来源：海鹦云控股 当全球采购商弃用搜索引擎结果页，转而向ChatGPT直接指令——"需中国优质不锈钢水瓶OEM供应 商，25天交付休斯顿"——流量生态的静默变革已然降临。 "近三月，通过GEO优化，我司在ChatGPT等AI平台的推荐率提升90%，AI引流的有效询盘月均增幅超 30%。"合肥某工业零部件企业数字营销负责人透露。 这一案例，正是合肥外贸企业布局AI搜索变革的缩影。 生成式AI重塑全球采购决策链路之际，GEO技术已成为外贸企业角逐下一代流量入口的核心战略支 点。 一、流量迁移催生新战场 GEO成外贸增长密钥 ChatGPT跻身全球第五大流量网站，采购行为已发生结构性转变。Meltwater《2026全球数字报告》显 示，约50%的Google查询结果为AI生成，传统搜索流量正加速分流。 GEO(生成式引擎优化)即针对AI问答场景的优化体系，核心目标是使企业产品服务成为AI推荐的权威信 源，而非仅停留在传统搜索排名前列。 对合肥外贸企业而言，GEO优化并非高门槛技术，实战中可遵循标准化四步法： 信息拆解：将企业、产品、案例转化为"实体-关系-属性"三元组，形成机器可读的结构化数据。 与传统SEO不同 ...

Core Insights - The article discusses the transformation of Chinese companies in their overseas expansion, marking the beginning of "Overseas 2.0" era, characterized by a shift from price competition to organizational strength, innovation, and localized operations [2][3]. Group 1: Strategic Upgrades - In the past year, there has been a significant upgrade in overseas strategies, with more companies establishing global operational systems, transitioning from product export to brand export [3]. - Many manufacturing and emerging consumer brands are setting up localized teams and data management units in specific regions, enhancing innovation, service, and marketing at community and user touchpoints [3][4]. Group 2: External Challenges - The external environment for overseas expansion is becoming increasingly complex, with geopolitical factors significantly impacting companies' strategies [4]. - Trade barriers in Europe and the U.S., data protection regulations in Southeast Asia, and market access issues in the Middle East require companies to possess higher strategic sensitivity and local adaptability [4][5]. Group 3: Local Adaptation and Risk Management - Compliance has become a critical threshold, necessitating that Chinese companies develop cross-border risk control and emergency response capabilities [5]. - Companies are moving from a "hit-and-run" approach to a more rooted strategy, focusing on local talent, data, ecosystems, and teams to withstand external risks and achieve resilient growth [5][6]. Group 4: Evolving Competitive Landscape - The competitive landscape and philosophies of Chinese companies are evolving, transitioning from product sales to creating value ecosystems [6]. - The most promising sectors for overseas expansion by 2025 include smart manufacturing, consumer electronics, renewable energy, and cross-border e-commerce brands [7][8]. Group 5: Benchmark Enterprises - The article emphasizes that true benchmark enterprises are not just defined by high revenue or size but by their continuous evolution of capabilities and ecological innovation [11][12]. - The evaluation criteria for benchmark enterprises include innovation capability, localization, organizational resilience, and sustainable growth [12]. Group 6: Award Winners - The article lists several companies recognized for their outstanding performance in overseas markets, including Haier, Lenovo, Midea, Didi, and Changan Automobile, highlighting their contributions to global brand building and market penetration [16][19][20][21][22][23][24][25][26][27][28]. - New emerging companies like United Imaging, Baseus, and Fantuan are also acknowledged for their rapid rise and innovative business models in overseas markets [30][31][32][33][34][35][36][37][38][39]. Group 7: Service Providers - The article identifies key service providers that support overseas enterprises, including logistics, marketing, and payment solutions, which help lower the barriers for Chinese brands to reach global users [41][42][43][44][45][46][47][48][49][50][51]. Group 8: Future Outlook - The future of Chinese companies' overseas expansion is expected to be defined by the integration of localization capabilities, data-driven strategies, and ecological collaboration [51]. - The evolution of Chinese brands in the global market is not a sprint but a long-term contest of organizational strength, innovation, and belief [51].

Core Viewpoint - Southbound funds reduced their holdings in Health Road (02587.HK) by 1.6675 million shares on November 21, 2025, indicating a trend of net selling over the past 20 trading days [1] Group 1: Southbound Fund Activity - In the last 5 trading days, there were 2 days of net buying by southbound funds, totaling an increase of 1.7312 million shares [1] - Over the past 20 trading days, southbound funds have reduced their holdings on 13 days, with a total net reduction of 11.4343 million shares [1] - As of now, southbound funds hold 18.6 million shares of Health Road, accounting for 21.13% of the company's total issued ordinary shares [1] Group 2: Shareholding Changes - On November 21, 2025, the total number of shares held was 186 million, reflecting a decrease of 166.75 thousand shares, or a change of -0.89% [2] - On November 20, 2025, the total number of shares held was 187 million, with a decrease of 135.55 thousand shares, or -0.72% [2] - On November 19, 2025, the total number of shares held was 189 million, with an increase of 94.15 thousand shares, or +0.50% [2] - On November 18, 2025, the total number of shares held was 188 million, with an increase of 520.70 thousand shares, or +2.85% [2] - On November 17, 2025, the total number of shares held was 182 million, reflecting a decrease of 139.43 thousand shares, or -0.76% [2] Group 3: Company Overview - Health Road Holdings Limited primarily engages in providing enterprise services, digital marketing services, and health care services [2] - The company operates through three segments: enterprise services and digital marketing services, health care services, and other health services and products [2] - The enterprise services and digital marketing services segment includes content services, information technology services, and digital marketing services [2] - The health care services segment provides medical support services and value-based medical services [2] - The company mainly conducts its business in the domestic market [2]

Group 1 - The core point of the news is that BlueFocus Communication Group's stock rose by 5.49% to 9.60 CNY per share, with a trading volume of 6.21 billion CNY and a turnover rate of 19.62%, resulting in a total market capitalization of 34.47 billion CNY [1] - BlueFocus was established on November 4, 2002, and went public on February 26, 2010. The company specializes in integrated digital marketing, public relations, advertising creative planning, media agency, event management, and international communication [1] - The revenue composition of BlueFocus includes 83.45% from overseas advertising, 11.32% from comprehensive promotion services, and 5.22% from comprehensive advertising agency services [1] Group 2 - Among the top ten circulating shareholders of BlueFocus, a fund under Southern Fund holds a significant position. The Southern CSI 500 ETF (510500) reduced its holdings by 988,100 shares in the third quarter, now holding 51.50 million shares, which accounts for 1.48% of the circulating shares [2] - The Southern CSI 500 ETF (510500) was established on February 6, 2013, with a latest scale of 140.10 billion CNY. It has achieved a year-to-date return of 25.25%, ranking 1845 out of 4208 in its category, and a one-year return of 19.65%, ranking 2062 out of 3972 [2]

看似客观的测评结论，溯源竟是由新注册账号发布的AI生成"软文"？近期，不少用户吐槽AI搜索体验有 些"变味"了，隐蔽的广告痕迹越来越多。此类现象的背后，正指向一个名为生成式引擎优化 （Generative Engine Optimization，简称GEO）的新兴产业。它通过精准"投喂"AI偏好的内容结构与信 源，让品牌信息轻松植入大模型的检索与推荐链条，从而帮助品牌快速获得曝光。 此前，南方都市报、南都大数据研究院在对10款主流AI搜索与对话工具进行的广告化倾向实测中发 现，多款模型的回答中确实存在反复推荐同批品牌、引用信源质量不高等问题。南都记者在前期实测的 基础上，将目光进一步聚焦此类广告背后的GEO产业，通过一场测试实验并结合调查发现，以特定策 略向AI模型"投喂"优化内容，确实能在短时间内影响AI的回答排序与引用结果，一个并不存在的虚构品 牌也能在AI的推荐中获得"真实存在"的位置。 虚构品牌轻松"上位" 30分钟进入AI推荐 为进一步观察GEO是否能够在短时间内影响AI搜索的推荐结果，南都记者围绕"上班族护眼零食"场景设 计了一项实验：虚构一个现实中不存在的品牌，并观察其能否在主流AI的推荐内容中 ...

米奥会展（300795.SZ）11月20日在投资者互动平台表示，目前，阿里巴巴并非我司数字化营销平台的 直接服务客户。公司的平台主要通过数据关联与技术协同，与阿里巴巴的B2B跨境生态进行对接，从而 帮助我们的客户利用其在阿里巴巴平台的跨境贸易记录等数据，赋能其数字化营销策略，提升营销效 果。这体现了公司平台在整合行业生态资源方面的能力。 投资决策需充分考虑市场风险，建议投资者 理性判断、谨慎决策。 （记者 王瀚黎） 每经AI快讯，有投资者在投资者互动平台提问：请问我们公司的数字化营销平台的客户是否有阿里巴 巴？ ...

Core Viewpoint - The company is facing significant challenges in its performance, with a notable decline in revenue and profit, while also undergoing management changes. The gaming and digital marketing sectors are under pressure, prompting the company to explore new growth avenues such as short video and short drama production [1][2][4]. Financial Performance - In the third quarter of this year, the company's revenue was 6.7 billion yuan, a year-on-year decrease of 23.95%, and the net profit attributable to shareholders was 1.34 billion yuan, down 3.98% [2]. - For the first three quarters of this year, the total revenue was 21.08 billion yuan, reflecting a 24.42% decline compared to the previous year, with a net profit of 3.9 billion yuan, down 8% [2]. - The company's gaming revenue from 2019 to 2023 was 10.18 billion yuan, 12.14 billion yuan, 12.22 billion yuan, 12.02 billion yuan, and 12.26 billion yuan respectively, indicating a plateau in growth [2][3]. Gaming Business Challenges - The gaming sector, particularly the fishing game segment, is facing intense competition and user retention issues, with a significant reliance on a few key products [3]. - The gaming revenue for the previous year was 10.15 billion yuan, which represented a 17.2% decline year-on-year [3]. Digital Marketing Sector - The digital marketing business has shown unstable gross margins, with figures from 2020 to 2024 being 9.56%, 6.92%, 4.74%, 5.46%, and 7.76% respectively [4]. - The company’s bargaining power is limited due to a fixed customer structure primarily consisting of large companies, compounded by increased competition in the digital marketing space [4]. New Growth Initiatives - The company is actively seeking new growth points, particularly through the establishment of the Shanghai International Short Video Center, focusing on short video and short drama production [6]. - The company aims to leverage its digital marketing experience to integrate short drama marketing with existing channels, although it currently lacks content production experience [7].

Core Viewpoint - The company is facing significant challenges in its performance, with a notable decline in revenue and net profit, while also undergoing management changes. The gaming and digital marketing sectors are under pressure, prompting the company to seek new growth opportunities through short video and short drama initiatives [1][2][3]. Financial Performance - In the third quarter of this year, the company's revenue was 6.7 billion, a year-on-year decrease of 23.95%, and the net profit attributable to the parent company was 1.34 billion, down 3.98% [2]. - For the first three quarters of this year, the total revenue was 21.08 billion, reflecting a 24.42% decline compared to the previous year, with a net profit of 3.9 billion, down 8% [2]. - The company's gaming revenue from 2019 to 2023 was 10.18 billion, 12.14 billion, 12.22 billion, 12.02 billion, and 12.26 billion respectively, indicating a relatively stable performance despite recent challenges [2][3]. Gaming Business Challenges - The gaming sector, particularly the fishing game segment, is facing intense competition and a saturation of user traffic, which could hinder user retention if product iterations are insufficient [3]. - The company has launched new games like "Fishing New Era" but is still primarily reliant on its fishing game series, which may limit its growth potential [3]. Digital Marketing Sector - The digital marketing business has experienced unstable gross margins, with figures from 2020 to 2024 showing 9.56%, 6.92%, 4.74%, 5.46%, and 7.76% respectively [4]. - The company’s bargaining power is perceived to be weak due to a fixed customer structure primarily consisting of large companies, compounded by increased competition in the digital marketing space [4]. New Growth Initiatives - The company is exploring new growth avenues through short video and short drama production, leveraging its experience in digital marketing to create a full industry chain ecosystem [6][7]. - The Shanghai International Short Video Center, established in late 2020, focuses on short video and short drama production, with over 200 indoor scenes completed [6]. Management Changes - Following the resignation of Liang Meifeng, the company appointed Ji Wenjun as a non-independent director, indicating a shift in management amidst ongoing performance challenges [1][2].

Core Viewpoint - The company is experiencing significant revenue declines in its core business areas, prompting a leadership change and a search for new growth opportunities through diversification into short video and short drama production [1][2][8]. Financial Performance - In 2024, the company's revenue decreased by 24.04% year-on-year, while the third quarter of 2025 saw a revenue drop of 23.95% [1][2]. - For the third quarter of 2025, the company reported a revenue of 670 million yuan and a net profit attributable to shareholders of 134 million yuan, reflecting a decline of 3.98% [2][3]. - The first three quarters of 2025 showed a total revenue of 2.108 billion yuan, down 24.42% year-on-year, with a net profit of 390 million yuan, down 8.0% [2][3]. Business Segments - The poker business remains stable, but the company is facing challenges in its gaming segment, which has seen a revenue decline of 17.20% to 1.015 billion yuan in 2024 [4][5]. - The gaming segment, which includes products like "Fishing New Era," has been a key growth driver since 2018, but is now facing intense competition and user retention issues [4][5]. - The digital marketing segment has shown unstable gross margins, with rates fluctuating from 9.56% in 2020 to 7.76% in 2024, attributed to a fixed client structure and increased competition [6]. Strategic Initiatives - The company is actively seeking new growth points, particularly through its short video and short drama initiatives, leveraging its existing digital marketing experience [8][9]. - The establishment of the Shanghai International Short Video Center aims to enhance capabilities in short video and drama production, with over 200 indoor scenes completed [8]. - The company plans to integrate short drama marketing with its digital marketing channels to drive traffic, although it faces challenges in content quality and expertise [9].

博时中证传媒指数发起式A（020183）成立日期2024年3月5日，最新规模1771.88万。今年以来收益 26.02%，同类排名1910/4208；近一年收益28.36%，同类排名1570/3956；成立以来收益29.28%。 11月19日，利欧股份跌5.29%，截至发稿，报5.19元/股，成交24.37亿元，换手率7.93%，总市值351.46 亿元。 资料显示，利欧集团股份有限公司位于上海市普陀区中山北路2900号东方国际元中大厦A栋,香港皇后大 道中100号27楼，成立日期2001年5月21日，上市日期2007年4月27日，公司主营业务涉及机械制造业务 和数字营销业务。主营业务收入构成为：媒体代理业务75.15%，机械制造业务20.98%，数字营销服务 1.95%，金属材料贸易0.96%，其他0.67%，其他(补充)0.28%。 从基金十大重仓股角度 数据显示，博时基金旗下1只基金重仓利欧股份。博时中证传媒指数发起式A（020183）三季度增持8.81 万股，持有股数25.83万股，占基金净值比例为4.47%，位居第六大重仓股。根据测算，今日浮亏损失约 7.49万元。 责任编辑：小浪快报 博时中证传媒 ...