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吉林“冷经济”持续“热辣滚烫”
Xin Lang Cai Jing· 2026-02-08 19:33
Group 1 - The core viewpoint of the articles highlights the booming ice and snow economy in Jilin Province, with various cities and activities continuously innovating to attract ice and snow enthusiasts from all over the country [1][2] - Jilin Province is focusing on integrating ice and snow experiences with cultural tourism and dining, exemplified by the ice and snow food fair in Changchun, which features local delicacies and aims to stimulate consumer spending [1] - The new snow season sees not only hardware upgrades in ski resorts but also the introduction of diverse products and experiences, including the G331 border ice and snow route and various new activities like snow drifting and ice and snow educational experiences [1] Group 2 - The twelfth National Mass Ice and Snow Season has been launched in Changchun, featuring a 300,000 square meter urban sports ice and snow park and the country's first urban lighted cross-country ski trail [2] - Various labor unions in Jilin Province are actively organizing ice and snow activities for workers, with initiatives expected to engage around 1.5 million workers through training, experiences, and competitions [2] - Jilin Province aims to receive over 180 million ice and snow tourists this season, with total tourist spending projected to exceed 330 billion yuan [2]
大众冰雪研学季,崇礼好热闹
Xin Lang Cai Jing· 2026-01-30 23:51
Core Insights - The article highlights the increasing popularity of skiing activities in Zhangjiakou, particularly among students, as winter vacation approaches, with a focus on ice and snow education programs [5][10] - The establishment of the Youth Ski Training Center aims to provide a friendly environment for young skiers, featuring various skill-level slopes and comprehensive facilities [7][8] Group 1: Youth Ski Training Center - The Youth Ski Training Center is set to open in November 2025 and is designed specifically for youth training and winter camps, catering to competitive training needs [6][7] - The center features three types of slopes (beginner, intermediate, and advanced) with widths exceeding 40 meters, promoting safety and comfort for skiers [7] - The center spans 3,000 square meters and includes diverse facilities such as a self-service dining area, coffee shop, and classrooms, ensuring a holistic training and learning experience [8] Group 2: Ice and Snow Education Programs - The "Public Ice and Snow Education Season" was launched on January 18, coinciding with the start of winter camps, attracting numerous young participants [6][10] - The program aims to engage a wide demographic, including children, parents, and adults, with 20 sessions planned to benefit approximately 4,000 participants [10] - Activities include professional skiing instruction, cultural sharing related to the Winter Olympics, and hands-on experiences, fostering growth and enjoyment in the ice and snow environment [10] Group 3: Broader Impact on Ice and Snow Economy - The article notes a growing interest in the ice and snow economy in China, with an increasing number of participants transitioning from occasional to regular engagement in winter sports [10] - The involvement of various training teams and educational institutions indicates a collaborative effort to enhance the ice and snow sports ecosystem in the region [8][10] - The shift in public perception of ice and snow activities from seasonal to year-round participation reflects a significant cultural change influenced by the Winter Olympics [10]
吉林释放冰雪消费活力
Xin Lang Cai Jing· 2026-01-24 05:11
Group 1 - The core objective of Jilin Province is to enhance the ice and snow tourism market by diversifying product offerings, strengthening event leadership, and improving service levels, aiming to attract over 180 million ice and snow tourists this season with total spending exceeding 330 billion yuan [1] - Jilin Province boasts rich ice and snow resources, with over 300 kilometers of ski trails and the longest aerial cableway network in the country, including five national-level ski resorts, with further increases in ski trail area, length, and number of facilities this season [1] - The province has established an "East Snow West Ice" pattern in ice and snow tourism, continuously launching new consumer products and experiences such as rime drifting, snowfield traversing, and ice and snow educational activities [1] Group 2 - On January 15, a year ahead of the 2027 Winter Universiade, Changchun and Jilin cities hosted multiple events to invite global youth to participate in ice and snow activities, with over 100 ice and snow events planned at various levels in Changchun [2] - The Jilin Provincial Secretary emphasized the importance of transforming "cold resources" into "hot industries" by stimulating cultural and tourism consumption potential, aiming to create a world-class ice and snow brand and tourism destination [2]
业态更丰富 产品有新意 吉林释放冰雪消费活力
Xin Lang Cai Jing· 2026-01-23 22:58
Group 1 - Jilin Province aims to attract over 180 million ice and snow tourists this winter season, with total spending expected to exceed 330 billion yuan [1] - The province boasts over 300 kilometers of ski trails and the longest aerial cableway network in the country, with five national-level ski resorts [1] - New ice and snow tourism products and experiences, such as rime drifting and snowfield exploration, are being introduced to enhance consumer engagement [1] Group 2 - The 33rd Winter Universiade will take place in Changchun in 2027, with over 100 ice and snow events planned in Changchun and Jilin cities, and an additional 300 events across the province [2] - The provincial government is focused on transforming "cold resources" into "hot industries" to stimulate tourism consumption and enhance the ice and snow economy [2] - Jilin Province is committed to building a world-class ice and snow brand and tourism destination, aligning with the philosophy that "ice and snow resources can also be valuable assets" [2]
冬日经济热度不减 浙江绍兴“四季冰场”掀起冰雪热
Xin Lang Cai Jing· 2026-01-17 11:29
Group 1 - The twelfth National Mass Ice and Snow Season in Zhejiang province was officially launched in Shaoxing, promoting ice and snow sports among local students [1] - The event featured various engaging activities, including snow tug-of-war, ice hockey shooting, and snow circle sliding, aimed at encouraging children's participation in winter sports [3] - Shaoxing Yidi Qiaobo Ice and Snow World, a leading indoor ski resort in the Yangtze River Delta, spans nearly 40,000 square meters and serves as a key base for promoting ice and snow sports in southern China [3][4] Group 2 - The integration of skiing courses into physical education in over 50 schools in Keqiao District has enabled more than 20,000 students annually to engage in skiing, creating a replicable model for promoting ice and snow sports [3] - The ice and snow venue is evolving into a comprehensive platform that includes training, competitions, research, and leisure activities, responding to the regional night economy by introducing night skiing sessions [4] - The integration of ice and snow sports with tourism in the Jianhu Tourist Resort aims to enhance the overall visitor experience and economic benefits, with plans for diverse sports facilities and events to attract more visitors [4]
走向户外 逐雪而行(视线)
Xin Lang Cai Jing· 2026-01-11 07:56
Core Insights - The introduction of "snow holidays" in regions like Jilin, Xinjiang, and Inner Mongolia aims to provide students with outdoor experiences, promoting physical activity and cultural engagement during winter [9][10] - The initiative has led to increased participation in winter sports and tourism, with significant economic benefits for local industries [10] Group 1: Snow Holiday Implementation - "Snow holidays" are set to last between five to nine days, allowing students to engage in outdoor activities without academic pressure [9] - Jilin Province offers free access to 39 ski and ice rinks for students during the holiday, significantly reducing costs for families [9] - In Xinjiang, students can enjoy a nine-day holiday, with many viewing it as an opportunity to learn skiing and socialize [9] Group 2: Educational and Cultural Impact - The "snow holiday" serves as a platform for experiential learning, integrating physical education with cultural activities [9] - Schools are encouraged to organize ice and snow-themed activities, promoting a hands-on approach to education [10] - Approximately 220,000 students in Jilin participated in various winter sports and cultural activities during the holiday [10] Group 3: Economic Benefits - The "snow holiday" has stimulated local tourism, with Alatau City receiving 413,000 visitors and generating 402 million yuan in revenue, marking a significant increase from the previous year [10] - Jilin Province saw a 119% increase in domestic tourist numbers during the holiday, with many ski resorts reporting doubled revenues [10] - Local governments are considering extending the duration of "snow holidays" to better align with community demand and enhance service capabilities [10]
多地首次设立“雪假”——走向户外 逐雪而行
Ren Min Ri Bao· 2026-01-10 00:40
Core Insights - The introduction of "snow holidays" in regions like Jilin, Xinjiang, and Inner Mongolia aims to promote outdoor activities among students, allowing them to engage in winter sports and cultural experiences [1][2][3] Group 1: Implementation of Snow Holidays - Jilin Province will offer a "snow holiday" from December 3 to 7, 2025, for students in compulsory education, providing free access to 39 ski and ice rinks for three hours daily [2] - Xinjiang will implement a similar "snow holiday" from December 1 to 5, 2025, allowing students to enjoy a total of nine days off, including two weekends [3] - Inner Mongolia's first "snow holiday" is scheduled for December 24 to 28, 2025, featuring free skiing experiences and no classroom instruction during this period [3] Group 2: Benefits and Experiences - Students are excited about the opportunity to learn skiing and socialize with peers during the "snow holidays," with parents expressing support for the physical and social benefits [3][4] - The initiative encourages schools to conduct outdoor activities and cultural experiences, with approximately 220,000 students in Jilin participating in ice and snow activities [7] Group 3: Economic Impact - The "snow holidays" have stimulated the winter tourism market, with significant increases in visitor numbers and revenue reported in regions like Alatau, where 413,000 tourists generated 402 million yuan in tourism income [9][10] - Jilin Province experienced a 119% year-on-year increase in domestic tourist numbers during the "snow holiday" period, with many ski resorts reporting doubled revenues [10] Group 4: Challenges and Considerations - Some families face challenges regarding childcare during the holidays, highlighting the need for more diverse activities to accommodate working parents [4][5] - The initiative aims to balance educational benefits with practical considerations for families, ensuring that the "snow holidays" are beneficial for all stakeholders involved [5][6]
多地首次设立“雪假”——走向户外 逐雪而行(视线)
Ren Min Ri Bao· 2026-01-09 22:10
Core Insights - The introduction of "snow holidays" in regions like Jilin, Xinjiang, and Inner Mongolia aims to promote outdoor activities among students, allowing them to engage in winter sports and cultural experiences [1][7][10] Group 1: Implementation of "Snow Holidays" - Jilin Province will offer a "snow holiday" from December 3 to 7, 2025, for students in compulsory education, providing free access to 39 ski and ice rinks for three hours daily [1] - Xinjiang will implement a similar "snow holiday" from December 1 to 5, 2025, allowing students to enjoy a total of nine days off, including two weekends [3] - Inner Mongolia's first "snow holiday" is scheduled for December 24 to 28, 2025, with no classroom teaching or written assignments during this period [3] Group 2: Benefits and Experiences - Parents report significant savings due to free access to ski equipment and facilities, enhancing the appeal of winter sports for families [2] - Students view "snow holidays" as an opportunity to learn skiing skills and socialize with peers, contributing to their physical and social development [3][7] - Educational institutions are encouraged to integrate outdoor experiences with academic learning, promoting a holistic approach to education [7] Group 3: Challenges and Considerations - Some families express concerns about childcare during the holidays, highlighting the need for more diverse activities to support working parents [4][5] - The initiative requires ongoing evaluation to ensure it meets the needs of families and addresses logistical challenges [5] Group 4: Economic Impact - The "snow holidays" have stimulated the winter tourism industry, with significant increases in visitor numbers and revenue reported in regions like Alatau, where 41.3 million visitors generated 4.02 billion yuan in tourism income [9][10] - Jilin Province experienced a 119% increase in domestic tourist numbers during the "snow holiday" period, with many ski resorts reporting doubled revenues [10]
解码冰雪经济新动能|冰雪课堂如何成为“消费新宠”?
Xin Hua She· 2025-12-25 03:15
Core Insights - The integration of ice and snow activities with various industries is creating new products, scenarios, and business models, transforming winter landscapes into expansive classrooms [1] - The development of youth skiing winter camps in Zhangjiakou, Hebei, is gaining popularity, featuring dedicated ski slopes and coaching teams, along with a "skiing + research" package [1] - The ice and snow tourism industry is diversifying and evolving, driven by innovative business models, enhancing the overall tourist experience and contributing to high-quality economic development [1] Industry Developments - In Laiyuan County, Hebei, the series of events for the China Baoding (Laiyuan) Ice and Snow Outdoor Sports Conference, including ice and snow carnivals and cultural activities in schools, are being held [1] - The local government is focusing on building a distinctive winter ice and snow tourism brand, with ice and snow research becoming a new trend in family consumption [1] - The ice economy is emerging as a new driving force for economic growth, reflecting a shift towards more diverse and differentiated development in the tourism sector [1]
冰雪经济需锻长板补短板
Jing Ji Ri Bao· 2025-11-30 23:54
Core Insights - The winter ice and snow tourism season has commenced in Inner Mongolia, with various regions launching events to enhance their tourism brand and market competitiveness [1] - Despite rapid development in the ice and snow economy, challenges such as homogenized competition, weak industrial chains, and inadequate supporting services persist [1][2] - There is a need for regions to innovate and integrate local cultural elements into their ice and snow tourism offerings to create distinctive brands and improve visitor experiences [2] Group 1: Industry Challenges - Many ice and snow tourism destinations remain focused on basic activities like sightseeing and skiing, failing to meet tourists' demands for deeper experiences and cultural immersion [2] - The ice and snow economy often experiences seasonal fluctuations, with high activity in winter and low engagement in other seasons, indicating a need for diversification [2][3] - Insufficient transportation accessibility, lack of standardized services, and a shortage of professional talent are significant barriers to the growth of the ice and snow economy [3] Group 2: Strategic Recommendations - Regions should develop unique ice and snow tourism brands by combining ice and snow activities with local cultural elements, creating differentiated competitive advantages [2] - Expanding the industrial chain and reducing reliance on peak seasons can be achieved by introducing year-round projects such as indoor ice centers and VR experiences [2] - Improving service quality through infrastructure upgrades, standardized service protocols, and talent development is essential for enhancing the overall visitor experience [3]