背后，萨洛蒙正从那个"又丑又贵"的法国户外品牌，变身为年轻中产的新宠。 改头换面 萨洛蒙是个老品牌，1947年创立于法国，主攻滑雪、山地徒步、越野跑等户外领域。 雪板、雪鞋、雪服等专业滑雪产品，以及户外山地运动中的徒步和越野跑鞋，都是它家强项。 萨洛蒙进入中国市场，一度遭吐槽又丑又贵，甚至在奥莱折价卖，也不受欢迎。 团队复刻了始祖鸟从"小众品牌"到"顶流户外单品"的蜕变路径，瞄准中产消费者，保持专业基因的同 时，融入潮流生活方式。 萨洛蒙强化鞋类，主攻越野跑鞋和路跑鞋等品类，设计上与英国街头品牌Palace、日本设计师川久保 玲、比利时时尚品牌MM6 Maison Margiela等合作，提升时尚度。 对于热门鞋款，还采用抽签制，严格管控价 ...

冬日的崇礼，雪道蜿蜒如银练，活力与欢笑洒满山间——身着鲜艳雪服的爱好者在赛道上疾驰穿梭，青 少年在教练指引下稳步滑行，亲子家庭于冰雪间嬉戏欢笑……这座曾被冬奥圣火点燃的小城，四季活力 接续涌动，生动诠释着"冰天雪地也是金山银山"的发展之路。 高光时刻 眼下，中国运动员在米兰冬奥会屡屡出现精彩表现，人们不由得回忆起2022年北京冬奥会的盛况。那 时，张家口崇礼走进了公众的视野。当时，京张携手高标准完成冬奥会筹办举办任务，国家跳台滑雪中 心"雪如意"等冬奥场馆如期建成投入使用，赛事期间水电气热讯、医疗交通气象等各项保障工作实 现"零失误"。冬奥圣火熄灭，崇礼的发展之火却越燃越旺。 （来源：千龙网） 面对后奥运时代这道世界性课题，崇礼交出了一份独具特色的答卷：不让冬奥遗产成为静态的"纪念 碑"，而要将其转化为高质量发展的"动力源"。 "雪如意"的变化最具象征意义。如今走进这里，可能遇到的不再只是运动员的竞技，还可能有高端论 坛、学生的研学团、艺术家的展览。五年来，崇礼实施39项场馆改造项目，开发30多种体文旅新业态， 让奥运场馆从赛时状态平稳过渡到可持续模式。 "场馆不闲置、赛事不断档、活动有新意"成为崇礼的实践准 ...

Industry Insights - The popularity of winter sports equipment has surged following the Beijing Winter Olympics, with significant consumer interest noted during the Milan Winter Olympics, leading to an upgrade in consumer spending on winter sports gear [6] - The demand for high-quality winter sports products has increased, with consumers becoming more knowledgeable about materials and technology, resulting in a preference for premium products such as helmets with MIPS technology, which are priced significantly higher than standard options [6] - The winter sports market in Dalian has seen a substantial boost, with over 1 million people participating in ice and snow activities, generating nearly 1.5 billion yuan in related consumption [8] Consumer Behavior - Young athletes, inspired by Olympic champions, are increasingly investing in new skiing equipment, with families spending significant amounts on gear, such as a total of over 9,000 yuan for a complete set of skiing equipment [3] - Retailers are experiencing high sales volumes, with many ski apparel items sold out due to increased demand during the winter holiday season [3][6] - The growth of winter sports has also led to the emergence of new business models, including ski training camps and coaching services, reflecting a diversification in consumer spending within the winter sports sector [9]

Group 1 - The Beijing Winter Olympics significantly boosted interest in ice and snow sports, leading to increased sales of related equipment and apparel, with consumers now more knowledgeable about product quality and technology [2][3] - The demand for high-quality snow sports gear has risen, with products featuring advanced technologies like MIPS (Multi-directional Impact Protection System) seeing much higher sales despite their higher prices [2] - The overall consumption related to ice and snow sports in Dalian reached nearly 1.5 billion yuan, driven by over a million participants engaging in winter sports activities [3] Group 2 - Retailers are experiencing a surge in sales of winter sports gear, with many items, including ski suits, selling out quickly during the holiday season [2] - The popularity of winter sports has led to the emergence of new business models, including ski training camps and coaching services, expanding the market beyond just equipment sales [3]

Group 1 - The popularity of winter sports has significantly increased, leading to a surge in demand for ice and snow products, particularly after the Beijing Winter Olympics and the upcoming Milan Winter Olympics [4][5]. - Consumers are increasingly knowledgeable about ice and snow products, with a growing demand for high-quality gear, such as helmets with MIPS technology, which are priced significantly higher than traditional options but have much higher sales volumes [5]. - The winter sports market in Dalian has seen substantial growth, with over one million people participating in ice and snow activities, generating nearly 1.5 billion yuan in related consumption [5]. Group 2 - Retailers are experiencing high sales of winter sports equipment, with many items, including ski apparel, selling out quickly during the holiday season [4][5]. - The success of Chinese athletes in the Winter Olympics has further boosted sales of Olympic-themed merchandise, including high-tech clothing and accessories [5]. - The market for winter sports services, such as training camps and coaching, is expanding, reflecting the increasing engagement in winter sports activities [5].

Core Viewpoint - The recent ice and snow open class in Yunnan Province emphasizes "universal participation, zero threshold experience, and practical learning" to promote winter sports among the youth [1] Group 1: Event Overview - The ice and snow open class was held at the Dahuicaoshan Ski Resort in Qujing, attracting 3,000 participants who experienced the charm and fun of winter sports under the guidance of professional coaches [1] - The event provided free teaching and included a comprehensive package of skiing equipment such as skis, helmets, goggles, and boots for all participants [1] Group 2: Participant Experience - Participants, including families and young enthusiasts, expressed satisfaction with the event's organization, highlighting the convenience of not needing to bring their own equipment [1] - The event aims to foster a love for winter sports among the youth by offering 3,000 ice and snow experience vouchers for the Dahuicaoshan International Ski Resort, valid until March 1 [1]

Group 1 - The upcoming Lunar New Year has led to a surge in ice and snow tourism in Xinjiang, with the Silk Road Mountain Resort in Urumqi County receiving over 5,000 visitors daily [1][3] - A new service model allows tourists to send their skiing equipment to hotels in advance, enhancing convenience and attracting more visitors [1][3] - The demand for ski equipment delivery has increased significantly, with over 60 packages processed daily at the ski equipment service center established by SF Express and the resort [3] Group 2 - Xinjiang is projected to have over 100 ski resorts by the end of 2025, the highest number among all provinces in China [4] - During the 2024-2025 ski season, S-level ski resorts in Xinjiang are expected to host over 3.57 million visitors [4] - Sales of skiing equipment have surged, with a reported increase of over 120% in orders for ski boards and related items sent to Xinjiang since the start of the Tmall New Year goods festival [3]

Core Insights - The article highlights the rapid development and technological integration in the skiing equipment industry, particularly focusing on ski poles produced in Ningbo, Zhejiang [1][3]. Industry Overview - The skiing equipment market is experiencing a surge in popularity, with a focus on innovative designs and materials that enhance user experience [1][6]. - The production facility in Ningbo is capable of transforming carbon fiber fabric into ski poles in an average of 15 seconds, showcasing efficiency and speed in manufacturing [1][3]. Product Features - The ski poles produced are lightweight, weighing only 170 grams, and are designed to withstand high-impact forces during skiing [3]. - Each product undergoes rigorous testing, including fatigue tests (10,000 impacts), pressure tests (500 to 800 Newtons), and durability tests in various environmental conditions to ensure high quality [3][9]. Market Reach - The town where the production facility is located hosts 34 companies specializing in various types of sports poles, with an annual production of 15 million units and a market value exceeding 920 million yuan [9]. - The ski poles are distributed across domestic markets in Northeast, North, and Northwest China, as well as emerging markets in Hubei, Shandong, Anhui, and Zhejiang, and internationally to 14 countries including France, Germany, and Switzerland, capturing 60% of the global market [9].

Group 1: Winter Sports Safety Guidelines - The article emphasizes the importance of preparation and knowledge for safely enjoying winter sports like skiing and winter swimming [2][3][4] - For skiing, it is recommended to choose appropriate equipment, such as skis that are 10-15 cm shorter than the skier's height, and to wear essential protective gear including helmets and goggles [3] - New skiers should start on gentle slopes and learn to control speed and direction before attempting more advanced trails, maintaining a proper posture while skiing [3][6] Group 2: Winter Swimming Precautions - Winter swimming can effectively enhance cardiovascular health and immune function, but it is not suitable for everyone; health screenings are advised before participation [4][5] - Swimmers should gradually acclimate to cold water temperatures and limit their time in water below 14 degrees Celsius to 14 minutes, reducing time as temperature decreases [5] - Post-swimming, it is crucial to dry off in a specific order and consume warm drinks to help restore body temperature [5] Group 3: Outdoor Hiking Recommendations - For winter hiking, a layered clothing approach is recommended, with moisture-wicking base layers and insulated middle layers to retain heat [6] - Proper footwear with good traction is essential, and hikers should consider using ice grips and trekking poles for stability [6][7] - High-calorie foods and hot drinks are advised for energy, and carrying emergency gear such as thermal blankets and GPS devices is recommended [6][7] Group 4: Snow Blindness Awareness - Snow blindness, caused by UV exposure in snowy environments, can lead to temporary eye inflammation and requires preventive measures such as wearing UV-protective goggles [7] - Symptoms include tearing, redness, and pain in both eyes, and treatment involves resting the eyes and using antibiotic eye drops if necessary [7]