随着北京正式进入冰雪季，全市13家滑雪场已全面开板，吸引众多滑雪爱好者奔赴雪场，开启新一季冰 雪运动热潮。12月8日，北京商报记者从多家雪场以及旅游平台获悉，目前北京13家雪场迎来全面开 板，同时为提升游客体验，多家雪场在2025—2026雪季推出多项升级举措，其中包括改造拓宽雪道、增 设宠物友好服务、优化接驳巴士等。雪场开板后，滑雪市场热度随之攀升，雪场周边民宿预订量同比上 涨39%。同时，提供宠物寄养及夜场服务的雪场搜索量显著增长，折射出滑雪消费正向多元化、品质化 持续升温。 13家雪场全面开板 截至目前，北京13家雪场迎来全面开板。不少雪友已经带好滑雪装备，来到银装素裹的雪场感受冰雪运 动的速度与魅力。 北京商报记者了解到，军都山滑雪场、南山滑雪场、云居滑雪场以及国家高山滑雪中心等均已开板。其 中，南山滑雪场12月8日开板，军都山滑雪场于12月4日正式开板，云居滑雪场也在12月6日开启试营 业。 北京军都山滑雪场市场总监王骥告诉北京商报记者，从正式开板起，雪场每日接待游客数量在千人左 右，周末游客数量会更多一些。 为迎接各地游客，多家雪场在本雪季积极焕新。为方便滑雪爱好者出行，南山滑雪场在市区内设置多个 ...

Core Insights - Beijing has officially entered the snow season with all 13 ski resorts fully operational, attracting numerous skiing enthusiasts and marking the beginning of a new wave of winter sports [1][3] Group 1: Ski Resort Operations - All 13 ski resorts in Beijing have opened, including popular locations such as Military Mountain Ski Resort, Nanshan Ski Resort, and the National Alpine Ski Center [3] - Nanshan Ski Resort opened on December 8, Military Mountain Ski Resort on December 4, and Yunju Ski Resort on December 6, with daily visitor numbers reaching around a thousand [3] - To enhance visitor experience, several ski resorts are implementing upgrades for the 2025-2026 season, including widening ski trails and adding pet-friendly services [1][3] Group 2: Market Trends - The booking volume for accommodations near ski resorts has increased by 39% year-on-year, with an average stay of 3 days and 70% of visitors coming from outside Beijing [5] - The search volume for ski resorts offering pet care services surged by 170% since the opening of Military Mountain Ski Resort, indicating a growing demand for diverse skiing experiences [5] - The participation of the "post-95" generation in skiing has risen to 62%, highlighting a shift in the demographic of skiing enthusiasts [5] Group 3: Overall Market Growth - The overall reception of visitors at ski resorts is expected to be optimistic, with previous seasons averaging around 300,000 visitors [6] - Nationwide, interest in skiing is rapidly increasing, with a reported 87% year-on-year growth in searches for nearby ski resorts on Meituan [6] - New tourism routes connecting high-quality tourist attractions and ski centers in the Beijing-Tianjin-Hebei region are anticipated to attract more skiing enthusiasts, further boosting the ice and snow tourism market [6]

新华社图文 图为12月6日滑雪爱好者在黑龙江省亚布力滑雪旅游度假区雪场体验滑雪（无人机照片）。 进入冰雪季节，多地滑雪场迎来客流高峰，人们在这里亲近冰雪，体验滑雪运动乐趣。 ...

吉林雪场人气旺 "雪板医生"迎冬忙 随着吉林省义务教育阶段学生迎来为期五天的"冰雪假期"，位于吉林市的中旅松花湖滑雪场近日迎来客 流高峰。夜场开启前，是雪板维护师于春胜一天中最繁忙的时刻。 结束白天的畅滑后，滑雪客们都希望自己的雪板快速恢复到最佳状态，以在夜场或次日使用。在雪具维 修工坊内，忙碌的于春胜不时接到新的订单。 他向记者介绍，每位客户都不愿意打乱自己的滑雪计划，他的职责就是"分秒必争"地维护好每一块雪 板。 来源：中国新闻网 编辑：张嘉怡 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview")，看更多精彩财经资讯。 记者 石洪宇 吉林报道 ...

Core Insights - The ski season in Beijing is set to begin with most ski resorts expected to open by early December, despite some delays due to higher than average temperatures [1][3]. Group 1: Snow Production - Ski resorts are actively using snow machines to create artificial snow, with operations starting as early as November 17 at Nanshan Ski Resort and November 27 at other locations [2]. - The effectiveness of snow production is highly dependent on temperature and humidity, with current temperatures being 1-2°C higher than the same period last year, affecting snow quality and production efficiency [2]. - Ski resorts are monitoring temperature fluctuations closely, as warmer daytime temperatures can halt snow production until nighttime [2]. Group 2: Opening Dates - Several ski resorts have adjusted their opening dates due to weather conditions, with initial plans to open on November 27 now pushed to early December [3]. - Specific opening dates include Yunju Ski Resort on December 3 and Yufeng International Ski Resort on November 29, with some resorts in Yanqing opening earlier due to lower temperatures [3]. Group 3: New Offerings and Events - New attractions for the ski season include a 1,000 square meter pet snow play area at Jundushan Ski Resort and expanded children's snowboarding teaching areas at Nanshan Ski Resort [4]. - The "2025-2026 Beijing-Zhangjiakou Ice and Snow Cultural Tourism Season" has launched ten themed cultural tourism routes, integrating various ice and snow resources in the region [4][5].

Core Viewpoint - The article discusses the emerging trend of smaller ski resorts in China, particularly in the Changbai Mountain area, attracting a growing number of beginner skiers who prefer these venues over larger, more established ski resorts due to lower costs and a more suitable learning environment [3][9][10]. Group 1: Market Dynamics - Smaller ski resorts like Xiaohua and Nanshan are experiencing a surge in visitor numbers, contrary to expectations that they would be overshadowed by larger resorts [2][3]. - The influx of young beginners is driven by their desire for a more accessible and less intimidating learning environment, which smaller resorts provide [8][9]. - The ski market in China is showing a clear division between experienced skiers who frequent major resorts and beginners who are increasingly opting for smaller venues [9][10]. Group 2: Consumer Preferences - Beginners often find that larger ski resorts do not meet their needs, as they are primarily limited to beginner slopes and feel overwhelmed by the advanced skiers around them [6][7]. - Smaller ski resorts offer a more tailored experience for beginners, with a focus on lower costs for tickets, accommodation, and lessons, making them more appealing [9][10]. - The teaching quality at smaller resorts is reportedly high, with instructors providing more personalized attention to novice skiers [9][10]. Group 3: Strategic Responses - Cities like Changchun are adapting their marketing strategies to attract beginner skiers, emphasizing their friendly learning environments and comprehensive training systems [13][15]. - The local government is implementing various promotional strategies, including issuing ice and snow consumption vouchers to stimulate interest in skiing among young people [18][19]. - There is a growing recognition among ski resorts of the need to differentiate their offerings and target specific customer segments, particularly beginners [10][16].

Core Viewpoint - The newly opened ski resort in Yaozigou Scenic Area, Xining, Qinghai Province, is leveraging unique local resources to attract tourists through various recreational activities, including skiing and traditional tea gatherings [1] Group 1: Ski Resort Features - The ski resort is located at an altitude of approximately 2,700 meters, surrounded by vast mountain ranges and a forest of spruce, birch, and poplar trees [1] - The area boasts favorable natural conditions for skiing, characterized by good snow conditions, a long snow season, and soft snow quality, with an average annual temperature of 2.9°C [1] - Since its recent opening, the resort has already welcomed over a thousand visitors from Xining and surrounding areas [1] Group 2: Visitor Experience - Visitors can enjoy not only skiing but also cozy activities such as gathering around a fire in tents or wooden houses, drinking tea, chatting, and roasting sweet potatoes and persimmons [1] - The resort plans to host various activities that incorporate local cultural elements to enhance visitor engagement and stimulate employment and consumption [1] Group 3: Visitor Projections - The ski resort is expected to remain open until early March next year, with an anticipated visitor count exceeding 100,000 [1]

Core Points - The winter snow season is approaching in Beijing, with various ski resorts preparing for operations by starting snowmaking activities [1][3] - The National Alpine Skiing Center "Xue Fei Yan" in the Yanqing Olympic Park has initiated snowmaking with nearly 100 snow machines, covering a total area of 125,000 square meters [3] - The ski center will extend the effective skiing distance of beginner slopes and expand the public experience area, with 13 professional slopes set to open [5] Industry Developments - Multiple ski resorts in Beijing, including Shijinglong, Nanshan, and Yuyang International, have begun snowmaking operations [7] - Early bird tickets are now available for sale at various ski resorts, attracting skiing enthusiasts to check details through the resorts' mini-programs [7] - This season, over 20 domestic and international skiing events are scheduled to take place at the ski center [5]

Core Points - The new snow season has begun at the Keketohai Ski Resort in Altay, Xinjiang, attracting nearly 3,000 visitors daily as the 15th National Games approaches, igniting public enthusiasm for winter sports [1][6] - The region benefits from high-quality snow conditions, with powdery snow enhancing the skiing experience, and has a long snow season lasting approximately 240 days from October to May [2][6] - Xinjiang is promoting winter sports through the distribution of 10,000 ice and snow consumption vouchers for use at 11 ski resorts, further encouraging participation in winter activities [4][6] Industry Overview - Xinjiang has developed a comprehensive winter tourism system that integrates skiing, ice and snow sightseeing, and cultural experiences, with over 3.5 million visitors recorded last season, marking a year-on-year increase of over 10% [6] - The continuous improvement of ice and snow sports facilities and the organization of various sports events and tourism activities are driving public interest and participation in winter sports [6]

Core Insights - The new snow season has commenced at the Keketohai Ski Resort in Altay, Xinjiang, attracting nearly 3,000 visitors daily as the 15th National Games approaches, igniting public enthusiasm for winter sports [1] - The region benefits from high-quality snow conditions and favorable policies, with recent snowfall enhancing the skiing experience, making it appealing for both recreational skiers and professional teams [2] - Xinjiang has launched a campaign distributing 10,000 ice and snow consumption vouchers for use at 11 ski resorts, further promoting winter sports participation [4] - Xinjiang's winter tourism system integrates skiing, ice and snow sightseeing, and cultural experiences, with over 3.5 million visitors recorded last season, reflecting a year-on-year growth of over 10% [6]