来源：环球网 【环球网科技报道 记者 郑湘琪】当前在技术创新与文化融合双重驱动下，中国游戏出海成果丰硕。中 国音像与数字出版协会发布的《2025年1-6月中国游戏产业报告》显示，今年1至6月，中国自研游戏海 外市场实际销售收入达95.01亿美元，同比增长11.07%。 面对全球互联网生态的快速变化，Moloco如何以AI驱动的广告技术，助力中国开发者构建可持续增长 模式？对此，记者与Moloco相关负责人进行了交流。 值得一提的是，在联网电视 (CTV)层面，Moloco 目前已经实现了程序化的、结合机器学习模型的精准 投放和精准衡量。杜恔透露，Moloco的CTV产品正在以非常快的速度推进，已经能支持以CPI（每次安 装费用）为目标的优化。"而且这个CPI可以是移动游戏里的'I'，也可以是PC游戏的'I'，也可能是 Consloe游戏的'I'，实现跨设备、跨场景的用户行为识别，实现从曝光到转化的全流程识别和优化。现 在Moloco 的 CTV 解决方案已覆盖游戏、体育等多个垂直领域，并与 TVING 等领先平台建立深度合 作，我们将持续为广告主创造更大价值。" 加码全球布局：从"围墙花园"外挖掘增量市场 当 ...

Group 1 - The stock price of Sanrenxing reached 34.31 yuan as of August 20, 2025, with an increase of 0.41% compared to the previous trading day [1] - The trading volume on that day was 46,601 hands, with a total transaction amount of 1.59 billion yuan and a price fluctuation of 2.17% [1] - Sanrenxing is a cultural media company primarily engaged in digital marketing services and campus media marketing, registered in Shaanxi Province, and is part of the Western Development concept [1] Group 2 - On August 20, the net outflow of main funds was 4.8063 million yuan, with a cumulative net outflow of 63.7281 million yuan over the past five trading days [1]

Core Viewpoint - Tianyu Digital Technology (002354.SZ) is facing a governance crisis and financial distress, highlighted by the arrest of two key executives within a year, raising investor concerns about the company's stability and management structure [1][2]. Group 1: Governance Issues - The arrest of board member Guo Baichun for embezzlement and abuse of power follows the detention of Chairman Xu Dewei for related misconduct, indicating a troubling trend in executive accountability [1]. - The company claims these legal issues are personal matters unrelated to operations, but market reactions suggest deep skepticism among investors [1]. - The absence of a controlling shareholder since the exit of former actual controller Zhu Ye has led to a governance vacuum, with independent directors lacking industry experience to effectively oversee management [1]. Group 2: Financial Performance - In 2024, the company's revenue declined by 10.38% to 1.579 billion yuan, while net profit improved from a loss of 1.087 billion yuan to a loss of 118 million yuan, indicating ongoing financial struggles despite some recovery [2]. - Operating cash flow plummeted by 6564.59% to -72.39 million yuan, with cash collection capabilities nearly exhausted, raising liquidity concerns [2]. - Accounts receivable reached 455 million yuan in 2024, up 12.14% year-on-year, with over 30% of these being over one year old, indicating worsening collection issues [2]. Group 3: Technological Challenges - The company's commitment to an "All in AI" strategy is undermined by a 15.03% reduction in R&D spending to 52 million yuan in 2024, with R&D expenditure as a percentage of revenue at only 3.3% [3]. - A significant drop in R&D investment continued into 2025, with a 32.61% cut in the first quarter, leading to a 15.38% loss of R&D personnel [3]. - The company's technological offerings, including AI marketing SaaS and mobile application distribution PaaS, lack substantial value, as evidenced by low margins and reliance on third-party applications [3].

Group 1 - The chairman of Yajiang International, Guo Baichun, has been arrested for embezzlement and abuse of power, which has been confirmed by the local procuratorate [1][2] - Both Yajiang International (000893) and Tianyu Digital Technology (002354) announced that Guo's arrest is a personal matter unrelated to the companies, and their operations remain normal [2][6] - As of the latest closing, Yajiang International's market capitalization is approximately 30 billion CNY [3][6] Group 2 - Tianyu Digital Technology's market capitalization exceeds 13 billion CNY as of the latest closing [6] - Guo Baichun was previously a deputy mayor of Yinchuan City and was involved in serious job-related crimes, leading to an international manhunt and his eventual return to China [6]

Core Insights - Douyin and China Mobile have launched a co-branded card named "Dynamic Zone Douyin Co-branded Card," focusing on the integration of communication, content, and consumption services [1] - The card leverages China Mobile's extensive 5G network and Douyin's large user base, offering various packages tailored to different user needs while providing precise marketing channels for brands [1] - The co-branded card integrates Douyin's ecosystem resources, offering three categories of benefits: e-commerce, short dramas, and lifestyle services, allowing users to choose based on their preferences [1] Company and Industry Summary - The co-branded card is supported by the Volcano Engine's digital platform, which provides comprehensive technical support for the entire service chain [1] - The technology and operations company, Dongxintong (Beijing) Technology Group, is responsible for the technical support, operations, and customer service for the co-branded card [1] - The company plans to enhance promotional efforts through both online and offline channels, aiming to transition traditional communication services into a comprehensive upgrade that includes entertainment and lifestyle benefits [1]

Core Viewpoint - The company plans to raise up to 470 million RMB through a private placement of A-shares to fund its "Global Social Marketing Cloud Project," "Content Creation Cloud Project," and to supplement working capital, indicating a deepening strategic focus on digital marketing and a commitment to expanding its global market presence [1][2]. Group 1: Strategic Initiatives - The "Global Social Marketing Cloud Project" aims to create a social marketing platform that serves global clients, covering major social media platforms like YouTube, Instagram, TikTok, Facebook, Line, and Pinterest, and supporting multiple languages [2]. - The "Content Creation Cloud Project" will integrate AI into the company's operations, automating the entire content creation process from planning to production, thereby enhancing efficiency and quality [2][3]. Group 2: Market Potential - The application of AI tools is expected to enhance the company's marketing capabilities and strengthen its competitive edge in a rapidly evolving market [3]. - The cross-border marketing industry in China is projected to grow from 440.4 billion RMB in 2024 to 786.6 billion RMB by 2029, with a compound annual growth rate of 12.3%, providing a favorable environment for the company's global expansion [4]. Group 3: Global Expansion - The company has made significant strides in its globalization strategy, establishing nodes in major international hubs such as Hong Kong, London, and New York, and covering both mainstream and emerging social media platforms [5]. - The fundraising initiative is a crucial step in advancing the company's global strategy and enhancing its core competitiveness in meeting the needs of domestic and international brand clients [5].

Market Overview - On August 18, the Shanghai Composite Index reached a 10-year high, closing up 0.85% at 3728 points, while the Shenzhen Component Index rose 1.73%, marking a new high since April 2023. The ChiNext Index increased by 2.84%, reaching a new high since February 2023, and the North Star 50 Index surged by 6.79%, setting a historical high. Over 4000 stocks in the market saw gains, with hotspots focusing on liquid cooling, CPO, military industry, and shipbuilding sectors [1]. Stock Performance - Ji Shi Media (601929) achieved 7 consecutive trading limits in 11 days, while Dayuan Pump Industry (603757) and Feilong Co. (002536) recorded 6 and 5 consecutive trading limits, respectively. Guoji Precision (002046) also saw 6 trading limits in 11 days, and Tongzhou Electronics (002052) had 5 limits in 6 days [3]. Top Stocks on the Dragon and Tiger List - The top three net buying stocks on the Dragon and Tiger list were Liou Co. (002131) with 622 million yuan, Hengbao Co. (002104) with 486 million yuan, and Zhongke Jincai (002657) with 277 million yuan. The top three net selling stocks were Yingweike (002837) with 446 million yuan, Quzhou Development (600208) with 425 million yuan, and Wantong Development (600246) with 283 million yuan [4]. Sector Highlights - Liou Co. (AI marketing + liquid cooling pumps + Huawei concept) saw a trading limit with a turnover rate of 19.15% and a total transaction amount of 4.857 billion yuan. Institutional net buying reached 97.5249 million yuan, with a net purchase of 278 million yuan from the Shenzhen Stock Connect [5]. - The liquid cooling server market in China is projected to grow at a compound annual growth rate of 46.8% from 2024 to 2029, with the market size expected to exceed 16.2 billion USD by 2029, enhancing industry prosperity [6]. - Zhongke Jincai is exploring the application of stablecoins in cross-border payments for short dramas, aiming to solve traditional financial inefficiencies and high costs. The global stablecoin market was valued at approximately 232 billion USD as of March 2025 [8]. Company Developments - Shanghai Electric (electric power + mid-year report pre-increase + state-owned enterprise reform) achieved a trading limit with a turnover rate of 4.09% and a total transaction amount of 1.459 billion yuan. The company expects a net profit of 1.754 billion to 2.087 billion yuan for the mid-year report in 2025, representing a year-on-year increase of 32.18% to 57.27% due to reduced fuel costs and efficiency improvements [9].

Group 1 - The core revenue of the digital economy in Shangrao reached 216.15 billion yuan, marking its fourth consecutive year on the "Top 100 Cities in China's Digital Economy" list [1] - Shangrao has developed a robust digital economy by focusing on big data, digital cultural creation, digital marketing, and data labeling, creating a new chapter in digital economic development [1][2] - The city has over 20,000 digital economy enterprises and ranks first in Jiangxi Province for digital economy development indices and evaluations [2] Group 2 - Shangrao has established three main characteristics in its digital economy development: early awareness, rapid progress, and effective execution [2] - The city has nurtured Jiangxi's first internet-listed company and developed two hundred billion-level industries in digital entertainment and digital marketing [2] - Shangrao has created 10 provincial-level digital economy clusters, ranking second in Jiangxi Province, and has approved 15 key digital economy enterprises [3] Group 3 - The city has built a high-level talent industrial park for the digital economy and established several digital technology application colleges to foster talent [4] - Shangrao has integrated into the G60 Science and Technology Innovation Corridor, establishing over 10 data innovation platforms and promoting high-quality projects [4] - The city is actively promoting AI technology applications and has launched several AI products through its digital technology application association [5] Group 4 - Shangrao has attracted over 20 high-end talent teams and trained more than 16,000 core digital economy professionals [6] - The city has implemented policies to attract talent and has innovated a "government-school-enterprise cooperation model" for talent cultivation [6] - Recent training programs have successfully connected students with enterprises, showcasing high application potential and commercial value [6] Group 5 - The Long Triangle Digital Talent Innovation Base plans to continue fostering AI application talents through various training programs [7] - Future initiatives will focus on creating a closed-loop ecosystem around talent cultivation, industry empowerment, and innovation incubation [7]

Core Viewpoint - The company, formerly known as "Saturday Shoe Industry," is at a crossroads between traditional manufacturing and the digital economy, with its leader, Xie Ruidong, making a significant bet on transformation after substantial losses [2] Group 1: Transformation and Acquisition - In 2019, the company made a surprising decision to acquire 89% of the internet marketing firm Yaowang Network for 1.77 billion yuan, marking its entry into digital transformation [2] - The acquisition led to a surge in stock price, and the company rebranded as "Yaowang Technology" in 2022, shifting its focus from shoe manufacturing to a comprehensive service provider in live e-commerce and digital marketing [2] - The company has built a vast commercial ecosystem, signing over 70 celebrities and establishing a supply chain covering 25,000 brands, with shoe revenue dropping to only 8.37% by 2023 [2] Group 2: Financial Performance - Revenue increased from 2.151 billion yuan in 2020 to 4.777 billion yuan in 2023, more than doubling [3] - Despite revenue growth, the company reported a significant loss of 1.05 billion yuan in 2023, with stock prices plummeting over 70% from historical highs [4] Group 3: Challenges and Costs - The company faces multiple challenges, including heavy historical burdens from inventory clearance and increased bad debt provisions, leading to a decline in sales prices [4] - New business ventures have high costs, with the gross margin for internet advertising plummeting from 16.45% to 1.12%, and customer acquisition costs rising sharply [5] - Intense competition in the live e-commerce sector has diminished the company's bargaining power within the industry [5] Group 4: Business Model Vulnerability - The company's business model is fundamentally weak, relying heavily on external resources without user stickiness, leading to limited pricing power and squeezed profit margins [6] - As platforms like Douyin and Kuaishou build their own ecosystems, the survival space for intermediary service providers like Yaowang Technology is further threatened [6] Group 5: Future Strategic Choices - By 2025, the company faces critical strategic decisions, needing to address profitability issues and optimize its business structure while finding a competitive advantage [8] - The company must balance between expanding its scale for potential economies of scale and focusing on high-margin businesses, as well as deciding whether to continue its technology-driven transformation or revert to traditional strengths [8] - The outcome of these decisions will not only impact the company's survival but also serve as a significant case study for the digital transformation of traditional manufacturing [8]

Core Viewpoint - The company plans to issue A-shares to specific investors in 2025, which may dilute immediate returns for existing shareholders, and has outlined measures to mitigate this impact [1][4]. Financial Impact Analysis - The issuance will increase the total share capital from 268,462,900 shares to 349,001,770 shares [2][3]. - Under three scenarios for 2025 net profit, the basic and diluted earnings per share (EPS) will be affected as follows: - Scenario 1 (no growth): Basic EPS (pre-deduction) will change from -0.0675 to -0.0658 [3]. - Scenario 2 (10% growth): Basic EPS (pre-deduction) will change from -0.0675 to -0.0592 [3]. - Scenario 3 (30% growth): Basic EPS (pre-deduction) will change from -0.0675 to -0.0461 [3]. Necessity and Reasonableness of the Issuance - The issuance is deemed necessary for expanding the company's business and improving market competitiveness, aligning with its strategic goals [4][6]. - The funds will be allocated to projects such as the "Global Social Marketing Cloud Project" and "Content Creation Cloud Project" [5][6]. Company’s Strategic Focus - The company emphasizes technology and content innovation, aiming to enhance its digital marketing capabilities and expand its service offerings [6][7]. - It has developed a robust talent pool and technological infrastructure to support its marketing initiatives [6][7]. Measures to Mitigate Dilution Impact - The company will enhance operational efficiency and strengthen fund management to improve shareholder returns [8][10]. - It will adhere to strict governance practices and execute a clear dividend policy to protect shareholder interests [10][11]. Commitments from Key Stakeholders - The controlling shareholders and management have committed to supporting measures that mitigate the dilution of immediate returns and ensuring compliance with regulatory requirements [12][13].