每经记者｜杨弃非 每经编辑｜毕陆名 "塞舌尔希望，在中非合作论坛北京峰会上，能够与中国签署'一带一路'合作协议。"在7月23日于成都 开幕的第五届中非民间论坛上，塞舌尔人民党主席、副总统文森特·梅里顿说。 对于梅里顿而言，当务之急，是让更多中国人了解塞舌尔、提高其旅游吸引力。梅里顿提出的一种办法 是，将塞舌尔吞拿鱼打造成中国人认可的明星产品，吸引中国游客到当地品尝。 欧洲人的度假天堂塞舌尔，在中国似乎进入旅游合作的"瓶颈期"。 根据塞舌尔国家统计局公布的数据，去年，塞舌尔旅游业再创新高，入境塞舌尔的旅游人次将近35万人 次，同比增长15.4%；但与此形成鲜明对比的是，中国入境塞舌尔人数仅12006人，与2016年14549人相 比，同比下降17.5%。 5年前，情况则截然相反——当时，受金融危机影响，欧洲游客选择远距离旅游的意向大幅下降，中国 游客成了新的增长极。报道称，未来，中国游客将平衡塞舌尔在欧洲市场流失的游客。 图片来源：新华社 "我们与银行等相关机构探讨，希望吸引更多中国游客到塞舌尔旅游。塞舌尔将在酒店、餐饮、购物等 方面进行改进，提供符合中国游客需求的体验。"在总结中塞旅游业合作时，梅里顿说："塞 ...

Core Viewpoint - The winter tourism in Tibet is gaining momentum, driven by government initiatives and innovative tourism products, transforming the region's seasonal tourism dynamics and attracting a growing number of visitors during the winter months [2][4][8]. Group 1: Winter Tourism Initiatives - The "Winter Tourism in Tibet" campaign was launched in 2018, leading to a significant increase in tourist numbers and revenue during the winter season. From January to April 2018, Tibet received 2.667 million domestic tourists, a year-on-year increase of 63.5%, generating over 3.5 billion yuan in tourism revenue, up 62.8% [2]. - The latest round of the "Winter Tourism in Tibet" promotion includes free admission to all A-level tourist attractions, excluding temple sites, and offers incentives for travel agencies and transportation companies [5][6]. Group 2: Unique Attractions and Experiences - Tibet's unique ice and snow resources, including the Himalayas and various glaciers, are becoming key attractions for winter tourism, with activities like skiing, ice skating, and snow viewing gaining popularity [4]. - The emergence of new tourism experiences, such as traditional picnics known as "Lin Ka," has evolved into a multi-faceted cultural tourism model, combining creative markets and specialty dining [3]. Group 3: Economic Impact and Future Prospects - In the first ten months of 2025, Tibet welcomed 67.72 million domestic and international tourists, a year-on-year increase of 10.89%, with total tourism expenditure reaching 78.179 billion yuan, up 9.62% [8]. - Future plans include optimizing winter tourism policies, enhancing product offerings, and improving service quality to further boost tourism growth and establish Tibet as a significant cultural tourism destination [8].

Group 1 - The Indian government has fully resumed issuing tourist visas to Chinese citizens, marking a significant step towards normalizing India-China relations [1] - This decision follows a previous limited reopening in July, where visa processing was only available at select Indian diplomatic missions in China [1] - The expansion of visa processing to a global scale reflects India's growing confidence in the current trajectory of bilateral relations with China [1] Group 2 - Despite the resumption of tourist visas, the process remains complex and time-consuming, which may deter Chinese tourists from choosing India as a travel destination [2] - The Indian tourism industry faces challenges in catering to Chinese tourists, including the need to upgrade service standards, provide Chinese cuisine, and ensure safety measures [2] - Experts suggest that while the initial reopening of visas has positively influenced travel intentions, significant growth in Chinese tourist numbers will require improvements in service quality, safety, and marketing efforts [2]

Core Viewpoint - The company has established itself as the largest operator of polar cruise products in China, holding the top market share in the polar tourism sector [1] Group 1 - The company is continuously deepening its engagement in the polar tourism market, focusing on both the Arctic and Antarctic regions [1] - The company has become a dual-certified member of two authoritative organizations: the International Association of Antarctica Tour Operators and the Association of Arctic Expedition Cruise Operators [1] - The company's polar products are developed with a focus on maximizing tourist benefits, which has led to numerous positive market reviews [1]

Group 1 - The Indian government has fully resumed issuing tourist visas to Chinese citizens, marking a significant step towards normalizing India-China relations [1] - This decision follows a previous limited reopening in July, where visa processing was only available at select Indian diplomatic missions in China [1] - The expansion of visa processing to a global scale reflects India's growing confidence in the current trajectory of bilateral relations [1] Group 2 - Despite the resumption of visas, the process remains complex and time-consuming, which may deter Chinese tourists from choosing India as a travel destination [2] - The Indian tourism industry faces challenges in catering to Chinese tourists, including the need for improved service quality, safety measures, and marketing efforts [2] - Experts suggest that while there is a gradual recovery in travel interest from Chinese citizens, significant growth in tourist numbers will require ongoing improvements in various aspects of the tourism experience [2]

据了解，美团旅行近日发布的出行趋势报告显示，11月以来"冰雪航线"搜索热度持续攀升。在冰雪游实 际预订的热门目的地中，沈阳榜上有名，标志着其作为东北地区中心城市的冰雪旅游吸引力获得市场认 可。旅游业内人士指出，这股热度不仅源于人们对北方雪景的向往，更得益于辽宁日益完善的交通基础 设施。特别是今年9月沈白高铁开通后，一张以沈阳为中心、覆盖北京、长春、大连等主要城市的4.5小 时"冰雪交通圈"已然成型。 冰雪季尚未全面到来，辽宁冰雪旅游热度已悄然升温。美团旅行平台大数据显示，沈阳跻身全国冰雪游 热度前十大目的地，展现出强劲的市场吸引力。与此同时，以沈阳为重要枢纽的高铁网络持续发力，正 逐步将过境"流量"转化为本地消费"留量"，为辽宁冰雪经济发展注入新动能。 交通格局的升级，不仅激发了本地市民"走出去"的热情，同时，其带来的庞大过境客流经由沈阳等枢纽 集散，也为沈阳、大连等城市创造了绝佳的承接条件。面对涌来的客流，辽宁商家闻讯而动。在沈阳， 多家星级酒店与温泉景区正联手打造"滑雪+温泉"的定制套餐，让游客在体验速度与激情后，能就地享 受冬日温暖的舒缓松弛；各大文博场馆和商业综合体也纷纷推出冰雪主题的夜间展览和民俗市 ...

Core Insights - The inbound tourism market in China has seen a remarkable increase, with inbound tourist numbers rising over 100% year-on-year, and significant growth in spending from American (50% increase) and French (160% increase) tourists [1][2] Policy and Infrastructure - China has implemented unilateral visa-free policies for 48 countries, allowing ordinary passport holders to enter for business, tourism, family visits, and transit without a visa for up to 30 days [1] - Major source countries such as France, Germany, Japan, and Brazil are included in the visa-free policy, with 46 countries having their visa-free period extended to the end of 2026 [2] - The Ministry of Commerce and other departments have introduced measures to optimize the departure tax refund policy, lowering the minimum refund threshold from 500 yuan to 200 yuan and increasing the cash refund limit from 10,000 yuan to 20,000 yuan [2] Cultural and Service Development - The core competitiveness of inbound tourism lies in the unique charm of Chinese culture, but there is a concern that some tourism products are overly simplistic and fail to meet the global tourists' desire for an authentic experience [3] - To address this, there is a push for cultural experiences to become more dynamic and engaging, such as VR projects and immersive cultural activities that allow tourists to actively participate [4] Sustainable Development and Branding - The sustainable development of inbound tourism requires China to enhance its tourism destination branding, focusing on global promotion and establishing a feedback loop for continuous improvement [4] - The inbound tourism sector is transitioning from short-term popularity to a lasting appeal rooted in cultural richness, serving as a vital economic link and a showcase for Chinese culture [6]

Core Insights - China's inbound tourism market has seen a remarkable increase, with inbound tourist numbers rising over 100% year-on-year, and significant growth in spending from American tourists (up 50%) and French tourists (up 160%) [1][2] - The surge in inbound tourism is attributed to relaxed visa policies and the enduring appeal of Chinese culture, but there is a challenge in converting this influx into long-term engagement [1][4] Visa Policies and Accessibility - China has implemented unilateral visa-free policies for 48 countries, allowing ordinary passport holders to enter for business, tourism, family visits, or transit for up to 30 days without a visa [1] - Major source countries such as France, Germany, Japan, and Brazil are included in the visa-free policy, with the validity extended to the end of 2026 for 46 countries, enhancing stability [2] - Additional measures like mutual visa exemptions with Thailand and Singapore, and 144-hour transit visa exemptions, have created a multi-layered system for inbound convenience [2] Economic Impact and Consumer Behavior - The Ministry of Commerce and other departments have introduced measures to optimize the tax refund policy for outbound tourists, lowering the minimum refund threshold from 500 yuan to 200 yuan and increasing cash refund limits from 10,000 yuan to 20,000 yuan [2] - In the first quarter, Sichuan province reported a 204.78% increase in the number of tourists claiming tax refunds, with sales in tax refund stores up 200.91% and the total refund amount up 211.64% [2] Cultural Engagement and Experience - The core competitiveness of inbound tourism lies in the unique charm of Chinese culture, but many tourism products currently suffer from superficial representations [3] - To address this, there is a need to transform cultural experiences into active participation, such as VR projects and immersive cultural activities that allow tourists to engage with Chinese culture more deeply [4] - Developing interactive projects and training guides with cross-cultural communication skills can enhance the visitor experience and foster a genuine connection with Chinese culture [4] Sustainable Development and Future Directions - The sustainable development of inbound tourism requires building a strong brand for tourism destinations, improving global promotion strategies, and establishing a feedback loop for continuous improvement [4] - Recommendations from the China Tourism Research Institute suggest enhancing travel convenience through optimized visa policies, digital tools for visa applications, and addressing common pain points for foreign tourists [5] - The evolution of inbound tourism is shifting from short-term spikes to a lasting appeal that showcases the unique charm of Chinese culture and strengthens connections between China and the world [5]

（央视财经《天下财经》）随着免签政策持续放宽、入境消费便利化举措落地，中国游持续火热。在沉浸 式体验中国自然风光和人文魅力的同时，"中国购"也逐渐成为来华旅游的新潮流。 近日，美国学生与青年旅行协会带着旗下16家研学旅游机构来到中国，实地踩点多个热门城市，为学生客 群定制研学旅游行程。为期10天的中国行，他们在北京天坛学习打太极、体验京剧文化；在西安参观秦始 皇兵马俑博物馆、体验手工陶艺；在杭州学习传统茶艺、游西湖，深入体验不同城市的历史文化资源。 在3个月的时间里，退税体验的优化对提升当地入境消费的积极作用"立竿见影"。未来"一键退税"的试点范 围也将推及全国。 转载请注明央视财经 编辑：王昕宇 数据显示，今年以来，中国的入境游客量同比激增超100%，消费能级同步提升，欧美客群占比显著扩大， 其中美国游客消费额同比增长50%，法国游客消费额增长了160%。入境游消费额的增长，离不开一系列便 利化政策的落地，今年8月，杭州市率先推出全国首个离境"一键退税"服务，只需手机"碰一下"，最快2分 钟就能退税到账。 杭州市文化广电旅游局国际处处长陈斌：杭州今年已经有277家离境退税商店，去年离境退税销售额总额是 1. ...

Group 1 - The global tourism market is shifting from "check-in sightseeing" to "in-depth cultural experiences" as highlighted by tourism authorities and international organizations from 30 countries and regions gathered in Hangzhou [1] - The "2024-2025 Cross-Border Tourism Consumption Trend Research Report" indicates that since the second half of 2024, China has been expanding its visa-free policy, enhancing services for foreign visitors, which significantly boosts their willingness to travel to China [3][5] - The President of the Asia-Pacific Tourism Association noted that visa facilitation can increase inbound tourism by an average of 8%, while visa-free policies can lead to a 16% increase, indicating growing interest from Asian tourists in China [5] Group 2 - The report forecasts a new trend in China's outbound tourism market from Q3 2024 to the end of Q2 2025, characterized by "short trips first, experience-driven," with Southeast Asia emerging as a key growth area for short-haul travel [9] - Long-haul travel sees Italy rising in popularity, with cultural experience tourism gaining traction [9] - The report also predicts a 3% to 5% year-on-year growth in global cross-border tourist numbers by 2025, with experiential tourism continuing to be a key driver for the industry [11] Group 3 - The CEO of the Italian National Tourism Agency reported an 18% year-on-year increase in Chinese tourists visiting Italy, noting a significant change in travel habits among Chinese youth who seek deeper experiences and community engagement [12]