经济日报记者 周琳 好萝卜有了，销路怎么办？在辛口镇小沙窝村，电商发货仓销售新模式悄然流行。一方沃土果蔬种 植农民专业合作社的流水线上，工人迅速将堆成小山的萝卜分装成箱，再熟练地放置在电商冷藏仓中； 仓库外，厢式冷藏货车排成长龙，几分钟内就装满一辆，随即发往全国各地。 一方沃土果蔬种植农民专业合作社理事长李恩杰说："我们合作社目前采用订单农业模式，以销定 产，几乎没有存货。合作社联合大型电商平台，作为电商公司的发货仓，整合种植、收购、储藏、包 装、销售等全链条，实现产业化和规模化发展。" 天津农商银行西青辛口支行行长刘红旭说，近5年来，该行西青中心支行以"新好易贷"信贷产品为 切入点，提供300万元信贷资金支持，有效缓解李恩杰所在合作社采购备货的资金压力，助力其顺利打 开市场。"这笔钱帮助合作社成功引入标准化种植技术，优化田间管理流程，完善标准化储藏窖，引进 先进包装生产线，还搭建'农民专业合作社+农户+市场'的产销对接模式，打通'线上+线下'销售渠道。 2025年，伴随经营规模持续扩张，天津农商银行精准对接合作社的打包设备采购需求，迅速推出'无还 本续贷+增额授信'组合服务，及时投放流动资金，高效满足合作社 ...

Core Insights - The sales of Tianjin's Shawo radish have seen a significant increase, with a projected planting area of 8,100 acres and an expected total output of 70 million pounds by 2025, indicating a trend of expansion and improved quality in production [1][3] Group 1: Financial Support and Growth - Financial backing has enabled the rapid expansion of Shawo radish cultivation, with Tianjin Rural Commercial Bank providing nearly 70 million yuan in agricultural loans to support greenhouse construction and equipment procurement [1][2] - The introduction of the "New Good Easy Loan" credit product has effectively alleviated funding pressures for local cooperatives, facilitating the adoption of standardized planting techniques and enhancing operational efficiency [2][3] Group 2: Market Development and Sales Channels - The establishment of a new sales model through e-commerce has streamlined the distribution process, allowing for efficient packaging and shipping of radishes to various regions across the country [2] - The cooperative has adopted an order-based agricultural model, minimizing inventory and integrating the entire supply chain from planting to sales, which has significantly improved market access [2][3] Group 3: Brand Building and Recognition - A comprehensive brand cultivation plan for Shawo radish has been initiated, involving multiple stakeholders to enhance brand recognition and market presence [3] - The introduction of a unique identification system for Shawo radish, including various quality and safety certifications, aims to elevate its market profile and consumer trust [3] - The number of "Tianjin Agricultural Boutique" brands has increased from 187 in 2021 to 225, with annual sales exceeding 10 billion yuan for three consecutive years, showcasing the brand's growing influence [3]

2025年，二次供水设施改造首次纳入民心工程。市水务局推动宝坻、宁河两区完成107处老旧小区二次 供水设施的更新改造，两区约7万户居民用水条件得到明显改善。建好就要用好，为保障改造成果长期 稳定，市水务部门遵循"改造一处、验收一处、接管一处"的工作要求，全力推动改造验收合格的设施， 移交给供水企业，实施专业化管理。 2025年，我市还集中改造了东兴、密云一支路、天平桥三处积水地道的排水设施；完成中心城区180公 里排水管道的清淤疏浚；完成津河、卫津河、月牙河等19条二级河道的清淤。一系列防汛排涝工程的完 成，使我市中心城区易积水点和易积水地道由29处减少到16处。 本报讯（记者 张雯婧）回顾2025年，全市20项民心工程都给市民带来了哪些实惠？今晚播出的《百姓 问政》关注惠农增收工程、供水保障工程、防汛排涝工程。 在大力推进品牌农产品基地建设方面，我市着力培育小站稻、沙窝萝卜、岳龙红瑶甘薯等重点品牌，建 设提升10个品牌农产品基地。2025年以来，市农业农村委主要从品牌基地建设、数智化集成应用、营销 渠道拓展以及品牌宣传推介4个方面提升完善。沙窝萝卜、岳龙红瑶甘薯陆续入选全国农业品牌精品培 育计划，加上此前入 ...

（来源：千龙网） 最引人注目的，莫过于"青云助农"电商直播大赛的颁奖环节。这场吸引700余支队伍参赛、话题点击量 超1340万次的赛事，不仅捧出了一批带货能手，更点燃了青年助农的热情。 "拿到'最佳创意之星'这个奖，我特别激动！"田梓伊捧着奖杯，声音里满是雀跃。她的团队采用情景剧 的形式直播，把西青的农文旅资源串成故事，单场直播销售额突破10万元。而天津交通职业学院的陈佳 艺团队，则凭借从零起步的成长速度，荣获"最佳成长之星"。"从第一次直播只有3个观众，到现在每场 稳定上千人观看，西青的乡村给了我们成长的土壤。"陈佳艺说。 除了现金奖励，两位"新星"还收获了沉甸甸的"大礼包"：半年免费使用西青人才公寓与指定直播间、免 费参加专业培训，更被纳入西青区青年创业人才库，可优先获取就业创业资源。"我们想留下来，把西 青的好物卖向全国。"陈佳艺的话，道出了许多青年的心声。 访谈环节的圆桌旁，高校青年、"新农人"、村干部与部门负责人围坐一起，畅谈直播助农的酸甜苦 辣。"以前觉得直播就是对着手机说话，真正做起来才知道，要懂产品、懂用户、懂传播。"天津农学院 学生李阳分享着自己的感悟，他和团队帮农户卖过滞销的芹菜，也帮非遗 ...

中新网天津12月31日电 题：天津高校青年用直播镜头助力乡村振兴 作者 江莹 一台手机，一个展位，两个主播，在天津杨柳青古镇的如意大街上，"好物微市集"以沉浸式展销形式亮 相。高校青年变身农产品"推介官"，通过出镜直播、讲述助农故事、发放福利等方式，为古镇游客和直 播观众推介当地"土特产"。 在"来西青·创青'村'"高校青年助力乡村振兴主题活动总结会暨电商直播大赛颁奖活动上，天津市西青区 委常委、区委组织部部长宫璐璐告诉记者，活动开展以来，累计吸引3200多名高校师生、社会公益组织 及创新创业团队等青年力量入乡实践。65项乡村发展需求已与天津13所高校全部对接并落实。13名"乡 村合伙人"参与乡村运营，通过"创富工坊"等平台将创意转化为热销的乡村文创产品，为乡村振兴注入 了持续的青春动能。 30日，来 西青·创青"村"高校青年助力乡村振兴主题活动总结会暨电商直播大赛颁奖活动在天津杨柳青古镇举 行。江莹 摄 在"青创先锋"的舞台上，高校青年的深度参与，激活了乡村产业升级的动能，为融合发展注入了创新活 力与实践智慧。在西青区张家窝镇西闫庄村，"乡村合伙人"模式带来了700多箱葡萄订单，更策划推出 多条农旅融合线路 ...

Core Viewpoint - The event "Taste Local Products, Seek New Year Flavor" marks the launch of consumption promotion activities for the New Year and Spring Festival, emphasizing the importance of expanding consumption as per Xi Jinping's directives and the 20th Central Committee's requirements, while also supporting rural revitalization through the promotion of high-quality local products from poverty-stricken areas [1][7]. Group 1: Event Overview - The event serves as a bridge connecting policy, market, and emotional engagement, allowing high-quality local products to reach consumers in Beijing [1]. - Various "New Year Flavor Ambassadors" showcased local specialties, blending cultural performances with product promotion to enhance consumer experience [1][7]. Group 2: Featured Local Products - Sichuan Morel Mushrooms were introduced with a cultural performance, highlighting the combination of traditional arts and agricultural products, enhancing their market value [1]. - Tiger Forest Linden Honey was presented in a unique tasting experience, emphasizing its distinct flavor profile developed in extreme cold conditions [2]. - Changping Strawberries were promoted using advanced agricultural technology, showcasing a variety of strawberry breeds and linking them to consumer experiences [2]. - Fengjie Navel Oranges were highlighted for their historical significance and quality, representing a blend of cultural heritage and agricultural success [3]. - Tianjin's local products, including Xiaozhan Rice, Shawo Radishes, and Qili Hai Crabs, were presented through traditional performance art, emphasizing their quality and regional pride [4]. - Nanjing Salted Duck was showcased through traditional cooking methods, illustrating the deep-rooted culinary culture of the region [5]. - Honghu Lotus Root was presented with a narrative that connects its agricultural value to historical significance, showcasing its brand value of 25.861 billion yuan [6]. - Guangxi Liubao Tea was introduced with two distinct offerings, symbolizing rural revitalization and cultural blessings [6]. - Xinjiang Akesu Apples and Keping Lamb were promoted through a lively live-streaming event, demonstrating the integration of modern technology in promoting local products [6]. Group 3: Cultural and Economic Impact - The event illustrates the fusion of intangible cultural heritage with local agricultural products, enhancing their market appeal and cultural significance [7]. - Each product presentation not only showcases the items but also serves as a medium for cultural transmission and emotional connection, contributing to a vibrant economic landscape [7].

新华社记者 赵子硕 摄 【1】 【2】 【3】 【4】 11月20日，在天津市西青区辛口镇种植沙窝萝卜的大棚内，农民在采摘萝卜。 时下，天津市西青区辛口镇的沙窝萝卜进入采收期。当地农民有序开展采收、包装、发货等工作。 今年，全镇种植沙窝萝卜约8100亩，预计总产量可达7000万斤，带动村民致富增收。 ...

Core Viewpoint - The Tianjin government is actively promoting high-quality development during the "14th Five-Year Plan" period, with significant achievements in economic growth, innovation, reform, urban-rural integration, and public welfare [1][2][3][4][5][6] Economic Development - The economic output of Xiqing District has surpassed 100 billion yuan for the first time in 2023, with a steady annual growth rate of over 5%. By the end of 2024, the economic total is expected to increase by 28.8% compared to the end of the "13th Five-Year Plan" [1] - The general public budget revenue is projected to reach 7.778 billion yuan in 2023, marking a 15.3% increase from the end of the "13th Five-Year Plan" [1] - The district has focused on five key industrial chains, achieving an industrial output value of 32.4 billion yuan in the first half of the year, a year-on-year increase of 12.1% [1] Innovation and Technology - Xiqing District has established 691 enterprises in the Tianjin Kai West Qing Park, with a "Golden Seed" fund exceeding 2.3 billion yuan. The number of national high-tech enterprises has reached 918, and "specialized, refined, and innovative" enterprises have reached 152 [2] - The district has created several new industrial platforms, with strategic emerging industries accounting for 48.8% of the added value and high-tech industries accounting for 33.4% [2] Reform and Opening Up - The district has implemented 30 major reform plans and has been recognized for its reform achievements for three consecutive years. It has also been approved as a national pilot city for new manufacturing technology transformation [3] - Xiqing has attracted over 120 projects from Beijing and has integrated into the national unified market, with over 8,100 projects attracting a total investment of 317.5 billion yuan [3] Urban-Rural Integration - The district has focused on rural revitalization and urbanization, with 51,000 households and 139,000 villagers relocated to new homes. A total of 198 old communities have been upgraded [4] - The district has achieved significant growth in tourism, with the core area of Yangliuqing Ancient Town receiving 411,200 visitors during the National Day holiday, a 533% increase year-on-year [4] Public Welfare - The district has invested in education and healthcare, adding over 29,000 school places and establishing 227 elderly care centers. The number of urban employed individuals has surpassed 110,000 [5] - Environmental initiatives have led to a 24% reduction in PM2.5 concentration compared to 2020, contributing to the beautification of the city [6]

Core Points - The Tianjin government is hosting 111 celebration activities for the "2025 China Farmers' Harvest Festival," aiming to convert farmers' labor into economic benefits and provide a low-cost, efficient platform for showcasing agricultural products [1][2] - The festival emphasizes the theme "Celebrating Agricultural Harvests for a Better Life," promoting societal attention to agriculture, rural areas, and farmers, while supporting comprehensive rural revitalization [1][2] Agricultural Development Data - In the "14th Five-Year Plan" period, Tianjin's total grain output is projected to exceed 2.7 million tons in 2024, setting a new historical record [2] - The self-sufficiency rate of key agricultural products in Tianjin ranks among the top in major cities, with a comprehensive mechanization rate of 100% for major grain crops and a 72% contribution rate from agricultural technology advancements [2] - Tianjin has established 22 national-level advantageous characteristic industrial clusters and modern agricultural parks, along with 44 "one village, one product" demonstration villages and towns [2] - The "Jin Agricultural Boutique" brand has reached a total of 225, with annual sales exceeding 10 billion yuan for two consecutive years [2] Harvest Festival Main Event - The main event of the Farmers' Harvest Festival will take place on September 23 at Shuguang Water Town in the Beichen District, featuring cultural performances, agricultural product exhibitions, and farming experiences [2] - The festival will adopt a "1+5" model, consisting of one main celebration event and five extended activities to showcase the achievements of rural revitalization in Tianjin [2]