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错峰避堵、反向消费、AI定制——小众目的地成“五一”旅游市场新宠
Xin Hua She· 2025-05-05 01:22
Core Insights - The article highlights a shift in consumer behavior during the "May Day" holiday, with a growing preference for "light vacations" and "city walks" over traditional crowded tourist attractions [1][10] - The trend of "reverse tourism" and AI-customized travel experiences has led to increased popularity of lesser-known destinations, as consumers seek to avoid peak crowds and enjoy a more leisurely pace [1][10] Group 1: Consumer Behavior Trends - Many consumers are opting for spontaneous travel plans, choosing to arrive at destinations early to avoid crowds, as seen with a tourist from Beijing who arrived three days in advance [3] - Travel apps and platforms are promoting "secret travel" sections and off-peak strategies, encouraging travelers to explore lesser-known villages and cities [3] - The concept of "reverse travel" is gaining traction, with suggestions to avoid popular routes and stay in accommodations located 10 to 20 kilometers from major attractions [3] Group 2: Impact on Tourism Destinations - The "May Day" holiday saw a significant increase in visitors to previously lesser-known sites, such as the Daxiao Well Scenic Area, which recorded over 24,000 visitors in a single day [5] - The Wujing Zhai International Tourism Resort experienced a surge in visitors, with nearly 120,000 guests in the first three days of the holiday, leading to a daily average that was over ten times the usual [7] - Local governments and tourism operators are encouraged to develop strategies to balance peak and off-peak tourism, ensuring that lesser-known destinations can accommodate increased interest while maintaining a sustainable tourism model [10]
假期前四天山东200家景区纳客2216.5万人次
Da Zhong Ri Bao· 2025-05-05 00:53
恰逢五四青年节,各地推出系列青年主题活动,丰富假期旅游市场。滨州市文化馆推出"星光艺场 青春嗨唱夜"活动,展示青年风采,激昂青春活力。山东省会大剧院举办2025"青春的力量"流行音乐演 唱会、烟台胶东剧院推出"乐燃五四·管乐之旅"莱山区青年交响乐管乐团公益专场音乐会,唱响青春旋 律,展现青春力量。(记者 唐晓宁) 5月4日"五一"假期第四天,记者从省文化和旅游厅获悉,截至当日15:00,全省重点监测的200家 旅游景区,接待游客569.0万人次,同比增长9.7%;营业收入2.52亿元,同比增长8.9%。截至16:00, 全省16家5A级旅游景区共计接待游客125.81万人次,同比增长8.95%。全省公共文化场馆当日服务99.05 万人次,同比增长14.00%。"五一"假期前四天,全省重点监测的200家旅游景区,接待游客2216.5万人 次,同比增长8.0%;营业收入10.9亿元,同比增长8.2%。 "五一"假期,"沉浸式"体验受追捧。各地推出"演艺游""影视游"等场景化互动项目,进一步丰富了 文旅消费新场景,提供沉浸消费新体验。临沂市费县天蒙景区大型行进式沉浸式实景互动演艺《沂蒙山 小调》,让红色文化从"展板 ...
火热而有序 各地多措并举护文明安全旅游
Xin Hua She· 2025-05-04 08:45
新华社北京5月4日电 题:火热而有序 各地多措并举护文明安全旅游 新华社记者 客流高峰下,泰山旅游秩序井然。据了解,泰山景区管理部门于4月30日启动一级响应,全员上岗 迎接客流高峰。景区还升级了中央隔离导流线,上山下山分道通行,增设夜间值勤点位13处,预设应急 通道和应急避险场所。 为确保"五一"假期旅游市场安全有序,海南省旅文厅要求全省A级旅游景区、夜间旅游和文化消费 集聚区等客流量大、易形成瞬时拥堵的经营单位,提前开展风险研判,合理设置游览线路,加强关键节 点管理,完善安全提示和防护设施,增派人员巡查。 沈阳市文旅局持续加大文旅市场监管力度,组织开展旅游景区、旅行社、文化娱乐场所、星级饭店 等检查,仔细排查安全隐患,严格规范市场秩序,全力保障旅游安全。 "智慧"赋能,助力景区管理—— 今年"五一"假期,全国文旅市场呈现火热新气象。在旅游热度持续攀升的同时,各地通过精细化服 务,强化旅游市场监管,确保文明安全旅游,推动"流量"变为"留量"。 细化服务,提升旅游体验—— 作为"春城"昆明的一张"浪漫名片",教场中路延绵的紫色花海每年都吸引大量游客前来打卡。为应 对预计单日可达十几万人次的人流压力,昆明市五华区 ...
看古建赏非遗吃美食 多元体验玩转假期
Yang Shi Xin Wen Ke Hu Duan· 2025-05-04 01:08
Group 1 - The ancient city of Xinzhou in Shanxi has a history of over 1800 years and offers immersive historical performances and local cultural activities to attract tourists during holidays [1][3] - During the holiday period, the ancient city receives over 100,000 visitors daily, with interactive performances based on the historical story of "Zhao's Orphans" being a major attraction [3][5] - The performances allow for close interaction between actors and tourists, enhancing the immersive experience of ancient market life [5] Group 2 - The ancient city features a unique "Tang Wind and Jin Rhythm" fireworks show, with a special performance involving layered lanterns that create a stunning visual display [6][8] - The architecture of the ancient city, known as "Woniu City," is notable for its traditional design, including the Xiurong Academy and Wen Temple, which reflect the historical and cultural essence of the region [10][12] - The city also hosts a non-heritage market showcasing local specialties, such as dough figurines and exquisite wood carvings, allowing visitors to engage with traditional crafts [14][16] Group 3 - The Huangguoshu Waterfall in Guizhou has upgraded its night tour experience with an immersive light show that highlights local culture and folklore [19][21] - The new show features a combination of light, music, and storytelling, enhancing the visitor experience and showcasing the natural beauty of the waterfall [23] - The Huangguoshu scenic area has introduced a new immersive performance based on "Journey to the West," utilizing modern technology to create a captivating experience for visitors [24][26] Group 4 - The historical cultural district of Xinghua Fu in Putian has a rich history dating back to the Song Dynasty and offers various cultural performances during the holiday period [29][31] - Traditional performances such as "Dragon Dance" and "Puxian Opera" are showcased, reflecting the local heritage and cultural significance of the region [32][34] - The district features well-preserved ancient architecture and offers visitors a chance to experience local delicacies and non-heritage crafts, enhancing the cultural tourism experience [35][41]
景区上新“黑科技” 游客体验新玩法
Guang Xi Ri Bao· 2025-05-03 02:06
Group 1 - The article highlights the increasing integration of artificial intelligence in tourism, particularly in Guangxi, enhancing visitor experiences with innovative technologies [1][4] - During the "May Day" holiday, the Beihai Silver Beach scenic area introduced the U05 humanoid robot, which serves as an intelligent tour guide, marking the first deployment of such technology in Guangxi [1][2] - The robot, named "Hug Hug," is equipped with advanced features such as voice interaction, path planning, and performance capabilities, significantly improving visitor engagement [1][3] Group 2 - The "Hug Hug" robots have become popular among tourists, providing answers to various inquiries and even performing dances, thus enriching the overall visitor experience [2][3] - In addition to the robots, the Beihai Silver Beach area has introduced self-service photo machines and postcard machines, further diversifying visitor activities [3] - Other scenic areas in Guangxi, such as the Elephant Trunk Hill, have also adopted AI technologies, including an AI latte art coffee robot, which can create intricate designs on coffee, showcasing the blend of technology and local culture [4]
海南环热旅游公路迎客忙
Hai Nan Ri Bao· 2025-05-02 23:02
Core Viewpoint - The article highlights the increasing popularity of tourism along the Hainan Tropical Rainforest National Park tourism road, particularly during the May Day holiday, showcasing various attractions and activities that enhance the visitor experience [2][3][4]. Group 1: Tourist Attractions - The Baohua Ridge Cultural Tourism Area offers a glass walkway experience, allowing visitors to overlook the lush tropical rainforest, which has been well-received by tourists [2]. - The Wuzhishan Red Canyon Cultural Tourism Scenic Area welcomed nearly 3,800 visitors on the first day of the May Day holiday, combining thrilling rafting experiences with beautiful rainforest scenery [3]. Group 2: Visitor Experience - Tourists are enjoying various activities such as soaking in natural hot springs at the Qixianling Hot Spring National Forest Park, with hotel occupancy rates exceeding 80% during the holiday [2]. - The article mentions that visitors are not only appreciating the natural beauty but also engaging in cultural experiences, such as attending music festivals and exploring local history [4]. Group 3: Cultural Events - Various cultural events have been organized along the tourism road, including a music festival in Baisha and a camping music event in Qiongzhong, which combine local music, food, and cultural performances [4]. - The article emphasizes the integration of cultural heritage with tourism, allowing visitors to learn about the local history and traditions while enjoying the natural environment [4].
假期首日出行火热!交通新场景新业态持续助力假日消费
Xin Hua She· 2025-05-02 14:37
Core Insights - The "May Day" holiday has seen a significant increase in travel, with over 330 million people traveling across regions, marking a 6.2% year-on-year growth [1] - The travel patterns have shifted, with longer distances and a wider range of destinations, covering 1,229 counties nationwide, and a 20% increase in booking volume compared to last year [1] - Road travel remains the dominant mode of transportation, with 305.61 million people traveling by road, a 4.7% increase from the previous year [1] Group 1: Transportation Trends - The popularity of road tourism is rising, with traditional cities like Hangzhou, Xi'an, and Qingdao seeing increased traffic, while remote provinces like Guizhou, Yunnan, and Xinjiang are emerging as new hotspots [2] - Waterway tourism is also thriving, with a significant increase in waterway passenger volume, reaching 1.649 million people, a remarkable 87.5% increase [4] Group 2: Infrastructure and Services - The transportation department has implemented measures to alleviate congestion at key points, including fast lanes for small vehicles and mobile charging stations for electric cars [5] - A three-year initiative to develop premium domestic waterway tourism routes has been launched, introducing 36 new routes that are becoming popular new attractions [4]
《夜上黄鹤楼》“五一”国潮夜宴璀璨启幕,千年名楼展劳动者风姿
Chang Jiang Ri Bao· 2025-05-02 03:10
五月的江城,夜色如画。5月1日晚,伴随着璀璨的灯光秀点亮夜空,《夜上黄鹤楼》"五一"国潮夜宴在黄鹤楼公园开启。霓裳巡游、 赛博国乐、烟火集市、鹅池戏韵、川剧变脸等精彩活动轮番上演,为游客带来一场穿越古今的文化盛宴。据统计,当日入园游客中近九成 为慕名而来的外地游客,千年名楼正以崭新的姿态吸引着全国各地的目光。 衣袂飘飘的汉服巡游队伍成为当晚最亮丽的风景线。巡游者们身着精美汉服,在楼阁间款款而行,宛如从古画中走出。不少游客情不 自禁地加入巡游队伍,孩子们追逐着飘逸的裙摆,欢笑声回荡在古老的楼宇之间。"这种沉浸式体验太美妙了,仿佛穿越回了盛唐。"来自 杭州的周女士一边整理着刚买的汉服发饰,一边兴奋地说。 在西广场,一场别开生面的国乐演出正在上演。乐队成员们戴着炫酷的京剧脸谱,将摇滚、电子等现代元素融入传统民乐,熟悉的旋 律经过全新演绎,引发全场大合唱。龟鹤池畔的烟火市集人头攒动,汉服配饰、传统手作、特色小吃等摊位前围满了游客。非遗传承人现 场展示的剪纸、面塑等技艺吸引众多游客参与体验。"既能逛吃又能长见识,这样的市集太有意思了!"正在挑选文创产品的重庆游客张先 生说道。 据悉,本次活动将持续至5月5日,其间还将推 ...
湖北A级景区接待游客逾334万人次
Zhong Guo Xin Wen Wang· 2025-05-02 01:18
Group 1 - The core viewpoint of the articles highlights the significant increase in tourism in Hubei province during the "May Day" holiday, with over 3.34 million visitors to more than 600 A-level tourist attractions, representing a 22.94% increase compared to the same period in 2024 [1] - Star-rated hotel occupancy reached 68.71%, marking a 9.06% increase from 2024 [1] - Major tourist sites in Hubei experienced a surge in visitors, with specific attractions like the Wudang Mountain receiving 88,000 visitors, a 49.15% increase year-on-year [1] Group 2 - Hubei launched the "Know Your Hubei Tourism Consumption Season" before the holiday, introducing new scenic products and night tourism events, which attracted large crowds [2] - The "Night on the Yellow Crane Tower" event sold out its night session tickets from May 1 to 4, indicating strong demand for nighttime tourism experiences [2] - Over 200 scenic spots in Hubei collaborated to offer more than 200 promotional measures, including ticket discounts and package deals, to stimulate market consumption [2]
“九十九湾”穿城过 “五一”假期来浪漫水乡品闽南风物
Yang Shi Xin Wen Ke Hu Duan· 2025-05-01 23:57
福建漳州的九十九湾是福建省第一批河湖文化遗产,它由北往南贯穿漳州市主城区,因蜿蜒曲折而得名,在古时的地图上便有标注。 在九十九湾,有一个名叫"闽南水乡"的特色街区。"五一"假期第一天,这里有不少闽南风味的活动正在举行。假期的闽南水乡都有哪些热闹? 0:00 舞火龙炭花舞 巨偶巡游火树银花 在漳州龙文区的闽南水乡街区,游客不仅可以乘船欣赏沿岸的闽南红砖建筑,还能够欣赏到精彩的非遗表演。 这里的木偶不仅会演戏,还能耍杂技,不仅能舞刀、自如地进行后空翻,还可以用两根铁丝来回抛接转盘。除了在半空中的布袋木偶,闽南还有能下地走路 的提线木偶。 片仔癀甘蔗汁、海蛎煎 边逛边吃闽南滋味 从4月30日开始,一直到5月3日,这里每晚都会举行舞火龙和炭花舞的演出。可以看到,舞火龙的龙脊迸射出的火花就像星河倾泻一样;而在非遗炭花舞的 表演中,舞者奋力甩动装有炭火的网笼,漫天炭火在空中划出轨迹,与粼粼水光交相辉映,呈现出"火树银花"的绚烂景象。 在街区里,还有机器人造型和熊猫造型的巨型机械偶绕街区巡游。借助机械技术,这些巨型机械偶可以让关节自由活动,吸引了不少游客打卡拍照。这几 天,巨型机械偶也会在漳州的古城、东南花都等景区巡回演出 ...