中国入境游
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中国入境游爆火后:如何打好服务与文化两张牌?
Jing Ji Guan Cha Wang· 2025-11-23 10:48
中国入境游市场交出了一份惊艳全球的成绩单:今年以来,中国的入境游客量同比激增超100%,消费 能级同步提升,欧美客群占比显著扩大,其中美国游客消费额同比增长50%,法国游客消费额增长了 160%。 这股"中国游"热潮既得益于免签政策放宽等政策的强力推动,更源于中华文化对全球游客的持久吸引 力。但面对"流量井喷",如何将其转化为"留量沉淀",完成从"短期爆款"到"长期繁荣"的跨越?答案藏 在服务细节的深耕、文化表达的创新、消费生态的升级之中。 截至2025年9月,中国已对48个国家实施单方面免签政策,这些国家的普通护照持有人来华经商、旅游 观光、探亲访友、交流访问或过境,且停留时间不超过30天,可免办签证入境。 免签政策覆盖法国、德国、日本、巴西等主要客源国,其中46国免签期限延长至2026年底,稳定性显著 增强;叠加与泰国、新加坡等国的互免签证安排,以及144小时过境免签等措施,构建起多层次的入境 便利化体系。此外,支付、通信等配套也同步升级:支付宝、微信支付支持境外银行卡绑定,运营商推 出"入境通信包",上海、北京等重点城市离境退税商店销售额同比翻倍。这些举措直接降低了境外游客 的入境门槛,让"说来就来"成 ...
海湾国家“中国游”热潮涌动
Zhong Guo Jing Ji Wang· 2025-11-02 23:04
得益于便利的签证政策和直航航线以及独特的旅游体验,今年中国国庆中秋长假期间,前往以阿联酋为 首的中东国家的中国游客数量大幅增长。携程旅行网的数据显示,9月27日至10月8日,中国游客前往阿 布扎比的预订量同比增长229%。此外,旅游数据分析公司ForwardKeys的数据显示,9月27日至10月12 日,前往迪拜的中国游客数量同比增长27%。 今年4月28日至5月1日,阿联酋中国文化中心组织来自中国北京、辽宁、黑龙江、上海、江苏、山东、 湖北、湖南、广东、广西、四川、重庆、陕西13个目的地的7家文化和旅游主管部门,以及26家旅游相 关企业组成的130人展团联合参加在阿联酋迪拜举办的2025年阿拉伯旅游展。中国展区以"你好!中 国"为主题,以"中外旅行商对接洽谈"为重点,突出"旅游+文化""旅游+航空""旅游+科技"三大特色,全 方位推介中国入境游。26家中国入境旅游相关企业与阿拉伯各国旅行商在中国展区深入对接洽谈,介绍 中国入境游最新产品和服务,收到150余项入境中国团组正式询价,其中部分已经转化成单。 自2023年以来,阿联酋本地旅游公司积极策划成立面向海湾国家游客入境中国旅游的专属网站 TraveltoC ...
阿联酋“网红达人团”打卡上海 为中国入境游“实力圈粉”
Jie Fang Ri Bao· 2025-05-29 01:58
Group 1 - A 14-member social media influencer tour group from the UAE is exploring Chinese culture in cities like Shanghai, Suzhou, Huzhou, and Beijing over a 10-day itinerary [1][2] - Influencers are actively creating content, showcasing Shanghai's vibrant streets, brand stores, and cafes, with notable figures like Ahmed Hassan and Suhail producing multiple videos for their followers [1][2] - The tour is part of a pilot initiative to help the world understand China's rapid development through the lenses of these influencers, as stated by the event organizer [2] Group 2 - This is the first dedicated inbound influencer tour group to visit Shanghai this year, highlighting the city's appeal and the curiosity of foreigners about China's growth [2] - The influencers' itinerary includes visits to significant cultural sites such as the former site of the First National Congress of the Chinese Communist Party and the Shanghai Museum, generating substantial social media engagement [2]
入境游热折射中国魅力
Jing Ji Ri Bao· 2025-04-29 22:01
Group 1 - The core viewpoint emphasizes that China's inbound tourism market is experiencing a significant surge, with Ctrip reporting a 193% year-on-year increase in inbound travel orders for the "May Day" holiday, and an 88% month-on-month increase in related search volume in Chengdu [1][3] - The influence of foreign influencer "Kakankong" is highlighted, as his immersive live broadcasts have transformed traditional tourism promotion, allowing foreign tourists to gain a deeper understanding of China [1][3] - The seamless experience showcased during the live broadcasts reflects China's technological advancements, such as 5G coverage and innovations in transportation and delivery services, which are now part of daily life in China [1][2] Group 2 - The live broadcasts also demonstrate the safety and quality of China's consumer environment, with a food safety inspection pass rate of over 97% maintained for five consecutive years, indicating solid efforts to enhance food safety [2] - The narrative of improving living standards is reinforced through various cultural and tourism activities, such as the "non-heritage experience" initiatives and local hospitality offerings, which resonate with the happiness of ordinary people [3] - China is actively inviting global tourists with initiatives like extending transit visa exemptions to 240 hours and offering tax refunds for shopping, while also addressing challenges in domestic consumption and food safety regulation [3]