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聚合优化 在地深耕 共建共享——南方报业全面启动系统性变革
Nan Fang Nong Cun Bao· 2025-07-04 04:01
Core Viewpoint - Southern Media Group has officially launched a systematic reform initiative, introducing 20 reform plans and 56 specific measures to enhance innovation, user service, and communication effectiveness over the next three years [1] Group 1: Reform Plans and Objectives - The reform aims to strengthen the position of Southern Media as a leading mainstream media group in China, focusing on the Guangdong region and the Greater Bay Area [1] - The initiative emphasizes the integration of various media platforms and the development of new media IPs to better serve user needs and enhance content production [3][4] Group 2: Content Production and User Engagement - Southern Media will focus on producing high-quality content that resonates with users, enhancing the functionality of flagship publications like Southern Daily and Southern Weekly [4] - The company plans to establish 15 new media studios and develop 20 new media IPs targeting various sectors such as education, health, and fashion [5] Group 3: Regional and Community Focus - The reform will deepen engagement with users across five levels: province, city, county, town, and village, creating a localized service model that combines online and offline interactions [6] - Southern Media aims to enhance its role in social governance by developing platforms for public service and community engagement [6] Group 4: Technological Integration - The company will leverage digital technologies to enhance media production and distribution, including the establishment of a smart media cloud and the use of AI for content creation [7] - The focus will be on creating immersive and interactive content to attract a broader audience [7] Group 5: Collaborative Production Model - Southern Media will adopt an open collaborative production model, integrating user-generated content into its media platforms to foster a community-driven approach [8] - The initiative includes forming partnerships with various organizations to expand content production and enhance user engagement [8]
全面启动!南方报业系统性变革未来三年要干这些大事……
Nan Fang Du Shi Bao· 2025-07-04 03:36
Core Viewpoint - Southern Media Group is initiating a systematic transformation to enhance its media capabilities and user services, aiming to become a leading mainstream media group in China within three years [5][9][13]. Group 1: Systematic Transformation - The transformation focuses on four dimensions: self-revolution to drive media change, enhancing user service to guide content production, reforming systems to stimulate innovation, and improving evaluation mechanisms to boost reform dynamics [2][5][9]. - The group aims to consolidate integrated production, operation, technical support, and management to enhance content influence and media operational capabilities [5][9][10]. Group 2: Media Structure and Strategy - Southern Media Group will optimize its media layout, emphasizing the unique positioning of each media outlet, such as "Southern Daily" as a party newspaper and "Southern Weekend" for quality content [9][10][11]. - The group plans to strengthen its media matrix, integrating various platforms like Southern+ and South to enhance collaborative efforts and expand its influence [10][11][20]. Group 3: User-Centric Approach - The group will implement a "Direct Link Audience Plan" to deepen user engagement across five levels of regional service, creating a new service model that combines online and offline interactions [16][17]. - Southern Media Group aims to enhance user service by connecting with essential sectors like healthcare and education, developing practical platforms for community engagement [16][17]. Group 4: Technological Empowerment - The establishment of the Southern Smart Media Cloud aims to integrate media resources across provincial, municipal, and county levels, enhancing content production and distribution [17][20]. - The group will promote an open production model, encouraging user participation in content creation alongside professional journalists and AI tools [17][20]. Group 5: Resource Allocation and Management - Southern Media Group is adopting a flat management structure to facilitate cross-media collaboration, launching 15 media brand studios to enhance content production efficiency [22][23]. - The group will implement a unified evaluation system focusing on traffic, quality, and quantity to optimize performance assessment and resource allocation [23][24].
新闻不等于传媒,它从来就是奢侈品
虎嗅APP· 2025-07-02 10:47
Core Viewpoint - The article analyzes the changes in the news and media industry from a macro perspective, emphasizing that the essence of media is content, regardless of the era, whether traditional or internet-based [1]. Group 1: Types of Content - Content can be categorized into three types: serious professional news, conversational news, and non-news content. Serious professional news includes finance, technology, and public policy, represented by entities like Bloomberg, but it has a high understanding threshold and limited consumer base [2]. - Conversational news, which includes social news and entertainment news, has a lower understanding threshold and satisfies public curiosity, making it a staple in content consumption from traditional to internet media [3]. - Non-news content encompasses various forms such as films, literary works, and entertainment programs, which often dominate media offerings due to their broad appeal and lower production costs [4][5]. Group 2: Historical Context and Media Dynamics - The traditional media era was characterized by a "golden age" for institutional media, where media outlets relied heavily on non-news content for revenue, despite being classified as news organizations [6][7]. - The internet has disrupted this model by decoupling media licenses from content distribution, shifting the power to platforms like WeChat and Douyin, which now serve as primary content containers [8][9]. Group 3: Challenges in the Internet Era - The internet has significantly reduced the physical costs of content distribution, allowing anyone to become a media producer, which poses a challenge to traditional media institutions [9]. - The production of conversational news has increasingly moved away from institutional media, with independent creators often outperforming traditional outlets in both quality and engagement [10]. - The shift to a decentralized distribution model has led to a situation where high-traffic content overshadows lower-traffic news, exacerbating the challenges faced by serious professional news [11][12]. Group 4: Market Dynamics and Content Consumption - The article highlights that even in the pre-internet era, serious professional news constituted a small fraction of overall media content, with non-news content being essential for media's mass appeal [13]. - The disparity in revenue between non-news and news content has widened, reflecting market mechanisms and consumer preferences for more engaging, less formal content [14].
新闻不等于传媒,它从来就是奢侈品
Hu Xiu· 2025-06-30 09:38
Group 1 - The article discusses the changing landscape of the news media industry, emphasizing the shift from traditional media to internet platforms and the implications for content production and consumption [2][10][12] - It categorizes content into three types: serious professional news, conversational news, and non-news content, highlighting that the demand for non-news content surpasses that for serious news [4][5][6][7] - The traditional media era was characterized by a reliance on physical distribution channels, which has been disrupted by the internet, leading to a decoupling of media licenses and content distribution [8][10][11] Group 2 - The article notes that the revenue model for news organizations has shifted, as they can no longer monetize non-news content effectively, leading to a focus solely on news revenue [11][12] - It highlights the challenges faced by traditional media in producing conversational news, as the rise of social media has changed how news is reported and consumed [13][14] - The piece argues that the perception of a "golden age" for news media is misleading, as the majority of revenue historically came from non-news content, and this trend has only intensified in the current landscape [17][18]
北京四中学子沉浸式体验记者职业魅力
Xiao Fei Ri Bao Wang· 2025-06-13 02:41
Core Insights - The event provided high school students with a hands-on experience in journalism, bridging classroom learning with real-world media practices [1][2] - Students learned about the newspaper publishing process and the importance of verifying credible news sources in the age of information overload [2] - The event highlighted the transformation of the media industry, emphasizing the need for innovative content production and distribution strategies in response to changing consumer habits [2][3] Group 1 - The welcome ceremony was led by the deputy editor-in-chief, who emphasized the importance of connecting students with the media environment to explore their potential and career awareness [1] - Students participated in activities such as proofreading newspaper drafts, which helped them understand the meticulous nature of journalism and the differences between journalistic writing and academic writing [2] - The event included a presentation on the evolution of media, focusing on the impact of smartphones and new media formats on reading habits and content consumption [2] Group 2 - The media department showcased a "1+2+20" content distribution model to meet audience demands, indicating a shift towards more refined and innovative media practices [2] - Students were encouraged to engage with new media and self-media platforms, highlighting the industry's need for versatile talent [2] - The event concluded with student reflections on their experiences, emphasizing the value of media in society and the ongoing pursuit of truth [3]
新华网股份有限公司关于控股股东国有股份无偿划转的提示性公告
Zhong Guo Zheng Quan Bao - Zhong Zheng Wang· 2025-06-12 23:05
Core Viewpoint - The transfer of 264,679,740 shares (51.00% of total shares) from Xinhua News Agency to its wholly-owned subsidiary, Xinhua Investment Holdings, is a significant restructuring of ownership, resulting in Xinhua Investment Holdings becoming the controlling shareholder of Xinhua Net with a total of 318,779,610 shares (61.42% of total shares) [2][4][22]. Group 1: Share Transfer Details - The share transfer has been approved by the National Administration for State Assets and the Ministry of Finance, but still requires compliance review from the Shanghai Stock Exchange [3][23]. - After the transfer, Xinhua News Agency will no longer hold shares in Xinhua Net, while Xinhua Investment Holdings will become the direct controlling shareholder [2][4][22]. Group 2: Impact on Shareholding Structure - Before the transfer, Xinhua Investment Holdings held 54,099,870 shares (10.42% of total shares), including 27,049,935 shares (5.21% of total shares) through a specific pledge account [5]. - The new shareholding structure post-transfer will not adversely affect the company's normal operations or the interests of minority shareholders [22]. Group 3: Commitments and Assurances - Xinhua News Agency has made commitments to avoid competition with Xinhua Net and ensure that it remains the only national-level comprehensive news portal [12][16]. - Both Xinhua News Agency and Xinhua Investment Holdings have committed to maintaining the independence of Xinhua Net in terms of assets, personnel, finance, and operations [15][20]. Group 4: Future Steps - The completion of the share transfer is subject to further regulatory approvals and the necessary registration procedures with the China Securities Depository and Clearing Corporation [3][23]. - The company will ensure timely disclosure of relevant information and monitor the progress of these matters closely [23].
消费降级?NO!阅读体验升级UP!
第一财经· 2025-06-05 11:14
聪明的你该做何选择? 是盲目缩减开支, 还是把钱花在刀刃上? 我们坚定地说: 真正的价值,永远值得投入! 这个618,拒绝无效降级, 开启阅读体验全面升级计划! 爆 款 ● 新 品 推 荐 NO.01 消费降级?NO!阅读体验升级UP! 推荐理由 | Recommended reasons ※第一财经独家硬核资讯 ※AI智能辅助决策,投资重点不再错过 ※更多会员专享服务,体验美好财经生活 推荐理由 | Recommended reasons 原价¥480,立省¥171! 让深度报道与精致排版每月如期而至。让你花的每一分钱, 都能撬动更广阔的世界、更深邃的思考、更愉悦的阅读时光! NO.03 狂省¥480! 数字内容+纸质期刊双重满足,沉浸式阅读体验一步到位,这才是性价比 之王! NO.02 围绕商业资源集聚度、城市枢纽性、城市人活跃度、新经济竞争力、未来可塑性五大 维度,《2025 新一线城市魅力排行榜》对中国337个地级及以上城市作出最新评估, 以城市为窗口,重新发现中国。 1204988898988887171717171717171717171717171717171717171717171717111 ...
纽约时报首涉生成式AI授权 内容入亚马逊AI平台与多场景应用
news flash· 2025-05-29 13:00
金十数据5月29日讯,据纽约时报报道,该报所属公司已与亚马逊达成协议,向这家科技巨头的人工智 能平台授权其编辑内容。该新闻机构在声明中称,此次合作将把《纽约时报》的编辑内容引入亚马逊的 多种客户体验场景,内容不仅涵盖新闻文章,还包括《纽约时报》旗下美食食谱网站NYT Cooking和体 育媒体The Athletic的素材。这是《纽约时报》首次达成聚焦生成式人工智能技术的内容授权协议。 2023年,该报曾就版权侵权问题起诉OpenAI及其合作伙伴微软,指控两家科技公司未经许可使用其数 百万篇文章训练自动聊天机器人,但OpenAI和微软均否认了这一指控。此次与亚马逊的授权交易财务 条款未予披露。亚马逊称,对《纽约时报》编辑内容的使用可能扩展至其智能音箱搭载的Alexa软件, 相关素材还将用于训练亚马逊的专有AI模型。 纽约时报首涉生成式AI授权 内容入亚马逊AI平台与多场景应用 ...
假新闻泛滥,谁杀死了可信信息?
Hu Xiu· 2025-05-28 12:21
2023 年底,新闻可信度评级机构 NewsGuard 发布了一项数据,显示在 2023 年 5 月到 12 月这个时间段,由人工智能驱动的假新闻网站增长了 1000%,数 量从 49 个激增到 600 多个。 而到 2024 年 6 月,这个数字已经变成 1265 个。NewsGuard 将其称为"一个可悲的里程碑"。因为根据测算,人工智能驱动的假新闻网站,数量正式超过了 美国本土的报纸网站数量(1213 家)。 这确实是新闻业的可悲现状。传统的、值得信赖的、机构化的本地新闻来源正在大批次地湮灭,2005 年到 2022 年期间,美国约有 2500 家当地报纸倒 闭,取而代之的却是大量的 AI 假新闻网站。这些网站正成为许多不明真相者的信息来源,并进一步流传到社交网络中,变成流行甚广的虚假社交货币。 AI 假新闻正在泛滥,这样的趋势同样在国内发生。今年年初,西藏日喀则定日县发生 6.8 级地震,多张"小男孩被埋图"在网络疯传,引发广泛关注。后经 公安机关核查,这些图片均由一位青海网友使用 AI 工具生成,并上传网络,引发谣言扩散。 新闻截图 不久前"顶流男星豪赌 10 亿"也是相当典型的案例。根据公安部的通 ...
“随申办”高频功能嵌入上观新闻 解放日报社与上海市大数据中心签约 构建“智慧政务+主流传播”生态
Jie Fang Ri Bao· 2025-05-28 01:45
Group 1 - The cooperation agreement between the Shanghai Daily and the Shanghai Big Data Center aims to enhance "information interconnection, functional embedding, resource sharing, and operational interaction" [1] - The "Suishenban" public service functions will be integrated into the Shangguan News platform, enhancing the "smart governance + mainstream communication" ecosystem [1] - The agreement includes plans for the "Suishenban" WeChat public account to be incorporated into the Shangguan News government news aggregation platform [1] Group 2 - The Shanghai Big Data Center is responsible for the centralized management of public data, including the collection and integration of industry and social data, and the planning and implementation of digital transformation applications [2] - Shangguan News aims to strengthen its positioning as a one-stop information platform for political, cultural, and livelihood news, enhancing its "media + government + service" functionality [2]