Core Insights - The return of the "wrinkled leaf vegetable" has been marked by significant sales growth, with a reported 80% month-on-month increase since its launch on Hema Fresh, and over 1,000 orders in the last month [1][6] - The introduction of this vegetable follows a trend of high-priced, unique vegetables entering the market, similar to the previously popular "ban lan gen" vegetable [6][24] - Both the wrinkled leaf vegetable and ban lan gen are considered "laboratory vegetables," developed through scientific breeding methods to meet consumer preferences [7][8] Product Development and Market Introduction - The wrinkled leaf vegetable was developed by Wuhan Asia-Africa Seed Industry Co., Ltd., with a focus on creating a variety that retains the nutritional benefits of kale while catering to Chinese culinary preferences [11][12] - The development process took over a decade, with successful cultivation achieved in 2020, leading to its market introduction in late 2022 [11][12] - The vegetable's market presence is still limited, with a current planting area of 5,000 acres, and plans to expand to 10,000 acres [27] Consumer Reception and Sales Performance - The wrinkled leaf vegetable is priced at approximately 10.8 yuan per 100g, making it relatively expensive compared to traditional vegetables [15][26] - Despite its novelty, sales figures indicate that it has not yet reached the popularity of more established vegetables, with only 1,000 monthly orders compared to 10,000 for more common varieties [26][27] - Consumer feedback on the taste has been mixed, with some describing it as needing specific cooking methods to enhance its flavor [28][32] Market Trends and Future Outlook - The trend of introducing unique vegetables is driven by consumer demand for health, taste, and novelty, with platforms like Hema and Dingdong Maicai actively seeking out new varieties [22][24] - The success of these new vegetables will depend on their ability to meet consumer expectations for taste and quality, as well as effective market supply management [33] - The potential for these vegetables to become mainstream depends on their adaptability to different regional tastes and the overall market saturation of unique vegetable varieties [33]

Core Viewpoint - The article highlights the transformation of agricultural practices in Quannan County, Jiangxi Province, focusing on the integration of technology and modern agricultural practices to enhance productivity and income for local farmers [1][2]. Group 1: Agricultural Innovation - The use of technology in agriculture has shifted from traditional experience-based methods to a more scientific approach, exemplified by the smart greenhouse systems in place at the Natural Star Vegetable Base [1]. - The county has developed a modern agricultural system that integrates seed research, intelligent planting, deep processing, cold chain logistics, and brand marketing, aiming for a diversified agricultural industry [1][2]. Group 2: Economic Impact - The total agricultural output value of Quannan County is projected to exceed 1.5 billion yuan in 2024, with per capita disposable income for rural residents reaching 15,900 yuan, marking the highest growth rate in Ganzhou City [1]. - The implementation of a cold chain logistics park allows for efficient transportation of fresh produce to the Guangdong-Hong Kong-Macao Greater Bay Area, enhancing market access for local farmers [2]. Group 3: Product Quality and Branding - The vegetables produced in the region benefit from selenium-rich soil and are cultivated using green ecological methods, which enhances their nutritional value [1]. - The county has achieved organic certification for 23 products and has four selenium-rich products recognized as "Zhenpin," indicating a focus on quality and branding in agricultural products [2].

Core Viewpoint - The agricultural and rural economy in China has shown strong growth in the first half of the year, providing solid support for the stable operation of the national economy [1] Group 1: Summer Grain Production - The summer grain production in China accounts for over 20% of the annual grain output, with a total production of 2994.8 billion jin, maintaining stability [1] - The summer grain planting area is approximately 3.99 million acres, a slight decrease of 52,000 acres or 0.1% from the previous year, with 20 out of 25 provinces increasing their planting area [1] - The average yield of summer grain is 375.6 kg per acre, showing a marginal increase of 0.1 kg from last year, with drought conditions in key production areas being mitigated through effective irrigation [2] Group 2: Supply and Prices of Agricultural Products - The supply of "vegetable basket" products, including meat, eggs, and dairy, is sufficient, with stable prices meeting urban and rural consumption needs [4] - In the first half of the year, the area and yield of vegetables increased year-on-year, with a total vegetable planting area of 11 million acres and a yield of 26.23 million tons, an increase of over 1.1 million acres and 1.7 million tons [4] - The wholesale price index for "vegetable basket" products averaged 119.91, a decrease of 4.13 points year-on-year, with the average wholesale price of vegetables at 4.4 yuan per kg, down 7.4% [4] Group 3: Rural Development and Poverty Alleviation - By the end of June, over 6.8 million monitored individuals have been helped to eliminate the risk of returning to poverty, maintaining a baseline against large-scale poverty [5] - The per capita disposable income of rural residents reached 11,936 yuan, with a real growth of 6.2%, surpassing the income growth rate of urban residents [5] - The fixed asset investment in the primary industry increased by 6.5% year-on-year, and the retail sales of consumer goods in rural areas reached 32,409 billion yuan, up 4.9% [5] Group 4: Rural Infrastructure and Services - The rural living environment is improving, with over 30,000 new projects added to the rural construction project library and more than 100 billion yuan allocated for project funding [6] - The coverage rate of tap water in rural areas has reached 94%, with 100% of administrative villages connected to broadband and over 90% to 5G [6] - More than 16,000 rural elderly care homes have been built to enhance rural elderly services [6] Group 5: Ongoing Support and Challenges - The Ministry of Agriculture and Rural Affairs will continue to implement four key actions to enhance industry and labor support, focusing on preventing poverty and improving the quality of assistance [7] - Challenges remain in the overall development quality of supported industries and the sustainability of development in poverty-stricken areas [7]

Economic Data - In the first half of the year, rural residents' per capita disposable income reached 11,936 yuan, showing a nominal growth of 5.9% and a real growth of 6.2%, outpacing urban residents' income growth [5][4] - The employment situation remains generally stable, with a slight decrease in the urban survey unemployment rate [6] Women's Entrepreneurship - The "Women's Entrepreneurship Microloan" program in Guangdong has supported 158,000 women in starting businesses and creating jobs over the past 15 years [11][10] Agricultural Development - In Ningxia, a concentrated vegetable base has been established, significantly increasing the added value of processed vegetables by nearly six times [16] - The Guangdong vegetable market is facing a downturn, prompting associations to conduct research on the operational status of the vegetable industry to identify reasons for unsold produce and explore solutions [20][21] Lychee Processing - In the second half of July, the lychee processing volume in Conghua is expected to exceed 20,000 tons, with daily purchases reaching over 100,000 jin [25][34] Invasive Species Management - An event focused on the eradication of invasive species was held, combining knowledge dissemination and practical experience to raise public awareness about ecological and food security issues [39][38] Local Specialty Products - The "Green Nourishment Yunan" local specialty product evaluation aims to discover unique regional products and promote brand applications to drive agricultural industry upgrades [47][46]

Core Viewpoint - Ningxia is advancing the high-quality development of its vegetable industry, focusing on enhancing production, processing, and marketing to meet national demand and expand into international markets [10][31][65]. Group 1: Industry Development - Ningxia has established a large-scale vegetable base, with over 1 million acres dedicated to supplying vegetables to Hong Kong, showcasing its capacity for mass production [3][9]. - The region's vegetable production conditions are favorable due to its climate, with an annual planting area exceeding 3 million acres and a production value surpassing 24 billion yuan [31][18]. - The vegetable industry in Ningxia has achieved year-round production and a sales rate of 70% for external markets, including Southeast Asia and the Middle East [31][32]. Group 2: Value Addition and Processing - The processing of vegetables in Ningxia has significantly increased the industry's added value, with some products seeing a value increase of nearly 6 times [5][4]. - Companies are adopting order-based agriculture, collaborating closely with local villages, which has led to increased employment and income for residents [6][7]. Group 3: Technological and Market Innovations - The upcoming 2025 Vegetable Industry Conference aims to discuss new trends and promote high-quality development in the vegetable sector [11][12]. - Ningxia is implementing various green technologies and standards to enhance vegetable quality and yield, including the promotion of bio-circular farming practices [39][40]. Group 4: Branding and Market Positioning - The "Ningxia Vegetable" brand is gaining recognition, with products like "Ningxia Qing" oilseed rape commanding a price premium of 20% to 30% in markets like Shanghai [52][53]. - The region's vegetables are becoming synonymous with high quality, with significant market shares in key areas such as the Guangdong-Hong Kong-Macau Greater Bay Area [54][66]. Group 5: Policy Support and Community Engagement - Ningxia has introduced policies to support the sustainable development of the vegetable industry, focusing on infrastructure, logistics, and technological advancements [56][60]. - The region promotes cooperative models that involve farmers in the entire vegetable supply chain, benefiting over 700,000 farmers through shared profits and resources [68][71].

@蔬菜人，这份 调查问卷等你 填：菜价低迷， 如何破局_南方 +_南方plus 开展粤菜产业调 研，寻求低迷困 境破局之路！ 2025年上半年， 广东蔬菜市场风 云突变，一场突 如其来的 "寒潮" 席卷而来，蔬菜 价格一路下行， 菜农愁眉苦脸， 蔬菜种植产业陷 入低迷困境。为 此，广东省蔬菜 产业协会联合广 商等主体。通过 与他们面对面的 交流、数据分 析、实地考察等 多种方式，多渠 道全方位收集资 料并进行细致分 析。开展这次蔬 菜产业链的调 研，不仅是对当 前困境的一次剖 析，更是为广东 蔬菜未来发展提 供重要参谋。 通过深入分析调 研结果，行业组 织可以为政府制 定相关政策提供 有力依据，引导 蔬菜种植向科 学、合理、可持 续的方向发展。 同时，还能为农 户和经销商提供 市场信息和经营 策略建议，帮助 他们优化种植计 划、拓展销售渠 道、提升产品竞 争力，从而走出 滞销困境，迎接 新的发展机遇， 为保障广东乃至 全国的蔬菜生产 供应稳定和产品 质量安全发挥应 东省种子协会和 广州种子商会， 针对省内蔬菜产 业全链（除农资 行业以外）各类 主体的经营现状 开展调研，深入 产区了解市场态 势，分析滞销原 因 ...

从集约化育苗到规模化种植，从标准化基地建设到精深加工延伸，从品牌价值提升到产销体系完善。灵 台县围绕蔬菜产业全链条发展，通过靶向招商、精准培育，不断放大企业带动效应。随着政策红利的持 续释放，甘肃隆浩鸿农业、新疆坤沃农业等链主企业相继落户灵台。企业带来的技术、市场和管理经 验，更是有效解决了农户技术不精、规模不大和销售不畅等方面的难题。企业壮大与农民富裕的"双向 奔赴"正在变为现实，"生产有标准、加工有体系、销售有渠道"的产业闭环正在加速形成。 陇新辰、邵蔬源等3家蔬菜企业完成商标授权，11个优势蔬菜品种被中国绿色食品发展中心认定为A级 绿色食品，全县蔬菜企业商标累计达到10枚……蔬菜的品牌价值正在不断提升。3家种销一体的中介公 司，15名乡镇蔬菜专业合作社营销经纪人，5户产销一体的运销大户……上联产地、下接市场的营销布 局不断完善，"产得出、卖得快、效益好"的良性循环正在逐步实现。 "龙头企业引领+合作社组织+农户参与"的产业化联合体，设施蔬菜与露地蔬菜协同发展的产业网 络，"四季有菜、品种丰富、效益叠加"的产业发展格局，让土地资源得到最大化利用的同时，也让农户 的钱袋子日益充盈。 梁原乡是灵台县露地蔬菜核 ...

Core Insights - The article highlights the success story of Meng Xiaofan, a young entrepreneur from Shouguang, Shandong, who transitioned from a finance career in Beijing to becoming a successful ginger farmer, leveraging social media for marketing and education [1][3][9] Group 1: Entrepreneurial Journey - Meng Xiaofan initially worked in finance but decided to return to her roots in agriculture, focusing on vegetable cultivation, particularly ginger, after facing challenges with tomato farming [3][5][6] - She utilized the Kuaishou platform to share her farming experiences and knowledge, which helped her connect with a wider audience and sell her produce [5][6] Group 2: Agricultural Innovation - By shifting her focus to ginger, Meng discovered its high market value and began to educate herself through online resources and interactions with other farmers [6][8] - Over seven months, she expanded her ginger farming from 8 acres to 76 acres, establishing herself as an expert and gaining a significant following on Kuaishou [8] Group 3: Industry Impact - Meng's efforts led to the creation of a complete ginger industry chain, including production, sales, and export, generating annual revenues in the tens of millions [8] - The article emphasizes the growing trend of young entrepreneurs in agriculture, utilizing technology and social media to enhance productivity and contribute to rural revitalization [9]

Core Insights - The vegetable industry in Xifeng District, Gansu Province, is experiencing significant growth, driven by favorable climatic conditions and modern agricultural practices [1][4] - The introduction of new vegetable varieties and advanced cultivation techniques is enhancing productivity and profitability for local farmers [3][4] Group 1: Vegetable Production and Yield - The introduction of broccoli seedlings from Shandong has led to a successful harvest, with an average yield of approximately 3,000 pounds per acre for the first crop [1] - The total vegetable planting area in Xifeng District reached 81,200 acres, producing 106,000 tons and generating a revenue of 430 million yuan in the first half of the year [4] Group 2: Infrastructure and Support - The establishment of centralized sales and distribution centers, along with cold chain storage facilities, is supporting the local vegetable industry [2] - The district has built 10 facilities for chili pepper cultivation, with a total area exceeding 3,000 acres, and is providing one-stop services for farmers [2] Group 3: Technological Advancements - The adoption of organic fertilizers and modern irrigation techniques has led to increased yields and higher quality produce, such as the introduction of Dutch fruit cucumbers [3] - The district has successfully introduced nine new vegetable varieties and three new cultivation models to enhance production efficiency and product quality [3]

Core Insights - The article highlights the successful cultivation and marketing of high-quality broccoli in Ningxia's Guyuan City, particularly in the Yuanzhou District, where favorable climatic conditions contribute to superior vegetable quality [1][2]. Group 1: Broccoli Production and Quality - The broccoli produced in Yuanzhou District is characterized by high quality, with soluble sugar, dry matter, and protein content exceeding average reference values by 53.53%, 17.65%, and 25.03% respectively [1]. - The area dedicated to broccoli cultivation has expanded to over 35,600 acres, with an expected yield of 71,200 tons and a market value nearing 100 million yuan [2]. Group 2: Supply Chain and Market Reach - The cooperative model established between local farmers and a professional cooperative from Zhejiang ensures technical guidance and unified purchasing, enhancing the efficiency of production and sales [1]. - Freshly harvested broccoli can reach major markets such as Jiangsu, Zhejiang, Shanghai, and the Guangdong-Hong Kong-Macao Greater Bay Area within 72 hours after processing [2]. Group 3: Broader Vegetable Industry Development - The total area for cool-season vegetable cultivation in Yuanzhou District is stable at 250,000 acres, with a total production capacity of 1,050,000 tons and a total market value exceeding 3 billion yuan [2]. - The district has implemented subsidy policies to enhance the value of the cool-season vegetable industry and is exploring the development of deep processing projects for vegetable by-products [3].