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为了冲出美国,NFL打起了奥运会的主意
3 6 Ke· 2025-05-29 03:31
Core Points - The NFL has approved a proposal allowing its players to participate in the 2028 Los Angeles Olympics for flag football, marking a significant shift in the sport's global landscape [1][4][12] - The decision reflects the NFL's recognition that allowing players to compete in the Olympics will benefit the league more than it will harm it [4][12] - The NFL aims to enhance the development of flag football and expand its international influence through this participation [14][18] Group 1: NFL's Strategic Intent - The NFL's decision to allow player participation is driven by commercial logic, aiming to leverage the Olympics for brand exposure and global reach [12][14] - The league has established preliminary rules for player selection, allowing each NFL team to have one player represent their country, which could lead to intense internal competition for spots on the U.S. team [6][8] - The NFL's investment in flag football has increased, with participation among youth growing significantly, indicating a strategic focus on developing this variant of the sport [16][18] Group 2: Impact on Flag Football and Other Players - The inclusion of NFL players in the Olympics may overshadow professional flag football players, limiting their opportunities and exposure [9][11] - The NFL's participation is expected to elevate the profile of flag football, potentially leading to a more robust commercial environment around the sport [22][23] - The Los Angeles Organizing Committee anticipates that the presence of NFL stars will significantly boost interest and viewership for the flag football event [20][22] Group 3: Broader Implications for Sports and Business - The move aligns with the International Olympic Committee's trend of incorporating sports with cultural significance and commercial potential in host countries [20][26] - The NFL's strategy may influence other leagues, such as MLB, to consider similar participation in the Olympics, reflecting a broader trend in professional sports [23][26] - The historical context of the 1984 Los Angeles Olympics suggests that the current event could also drive significant commercial reforms within the Olympic framework [26]
上海:体育资源有了自己的“电商平台”
Xin Hua She· 2025-05-28 16:34
市场方面,平台联动工商银行、锦江、携程、美团等10余家市场主体,整合金融支持、宣传推广、商业 配套等价值超2.5亿元资源,形成覆盖"IP授权、金融服务、生活配套、旅游出行、内容创作、电商零 售"等六大领域的资源生态闭环,以市场化形式推动文旅商体展深度联动,为赛事活动能级提升提供更 多可能。 首批通过"尚嗨运动"联动资源库达成合作意向的双方,如携程集团与上海马拉松系列赛事共同开发马拉 松主题旅游产品,推动"跟着赛事去旅行"新业态。携程旅行体育赛事项目经理管垚在接受采访时表 示:"我们一直通过'体育+旅游'的模式,激活城市活力,实现参赛、住宿和体验的联动,为境外用户入 境参赛提供多维度服务,助力赛事经济发展升级。" 美团平台整合本地生活服务资源,为MXGP世界摩托车越野锦标赛的观赛者和参赛选手提供休闲娱乐全 链路配套支持。和汇体育副总经理黄一豪表示:"这次通过平台,和美团合作,借助他们的流量、酒店 和美食资源,为观赛者提供更完整的消费场景,一方面让赛事观众有更便捷的选择,另一方面也为美团 的庞大用户群提供了观赛信息,一举两得。" 新华网上海5月28日电(记者许东远)28日,2025年上海体育消费节资源推介会在上海 ...
中国前沿科技集团盘中最低价触及0.590港元,创近一年新低
Sou Hu Cai Jing· 2025-05-27 08:58
截至5月27日收盘,中国前沿科技集团(01661.HK)报0.590港元,较上个交易日下跌10.61%,当日盘 中最低价触及0.590港元,创近一年新低。 来源:金融界 智美体育作为中国体育产业的先行者,2012年起即率先进入中国路跑市场,是中国马拉松产业的开拓者。 至今,智美体育旗下智美路跑产业公司已累计成功运营了200余场大型城市马拉松,成为中国乃至世界马拉 松最具规模的产业运营商。智美体育拥有中国多地马拉松赛事IP的长期运营权及国际赛事IP运营权。马 拉松赛事覆盖省会及经济发达区域城市30余个,至2021年荣获国际金标赛事3场、银标赛事3场,铜标赛事6 场,其余均为国内金银标牌赛事,其中包括深圳、广州、杭州、南昌、济南、长沙、吉林、长春、沈阳、 昆明、南宁、东莞、上海崇明、襄阳、延安、遵义、荣成、六安、潜江等,此成绩在世界路跑公司中位 居领先。 智美体育是"一带一路"国际马拉松系列赛IP的发起方和运营商,并已有多个国际赛事加入该系列赛。同 时智美体育和国家发改委共同拥有"智慧马拉松"IP,此赛事配合中国智慧城市建设已在多地开展。 未来,智美将继续完善体育产业运营模式,重点在赛事运营、体育教育、体育服务、 ...
带动消费2.1亿,17项国家级赛事、24项省级赛事落户临沂
Qi Lu Wan Bao Wang· 2025-05-26 14:13
Group 1 - The core viewpoint of the article highlights the integration of commerce, culture, sports, and tourism in Linyi City to boost urban consumption through various sporting events [1][3][4] - As of now, Linyi has hosted over 40 national and provincial-level large-scale self-branded events and more than 600 community events, attracting over 100,000 participants and generating related consumption of 210 million yuan [1][3] - The city has successfully secured 17 national-level and 24 provincial-level events, including the Chinese women's basketball warm-up match and the Shandong Provincial Athletics Championship, with ongoing efforts to attract more events for the 2025 season [3][4] Group 2 - The city plans to continue enhancing its efforts to attract more national and provincial events, focusing on creating interconnected and integrated consumption scenarios to support urban consumption [4] - Upcoming events include the Linyi Marathon, the Red Revolutionary "City BA," and the Linyi River Sports Festival, along with innovative events like the "City Super" and various outdoor sports competitions [4] - The strategy includes promoting outdoor sports events such as hiking, trail running, cycling, and marathons, with over 30 events planned, as well as water sports events like dragon boat racing and kayaking [4]
“兰马+文旅”,好玩好吃又好跑
Xin Hua Wang· 2025-05-26 01:12
原标题:"兰马+文旅",好玩好吃又好跑 "当我和跑友们踏上兰州马拉松的赛道,好像打开了一本厚重的历史书。"强中伟说,赛道两旁热情 加油的市民让他和跑友们很感动,兰马是他参加过的赛事氛围最好的马拉松。 经过激烈角逐,来自埃塞俄比亚的塔米尔以2小时11分45秒的成绩夺得男子马拉松冠军。同样来自 埃塞俄比亚的阿西雷斯以2小时24分12秒获得女子马拉松第一名,并创造了新的赛会纪录。 25日清晨,地处美丽黄河之滨的甘肃省兰州市天气凉爽,参赛者一边做着热身运动,一边向2025兰 州马拉松赛起点的兰州奥体中心集中。 今年兰马开赛前,37岁的马拉松爱好者强中伟提前一天抵达兰州备赛,这已是他连续第三年参加这 项赛事。强中伟家住陕西省西安市,他是当地一家精英跑团的负责人,抵达兰州后,他与20多名跑友和 来自全国各地的马拉松爱好者一样,或游览美丽黄河之滨,或寻味小吃街巷,体验"马拉松+文旅"的时 尚新玩法。 强中伟说,连续三年参加兰马,让他对兰州这座城市的了解愈发深入。"这几年,我陆续品尝了牛 肉面、牛奶鸡蛋醪糟、手抓羊肉等兰州特色美食,也游览了黄河楼、中山桥等兰州地标。这种体验很独 特。" 这是位于黄河兰州段南岸的黄河楼(202 ...
以赛为媒 以体兴城——“双奥冠军之城”长春加速打造“赛事名城”新名片
Xin Hua Wang· 2025-05-26 01:06
Core Viewpoint - The 2025 Changchun Marathon successfully attracted 35,000 runners from 34 countries, showcasing the city's efforts to become a renowned sports event city and promoting local tourism and economy through high-level sporting events [1][4][10]. Event Overview - The Changchun Marathon, first held in 2017, has grown from 30,000 participants to 35,000 this year, with a record registration of 151,322 [4]. - The marathon features a thoughtfully designed course that highlights the city's cultural and historical landmarks, enhancing the experience for participants [4]. Economic Impact - The influx of participants has significantly boosted local businesses, with hotels achieving full occupancy and offering special services to accommodate visitors [8][10]. - The marathon is seen as a "traffic entrance" for the city, extending its economic impact beyond just event-related spending to a broader industrial chain [10]. Community Engagement - The marathon reflects the growing enthusiasm for sports among the local population, with various community sports events being organized [11]. - The city has improved its sports infrastructure, including the construction of fitness facilities and the opening of school sports grounds to the public [13]. Sports Development - Changchun is enhancing its reputation as a sports city by hosting a variety of events, including skiing festivals and dragon boat races, contributing to a diverse sports culture [5][11]. - The city aims to integrate sports into daily life, promoting health and fitness among its residents [11][13].
4.62亿奖金、220个国家地区围观,法网到底有多吸金?
3 6 Ke· 2025-05-25 22:34
历经134年、穿越两次世界大战和时代变迁,法网已发展成体育、商业、时尚综合体。 爱奇艺体育:信奉长期主义的体育观赛平台 作为业内领先的体育观赛平台,爱奇艺深耕网球赛道多年,早在2013年澳网就开启大满贯赛事视频直播的先河,2017年又先后将WTA和ATP两大巡回赛事 签下。多年运营体育赛事内容版权,爱奇艺有着足够丰富的经验和精准的判断,在纷繁复杂的体育版权市场当中逐渐筛选出商业价值与观赛群体层面最优 的赛事版权。 依托高清晰度的赛事信号、手机平板电脑+电视全端通用的观赛体验,信奉长期主义的爱奇艺体育得以在内卷的体育版权市场中打出了专属优势,打造成 网球顶级赛事赛事的首选观赛平台。球迷就此告别以往到处找链接找应用的苦恼,每逢大满贯打开爱奇艺体育板块,进入直播间欣赏顶级网球赛事已成网 球迷的肌肉记忆。2024年郑钦文巴黎奥运夺金则进一步彰显了爱奇艺体育布局网球赛道的先见之明。 从2023年起,爱奇艺体育成为法网在中国的独家新媒体直播机构,在每年5-6月间持续为网球迷带来大满贯赛事的双语直播。由爱奇艺体育呈献的高清全 场次全场地直播让球迷实现自由穿梭罗兰·加洛斯任意场地任意场次,身临其境见证赛场每个精彩瞬间。胡力涛 ...
2025沿黄国际自行车赛圆满落幕
He Nan Ri Bao· 2025-05-24 23:26
Core Viewpoint - The "Yellow River Cup" 2025 International Cycling Race successfully concluded its final stage in Lankao, showcasing the event's aim to promote Yellow River culture and enhance the city's image through international sports [1][2]. Group 1: Event Overview - The event lasted for 6 days, covering over 560 kilometers, and attracted 32 professional cycling teams and over 160 top riders from countries such as Malaysia, Australia, and Russia [1]. - This year's race adopted a "multi-city" model, featuring five stages in Sanmenxia, Mengjin, Weihui, Zhengzhou Economic Development Zone, and Lankao, aiming to match the standards of top international cycling events [1]. Group 2: Cultural and Economic Impact - The theme of the event was "Walking in Henan, Feeling the Yellow River," with local cultural performances and intangible cultural heritage exhibitions organized during the opening ceremonies, highlighting the local cultural charm and city image [1]. - The race is expected to promote the integration of sports, culture, tourism, and commerce, injecting new vitality into the economic development of cities along the Yellow River [1]. Group 3: Competitive Highlights - International competitors, including Russian riders from Chengdu DYC Intercontinental Team, showcased their high-level competitive skills, with several winning awards in various stages [2]. - Rider Rikunov Petr expressed appreciation for Henan's beautiful natural scenery and suitable racing roads, indicating a positive perception of the region [2]. Group 4: Organizational Structure - The event was co-hosted by the China Cycling Association, Henan Daily Group, and Dahe Network Media Group, with support from local governments and various media organizations [2].
每周股票复盘:力盛体育(002858)2024年营收增长8.77%,但归母净利润仍亏损3886万元
Sou Hu Cai Jing· 2025-05-24 04:09
Core Viewpoint - The company is experiencing a significant increase in cash flow and is focusing on expanding its business through innovative projects and international market opportunities while managing risks associated with goodwill impairment and external economic factors [2][3][5][7]. Financial Performance - The company reported a net profit loss of 38.86 million yuan for 2024, primarily due to impairment provisions for long-term equity investments and goodwill [2][5]. - Operating cash flow surged by 1168.76% year-on-year to 105 million yuan, attributed to improved credit risk management and aggressive collection of receivables [2][5]. - The company plans to repurchase shares worth 20 to 40 million yuan for employee stock ownership plans or equity incentives [10][11]. Business Development - The company is actively pursuing cross-industry collaborations in IP incubation, event promotion, and customer development to enhance its racing sports content ecosystem [2][3]. - The international business revenue accounted for 46.73% in 2024, indicating steady growth and potential for further expansion in global markets [3]. - The Hainan International Circuit project is under construction and is expected to be operational by the end of 2026, aiming to leverage the unique advantages of Hainan Free Trade Port [3][9]. Industry Trends - The company is capitalizing on the growing trend of digital sports and AI technology, focusing on both B2B and B2C opportunities in the digital sports sector [3][8]. - The domestic motorsport events are experiencing stable revenue growth, supported by national policies encouraging automotive consumption and events [4][7]. - The company is exploring innovative integrations of lottery business with sports events to enhance operational visibility and influence [9]. Strategic Initiatives - The company is enhancing its traditional event marketing through technological advancements in VR/MR and AI, aiming to improve event operations and audience engagement [8]. - The company is diversifying its sports event portfolio, including plans to host around 20 golf tournaments nationwide, expanding into other sports like tennis and marathons [7][8].
上海大力推动赛事经济,UFC格斗之夜8月落地上海
Di Yi Cai Jing· 2025-05-22 11:26
赛事经济已逐渐成为上海扩大内需、提振消费的新引擎之一。 5月22日下午,综合格斗组织UFC(Ultimate Fighting Championship,终极格斗冠军赛)宣布,2025年UFC格斗之夜上 海站暨精英之路半决赛将于8月底在上海体育馆举行。 这是UFC继2019年8月深圳赛之后,再次回到中国内地;也是继2017年11月之后,再次回到上海。 近日,上海市政府办公厅印发《上海市提振消费专项行动方案》(下称《方案》)称,要大力发展体育赛事经济。放 大国际顶级赛事溢出效应,持续引进高能级国际大赛。 相关数据显示,2024年上海共举办178项国际国内体育赛事,创造直接经济影响113.78亿元,拉动效应309.9亿元,带 动消费92.88亿元,无论赛事数量还是经济社会效益均创历史新高。 上海近年来陆续出台《上海市体育赛事管理办法》《上海市体育赛事品牌认定体系》《上海市体育赛事评估体系》 《上海市体育赛事体系建设方案(2021—2025年)》等文件,大力发展赛季经济新引擎。 《方案》称,要推动体育赛事进商圈、进街区、进景区;支持围绕重大赛事设计开发特色主题旅游产品;完善体育场 馆配套商业、餐饮等服务设施,打造一 ...