Group 1: Business Development and Strategy - The company has launched a comprehensive bathroom renovation business, expanding beyond Shanghai to other regions [2] - The focus is on smart bathroom products and integrated bathroom space solutions, aiming to become a global leader in bathroom and home water system solutions [2][4] - The company is actively optimizing product structure and expanding domestic and overseas sales channels, resulting in a revenue increase of 7.96% year-on-year, reaching CNY 2,358.32 million in 2024 [6][7] Group 2: Industry Standards and Quality Management - The release of the T/CAS 991.9-2025 standard for smart toilets aims to enhance product quality and industry standards [3][4] - The standard provides quantifiable quality evaluation criteria, promoting the elimination of substandard products and encouraging technological innovation [4] - The company emphasizes quality and innovation as core competitive advantages, ensuring a safe and healthy bathroom environment for consumers [4] Group 3: Investor Relations and Market Performance - The company has implemented a stable cash dividend policy since its listing in 2016, with total cash distributions exceeding the amount raised through financing [6] - A three-year shareholder dividend return plan (2025-2027) has been disclosed to enhance investor confidence and promote long-term investment [6] - The company acknowledges the impact of macroeconomic factors on stock price fluctuations but maintains that its operational fundamentals remain strong [7][8] Group 4: Corporate Governance and Management - The company assures that personal matters of executives, such as divorce, have not affected its operational governance or decision-making processes [9] - There are currently no specific plans for stock buybacks, but any future arrangements will be disclosed in accordance with regulatory requirements [9]

Core Viewpoint - The national market regulatory system is launching a "Credit Repair Service Year" initiative to assist enterprises in accelerating credit repair and enhancing their credit levels [1] Group 1: Credit Repair Initiatives - The Fujian market regulatory department has innovated a "punishment + service" dual list model to precisely repair enterprise credit [1] - A case study of a bathroom product manufacturer highlights the importance of timely credit repair after receiving an administrative penalty for non-compliance with national standards [4] - The administrative penalty must be publicly disclosed for three years, which can significantly impact the enterprise; however, eligible enterprises in Fujian can initiate repair procedures early [6] Group 2: Implementation and Impact - The Fujian market regulatory department has established a green channel for credit repair, allowing for a one-day approval process once the enterprise meets the repair conditions [6] - Last year, Fujian issued 25,000 guidance lists to assist enterprises in credit repair [8] - The "免审即享" (Exemption from Review) policy allows individual businesses that have been listed as operating abnormally due to late annual reports to be automatically removed from the list upon correcting their errors, benefiting 511,625 individual businesses in Fujian last year [12]

Core Insights - The article highlights the failure of the "Made in America" initiative under Trump's tariff policies, showing that American consumers prioritize price over the origin of products when quality is equal [1][25]. Group 1: Consumer Behavior - A test conducted by the owner of the American shower brand Afina revealed that the "Made in China" version of a showerhead sold for $129, while the "Made in America" version was priced at $239, leading to zero sales for the American version [6][8]. - Over 25,650 visitors viewed the products, with only 24 adding the American version to their cart and 584 purchasing the Asian-made version, indicating a strong preference for lower-priced goods [7][11]. - The results of the experiment demonstrated that during economic downturns, consumers are more sensitive to price than to the product's origin [11][27]. Group 2: Economic Context - The underlying issue is the poor economic conditions in the U.S., with rising prices making "Made in America" products unaffordable for many consumers [13][21]. - Trump's tariff policies, intended to protect domestic industries, have inadvertently led to increased costs for small businesses, making it difficult for them to compete with cheaper imports [21][25]. - The article notes that despite the tariffs, a significant portion of Walmart's global procurement still comes from China, highlighting the intertwined nature of U.S.-China trade relations [25][27]. Group 3: Manufacturing Challenges - The owner of Afina expressed challenges in relocating production to the U.S. due to high costs and a lack of skilled labor and large manufacturing facilities [18][20]. - The complexity of producing showerheads in the U.S. includes sourcing materials and assembly, which is currently more efficient in Asia [18][20]. - The article emphasizes that the competitive edge of Chinese manufacturing extends beyond low prices, as it has developed a comprehensive industrial system capable of rapid response to market demands [23][25].

Revenue Performance - In 2024, the company achieved revenue of 2.358 billion yuan, a year-on-year increase of 8%, while net profit attributable to shareholders decreased by 17% to 181 million yuan, and net profit excluding non-recurring items fell by 20% to 160 million yuan [1] - For Q4 2024, the company reported revenue of 648 million yuan, with a year-on-year increase of 2%, and net profit attributable to shareholders increased by 28% to 55 million yuan, while net profit excluding non-recurring items rose by 26% to 47 million yuan [1] - In Q1 2025, revenue dropped to 412 million yuan, a year-on-year decline of 21%, with net profit attributable to shareholders falling by 63% to 21 million yuan, and net profit excluding non-recurring items decreasing by 67% to 18 million yuan [2] Market Dynamics - The decline in Q1 2025 revenue is primarily attributed to disruptions in subsidy schedules, with a significant impact observed in January and February, although sales showed signs of recovery in March [3] - The overall performance of the company is better than the industry average, with the online retail market for smart toilets in China expected to decline by 18.6% in 2024, with retail volume down by 18.0% [3] - The company's product segments showed varied performance in 2024, with water tanks and accessories growing by 2.93%, smart toilets and covers by 13.37%, while same-layer drainage systems decreased by 13.54% [3] Profitability Analysis - In Q1 2025, the gross margin slightly increased by 0.3 percentage points to 24.7%, while the net profit margin decreased by 6.0 percentage points to 5.2% [4] - The company maintains a stable R&D investment of around 4%, with 1,940 patents held as of December 31, 2024, including 181 invention patents [4] - The company is recognized as one of the four bathroom enterprises with the title of "National Industrial Design Center," indicating strong R&D and manufacturing capabilities [4] Growth Prospects - The company is expected to achieve good revenue growth in 2025, driven by its dual strategy of "own brand + OEM," with domestic brand sales transitioning from e-commerce to offline channels [5] - The domestic market is anticipated to benefit from government subsidies, leading to a favorable growth trend for the company's own brand [5] - The company is expected to maintain rapid growth in overseas markets, particularly in the Middle East and Europe, despite potential challenges from U.S. tariffs affecting shipments [5] Profit Forecast - The company is projected to achieve net profits of 200 million yuan, 230 million yuan, and 280 million yuan for the years 2025, 2026, and 2027, respectively, with corresponding price-to-earnings ratios of 14, 12, and 10 [6]

Core Viewpoint - The experiment conducted by Afina's owner revealed that American consumers are unwilling to pay significantly higher prices for "American-made" products compared to "Asian-made" alternatives, despite claims of supporting local manufacturing [1][3][10]. Group 1: Experiment Details - Afina's owner, Ramon van Meer, set up a pricing experiment with two options for the same showerhead: one priced at $129 for "Asian-made" and another at $239 for "American-made," which is nearly double the price [2][5]. - During the experiment, approximately 25,650 American consumers visited the purchase page, with 3,560 adding the "Asian-made" version to their carts and 584 completing the purchase, while the "American-made" version had only 24 add-to-carts and zero purchases [2][5]. Group 2: Economic Context - The experiment's results highlight a disconnect between consumer intentions and actual purchasing behavior, indicating that high prices for American-made goods are not supported by consumer willingness to pay [5][10]. - The owner criticized the current economic conditions in the U.S., stating that inflation has made "American-made" products a luxury that many consumers cannot afford [6][9]. Group 3: Manufacturing Challenges - Van Meer expressed challenges in localizing production, citing issues such as lack of manufacturing capacity and skilled labor in the U.S. [8][9]. - Despite efforts to find alternative manufacturing locations, the reliance on Chinese suppliers for materials remains significant, indicating that the supply chain is still heavily dependent on Asia [8][9]. Group 4: Consumer Sentiment - Feedback from consumers on social media echoed the experiment's findings, with many stating they prioritize lower prices over the origin of products, reinforcing the notion that price sensitivity is a major factor in purchasing decisions [10][11]. - The sentiment reflects a broader skepticism about the feasibility of reviving American manufacturing without substantial investment in infrastructure and workforce development [11].

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][7] Core Views - The company reported a challenging performance in Q1 2025, with expectations for the effectiveness of national subsidies [3] - In 2024, the company achieved a revenue of 2.358 billion yuan, a year-on-year increase of 7.96%, while the net profit attributable to shareholders decreased by 17.17% to 181 million yuan [3][4] - The company is focusing on the growth of its smart toilet and cover products, with domestic and international sales showing steady progress [4] - The company has become one of the first certified enterprises for smart toilets under the 3C certification, which is expected to enhance the competitive landscape of the industry [4] - The gross profit margin for 2024 was 27.35%, a decrease of 2.18 percentage points year-on-year, indicating pressure on profitability [5] - The company is expected to benefit from a dual-driven development strategy of "own brand + OEM," with projected revenue growth in the coming years [6][9] Financial Summary - The company forecasts revenues of 2.607 billion yuan in 2025, 2.932 billion yuan in 2026, and 3.228 billion yuan in 2027, representing year-on-year growth rates of 10.6%, 12.5%, and 10.1% respectively [6][9] - The net profit attributable to shareholders is projected to be 188 million yuan in 2025, 220 million yuan in 2026, and 248 million yuan in 2027, with respective growth rates of 3.6%, 17.2%, and 12.9% [6][9] - The earnings per share (EPS) are expected to be 0.45 yuan in 2025, 0.53 yuan in 2026, and 0.59 yuan in 2027 [6][9] - The company’s price-to-earnings (P/E) ratio is projected to decrease from 16.98 in 2024 to 10.96 by 2027 [9]

以下文章来源于每日经济新闻 ，作者每经记者 每日经济新闻 . 中国主流财经全媒体。互联网新闻信息服务许可证编号：51120190017 。 来源|每日经济新闻 作者| | 赵李南 4月23日，瑞尔特（SZ002790，股价7.18元，市值30亿元）公告称，其董事长、股东罗远良所持的部分股份被冻结，因为其妻子谢桂琴提起离婚诉 讼，并申请冻结罗远良所持公司股份的50%。 4月24日，《每日经济新闻》记者拨打了瑞尔特证券事务代表的固定电话，瑞尔特的工作人员在电话中表示，目前公司处于无实控人状态，相关的诉 讼并不会导致控制权变化。 公开资料显示，厦门瑞尔特卫浴科技股份有限公司主要从事生产、研发、销售卫浴空间和家庭水系统相关解决方案。2016年3月，瑞尔特成功登陆深 交所，成为为数不多在A股上市的卫浴企业之一。 据厦门海沧区融媒体中心2023年的一篇报道，瑞尔特是国产智能马桶的开创者之一。早在2008年，罗远良赴日本、韩国商务出差时，发现两国的智 能马桶普及率已经很高，他意识到智能马桶也将在国内成为消费升级的一个趋势。"我们2008年立项智能马桶的研发，一直到2019年产品才面市， 十年研发投入2亿元以上。"文章当时介 ...

Group 1: Financial Performance - In 2024, the company achieved a revenue of 23.58 billion yuan, a year-on-year increase of 60.87% in the smart toilet and cover category, which accounted for 13.37% of total revenue [3] - The first quarter of 2025 saw a revenue decline of approximately 21% year-on-year, primarily due to changes in trade policies and varying regional consumer promotion policies [3] - The company's net profit margin improved in the fourth quarter of 2024, influenced by exchange rate fluctuations and a recovery in sales performance [4] Group 2: Market and Policy Impact - The company's direct exports to North America account for 10%-15% of overseas revenue, which is a small portion of total revenue [5] - The implementation of national subsidy policies has positively impacted consumer behavior in home improvement, enhancing the penetration rate of smart toilets [4] - The upcoming new national standards for toilets and mandatory product certification are expected to raise market entry barriers, benefiting companies with strong R&D capabilities [6][7] Group 3: Future Outlook and Strategy - For 2025, the company projects a revenue growth of 10% and a net profit growth of 9.20%, with significant investments in brand building and marketing [7] - The focus for future product development will be on upgrading existing features, emphasizing health, environmental sustainability, and hygiene [7] - The company aims to diversify its market channels and enhance its product matrix, including smart toilets, drainage products, and wellness products [7]

国金证券股份有限公司赵中平,张杨桓,尹新悦近期对瑞尔特（002790）进行研究并发布了研究报告《业绩 仍承压，期待自主品牌重拾增长》，给予瑞尔特买入评级。 瑞尔特 业绩简评 4月24日公司发布25年一季报，25Q1公司实现营收4.1亿元，同比-21.2%，归母净利为0.2亿元，同 比-63.3%，扣非归母净利为0.2亿元，同比-67.0%。 经营分析 各地国补落地节奏不一叠加外需走弱致使25Q1收入承压：分业务来看，国内代工业务预计由于行业整体 需求偏弱叠加客户自产比例提升，其25Q1收入下降较为明显。国内自主品牌业务方面，预计一方面由于 25Q1各地国补落地时间多数在3月才开启，另一方面，根据奥维云网统计，24年智能马桶主销价格段2000 元以下产品销售额占比提升至24.4%，行业低价竞争态势仍旧激烈，整体使得公司25Q1自主品牌业务存在 较大压力，预计该业务收入双位数下降。而根据久谦统计，随着国补陆续重启，25年3月智能马桶三大电 商平台整体销售额已实现较优增长，同比增长20.0%，预计Q2自主品牌业务有望开始改善。此外，海外代 工业务预计由于外需相对偏弱叠加贸易政策扰动，25Q1预计整体表现相对平稳。 ...