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新华社经济随笔|景区“宠客”新闻频上热搜,折射了何种变化?
Xin Hua Wang· 2025-10-03 12:58
Core Insights - The frequent trending news about scenic spots "pampering guests" during the National Day and Mid-Autumn Festival reflects a significant shift in the tourism industry's development philosophy, moving from a "one-time consumption" mindset to a focus on "long-term reputation" [1][2] Group 1: Service Quality and Tourist Experience - Providing high-quality public services has become the development direction of the tourism industry, with a focus on service quality, safety management, and tourist experience [2] - The number of A-level scenic spots has increased significantly, with 58 new 5A-level scenic spots and approximately 2,600 new A-level scenic spots added, bringing the total to 16,500, with a county coverage rate of 97% [2] - The competition in tourism is shifting from hardware to software, emphasizing a guest-centered approach to enhance the overall experience [2][3] Group 2: Technological Integration and Infrastructure - The introduction of technology, such as AI devices and smart translation screens, has improved the visitor experience at traditional scenic spots, making them more accessible and enjoyable [3] - Scenic spots are increasingly utilizing big data from online travel platforms to manage visitor flow and enhance the comfort of the visit [3] Group 3: Economic Considerations - Improving tourism service levels requires significant investment, including increased manpower and optimized facilities, which can be costly [4] - Sustainable practices are essential; short-term losses for long-term gains and avoiding homogenized competition are crucial for the tourism sector's future [4] Group 4: Overall Industry Maturity - The ultimate goal of "pampering guests" is to create a harmonious and orderly environment, with convenient services and happy tourists, leading to a mature and elevated tourism industry in China [5]
海南三亚:中外游客乐享碧海蓝天
Zhong Guo Xin Wen Wang· 2025-10-03 12:54
图为小朋 友在沙滩玩耍。中新社记者 骆云飞 摄 10月3日,国庆假期第三天,海南三亚大东海旅游区吸引中外游客在碧海蓝天间乐享惬意假期。图为游 客在大东海海滩沐浴夕阳。中新社记者 骆云飞 摄 图为小朋 游客在三亚大东海旅游区游玩。中新社记者 骆云飞 摄 友在沙滩嬉戏。中新社记者 骆云飞 摄 图为游客 图为游客 在三亚大东海旅游区打卡拍照。中新社记者 骆云飞 摄 10月3日, 国庆假期第三天,海南三亚大东海旅游区吸引中外游客在碧海蓝天间乐享惬意假期。中新社记者 骆云 飞 摄 图为游客在三亚大东海旅游区打卡拍照。中新社记 在三亚大东海旅游区打卡拍照。中新社记者 骆云飞 摄 图为中外 者 骆云飞 摄 图为在三 图为游客 亚大东海旅游区游玩的外籍游客。中新社记者 骆云飞 摄 在三亚大东海旅游区体验水上项目。中新社记者 骆云飞 摄 10月3日, 国庆假期第三天,海南三亚大东海旅游区吸引中外游客在碧海蓝天间乐享惬意假期。中新社记者 骆云 飞 摄 ...
体验祈福之旅、逛非遗市集!浙江千年古镇假期迎客流高峰
Sou Hu Cai Jing· 2025-10-03 11:25
(央视财经《天下财经》)国庆中秋假期期间,浙江多地推出一系列特色文旅活动,丰富游客们的游玩体验。 其中,部分景区呈现出消费人次和营收同比翻番的红火态势。 在浙江富阳龙门古镇,龙门庙会盛大开幕。行龙灯,跳竹马,跳魁星,表演者们身着戏服、面绘三国脸谱,演 绎布阵对战,还原古战场场景。 在浙江宁波江北区慈城古县城景区,近200个摊位汇聚了全国各地的各种美食。老茶馆里全天候演出宁波评话、 甬剧等传统曲艺,让游客在茶香中感受古城韵味。 与此同时,会跳舞的机器人、机器狗等科技感满满的元素在景区里也随处可见。丰富的体验项目,让慈城古县 城景区在假期首日接待人数就接近12万人次,同比增长115%;实现营收420多万元,同比增长257%。 在宁波市镇海区,古海港遗址"万斛神舟"停泊处也成为国庆消费新热点。当地在复原宋代场景的基础上,融入 现代餐饮、演艺等元素,进一步拉动了消费人气。 浙江宁波某文旅项目负责人 王艺昕:假期里我们的包厢早就预订满了,大厅翻台率3至4次,每天客流达到1万 人次,营业额超10万元。 转载请注明央视财经 为了让游客深度感受古镇文化,当地精心设计一条祈福之旅线路,串联景区内关帝庙、天子堂、孙氏宗祠等核 心 ...
看海底嫦娥、遇哪吒闹海!广州海洋馆国庆12小时欢乐畅玩
Nan Fang Du Shi Bao· 2025-10-03 06:23
国庆中秋假期,广州海洋馆从早上9点营业至晚上9点,结合全运主题和海洋特色推出"海洋动物全运会"、美人鱼演艺《嫦娥筑梦》、人气动画IP炫卡斗士见 面会等30多场精彩日夜游活动,联动广州杂技团打造沉浸式海底剧目《哪吒闹海·海底龙宫》,国庆当天携手广州市文化馆举办"歌唱我的祖国"音乐会,全 网超5000万曝光的人气NPC"小丑冰冰"与游客亲密互动,精彩纷呈的文旅活动受到市民游客的热烈欢迎和喜爱,为广州双节文旅消费市场注入活力。 海洋动物全运会:水中精灵点燃运动热情 夜幕下的广州海洋馆,开启了与白天迥异的梦幻模式。游客不仅可以在五彩柔光营造的梦幻海底场景中,观察海龟、鲨鱼、白鲸等海洋生物的夜间百态,更 能通过夜场王牌节目《海洋精灵见面会》深入了解海豚习性与海洋生态。一位游客赞叹:"夜游广州海洋馆既梦幻又能学到知识,体验非常独特!" 国风与动漫交融:沉浸式体验受追捧 广州海洋馆国庆期间倾力打造一场"国风演艺盛宴",为游客带来沉浸式的节庆体验。人气NPC"小丑冰冰"通过演绎卖货小妹、俏皮小丑等角色,与游客现场 近距离互动,共度欢乐瞬间,成为馆内最受欢迎的节目之一。联动热门动画IP炫卡斗士打造一系列主题活动,游客不仅可以与 ...
家国共圆 壮美广西 | 象山景区两天迎客近12万人次
Guang Xi Ri Bao· 2025-10-03 02:51
Core Viewpoint - The article highlights the significant influx of tourists to the Guilin Elephant Trunk Hill scenic area during the National Day holiday, showcasing the integration of cultural experiences and technological innovations to enhance visitor engagement and satisfaction [1] Group 1: Tourist Influx - The scenic area received nearly 120,000 visitors over two days during the National Day holiday [1] Group 2: Cultural Experience - Guilin Tourism Investment Group has integrated various quality resources, such as the Lijiang North Island and Xiangmuli Café, to create a diverse business matrix [1] - The introduction of intangible cultural heritage products, such as Zhuang brocade and Miao embroidery, alongside hands-on activities like tie-dyeing and Xuan paper making, allows visitors to experience traditional culture [1] Group 3: Technological Integration - The incorporation of technology, such as a photo printing machine that produces a "Guilin old newspaper" with personal images in 10 seconds, enhances the visitor experience [1] - The use of a coffee robot that allows for customized latte art through a QR code ordering system demonstrates the innovative direction of Guilin's cultural tourism industry [1]
假日暖心服务“新姿势”圈粉年轻群体 “先游后付”成撬动二次消费“流量密码”
Yang Shi Wang· 2025-10-03 02:50
央视网消息:从多家平台的数据来看,这个国庆中秋假期,机票、酒店、景区门票等核心产品的预订量均大幅超越2024年同期。与 此同时,记者注意到,不少地方创新启用了0元预订的"信用游",提升游客在出行预订中的体验感。 这两天,在世界文化遗产地——黟县西递、宏村的古村落,不少游客慕名而来,感受徽州的千年文脉魅力。而当地推出的0元预 订"信用游"更成为吸引游客的一大亮点。 游客在预定景区门票、酒店的时候,可凭借信用免押金,实现"先游玩后支付"。如果游客因故无法出行需要退订,订单可以直接取 消退回信用额度。 河北游客邓艳表示,以前出来玩,都要排队买票,又退订,又交押金,现在有"信用游"之后,就是先游玩,再统一结账,让她既省 心又安心。 据了解,这种"先游后付"的新模式对年轻消费群体的吸引力尤为明显。 休宁县齐云山生态文化旅游度假区线上销售负责人毕世权介绍,从数据来看,青年消费客群的比例从原先的20%,提升到现在45% 左右。同时,也刺激了景区的二次消费和复购率,也提升了景区的口碑。 如今,"信用游"已经拓展到黄山200多家酒店、50多家景区。截至目前,黄山通过"先游后付"模式支付的旅游订单已经超过了30万 单。 ...
国庆中秋假期上海文旅商体展多业态深度融合 满足游客文旅需求
Zhong Guo Xin Wen Wang· 2025-10-03 01:51
10月2日晚,游客身穿旗袍在上海千古情景区拍照。中新社记者 殷立勤 摄 10月2日,游客在上海千古情景区游玩。中新社记者 殷立勤 摄 国庆中秋假期上海文旅商体展多业态深度融合 满足游客文旅需求 10月2日晚,游客在上海千古情景区欣赏表演。中新社记者 殷立勤 摄 10月2日晚,游客在上海千古情景区游玩。中新社记者 殷立勤 摄 10月2日晚,游客在上海千古情景区欣赏表演。中新社记者 殷立勤 摄 10月2日晚,游客在上海千古情景区户外平台,与黄浦江两岸城市景观合影。中新社记者 殷立勤 摄 来源:中国新闻网 编辑:陈俊明 广告等商务合作,请点击这里 本文为转载内容,授权事宜请联系原著作权人 中新经纬版权所有,未经书面授权,任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview"),看更多精彩财经资讯。 10月2日晚,游客在上海千古情景区户外平台,与黄浦江两岸城市景观合影。中新社记者 殷立勤 摄 10月2日晚,游客带着孩子在上海千古情景区与背景墙合影。中新社记者 殷立勤 摄 ...
海南旅游“红绿蓝”三色“圈粉”更“圈心”
Hai Nan Ri Bao· 2025-10-03 01:41
① 10月2日,三亚蜈支洲岛旅游区天气晴好,蓝色的天空和大海吸引众多游客拍照打卡。图为三亚海岸 警察帮游客拍照。海南日报全媒体记者 王程龙 摄 ② 10月1日,五指山市在水满祥蓝迷茶叶坊开展大叶红茶制作技艺体验活动。图为游客在绿色茶园里体 验"辨鲜叶、练采茶"。通讯员 孟志军 摄 ③ 10月2日,游客参观位于琼海市的海南红色娘子军纪念园,感受红色文化的当代传承。海南日报特约 记者 蒙钟德 摄 ...
国庆假期第二天山东200家景区纳客327.1万人次
Da Zhong Ri Bao· 2025-10-03 01:03
Core Insights - The tourism sector in the province experienced significant activity during the National Day holiday, with 3.271 million visitors and a revenue of 185 million yuan on the second day of the holiday [1] - Various regions implemented creative strategies to enhance visitor experiences, including weather-related promotions and special events tied to major competitions [1] Group 1: Visitor Statistics - A total of 3.271 million visitors were recorded across 200 monitored tourist attractions on October 2, generating a revenue of 185 million yuan [1] - The 16 5A-level tourist attractions received 940,100 visitors, while public cultural venues served 751,600 visitors [1] Group 2: Promotional Strategies - The Hongye Shiyan Tourist Area in Zibo offered a "rainy day" benefit, allowing visitors to return for free during the red leaf season with a validated ticket from October 2 [1] - Linyi City established volunteer service stations to assist tourists with inquiries, parking guidance, and problem-solving, while some attractions provided free raincoats and hot ginger soup [1] Group 3: Diverse Tourism Products - The tourism product offerings have expanded to include night tourism, rural tourism, educational travel, ecological leisure, and performance tourism to meet diverse visitor needs [1] - Notable events included the "Dong Xun · Chengshan Fu" themed performance and night tour in Weihai, the "Moon Full of National Day · Rhythm of the Sea" festival in Qingdao, and cultural night tours in Jining [1] - The Zibo Qi Culture Museum introduced educational packages and interactive exhibits, which were well-received by visitors [1]
千年名楼 “数字新生”:诗词 “活” 在飞檐斗拱间
Chang Jiang Ri Bao· 2025-10-03 00:50
诗词走廊吸引众多游客打卡。 在馆内,三屏联动的多幕戏影厅传来游客的欢声笑语,多场景沉浸式互动体验让黄鹤楼文化以更鲜活的方式走进游客心中。AI互动联 诗屏前,来自珠海的一家三口正兴致勃勃地"联诗"中。"我平时就喜欢古诗词,这个AI联诗特别有意思,不仅能检验自己的诗词储备,还能 学到新的知识,感觉和黄鹤楼的文化氛围特别搭。"14岁的初中生小张专注地与屏幕互动,答对了所有的诗词填空。"妈妈,原来辛式酒楼 的故事是这样的!"来自甘肃的杨女士带着她的女儿小萱,正欣赏着皮影戏投影。皮影戏舞台通过动画皮影与投影技术,为游客描绘出黄鹤 楼与辛式酒楼的故事。来自仙桃的胡先生和他的家人触摸着可360度旋转旋转宋、清两代"电子版黄鹤楼",身临其境感受到黄鹤楼的演变历 程。胡先生说,"这个3D模型让我可以更加细致地了解黄鹤楼建筑构造特点。" 国庆中秋长假第二天,武汉黄鹤楼公园游人如织。长江日报记者探访发现,展示馆内,诗句在光影中流传;"机器臂"打出黄鹤楼激光 书签;扫一扫,古诗被"唤醒"……千古名楼正以数字技术为笔,勾勒出文旅融合的新图景,多元场景引来众多游客沉浸式体验。 文化展示馆:数字技术让古楼"可触可感" 走进黄鹤楼文化展示馆 ...