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2025/2026河北承德冰雪温泉旅游季正式启动,打造“行走的启动仪式”全域联动点燃冬日文旅热潮
Xin Lang Cai Jing· 2025-12-18 11:24
转自:推广 2025年12月18日,随着"星光·燕赵号"最美的青春主题列车从北京站缓缓驶出,2025/2026河北承德冰雪温泉旅游季以一种前所未有的方式拉开帷幕。这场启 动仪式不再局限于传统会场,而是将空间延展至穿行于京津冀之间的铁路线上,通过"移动场景+沉浸体验"的创新模式,串联起文化记忆、生态实景与冬季 旅游产品,开启了一场别开生面的文旅实践。 本次活动突破传统模式,创新采用"移动式+沉浸式"启动形式,将启动仪式从固定会场延伸至穿行于京津冀之间的铁路线路上,串联起北京、承德、塞罕 坝,打造了一场集文化记忆、生态体验与冬季旅游推广于一体的特色文体验。此次旅游季启动仪式以"全域统筹+移动场景+沉浸式体验"为核心理念,依 图为星光燕赵号列上节目表演 图为星光燕赵号列车号在北京出发 张雨樵 摄 托"星光·燕赵号"最美的青春主题列车、围场的"京津冀北极村雪乡·林场时光1962"景区和承德火车站三大载体,巧妙融合塞罕坝精神、影视文化与承德冬季 优质冰雪温泉旅游资源,通过微综艺互动、实景表演、非遗展示、美食体验等多种形式,全面展现承德冬季旅游的独特魅力。 图为游客登上星光燕赵号列车前往承德 上午8时35分,列车准时启程 ...
响水大米、尔滨澡堂、镜泊湖瀑布跳水……黑龙江的火,不止在冬天
Xin Jing Bao· 2025-12-09 06:41
在冬天的松花江畔,有一位"老朋友"又要"回来"了。 这种跃升首先体现在产品供给端。何晶介绍,2025年-2026年冰雪季全省共推出数百项特色冰雪活动与 文旅产品,形成"食、住、行、游、购、娱、学"全链条升级。 据新华社报道,12月4日,在哈尔滨道里区音乐公园,伴随造雪机的轰鸣和漫天雪雾,连续6年火爆、深 受市民和游客喜爱的网红大雪人开启造雪施工。15天后,一个身高19米——比6层住宅楼还高、身形更 加圆润(长14米,宽11米),戴着红帽子、围着红围脖、胸前有红色爱心纽扣的"尔滨"网红大雪人即将 面世。 2025年-2026年雪季,它被"加高"了一米——这是哈尔滨人为这个雪季准备的又一次升级。为了让她 的"笑容更灿烂、肤色更透亮",施工团队甚至专门添置了一处滤水池,让松花江水被过滤得更纯净,结 合着洁白的雪堆进她的身体里。这个雪季她将以"美颜滤镜"般的亮白姿态迎接八方来客。 这个被网友称作"治愈系"笑容的雪人,最初只是2019年几位环卫工人在空余时间堆起的3米"小雪人"。 但它的笑容意外点亮了一座城市的冬天,之后连续六年,它都以更大、更美的姿态站在江边,成为哈尔 滨冬季旅游最具代表性的超级IP。 它为什么重要? ...
推动旅游从“一季火”到“四季红”
Jing Ji Ri Bao· 2025-10-21 22:00
Core Insights - The article highlights the transformation of Laiyuan County in Hebei Province into a year-round tourist destination, leveraging its natural beauty and strategic location near major cities like Beijing and Tianjin [1][2]. Group 1: Tourism Development - Laiyuan County has developed a comprehensive tourism product system that includes activities for all seasons: flower viewing in spring, summer cooling, mountain sightseeing in autumn, and skiing in winter [1]. - The county has introduced various attractions such as the "Wings of the Cliff," aerial bicycles, and cloud zip lines, which have become popular among young tourists [2]. Group 2: Visitor Statistics - In the first eight months of this year, Laiyuan County received 8.356 million visitors, marking a year-on-year increase of 38.7% [2]. - The total tourism expenditure reached 6.685 billion yuan, reflecting a year-on-year growth of 20.1% [2]. Group 3: Local Economic Impact - The thriving tourism industry has positively impacted local residents, with the establishment of 193 boutique homestays that can accommodate an average of 20,000 visitors daily [2]. - Local initiatives have led to a more stable income for residents involved in the tourism sector, as noted by a local homestay operator [2].
智慧气象助游客“知天而游”
Core Insights - The West Ridge Snow Mountain scenic area is experiencing a surge in tourism, particularly during the summer months, as visitors seek cool weather and outdoor activities [2][3] - The integration of precise meteorological services into the tourism experience is enhancing visitor satisfaction and driving economic growth in the region [3][4] Group 1: Tourism Growth - The scenic area has seen a 285% year-on-year increase in visitor numbers for the 2024 snow season, with an average of over 3,000 visitors per day [3] - The average length of stay for overnight visitors has increased to 2.8 days, contributing to both visitor flow and tourism revenue growth [3] Group 2: Meteorological Services - Local meteorological departments are providing specialized weather forecasts to help tourists plan their visits for optimal scenic views, thus improving the overall tourism experience [3][4] - The collaboration between the scenic area and meteorological services has transformed weather information into a valuable resource for enhancing tourism [4] Group 3: Seasonal Tourism Strategy - The scenic area has adopted a year-round tourism model, offering activities such as summer grass skiing and winter snow sports, effectively utilizing its natural resources throughout the year [4] - The introduction of various seasonal events and attractions, such as the South China International Ice and Snow Festival, has positioned the West Ridge Snow Mountain as a benchmark for ice and snow tourism in southern China [3][4]