Core Insights - OnePlus launched the OnePlus 13T, a small-screen performance flagship, which is expected to see a sales increase of over 50% year-on-year due to the inclusion of consumer electronics in national subsidy policies [1][5] - The OnePlus 13T features a 6.32-inch screen, Snapdragon 8 Gen 2 mobile platform, and a 6260mAh battery, targeting gamers who prefer small screens [1][4] - The company emphasizes market insights and user needs as the foundation for product development, with the OnePlus 13T filling a gap in the market for high-performance small-screen devices [1][2] Market Strategy - OnePlus is focusing on user insights and technological investment as key competitive advantages, with significant efforts in battery life, heat dissipation, and gaming ecosystem [2][3] - The company plans to adjust future product designs towards simplicity and refinement, maintaining confidence in upcoming products [2] - The introduction of AI features in smartphones is seen as a gradual process, with OnePlus aiming to integrate AI capabilities while ensuring user privacy [2][3] Sales Performance - OnePlus reported a strong sales performance in Q1 2025, with the OnePlus 13 showing a 40%-50% increase in lifecycle sales compared to the OnePlus 12, and the Ace 5 series exceeding 1.6 million units sold within 100 days [4][5] - The company anticipates continued growth in the gaming performance segment and expects overall sales to increase by over 50% compared to the previous year [5] - The impact of the US "reciprocal tariff" policy on OnePlus is currently negligible, with the company focusing on meeting user needs rather than external market pressures [5]

苹果和小米手机销量分别在全球市场和中国市场实现登顶。 据市场研究机构Counterpoint Research数据，2025年一季度苹果手机全球市场份额达19%，超过了市场 份额为18%的三星，排名全球第一。而小米、vivo和OPPO市场份额分别为14%、8%和8%，与苹果、三 星一道占据前五名。 4月15日，小米集团创始人、董事长兼CEO雷军在微博转发从供应链获得的市场调研机构数据，该数据 显示2025年3月小米手机在国内的激活量为324.37万台，市场份额达17.98%，位居国内第一。据IDC数 据，2025年一季度小米手机出货量也是全国第一。 苹果和小米销量登顶的背后，是高端手机市场份额日益打开，而中国手机厂商正以高端化战略抢夺这一 市场"蛋糕"。 苹果手机加大供货，销售量登顶全球 Counterpoint数据显示，苹果今年一季度全球智能手机销量位居第一，主要得益于iPhone16e的发布以及 苹果手机在日本、印度等国的需求增长。而在美国、欧洲和中国市场，苹果手机销量情况不容乐观，持 平或出现下滑。 Counterpoint认为，苹果手机在中国销量受挫的主要原因是面临华为等中国品牌的竞争以及苹果智能 ( ...

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company reported a revenue of 68.74 billion yuan for 2024, representing a year-on-year growth of 10.35%. The net profit attributable to the parent company was 5.59 billion yuan, a slight increase of 0.96% year-on-year. However, the net profit excluding non-recurring items decreased by 10.2% to 4.61 billion yuan [4][5] - In Q4 2024, the company achieved a revenue of 17.49 billion yuan, which is a 9.2% decline year-on-year but a 4.8% increase quarter-on-quarter. The net profit for the quarter was 1.69 billion yuan, up 2.0% year-on-year and 60.4% quarter-on-quarter [5] - The company is experiencing growth in emerging markets, with a smartphone shipment of approximately 107 million units in 2024, a year-on-year increase of 12.7%, and a market share of 8.6%, up 0.4 percentage points [6] - The company has resolved patent issues with Qualcomm, which is expected to facilitate smoother market expansion [7] - The company is optimistic about AI applications driving market growth, as the smartphone market transitions to a replacement cycle influenced by new AI capabilities [8] Financial Summary - For 2024, the company expects revenues of 68.74 billion yuan, with a year-on-year growth of 10.4% projected for 2025 and 8.6% for 2026. The net profit attributable to the parent company is forecasted to be 6.38 billion yuan in 2025 and 7.40 billion yuan in 2026, reflecting growth rates of 14.1% and 16.0% respectively [9][11] - The gross margin is expected to be 22.3% in 2024, slightly decreasing to 22.6% by 2026. The return on equity (ROE) is projected to decline from 24.8% in 2024 to 20.4% in 2026 [11]

以下文章来源于盐财经 ，作者闰然 来源：盐财经（ID： nfc-yancaijing ） 对大多数国人而言，手机的更新换代已经很难引起兴趣，但今年国内手机厂商的角逐依旧激烈，只是 战场不在国内，而在亚非拉 。 近些年，一家名为"传音"的深圳手机公司统治了非洲手机市场的半壁江山，被称为"非洲之王"。IDC 数据显示，截至2024年上半年，传音控股在非洲智能手机市场的市场份额超过40%，排名第一，将排 名第二的三星远远甩在身后。 但凭借先发优势站稳脚跟的传音控股并非高枕无忧，如今，越来越多竞争对手都加入了亚非拉市场的 争锋。 今年9月，雷军出席中非企业家大会，他表示未来要加大在非洲大陆的投入。他特意提及，今年二季 度，小米的手机在非洲市场出货量实现了同比45%的大幅度增长，市场份额约12%，排名第三。 盐财经 . 洞察趋势，睿智人生。《南风窗》旗下专业财经媒体。 作者： 闰然 大厂们来势汹汹，传音的地位开始受到挑战， 它的"舒适圈"，正在缩水 。 01 传音业绩变脸 5年前，传音手机在非洲的市场占有率是52%。尽管今天，传音仍然保持第一的位置，但在非洲市场 的占有率出现了下降。 亚非拉手机市场起点低、前景广阔，每 ...