旅游度假

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复星旅文:打造全球最大冰雪主题度假目的地背后的三大能力
Cai Jing Wang· 2025-06-07 04:00
Core Insights - Taicang is transforming from an industrial city to a cultural and tourism city, focusing on a dual strategy of "Hometown of German Enterprises + Ice and Snow City" [3][10] - The Taicang Alps International Resort is set to become the world's largest indoor snow-themed destination, with a total investment of approximately 5 billion yuan and a total construction area of about 300,000 square meters [1][3] Investment and Economic Impact - The Taicang Alps International Resort aims to increase domestic and international tourist reception by 14.1% and achieve a tourism revenue growth of 11.7% in 2024 [3] - The resort's first phase has already attracted over 1 million visitors, with over 70% coming from outside Jiangsu province, indicating strong regional appeal [4] Unique Features and Attractions - The second phase of the resort will feature the world's longest indoor snow track at 650 meters, the largest snow park cold area exceeding 100,000 square meters, and the highest snow track drop of 100 meters [5] - The resort will also introduce two international hotels themed around ice and snow, along with six major entertainment projects to enhance the immersive experience [1][8] Comprehensive Experience and Services - The resort will offer a full range of services including dining, accommodation, entertainment, and shopping, creating a year-round, family-friendly vacation complex [8][10] - Key components include the Mediterranean Club Med hotel with direct access to the snow world, themed entertainment, and a wellness spa [8][10] Marketing and Customer Engagement - The company has over 20 million members, including families and skiing enthusiasts, who contribute to the brand's reputation and customer loyalty [11] - Future plans include hosting top-tier skiing events and cultural festivals, expanding the "ice and snow +" consumption space [11][13] Strategic Vision - The project aims to create a sustainable "vacation economy" that meets the high-frequency vacation needs of families in the Yangtze River Delta [13] - The CEO emphasizes the importance of integrating high-quality snow facilities with leisure and entertainment options to attract families and young customers [13]
投资超50亿的全球最大室内雪场动工
Di Yi Cai Jing· 2025-06-06 07:42
Group 1 - The company aims to expand its resort projects focusing on three main directions: destination resort complexes, rapid expansion of urban resort hotels, and new cultural tourism mall formats [2][2] - The Taicang Alps International Resort Phase II project has commenced construction, with a total investment of approximately 5 billion yuan, expected to be operational by June 2029 [1][1] - The first phase of the Taicang Alps International Resort opened in 2023, receiving over 1 million visitors, with a significant increase of nearly 6 times in visitor numbers during the 2024 Spring Festival compared to the same period in 2023 [1][1] Group 2 - The company plans to spin off its Sanya Atlantis project for independent REITs listing on the Shanghai Stock Exchange [2][2] - The CEO mentioned that the recent delisting from the Hong Kong Stock Exchange provides more flexible strategic and resource allocation opportunities, leading to adjustments in the company's development direction and product lines [1][1] - The company is accelerating its transition to a light asset model, with various business segments focusing on light asset expansion, such as the Mediterranean Club shifting to a leasing and management model [1][1]
露天矿坑变度假胜地
Jing Ji Ri Bao· 2025-05-14 22:09
Core Viewpoint - The transformation of the former Yue Stone Mine into the Qingshan Xiuhu Resort demonstrates successful ecological restoration and innovative tourism development, achieving significant environmental and economic benefits [1][2][4]. Group 1: Ecological Restoration - The Yue Stone Mine, which was a wastewater pit with a depth of over 40 meters and a water area of approximately 550 acres, underwent a complex remediation process due to its severe pollution [1]. - After 27 months and three rounds of continuous treatment, the water quality improved significantly, achieving an average pH value of 7 and a pollution reduction rate of 97% [2]. Group 2: Tourism Development - The resort now features unique tourism projects such as off-road experiences, outdoor camping, and ecological dining, attracting many outdoor enthusiasts and becoming a new city landmark for Laixi [3][4]. - The resort includes four space capsule accommodations for about 10 people and a dining area that can host around 80 guests, with a total investment of 1.2 billion yuan for the first phase of the project [3]. Group 3: Future Plans - The local government plans to continue ecological restoration of abandoned industrial sites, focusing on sustainable development and integration of ecological protection with industrial growth [4].
国内亲子度假头部企业竞得大鹏地块 大湾区将添一站式滨海度假区
Shen Zhen Shang Bao· 2025-05-08 17:01
龙岐湾度假区项目是两大文旅龙头企业首次携手布局粤港澳大湾区,也是中国旅游集团继打造世界之 窗、锦绣中华等地标项目后,时隔30年再次在深圳落子文旅项目。 该项目将携手构建高品质旅游度假消费新场景和全业态、全出游结构新标杆,深度融合大鹏顶级山海生 态资源和深厚文化底蕴,推出独特的海洋主题、森林主题的食宿产品和体验项目,与大鹏主题娱乐集 群、大鹏所城文化体验、山海生态探索、海上运动休闲等各板块有效联动,打造三天两晚、四天三晚甚 至更长时长的度假产品,探索面向亲子家庭的度假产品新范式。 该地块位于环龙岐湾核心地带,北接"鹏城之根"大鹏所城,南邻建设中的全球最大乐高乐园度假区,西 侧背靠锣鼓山森林公园,东边直面龙岐湾广阔湾区,将建设成为粤港澳大湾区首个"吃喝玩乐教"一站式 滨海度假区,聚焦服务亲子家庭、Z世代青年等全年龄群体,打造集多元住宿、奇趣游乐、康养疗愈、 精致度假一体的全天候多元产品组合,提供超千个高端住宿客房,涵盖特色木屋、一线海景排屋、亲子 及海洋等主题,预计开业当年将吸引约50万中高端客流。 中旅开元森泊是两家文旅龙头企业联手打造的是国内亲子游、度假游头部品牌,拥有特色住宿产品、丰 富休闲度假配套业态、完 ...
让旅行为乡村赋能,裸心集团旗下裸心隐乡GRAND银杏谷·随州再叙可持续文旅发展新篇章
Xin Lang Cai Jing· 2025-05-07 09:49
与自然共生与文化共鸣 从武汉出发,沿汉十高速车行不到2小时,就能抵达随州洛阳镇。1700多年前,从洛阳躲避战乱而南渡 的人们在此地停留了下来,因着纪念故土之由,将这里起名为"洛阳店"。如今,一千多年过去,银杏树 庭庭如冠,吸引着来自五湖四海的游客,也吸引了想要为游客创造更优质的度假体验的裸心集团。 4月22日,在千年银杏林的掩映中,裸心集团全新力作——裸心隐乡GRAND银杏谷·随州正式开业。这 一集度假、疗愈、在地文化于一体的轻度假胜地,不仅是裸心隐乡品牌迄今为止规模最大、最具标杆性 的轻度假项目,更是裸心集团对可持续文旅理念深度践行的重要里程碑。 随州的历史最早可以追溯到西周初年,之后秦灭六国设随县,开启了此地超过2000年的行政建制史。在 随州当地,你很容易就能感受到悠久历史对于城市文化的浸润,从以草甸子街为代表的历史文化街区, 到那些融合了南北风味的本地食物,无一不讲述着过去的岁月。 1978年,曾侯乙编钟的出土让随州这座小城成为了考古界的焦点,这一三层八组65件的青铜编钟有着跨 5个八度的音程、完整的七声音阶、齐备的十二个半音,绝妙的一钟双音以及背后高超的青铜铸造、焊 接、锉磨工艺让人啧啧称奇,它不仅 ...
双阳区:多业态联动升级,打造“五一”全域旅游新体验
Xin Lang Cai Jing· 2025-05-03 05:51
Group 1 - The tourism sector in Shuangyang District is leveraging its diverse resources by integrating attractions, hot springs, educational experiences, sports, and cuisine to enhance holiday experiences for visitors [1] - The "Dopamine Forest Adventure: Third Castle Windmill Festival" at Shenlu Peak features 1 million windmills, interactive clown performances, animal parades, and a grand fireworks show, creating a vibrant atmosphere for tourists [1] - The Guoxin Nanshan Hot Spring Hotel has launched a "Calorie Battle" campaign, including a marathon challenge and various entertainment activities, attracting numerous visitors for leisure and relaxation [1] Group 2 - The Eagle Wing Aviation Flying Camp offers paragliding experiences, allowing visitors to enjoy breathtaking views and the thrill of low-altitude sports, appealing to young adventurers [2] - Various camping sites are hosting events like lawn music festivals and stargazing cinemas, blending luxury experiences with ecological awareness [2] - Local culinary offerings, including full deer and fish banquets, are driving consumer interest and providing memorable dining experiences for tourists in Shuangyang [2] Group 3 - During the "May Day" holiday, collaboration between local government and enterprises has boosted tourism consumption, with enhanced security measures and real-time monitoring implemented in scenic areas [3] - The local police and emergency services have increased their presence in key tourist spots to ensure safety and address visitor concerns promptly [3]
“打卡式”旅游转型深度体验度假,旅居云南,共赴山水之约
Ren Min Ri Bao· 2025-04-19 23:45
Core Insights - Yunnan Province is transforming its tourism from traditional sightseeing to immersive experiences, promoting "living in Yunnan" as a new tourism concept [1][4] - The province's diverse climate and geography make it an ideal year-round destination, attracting long-term visitors seeking a deeper connection with the region [1][3] Tourism Trends - The trend of "living tourism" is gaining popularity, with Yunnan being a preferred destination for seasonal travelers, especially those escaping extreme weather [1][3] - Emerging cities like Mangshi are becoming popular for their unique offerings, with visitors enjoying local culture and cuisine [2][3] Visitor Experience - Tourists are engaging with local communities, participating in activities such as market visits and cultural performances, enhancing their travel experience [2] - The rise of "hidden gem" towns is attracting visitors who seek authentic experiences and local interactions [2][7] Industry Development - Yunnan is diversifying its tourism offerings, including wellness tourism, cultural experiences, and sports tourism, to meet varied consumer demands [4][5] - The province is witnessing a surge in younger travelers, with over 60% of visitors under 45 years old in early 2023 [5] Rural Tourism Growth - Rural tourism is flourishing, with local communities leveraging unique agricultural products and cultural heritage to attract visitors [6][7] - Villages like Liulangcheng are becoming wellness destinations, integrating agriculture with tourism to create a sustainable model [6][7] Government Initiatives - The Yunnan government is focused on enhancing rural tourism by improving infrastructure, services, and promoting local culture to attract more visitors [7]