今年国庆中秋假期，从景德镇"鸡排哥"的吆喝声，到长春限定款背包的排队热潮，再到北京欢乐谷的机 甲快闪……一个个流量IP与网红景点，正成为引爆文旅消费的新引擎。有专家分析，游客为一份情绪价 值奔赴远方，城市也借创意与体验收获可观人气与收入，旅游消费正由"到点打卡"转向"深度文化体 验"。 据商务部商务大数据监测，国庆中秋假期全国重点零售和餐饮企业销售额按可比口径同比增长2.7%。 10月1日至7日，商务部重点监测的78个步行街（商圈）客流量、营业额同比分别增长8.8%和6.0%。 流量IP点燃文旅新引擎 "文旅+"激活消费新动能 长假期间，各地还通过"文旅+演艺""文旅+科技""文旅+美食"等模式，打造多元化消费场景，满足游客 个性化需求。文旅融合正不断催生新业态，并通过"旅游+"跨界模式带动地方经济发展。 "跟着演出去旅行"在假期持续火热，北京、广州、西安等地举办多场演出，吸引了众多游客。2025北京 大运河音乐节开唱，众多歌手在北京城市副中心城市绿心森林公园轮番登台；广州首部沉浸互动轻粤剧 《公主驾到！》在广州市文化馆曲艺园限时上演。 数据显示，北京市举办营业性演出2497场，观众约67万人次，实现票房收入 ...

2025年国庆、中秋"双节"叠加的假期， 重庆两江新区文旅消费市场呈现强劲活力， 10月1日-7日，欢乐谷、园博园 两个代表性文旅景点接待人数超20万， 全域全时的消费生态逐步成型， 成为拉动重庆假日经济的重要力量。 沉浸体验 从打卡到停留 ▲重庆欢乐谷 供图 重庆欢乐谷仍是两江新区文旅的"顶流"。今年国庆、中秋"双节"期间，重庆欢乐谷推出无人机烟花秀，每天超百场精彩演出轮番上演，千架无人机在夜空 拼出"我爱中国""中秋快乐"等图案，光影闪耀，视觉冲击强烈。 重庆欢乐谷园区亲子打卡路线、沉浸互动路线、尖叫体验路线三条路线，游客沿不同的路线前行，或甜美梦幻或赛博朋克或国风幻境或中式惊奇，体验不 同的互动主题。 白天，作为拥有全球首个超级飞侠实景主题区的乐园，重庆欢乐谷"超级飞侠大巡游"前人头攒动。1:1还原的动画中飞行控制塔、超级飞侠广场、超级飞 侠之家等经典场景，让孩子们尽情享受与动画角色互动的乐趣。 ▲重庆欢乐谷 供图 ▲重庆欢乐谷 供图 夜晚，欢乐谷则转为动感十足的"惊奇潮玩大巡游"。黑水玄渊主题屋前排起长队，借助投影、灯光和机械装置，《山海经》中的奇观异兽在岩壁上苏醒， 空间压迫感与音效营造出强烈沉浸感 ...

江岸区武汉万象城漫巷一角，一个"疯狂理发店"里正在进行热烈的"案件侦破"工作。这 里是开心麻花喜剪吹沉浸剧场，国庆假期期间，上千人次观众来这里"当侦探"，全身心体验 沉浸式戏剧的有趣魅力。 橙色的外墙，格子贴纸装饰的玻璃大门，一旁还挂着不断旋转的圆柱形霓虹灯箱。站在 喜剪吹剧场大门前，仿佛已经来到一间复古理发店。门内的装饰延续复古风格，走过一排老 式理发椅，《疯狂理发店》沉浸式舞台豁然展现眼前。 舞台不大，互动感最佳的第一排座位与表演区域之间只有一个台阶相隔。座位前的洗头 池子不仅外观和理发店里的完全一样，水龙头也能正常出水。10月7日中午，开心麻花喜剪 吹沉浸剧场负责人吴一雄来到舞台上，像往常一样检查洗头池能正常使用。 "这是给观众沉浸式体验的关键道具。"吴一雄留了个"悬念"。 观众陆续入场后，演出从一场互动开始。"欢迎来到疯狂理发店，有谁需要洗头理发 吗？"主角之一"托尼"拿着毛巾上场。 "我这个头发能不能洗啊？"一位光头观众接住"包袱"。 "就你了！""托尼"带着光头观众走上舞台躺上洗头池子，打开水龙头挤上洗发水，在百 来号人面前来了一场真洗头。二人一来一往，有趣互动迅速把观众带入理发店的日常中。 整场 ...

中秋月满，佳节情浓。10月6日，南京栖霞古镇牌坊下，"茉莉花开"文艺直通车行动专场演出如约 而至。江苏省演艺集团昆剧院的艺术家们携经典昆剧折子戏登台，水袖翻飞间将戏韵揉进佳节，黛瓦飞 檐与戏服华彩相映成趣，偶遇这场演出的市民与游客直呼"意外的惊喜"。 这个国庆长假，江苏文艺工作者奔赴全省各地，让"茉莉花开"的芬芳遍洒城乡，戏曲声与欢笑声交 织，奏响文化惠民、文化润心的美好乐章。 10月5日晚，宿迁市沭阳县花乡广场灯火通明，"茉莉花开"文艺直通车在民乐合奏《欢乐歌》的欢 快旋律中再度启幕。清脆的笛声、悠扬的二胡与激昂的唢呐轮番登场，点燃了现场观众的热情。 据了解，应当地需求，"茉莉花开"文艺直通车9月底、10月初在沭阳连续演出2场。江苏省演艺集团 克服档期紧张的困难，和沭阳当地就节目立意、文化背景与群众审美习惯反复沟通，促成"茉莉花 开"与"我们的节日"两大品牌同台呈现。 更令人惊喜的是，互动奖品不仅有图书礼包、电影票，还有石梁河大鱼、东海大米等本地特色农产 品。"既能看到省级水准的演出，又能拿到家乡特产，这个假期真开心！"一位市民笑着展示手中奖品。 如今，"茉莉花开"文艺直通车行动已从单向"送文化"走向专业与 ...

Core Insights - The tourism and cultural activities in Sichuan province have seen significant growth during the Mid-Autumn Festival and National Day holiday, with a total of 6.2572 million visitors and ticket revenue of 64.9173 million yuan, marking year-on-year increases of 14.68% and 16.95% respectively [1][4] Group 1: Tourism and Cultural Activities - A series of Mid-Autumn themed activities were organized across the province, including performances and exhibitions, enhancing the festive atmosphere [3] - Major cities like Chengdu and Mianyang hosted unique events such as "Moonlight Celebration" and themed light shows, attracting large crowds [3] - The integration of online and offline experiences, along with cultural and creative markets, showcased the charm of traditional and modern activities [3] Group 2: Performing Arts and Economic Impact - The performing arts sector experienced a surge in ticket sales, with events like the "Galaxy Left Bank" music festival selling nearly 100,000 tickets, and 48.6% of attendees coming from outside the province [4] - The success of these events has transformed the local economy from a ticket-based model to a comprehensive consumption model, boosting related sectors such as dining, accommodation, and transportation [4] - The integration of performances with social experiences has created a complete consumption cycle, enhancing the overall economic impact of cultural events [4] Group 3: Diverse Tourism Products - There is a growing demand for various tourism products, including red tourism, rural tourism, ecological tourism, and cultural tourism, with short-distance self-driving trips becoming mainstream [6] - Popular destinations include the Deng Xiaoping hometown and various agricultural experiences, attracting a significant number of visitors [6] - The ongoing city football league has also contributed to tourism, with cities promoting related activities to enhance visitor engagement and spending [6]

Group 1 - The tourism sector in the province is expected to see significant visitor numbers during the National Day holiday, with 262.8 million visitors to 4A-level and above scenic spots on October 5, 2025 [1] - Various cultural and tourism activities are being organized to enhance holiday experiences, including music concerts and traditional cultural events [2][5] - The introduction of cost-effective multi-day travel packages aims to attract more tourists by providing a comprehensive travel experience that includes food, accommodation, and shopping [3] Group 2 - Cultural and tourism activities are being promoted in Zhaoqing, with over 60,000 participants in events like the "Dinghu Tide" and "Non-Heritage Lantern Night" [4] - The live performance market is thriving, with numerous events scheduled during the holiday period, including a variety of genres such as live house performances and traditional operas [6] - Family-oriented attractions are gaining popularity, with venues like the Guangdong Science Center and Guangzhou Zoo offering special programs and discounts for families [7]

Core Viewpoint - The large-scale historical stage play "Chongqing 1949" has become a popular choice for tourists during the National Day and Mid-Autumn Festival holidays, attracting a diverse audience through its innovative immersive experience and dynamic staging [1][3] Group 1: Audience Engagement - The play successfully breaks generational barriers by appealing to younger audiences, with over 70% of viewers being under 35 years old, thanks to its modern presentation that contrasts with traditional static red-themed performances [3][4] - Audience members reported feeling emotionally connected to the performance, with interactive elements allowing them to engage with the story and characters, enhancing their overall experience [4][6] Group 2: Tourism and Cultural Integration - The success of "Chongqing 1949" provides a new approach to address the long-standing issues of shallow experiences and short engagement chains in red tourism, encouraging visitors to explore nearby historical sites like the Zhazidong and Baigongguan after the show [4][5] - The integration of red tourism with rural tourism, exemplified by the "red-green fusion" model, has gained popularity among tourists, particularly in the Qijiang District, which features significant historical sites related to the Red Army [4][5] Group 3: Innovative Experience Offerings - The play incorporates various interactive elements and surprises for the audience, extending the experience beyond the theater, such as actors mingling with the audience post-performance to recreate historical moments [4][6] - The Qijiang District is developing a comprehensive experience route that connects red historical sites with local agricultural attractions, enhancing the visitor experience through themed restaurants and local cuisine [7]

昆明南屏步行街"大象"创意外墙装置亮相。 胡妤雅 摄 国庆中秋假期，云南各地精心策划推出一批文旅新项目、新场景，受到游客欢迎，消费市场持续升温。 丽江黑龙潭公园水幕投影秀上演。 徐俊 摄 丽江市推出一系列文化惠民活动。从9月28日至10月20日，黑龙潭公园及玉河走廊街区每天18时至22时向公众免费开放。作为丽江夜游项目的升级之作， 项目融合新科技与自然山水，打造出独一无二的"新"山水剧场，运用水幕投影技术在黑龙潭湖面再现"日照金山""游龙在天"的壮丽奇景水幕大秀。此外， 复原国家级非遗"热美磋"场景的《纳西魂打跳之夜》、再现马帮故事的《古道长歌》等一系列文化活动，让游客在沉浸式互动中，深度体验丽江独特的民 族风情与历史底蕴。 丽江市通过"文化+科技""旅游+演艺"等模式，推动文旅流量向消费增量转化，"夜经济"正从传统的夜市、酒吧等单一业态，向集特色餐饮、文创手作、剧 场演绎、娱乐市集于一体的沉浸式文化主题夜游转变，为当地文旅产业高质量发展注入新动能。 澄江市开启抚仙湖铜锅美食节，直径2.6米、高1.4米、重500公斤的"抚仙湖第一铜锅"矗立在广龙小镇西林广场上，烹煮的鱼肉可供千人享用，吸引大批游 客驻足打卡。 ...

Core Insights - The 2025 Performance Season in Beijing is characterized by the introduction of 23 new performance spaces that feature innovative venue designs, cutting-edge stage technology, and a diverse range of performances [2][4][6] Group 1: Performance Spaces - The A33 Theater focuses on immersive comedy, offering a close interaction between actors and the audience, making it suitable for social gatherings and workplace relaxation [2] - The "Flower World" immersive performance space by Happy Mahua emphasizes interactive theater, requiring audience members to dress in specific costumes and participate in the narrative, appealing to younger audiences [4] - The 77 Theater specializes in suspenseful immersive dramas, utilizing rotating seats and multimedia projections to create an engaging detective experience [6] Group 2: Community and Family Engagement - The Nanyang Shared Space focuses on small theater dramas and experimental works, providing a cultural consumption chain with nearby bookstores and cafes, making it accessible for exploring niche dramas [8] - The Double Benefit Performing Arts Center is designed for family-friendly children's plays, emphasizing values like honesty and cooperation, with a comfortable environment for parents [11] - The Fangzhuang Cultural Arts Center operates as a community theater, offering affordable performances across various genres, suitable for all age groups [20] Group 3: Cultural and Artistic Diversity - The Five Pines·Ailehui Art Space combines classical and popular music, catering to both casual listeners and seasoned music fans with a wide price range [13] - The Yanyuan Pavilion, one of Beijing's oldest theaters, showcases traditional arts like Peking opera and offers cultural explanations to enhance audience understanding [18] - The China Puppet Art Theater provides a unique experience with puppet shows and workshops, appealing to families and children [36] Group 4: Innovative and Experimental Formats - The Shougang High Furnace Soreal Sci-Fi Park is the world's first industrial relic transformed into a sci-fi theme complex, featuring VR experiences and interactive projects [49] - The Central Art District focuses on avant-garde art and cross-disciplinary performances, utilizing multimedia and VR technology to push the boundaries of traditional art forms [47] - The Sanlitun·Ailehui Art Space offers a blend of light art and strong atmosphere, regularly hosting music and cross-disciplinary performances suitable for casual outings [51]

丘北县普者黑秋日美景吸引游客前来泛舟。 胡妤雅摄 滇池绿道坝河湿地公园举办的"秋野集"摆开了长街宴。杨峥摄 丽江黑龙潭公园水幕投影秀上演。 徐俊摄 昆明南屏步行街"大象"创意外墙装置亮相。 胡妤雅摄 国庆中秋假期，我省各地精心策划推出一批文旅新项目、新场景，受到游客欢迎，消费市场持续升温。 丽江市推出一系列文化惠民活动。从9月28日至10月20日，黑龙潭公园及玉河走廊街区每天18时至22时 向公众免费开放。作为丽江夜游项目的升级之作，项目融合新科技与自然山水，打造出独一无二 的"新"山水剧场，运用水幕投影技术在黑龙潭湖面再现"日照金山""游龙在天"的壮丽奇景水幕大秀。此 外，复原国家级非遗"热美磋"场景的《纳西魂打跳之夜》、再现马帮故事的《古道长歌》等一系列文化 活动，让游客在沉浸式互动中，深度体验丽江独特的民族风情与历史底蕴。 丽江市通过"文化+科技""旅游+演艺"等模式，推动文旅流量向消费增量转化，"夜经济"正从传统的夜 市、酒吧等单一业态，向集特色餐饮、文创手作、剧场演绎、娱乐市集于一体的沉浸式文化主题夜游转 变，为当地文旅产业高质量发展注入新动能。 澄江市开启抚仙湖铜锅美食节，直径2.6米、高1.4米 ...