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EDM邮件营销适合哪些行业?干货分享与实战案例
Sou Hu Cai Jing· 2025-09-22 07:55
Core Insights - Email marketing is a highly efficient and cost-effective tool for customer interaction, brand promotion, and product marketing across various industries [1] - Despite its potential, many companies are still seeking ways to utilize email marketing more effectively [1] E-commerce Industry - The e-commerce sector heavily relies on email marketing to attract new customers and maintain existing customer engagement [3] - Email marketing allows e-commerce platforms to push new product information, promotional activities, and special discounts, effectively stimulating customer purchasing desire [3] - Personalized email recommendations based on customer browsing and purchase history enhance shopping experience and loyalty [3] Financial Services Industry - Email marketing is widely used in customer relationship management and new product launches within the financial services sector [3] - Financial institutions send regular emails containing investment advice, financial product information, and market updates to build customer trust and confidence [3] - Banks, insurance companies, and investment firms utilize personalized financial product offerings based on detailed customer data analysis [3] Entertainment and Media Industry - The entertainment and media sector increasingly depends on email marketing to promote content and services [4] - Media companies and streaming platforms use subscription email lists to regularly inform users about new content, exclusive offers, and updates [4] - Email marketing enhances user engagement and increases content click-through rates [4] Education Industry - The education sector employs email marketing as a strong communication channel to maintain interaction with students and parents [4] - Online education platforms and training centers send emails about course updates, enrollment reminders, and promotional offers to boost enrollment rates [4] - Schools utilize email marketing to promote internal activities and enhance brand reputation [4] Travel Industry - Email marketing serves as a cost-effective method for travel companies to attract and retain customers [5] - Travel agencies and airlines send targeted emails with special offers, seasonal activities, and travel tips to increase booking rates [5] - Personalized destination recommendations based on travel history enhance customer relationships and loyalty [5] Healthcare Industry - The healthcare sector benefits from email marketing by sending health reminders, medication information, and appointment notifications [5][6] - Personalized health consultation emails improve patient satisfaction and trust in healthcare providers [6] - Email marketing is applicable across various fields due to its low cost, high return, and flexibility [6] Conclusion - The success of email marketing relies on the quality of content and timing of delivery [6] - Zoho Campaigns email software aids companies in creating, managing, and optimizing email marketing campaigns effectively [6] - Understanding target customer groups is essential for tailoring email content to achieve optimal marketing results [6]
四川推进社保卡“一卡通”建设,到2027年实现各类民生服务事项“应接尽接” 看病出行发资金一卡搞定
Si Chuan Ri Bao· 2025-09-22 06:46
四川省人民政府办公厅关于加快推进社会保障卡"一卡通"建设的实施意见 ●推动减证便民,实现在全省各级政务服务大厅可凭社保卡排号取号、业务办理等功能 ●推进社保卡与电子健康卡互联互通,实现使用社保卡就医挂号、住院登记、诊疗取药、查询打印 等医疗服务 ●实现公交、地铁通过社保卡刷卡、扫码乘车等交通出行应用 ●推进具备条件的旅游景区实现社保卡闸机验证入园入馆等线上线下应用。实现社保卡作为进入博 物馆、科技馆等各类公共文化场所的身份凭证 ●全省到人到户的惠民惠农财政补贴资金、社会保险待遇、国家奖助学金、以工代赈项目劳务报酬 等优先通过社保卡发放 在文化旅游领域,推进具备条件的旅游景区实现社保卡闸机验证入园入馆等线上线下应用。实现社 保卡作为进入博物馆、科技馆等各类公共文化场所的身份凭证,在具备条件的公共图书馆实现图书借阅 等功能。 在资金发放领域,全省到人到户的惠民惠农财政补贴资金、社会保险待遇、国家奖助学金、以工代 赈项目劳务报酬等优先通过社保卡发放,同步畅通银行卡等发放渠道。鼓励农民工工资、财政供养人员 工资、住房公积金、农业保险赔款、职工互助保障计划赔付款等通过社保卡发放。 在其他民生领域,充分发挥社保卡身份凭证 ...
AI+,为什么有的企业成了,有的把自己搞死了
混沌学园· 2025-09-22 02:37
Core Insights - The article discusses the contrasting fates of two AI companies, Jasper and Notion, highlighting how Jasper's over-reliance on AI models led to its decline, while Notion successfully integrated AI to enhance its core business [1][2][25][31]. Group 1: AI's Impact on Product Paradigms - AI has significantly transformed the product paradigm by altering human-computer interaction, reducing learning costs, and increasing interaction bandwidth [5][6][9]. - Historical shifts in human-computer interaction, from command lines to GUIs and mobile interfaces, illustrate the evolution of user engagement and the decreasing learning curve [8][10][18]. - The introduction of AI has led to a substantial increase in information exchange, allowing users to interact through simple dialogue without extensive learning [9][10][17]. Group 2: Business Model Transformation - Successful AI applications require a balance between leveraging AI models and maintaining core business value, as seen in the contrasting cases of Jasper and Notion [24][25][32]. - Notion's revenue surged from $6 million in 2022 to $250 million in 2023, demonstrating the effectiveness of integrating AI as an enhancement rather than a dependency [31]. - Companies must rethink their core competencies and how to utilize AI to amplify these strengths, creating a sustainable competitive advantage [34][33]. Group 3: Organizational Changes - The emergence of "super individuals" empowered by AI is reshaping organizational structures, allowing smaller teams to achieve significant business outcomes [36][40]. - AI's ability to consolidate tasks previously distributed across various roles suggests a shift in how organizations operate, focusing on enhancing individual creativity and productivity [39][40]. Group 4: User Experience Evolution - AI enhances data processing capabilities, making previously unmanageable non-structured data valuable, thus transforming user experiences [44][46]. - The development of AI hardware aims to capture and utilize data effectively, providing users with enhanced tools for information retrieval and decision-making [45][46]. Group 5: Methodology for AI Implementation - Companies must understand the operational mechanics of AI models to effectively implement AI strategies, emphasizing the importance of data quality over quantity [78][79]. - A structured approach to AI implementation involves selecting a suitable base model, fine-tuning it for specific industry needs, and utilizing prompt engineering for task-specific capabilities [80][81]. - Organizations should assess their readiness for AI adoption by evaluating their digital maturity and selecting appropriate use cases for AI integration [84][86].
第九届人单合一模式引领论坛举行,构建AI时代的智能交互生态
9月19日,由商业生态联盟(BEA)、海尔集团、加里·哈默管理实验室(MLab)联合主办的第九届人单合一模式引领论坛暨第二届零距离卓越奖颁 奖典礼在北京举行。 经过近20年的实践和沉淀,人单合一开始开花结果,自组织、自主人、自进化已成为体系,去金字塔结构的链群合约、回归三权的增值分享、零边界生 态的自纠错机制推动人单合一进入新的时期——生态创业、生生不息阶段。 本届论坛以"组织智能:构建AI时代的智能交互生态"为主题,吸引了全球400多位专家学者、跨国企业代表等现场参会。瑞士IMD国际管理发展学院管 理创新教授马克·格瑞文、Thinkers50首席执行官米科·莱斯凯拉担任本届论坛主持人,瑞士IMD国际管理发展学院创新管理学荣誉教授比尔·菲舍尔、彼得·德 鲁克欧洲学会会长理查德·斯特劳布等全球管理界专家现场探讨了AI时代组织智能的新未来。 海尔创始人、海尔集团董事局名誉主席张瑞敏以《人单合一:商业模式的新启蒙》为主题,提出了对人单合一模式下组织创新的期待,正如2000多年前 庄子在《养生主》中留下的哲思:"指穷于为薪,火传也,不知其尽也。"当企业蜕变为生态,每个人都是自主创客,便不再是被动的"工具人"与"燃料" ...
商务部发布19条措施促进服务消费
Sou Hu Cai Jing· 2025-09-21 12:02
近日,商务部联合其他八个部门发布了《关于扩大服务消费的若干政策措施》,该文件提出了五个方面 共19条具体举措,旨在推动服务消费的增长。其中,八项举措专注于提升高品质服务的供给能力。这些 措施包括开展"服务消费季"系列活动、支持优质消费资源与知名IP的跨界合作、扩大电信和医疗等领域 的开放试点、逐步扩大免签国家范围,以及优化学生假期安排和相关政策。 此外,文件首次提出建设消费新业态、新模式、新场景的试点城市,进一步激发市场活力。这一系列政 策的推出体现了国家对服务消费市场的重视,旨在满足日益增长的消费需求,推动新经济形态的发展。 从房地产市场的表现来看,根据中国8月70个城市的房价数据,一线城市的新房价格环比下降0.1%,而 二线城市的房价环比下降幅度为0.3%。这些数据与上月相比,降幅均收窄了0.1个百分点。同时,在二 手房市场方面,一线城市的二手房价格环比降幅保持在1%,而二线城市的降幅则扩大至0.6%。仅长春 一城在当月实现环比上涨,显示出房地产市场仍然处于调整阶段,不过也有部分指标显示出边际改善的 迹象。 在政策的推动下,地方国资并购基金逐渐成为市场的重要力量。今年以来,上海、深圳、福建和浙江等 地相继 ...
A股5439家公司半年报:十大高增长行业、十大盈利行业、十大高薪行业……
吴晓波频道· 2025-09-21 00:29
Core Viewpoint - The economic landscape of China in 2025 is becoming clearer through specific data, showcasing resilience in traditional industries, breakthroughs in emerging sectors, meticulous cultivation of domestic demand, and bold positioning in global markets [2]. Market Capitalization - As of September 15, 2025, the total market capitalization of A-shares exceeded 118 trillion yuan, a significant increase of 37% from the end of the previous year, adding 32 trillion yuan, equivalent to 17.4 times the market cap of Kweichow Moutai [3]. - The concentration of industries is increasing, with the top ten industries accounting for 66% of the total market capitalization, indicating a strengthening of the "head effect" [3]. - Among 5,439 companies that disclosed semi-annual reports, 2,909 achieved performance growth, representing 53.5%, while 46.5% have not yet recovered from downturns, illustrating a mixed economic recovery [3]. Revenue and Profit - Total revenue of A-shares reached 34.95 trillion yuan, nearly flat year-on-year, while total profit was 3.2 trillion yuan, a growth of 2.31% [13]. - The top ten industries contributed 45% of total revenue, with traditional sectors like refining and trade, infrastructure, and state-owned banks remaining economic cornerstones [13][14]. - The highest revenue growth industries include wind power equipment (45.6%) and various electronic sectors, while traditional sectors like coal and oil show declines [15][11]. Employment and Salaries - The total number of employees in A-share companies reached 30.87 million, an increase of 284,300 year-on-year, with the passenger vehicle industry leading in employee growth at 20.36% [21]. - Average employee salary across industries was approximately 108,400 yuan, a slight increase of 3.24% from the previous year, with the oil and gas extraction industry leading in salary levels at 478,600 yuan [27][29]. Overseas Revenue - 54.27% of A-share companies reported overseas business income, totaling over 4.5 trillion yuan, indicating a shift towards globalization among Chinese enterprises [33]. - The refining and trade industry topped the list for overseas revenue, with significant contributions from consumer electronics and white goods sectors [35]. Industry Trends - The "specialized, refined, and innovative" enterprises outperformed the overall market with an 8.58% revenue growth and a 13.32% profit growth, highlighting the importance of R&D investment [20]. - The education sector showed a recovery trend with an 11% revenue growth and a 28% profit increase, driven by scale effects and AI integration [56]. - The pet food industry demonstrated strong performance with a total revenue exceeding 6.7 billion yuan, although growth was uneven among companies [45].
北京实现减量背景下的高质量跃升
Yang Shi Wang· 2025-09-20 12:53
Group 1 - Beijing is the first super-large city in China to implement a reduction development strategy, focusing on connotative development and the concept of a people-oriented city [1] - Over the past decade, Beijing has eliminated more than 3,000 general manufacturing and polluting enterprises and has reduced urban construction land by 150 square kilometers [3] - The city has established three trillion-yuan industrial clusters and several hundred-billion-yuan clusters, with the information service and financial sectors contributing over 60% to economic growth [3] Group 2 - Beijing has utilized space from illegal constructions to implement greening projects covering approximately 9,000 hectares and has removed over 1,000 kilometers of guardrails [5] - The city has initiated smart city projects, such as the "Double Smart" traffic pilot in Haidian District, which uses AI to optimize traffic light timings [5][7] - Platforms like "Jing Tong" and "One Network for All" have streamlined policies for citizens and businesses, enhancing urban operational efficiency [7]
为什么越来越多的女生,恋爱前要交换体检报告?
3 6 Ke· 2025-09-20 01:34
"亲亲许可证" 在即将接上吻的那一刻,女友的脑袋往后一躲,闪开了。紧接着,她抬起头,认真地盯着老王,问他,"你有没有幽门螺旋杆菌?" 那是老王和女朋友确认恋爱关系的第一天,也是女友第一次和老王讨论健康方面的话题。听到女友的提问,老王没有几秒钟前刚被躲闪的尴尬,也没有接 吻失败的沮丧,反而觉得"这女孩挺特别的,应该是在恋爱方面比较小心的一个人"。 老王大学学的是健康学,对于疾病也有着基本的了解,他先是纠正女友,"那个东西叫幽门螺杆菌",接着又和女友如实表示自己没检查过,虽然他认为自 己没有,"但如果你担心的话,我可以第二天去医院查一下。"女友让老王最好还是查查,毕竟这东西传染性挺强的,并开玩笑地表示这份检查报告将 是"亲亲许可证"。老王也没觉得女友的要求有多过分,"只要她能安心,她能跟我认真在一起,这些都可以。" 女友家里有医疗行业背景,从小家里人就对健康状况有着比较高的要求,甚至每年都会花2、3千进行体检。在另一半的选择上,女友和爸妈当然也有着同 样高的标准。和女友刚认识的时候,女友就经常说自己有健康焦虑,暗示他要进行相关的身体检查。只是那时老王没听懂。 老王之前做过一段时间社交媒体,女粉丝比较多,女友之前还 ...
中环新能源(01735.HK):9月19日南向资金减持41.8万股
Sou Hu Cai Jing· 2025-09-19 19:50
Group 1 - Southbound funds reduced their holdings in China National Nuclear Power Co., Ltd. by 418,000 shares on September 19, 2025, representing a decrease of 0.64% [1][2] - Over the past five trading days, there were three days of net increases in holdings by southbound funds, totaling a net increase of 1,395,000 shares [1][2] - In the last 20 trading days, there were 15 days of net increases, with a cumulative net increase of 15,258,000 shares [1][2] Group 2 - As of now, southbound funds hold 64,673,000 shares of China National Nuclear Power Co., Ltd., accounting for 1.52% of the company's total issued ordinary shares [1][2] - The company operates through five business segments, including renewable energy and engineering, green building, health and medical, food supply chain, and smart energy management services [2]
九部门推动服务消费升级,你的生活将有这些新变化!
Shang Wu Bu Wang Zhan· 2025-09-19 16:11
Core Viewpoint - The recent policies issued by the Ministry of Commerce and nine other departments aim to expand service consumption as a crucial support for improving people's livelihoods and a key direction for consumption transformation and upgrading [1][2]. Group 1: Policy Highlights - The policy measures are characterized by "three persistences": combining benefits for people's livelihoods with promoting consumption, optimizing supply while stimulating demand, and balancing openness to foreign markets with domestic liberalization [2]. - Specific measures include accelerating the establishment of long-term care insurance, increasing the supply of quality resources in cultural tourism and sports, and expanding pilot programs in telecommunications, healthcare, and education [2][3]. Group 2: Actions to Promote Service Consumption - The National Development and Reform Commission will promote the application of artificial intelligence in service consumption, increase the supply of high-skilled service talents, and eliminate market access barriers to enrich high-quality service offerings [3]. - The Ministry of Culture and Tourism plans to organize multiple exhibitions, implement actions to revitalize tourism attractions, and promote the development of emerging economies such as the first-release economy, ice and snow economy, and fashion economy [3]. - The People's Bank of China has established a 500 billion yuan service consumption and elderly care relending program to guide financial institutions in increasing credit investment in key areas of service consumption and the elderly care industry [3]. Group 3: Enhancing Inbound Consumption - Inbound consumption remains a significant source of trade deficit in services, necessitating the optimization of visa exemption policies and support for enhancing the convenience of inbound tourism, medical care, and study [4]. - As the National Day and Mid-Autumn Festival approach, the Ministry of Culture and Tourism will launch quality products, special activities, and promotional measures, including a nationwide cultural tourism consumption month with over 330 million yuan in consumption subsidies [4].