新空间环境戏剧《朱莉小姐》演出过程中，男主角（左）与接到电话的观众（右）互动。 由甘肃·元剧团出品的《长相念》亮相北京繁星戏剧村。该剧将秦腔与话剧、电音、说唱等多元艺术形 式相融合，为观众带来一场传统与现代融合的视听体验。 新华社记者 马宁摄 观众在《九尾古董店》剧场内拍照打卡。 本文配图除标注外，均由受访者提供 在北京工作的网友浅浅几个月前可能很难想到，自己会在5天里连看6部剧。她的足迹遍布被观众称 之为上海"环人广（环人民广场）"的一片区域，这里坐落着数十个分布在商场、写字楼内的环境式小剧 场。 像浅浅这样的观演者不在少数，每逢节假和休息日，他们便会前往这些小剧场，度过自己的休闲时 光。 环境式小剧场蓬勃发展 在北京，观众走进一间"疯狂理发店"，根据每个角色的言谈举止推测谁是"凶手"；在浙江杭州，江 湖故事在"新龙门客栈"里上演；在湖北武汉，几方人马正在密谋争夺神秘宅子里的"祖母绿"……当前， 基于演艺新空间成长起来的环境式小剧场正在全国呈现多点开花的面貌。 中国传媒大学文化产业管理学院硕士生导师卜希霆认为，政策精准赋能是演艺新空间高质量发展的 一项重要驱动力。"2019年，上海发布《上海市演艺新空间运营 ...

Core Insights - The "Space Awakening Plan" for the Night Bridge on the Central Axis of Beijing aims to foster discussions on IP development, promotional strategies, digital-physical integration, market trends, and sustainable operations in the performing arts industry [1][3][4] Group 1: Event Overview - The event was organized by the Cultural and Tourism Bureau of Xicheng District, Beijing, featuring keynote speeches and roundtable discussions [1][3] - Key industry figures participated in the roundtable, sharing insights on the development of new performing arts spaces [3][4] Group 2: Keynote Presentations - Pan Yazhou, General Manager of iQIYI Stardust Studio, discussed the online and offline development of iQIYI's film and television IPs, highlighting the company's commitment to local IP incubation [3] - Zhang Yongqiang, General Manager of Beijing Dayou Kanto Cultural Media Co., emphasized the importance of personal relevance in stage play promotions [3] - Professor Chang Wei from Beijing Institute of Fashion Technology presented on the "Fashion Magic Academy," a digital co-creation project targeting youth culture in the metaverse [3] - Zhang Yabo, Head of Theater Operations at Damai Platform, provided insights into the immersive performance market trends for 2025, supported by data analysis [3] Group 3: Roundtable Discussions - The roundtable focused on "Commercial Symbiosis and Sustainable Operations in New Performing Arts Spaces," addressing core industry challenges and exploring innovative business models [4] - Industry representatives shared practical experiences and discussed solutions to overcome key pain points in the sector [4] Group 4: Future Directions - The event concluded with a commitment to activate space value through innovation and empower urban development through culture, aiming to make the Night Bridge a cultural landmark [6] - Xicheng District plans to continue leveraging the cultural industry as a core engine for high-quality development, enhancing the integration of culture and commerce, and boosting the nighttime economy and cultural soft power [6]

Core Viewpoint - The Haidian District has announced the second batch of new performing arts spaces, with 10 venues joining the initiative to enhance local cultural offerings and promote the "downstairs to watch a show" trend [1] Group 1: New Performing Arts Spaces - The newly recognized venues include: Beijing Yuxiandu Royal Cuisine Museum, Zhuanyao Li, Longzaitian Shadow Theatre, China Soong Ching Ling Youth Science and Technology Culture Exchange Center, DeYunShe Academy Road Theatre, Beijing Jiang Jie Piano and Accordion Museum, Central Nationalities Song and Dance Troupe National Theatre, Peking University Centennial Lecture Hall, Haidian Park Changchun Theatre, and Beijing Longli Zhi Xishan Garden Hotel Magic Space [1] Group 2: Future Plans - Over the next three years, Haidian District will continue to identify and support more unique spaces, optimizing processes, enhancing safety guidance, and connecting market resources [1] - The district aims to create a brand for "Haidian Performing Arts New Space" and promote it through coordinated publicity efforts [1]

Core Insights - The small theater business in China is experiencing significant growth, with total revenue in the performance market projected to increase from 24.36 billion to 79.6 billion yuan between 2022 and 2024, largely driven by small theaters and new performance spaces [1] Group 1: Market Growth and Trends - The small theater model is becoming a popular leisure choice for young people, with venues like the Asia Building in Shanghai hosting numerous performances weekly, attracting over 3,000 attendees on peak days [1] - The introduction of the "New Performance Space" standard in Shanghai has allowed various non-traditional venues to host performances, contributing to the growth of the sector [1] Group 2: Successful Productions - The immersive musical "Apollonia," which premiered in the Asia Building, has been performed over 2,600 times nationwide, drawing more than 300,000 attendees and generating over 50 million yuan in ticket sales [2] - The new musical "Sea Mist," launched in June, has achieved an average occupancy rate of 70%, indicating strong demand and potential for cost recovery [3] Group 3: Creative Opportunities - Over 50% of the productions are original Chinese works, with successful shows beginning to reach international audiences [5] - The Asia Building provides a supportive environment for young creators, offering venue space, funding, and project management, allowing them to focus on their creative work [6] Group 4: Economic Impact - Small theaters are reshaping urban consumption patterns, revitalizing commercial spaces, and attracting younger audiences, thus becoming a new engine for cultural tourism and a hallmark of urban economic development [8] - The successful operation of the Asia Building has led to the rapid emergence of similar "New Performance Spaces" in Shanghai, contributing to the integration of culture, commerce, and tourism [9]

Core Insights - The small theater sector is experiencing a relative stagnation despite its role in nurturing talent and incubating productions, with a notable decline in the number of institutions producing small theater works compared to five years ago, and an average audience attendance drop of 20-30% [2][3] Industry Trends - The main reason for the decline in small theater production is the shift in consumer demographics, with the 20-30 age group being the primary audience, whose consumption habits have changed significantly due to the influence of the internet [2][3] - Despite the challenges, popular classic productions continue to attract full houses, indicating that quality content remains in demand [2][3] Audience Engagement Strategies - Small theaters are lowering ticket prices, with many productions priced under 200 yuan and student tickets offered at half price, to reduce barriers for audience participation [2][3] - The focus is on contemporary themes and classic adaptations, utilizing innovative presentation styles to resonate with younger audiences [2][3] Role of Small Theaters - Small theaters serve as incubators for talent, providing a platform for emerging directors and actors who may not have access to larger stages, thus fostering a new generation of theater professionals [4][5] - They also play a crucial role in audience development, allowing viewers to experience performances in an intimate setting that enhances emotional connection [4][5] New Performance Spaces - The concept of "new performance spaces" has emerged, activating venues that do not meet traditional theater qualifications, thus expanding access to the performing arts [5] - These new spaces are characterized by innovative content and operational models, breaking away from traditional audience-performer dynamics [5] Conclusion - The small theater industry is at a crossroads, needing to adapt to changing audience preferences while maintaining a commitment to quality content, as it continues to play a vital role in the broader theatrical ecosystem [4][5]

Core Insights - Beijing's performing arts landscape is expanding beyond traditional theaters, with new "performing arts spaces" emerging across the city, enhancing cultural consumption and audience experience [1][4][8] - The performing arts market in Beijing is thriving, with over 29,000 commercial performances held in the first half of the year, attracting over 6.97 million attendees and generating ticket revenues exceeding 2.3 billion yuan, marking significant year-on-year growth [2][8] - The diversification of performance formats and the rise of innovative spaces reflect the evolving cultural consumption demands of audiences, contributing to the development of a high-quality and diverse performing arts industry in Beijing [3][5][8] Performing Arts Market Activity - In the first half of the year, Beijing hosted over 29,000 commercial performances, with audience numbers exceeding 6.97 million and ticket revenues surpassing 2.3 billion yuan, representing year-on-year increases of 10%, 10.5%, and 17.8% respectively [2] - A variety of performance types, including domestic and international productions, are showcased, with notable works such as the domestic drama "The Stage" and international musicals like "Singin' in the Rain" and "Notre-Dame de Paris" [2][8] Innovative Performing Arts Spaces - Beijing has cultivated 85 innovative performing arts spaces, with expectations to reach 100 by the end of 2025, which integrate performance, consumption, social interaction, and tourism [5][8] - The Fulong Livehouse, a newly established venue, has hosted over 500 performances and attracted nearly 500,000 visitors since its opening, highlighting the growing popularity of such spaces among younger audiences [4][5] Internationalization and Technological Integration - The performing arts sector in Beijing emphasizes international collaboration and technological integration, with approximately 130 brand performing arts events held annually [7] - The Tianqiao Art Center features a diverse performance system with 40% of its projects being international, showcasing a commitment to both traditional culture and global exchange [7][8] Future Outlook - The ongoing development of innovative spaces and international performances positions Beijing as a rapidly emerging "performing arts capital" with a vibrant ecosystem that supports cultural center construction [8]

Core Insights - Beijing's performing arts landscape is expanding beyond traditional theaters, with new "performing arts spaces" emerging across the city, enhancing cultural consumption and audience experience [1][4][8] - The performing arts market in Beijing is thriving, with over 29,000 performances held in the first half of the year, attracting more than 6.97 million attendees and generating ticket revenues exceeding 2.3 billion yuan, marking significant year-on-year growth [2][8] - The diversification of performance formats and the introduction of innovative spaces are key to Beijing's development as a "performing arts capital," with a focus on international collaboration and technological integration [3][7][8] Performing Arts Market Activity - In the first half of the year, Beijing hosted over 29,000 commercial performances, with audience numbers exceeding 6.97 million and ticket revenues surpassing 2.3 billion yuan, reflecting year-on-year increases of 10%, 10.5%, and 17.8% respectively [2] - A variety of performance types, including domestic and international productions, are enriching the cultural offerings in Beijing, with notable works such as "The Stage" and "The Five Stars from the East" alongside international classics like "Singin' in the Rain" and "Notre-Dame de Paris" [2][8] Innovation in Performing Arts Spaces - Beijing has cultivated 85 new performing arts spaces, with expectations to reach 100 by the end of 2025, which are designed to integrate performance, consumption, social interaction, and tourism [5][8] - The Fulong Livehouse, a newly established venue, has hosted over 500 performances and attracted nearly 500,000 visitors since its opening, showcasing the potential of innovative spaces to engage younger audiences [4][5] Internationalization and Technological Integration - The performing arts sector in Beijing emphasizes international exchange and technological empowerment, with approximately 130 brand performing arts events held annually [7] - The Tianqiao Art Center has hosted 1,013 performances in 2024, with 40% of its projects being international, highlighting the center's commitment to both cultural heritage and global collaboration [3][7] - Efforts to integrate technology into performances are ongoing, with the Tianqiao Art Center exploring innovative ways to merge stage arts with technological advancements [7][8]

Core Insights - Beijing's performing arts landscape is expanding beyond traditional theaters, with new performance spaces emerging across the city, enhancing cultural consumption and audience experience [1][5][9] Group 1: Market Activity - In the first half of 2023, Beijing hosted over 29,000 commercial performances, attracting more than 6.97 million attendees and generating ticket sales exceeding 2.3 billion yuan, marking year-on-year growth of 10%, 10.5%, and 17.8% respectively [2] - The diversity of performance types, including domestic and international productions, is contributing to the vibrant cultural atmosphere, with notable performances such as the domestic play "The Stage" and international musicals like "Singin' in the Rain" and "Notre-Dame de Paris" [2] Group 2: New Performance Spaces - Beijing has cultivated 85 innovative performance spaces, with expectations to reach 100 by the end of 2025, which are designed to integrate performance, consumption, social interaction, and tourism [5][9] - The Fulong Livehouse, a newly established venue, has hosted over 500 performances and attracted nearly 500,000 visitors since its opening in May 2023, highlighting the growing popularity of such spaces among younger audiences [4] Group 3: Internationalization and Innovation - The Beijing performing arts market emphasizes international collaboration and technological integration, with approximately 130 brand performance events held annually, including the China Traditional Opera Culture Week, which attracted over 1.06 million attendees [8] - The Tianqiao Art Center has staged 1,626 performances from over 30 countries, with 40% of its projects being international, showcasing a commitment to both traditional culture and global exchange [3][8] Group 4: Future Developments - The performing arts sector in Beijing is expected to continue its growth trajectory, with plans for 42 new original productions by 14 municipal troupes by 2025, reflecting a robust support mechanism for artistic creation [8] - The integration of technology in performances is being explored to enhance market appeal and artistic quality, indicating a forward-looking approach in the industry [8]

Core Insights - The article discusses the emergence and significance of Live House venues in Beijing's performance market, highlighting the unique operational philosophy of Fulang Live House as a vital component of this ecosystem [2][3]. Group 1: Business Model and Venue Features - Fulang Live House aims to create a comprehensive performance space centered around music, accommodating different audience needs with venues that hold 450 and 1200 people, thus catering to various event types from small concerts to indoor music festivals [3]. - The venue features innovative design elements, such as a "front lower, back higher" audience area, which enhances the viewing experience by minimizing sight obstruction for attendees [3]. Group 2: Safety and Audience Experience - Safety is a critical focus for Fulang Live House, with strict measures in place for fire safety and security, including specific venue designs and content verification for performances to ensure compliance [4]. - The venue enhances audience interaction and experience by providing comprehensive support to performing bands, including partnerships with local hotels for accommodations, which also stimulates surrounding businesses [4]. Group 3: Collaborations and Recognition - Since its opening in March 2023, Fulang Live House has collaborated with nearly 400 renowned artists and bands, both domestic and international, contributing to its recognition as a new cultural space in Chaoyang District and as one of the first 25 city-level "New Performance Spaces" in Beijing [5]. - The venue is also working on developing its cultural derivative brand, including merchandise related to the venue and its IP products, to further enhance its market presence [5].

Group 1 - Beijing has been actively promoting the deep integration of urban cultural spaces and performing arts resources, fostering new "drama+" consumption experience scenarios [1] - The city is transforming traditional theaters and historical buildings into interactive performance spaces, with over 70% of the audience being young viewers [1] - Commercial complexes and district projects, such as Happy Mahua and Starry Drama Village, are utilizing a "performing arts + dining + cultural creativity" model, achieving over 600 performances annually [1] Group 2 - The Beijing Municipal Bureau of Culture and Tourism plans to leverage policy support to drive new achievements in performing arts spaces, including content, space types, operational models, and innovative business formats [2] - By the end of this year, the total number of recognized new performing arts spaces in the city is expected to exceed 100 [2]