从2015年国家首次擘画普惠金融发展框架，到如今普惠型小微企业贷款余额达到36.5万亿元，中国普惠金融不仅实现了"从无到有"的历史性跨越，更迈 向"由广到精""由量到质"的深水区。 这十年，是政策破壁、科技赋能、服务下沉的十年；是金融服务从城市街巷延伸至田间地头，从融资支持拓展至保险保障、财富管理与民生关怀的十年。 站在新十年的起点，普惠金融步入"存量精耕"阶段，面临客户同质化、产品趋同、风控成本攀升、可持续性承压等多重挑战。 未来十年，唯有坚持精准滴灌、深化数字赋能、完善风险分担机制、强化非信贷服务供给，方能真正"普"及每一个市场主体、"惠"及每一个发展角落。 十年蝶变 由普及惠 "金融服务覆盖面持续扩大，北到漠河、南到三沙，实现乡乡有网点、村村通服务。"在高质量完成"十四五"规划系列主题新闻发布会上，金融监管总局局长 李云泽一番话道出了中国普惠金融发展的成效。 从城市街角便利店老板通过"扫码贷"解决的进货周转难题，到乡村田野种植基地依托产业链金融实现的规模化扩张，普惠金融正以商业可持续为锚点，走进 寻常百姓家，重塑着人们的生活与创业轨迹。 金融监管总局发布的最新数据显示，截至2025年三季度末，银行业金融 ...

Core Viewpoint - The article emphasizes the importance of financial services in stimulating consumer spending and addressing the current challenges in the consumption market, which faces both demand and supply-side issues [1][4]. Group 1: Demand and Supply Challenges - On the demand side, macroeconomic fluctuations and unstable income expectations have led to a widespread reluctance to consume among consumers [4]. - On the supply side, there are gaps in financial services within the consumption sector that fail to adequately meet market demand [4]. Group 2: Financial Services as a Solution - To expand consumption, it is essential to increase residents' financial capacity, which includes enhancing property income and providing sufficient financial support for consumption [4]. - Financial promotion of consumption is deemed a necessary measure for expanding domestic demand, requiring increased resource investment from financial institutions and targeted policies from regulatory bodies [4]. Group 3: Policy Coordination - A collaborative mechanism has been established at the policy level, where monetary policy provides liquidity and guidance, while fiscal policy directly reduces the costs of consumption and financial services through subsidies [2]. - Industry policies focus on key areas such as consumption upgrades and elderly care, effectively avoiding policy isolation and creating a multiplier effect to alleviate the reluctance to consume [2]. Group 4: Precision in Financial Policies - The article highlights the need for precision in financial policies to ensure that funds are effectively directed towards consumption rather than being diverted to savings or debt repayment [7]. - Specific subsidies or interest-free loans tied to particular consumption scenarios can significantly enhance the efficiency and impact of financial policies [7]. Group 5: Evolving Consumer Perspectives - Financial services should also play a role in guiding consumer attitudes, shifting the focus from merely satisfying desires to creating value [8]. - The development of financial products such as mortgages and consumer loans enables individuals to realize their consumption needs earlier, thereby enhancing their ability to achieve wealth aspirations [8]. Group 6: Quality Over Quantity - The strategy for promoting consumption is evolving from a focus on sheer volume to a greater emphasis on the quality, structure, equity, and sustainability of consumption [8]. - This shift reflects the necessity for financial services to support the real economy and contribute to the sustained recovery of consumption, ultimately aiding in high-quality economic development [9].

近日，晋商消费金融成为被执行人，执行标的为2万元，立案时间为2025年12月10日，执行法院为绥中 县人民法院。 公开信息显示，晋商消费金融成立于2016年2月23日，目前注册资本5亿元，是经原银保监会批准成立的 全国性持牌消费金融公司，也是山西省内首家消费金融公司。 成立初期，晋商消费金融的第二大股东为360旗下北京奇飞翔艺商务咨询有限公司（本文称"奇飞翔 艺"），2023年1月，彼时的中国银保监局山西监管局批复了晋商消费金融股权变更的相关请示。 晋商消费金融股份有限公司 主营产品上，晋商消费金融旗下拥有"借蛙"、"晋情贷"等消费信贷产品。 批复显示，由上海荣大投资管理有限公司（本文称"上海荣大"）受让奇飞翔艺持有晋商消费金融的1.25 亿股股份，受让后，奇飞翔艺不再持有相关股权。 截至目前，该公司前三大股东分别为：晋商银行（持股40%）、上海荣大投资管理有限公司（持股 25%）、天津宇信易诚科技有限公司（持股20%）。 在持牌消金公司中，晋商消费金融在资产规模和盈利方面上较为落后，且近几年的增长情况较为不稳 定。 截至2024年末，晋商消费金融总资产108.31亿元，较上年末增长20.99%；贷款余额10 ...

作为金融"五篇大文章"之一，普惠金融在展现其温度的同时，也面临着产品同质化、客群重叠的"红海"竞争。而市场的另一面，是新市民、银发经济、县域 消费、绿色生活等"新蓝海"的崛起，呼唤着与之匹配的金融服务。 普惠金融如何走出"红海"，助力"消费新蓝海"？12月11日，由中外企业文化、北京商报社主办的2025年度北京商业品牌大会金融消费专题论坛在北京召开。 会上，来自银行、保险、基金、消费金融机构的多名权威人士就这一话题展开热议。 从现行举措来看，银行深耕文旅、汽车等消费场景，进一步推动消费潜力；保险通过产品创新，提升中低收入群体的金融可及性；消费金融机构以普惠信贷 工具让"人找钱"变成"钱找人"；消费类REITs则超越简单收租模式，通过主动资产管理提升底层商业资产的客流与价值，进而反哺消费市场。随着全新挑战 出现，AI、大模型等科技为普惠金融带来更多可能。 金融"活水"精准滴灌消费场景 金融机构通过普惠金融释放消费潜力。银行、保险、基金、消费金融机构各司其职，将金融"活水"精准滴灌到每一个有需要的消费场景中。 众惠财产相互保险社董事长李静介绍，众惠相互陆续与车旺大卡、中交兴路等业内领先平台合作，探索从相互保险治理 ...

从"人找钱"，到"钱找人" "蚂蚁消金一直扎根普惠金融，愿景是让每一位认真生活的人都能享受到温暖的金融服务。"会上，王彦敏介绍，花呗已经连接4000多万商家，无论是线上购 物还是线下消费，从街边小店到品牌商家，都支持花呗支付。截至目前，蚂蚁消金累计服务超4亿消费者，其中涵盖1.27亿新市民。 王彦敏称，即便在金融服务相对便捷的当下，初入社会的年轻人、外卖小哥等新蓝领群体，对低利率普惠金融服务的需求仍未被充分满足。蚂蚁消金要做 的，是把"人找钱"的被动服务，转变成"钱找人"的贴心服务。 这是一个真实案例：一位刚入职的外卖员，想花4000元买辆电动车接单。需求很合理，这是他未来赚钱的"工具"，可他刚上班，没收入证明，按传统方式很 难快速拿到信贷支持。但当他打开支付宝用花呗支付时，系统秒到临时额度，当场就买。 背后的关键，是AI大模型升级了场景风控系统。王彦敏介绍，传统风控看的是收入、资产、信用记录等"标准化数据"。但外卖员的合理需求怎么体现？现在 蚂蚁消金的AI能像"火眼金睛"一样，在交易瞬间捕捉用户、商家、商品等多元信息：知道这是外卖员买工作用车，是能产生稳定收入的合理消费，所以迅速 做出信任决策。 当AI能读 ...

12月11日金融一线消息，重庆金融监管局发布批复，核准马上消费金融股份有限公司修改后的公司章 程。 责任编辑：李琳琳 12月11日金融一线消息，重庆金融监管局发布批复，核准马上消费金融股份有限公司修改后的公司章 程。 责任编辑：李琳琳 ...

Group 1: Core Concepts of Rational Inclusive Finance - Financial accessibility, commercial sustainability, and socially acceptable risk pricing are the three core pillars of rational inclusive finance, and their dynamic balance is key to the high-quality development of consumer finance [1][2] - Financial accessibility is the premise of rational inclusivity, focusing on enabling financial resources to reach groups with genuine needs, particularly small and micro enterprises and low-income populations, through digital technology [1] - Commercial sustainability is essential for rational inclusivity, as profitability is necessary for the continuity of inclusive finance; financial institutions must leverage technological innovation to reduce costs and improve efficiency while meeting public needs [1] Group 2: Risk Pricing and Balance - Socially acceptable risk pricing is the critical link in rational inclusivity, needing to cover risk costs while aligning with public expectations and regulatory requirements; a scientific pricing mechanism should be based on precise risk assessment [2] - The balance among accessibility, sustainability, and pricing is fundamentally about the collaboration of multiple interests, ensuring that financial services are both broad and stable while fulfilling social responsibilities [2] - To resolve the pricing dilemma, financial institutions must innovate to reduce operational costs, while policy frameworks should create a collaborative mechanism that combines fiscal support with market operations [2]

沉浸式体验打造专属浪漫 持续践行用户关怀理念 金秋时节的上海，百年百乐门的民国风情与迪士尼的童话氛围交相辉映。招联消费金融股份有限公司（简称"招联"）近期举办的"铁粉圆梦日伴侣专场"活动 圆满落幕，招联"铁粉"伴侣在此开启沉浸式浪漫体验，其中招联为情侣王先生与女友送上的浪漫惊喜更是成为活动温情亮点。此次活动招联不仅以情感陪伴 传递品牌温度，更通过多元消费场景创新，积极践行普惠金融支持消费扩容提质。 作为招联用户关怀体系的重要组成部分，本次伴侣专场以"穿越时光·浪漫同行"为主题，打造了兼具文化体验与情感互动的特色环节。参与用户身着精致民 国服饰漫步百乐门，在经典旋律中体验交谊舞与网红舞融合的趣味互动，沉浸式感受老上海风情；上海迪士尼乐园的专属游览安排，则让伴侣们在童话世界 中定格温馨瞬间。"穿民国服饰跳交谊舞的时候仿佛真的穿越了，迪士尼的专属游览更是圆了我们的童话梦，能感受到招联对用户的用心"，参与活动"铁 粉"张女士动情说道。 在招联看来，普惠金融的核心不止于提供优质金融服务，更在于陪伴用户成长，守护万千家庭的幸福期盼。这一理念已转化为持续的用户关怀行动：2023年 以来，从助力新市民家庭团聚的专属活动，到为 ...

Core Insights - Inclusive finance is transitioning from "incremental expansion" to "quality improvement and efficiency enhancement," becoming a key topic in the financial sector to fulfill social responsibilities and stimulate market vitality [1] Group 1: Current Trends in Inclusive Finance - The Beijing Commercial Brand Conference focused on "Financial New Forces Innovating Consumption Power," highlighting the importance of financial institutions' practical experiences and digital empowerment in enhancing inclusive finance [3] - China's economy is at a critical stage of transformation, with financial needs from small and micro enterprises, individual businesses, rural areas, and vulnerable groups identified as both pain points and focal points for inclusive finance [3] - A multi-layered support system for inclusive finance has been established, including monetary policy tools, fiscal subsidies, and differentiated regulatory assessments, aimed at alleviating the "reluctance to consume" issue [3] Group 2: Challenges and Market Dynamics - As the inclusive finance market transitions from a "blue ocean" to a "red ocean," financial institutions face increased competition and challenges, particularly in customer acquisition and risk management [4] - The banking sector is experiencing pressure as it struggles with the difficulty of finding new clients, while the insurance industry faces challenges in accurately pricing inclusive health insurance products due to a lack of data [4] - The consumer finance sector is caught in a dilemma of "internal competition and risk coexistence," with some institutions lowering loan rates and relaxing risk control standards to capture market share, leading to issues like "multiple borrowing" and "over-lending" [4] Group 3: Future Directions and Innovations - The 2025 Beijing Financial Forum report on inclusive finance outlines the latest policy directions and showcases breakthroughs in product design and service models across various financial institutions [4] - The forum also addressed how to navigate the "red ocean" and foster a "new blue ocean" for consumption, emphasizing the role of advanced technologies like big data and artificial intelligence in empowering inclusive finance [6] - The next decade is expected to focus on the reconstruction of inclusive finance, moving towards deeper levels of "precision," "sustainability," and "ecological integration" [6]

2025年10月，人民银行释放重磅信号，2026年初，将研究实施支持个人修复信用的政策措施，为疫情以 来小额已还违约贷款"抹去"征信违约痕迹。业内认为，这一政策背后，既能解当下房地产调整、居民收 入波动下，个人信用瑕疵的民生痛点，也凸显出征信在普惠金融中的核心价值。过去，小微企业缺抵 押、新市民收入不稳，融资难成共性问题；如今，完善的征信体系不仅打破"信息孤岛"，更让无数普惠 小微贷款精准落地，还能通过信用修复为困境群体开辟"回头路"。 避免"一刀切"高定价 众所周知，过去二十年，我国居民杠杆率持续攀升，资产配置曾高度集中于房地产。 但随着市场环境变化，就业压力增大、资产缩水等问题接踵而至，个人信用违约现象呈现结构性增长。 从中国普惠金融研究院和合作机构共同开展的一项调查结果可见，30—39岁群体成为债务压力核心人 群，其资产负债表受房产价格波动冲击最为明显；此外，新市民因收入稳定性不足，信用违约风险较 高，且违约后重新进入信用市场的门槛居高不下。 信用瑕疵的连锁效应，也在侵蚀家庭财富根基。一方面，失信记录导致贷款申请受阻、融资成本上升； 另一方面，居民对房地产的依赖度下降后，也面临资产流动性焦虑，在低利率环 ...