行业规模稳步增长，展现出强劲韧性。 1月21日至23日，2026年中国会展经济国际合作论坛（CEFCO 2026）在湖北武汉举行。 在论坛上，中国贸促会对外发布了《中国展览经济发展报告2025》。报告显示，2025年我国会展业发展 态势良好，全国共举办经贸类展会超4000场，展览总面积近1.6亿平方米，行业规模稳步增长，展现出 强劲韧性。 数据显示，中国展览业正从规模扩张向质量提升转变。在出国展览方面，2025年中国贸促会牵头审批全 国组展单位赴57个国家参展办展1259项，展出净面积68.4万平方米，参展企业4.77万家，服务外贸稳规 模优结构作用显著。 事实上，在2025年12月29日举行2026年中国会展经济国际合作论坛专题新闻发布会上，中国贸促会展览 管理部（国展局和世博会事务办公室）部长邬胜荣便表示，中国贸促会自2005年以来，在每届论坛上发 布中国展览经济发展年度报告，为全球了解中国展览业发展提供了重要参考。 本届论坛继续发布《中国展览经济发展报告2025》，在广泛调研、数据分析、政策研究、专家座谈等基 础上，总结2025年中国展览业发展情况，分析2026年发展趋势。 2025年是"十四五"规划收 ...

Core Viewpoint - Qingdao West Coast New Area has achieved significant recognition in the exhibition industry, being awarded "2025 China's Most Influential Exhibition Area" and having its Qingdao World Expo City listed among the top 100 professional exhibition venues in China, indicating a rise in influence, service capability, innovation, and overall competitiveness [1] Policy and Environment - The West Coast New Area has implemented a series of precise policies aimed at fostering high-quality development in the exhibition industry, including the "Qingdao West Coast New Area Support Policy for High-Quality Development of the Exhibition Industry" and the "Brand Promotion Policy" [2] - The focus is on attracting and retaining major exhibitions, with special rewards for brand exhibitions that achieve international certifications [2] Standardization and Coordination - The introduction of a standardized process manual for exhibitions has streamlined operations, enhancing coordination among various departments such as public security, health, and transportation [3] - A "one-stop" government service mechanism has been established to improve efficiency for exhibitors and organizers [3] Talent Development - The establishment of the Qingdao West Coast New Area Exhibition Industry Association has brought together over 40 member units to foster a collaborative industry ecosystem [4] - Educational institutions are offering specialized training in exhibition management, ensuring a steady supply of skilled professionals for the industry [4] Infrastructure Development - The exhibition venue matrix in the West Coast New Area has been rapidly developed, with Qingdao World Expo City serving as a key location for large-scale events [5] - Significant upgrades have been made to the venue, including an increase in exhibition space and improvements to communication systems, enhancing its capacity to host major events [5][6] Economic Impact and Integration - The exhibition industry is seen as a driver of economic growth, with events like the Qingdao International Beer Festival attracting millions of visitors and generating substantial economic value [8] - Major conferences and forums held in the area have facilitated international collaboration and investment, further integrating the exhibition industry with tourism and local culture [9] Industry Growth and Future Outlook - The West Coast New Area has successfully hosted over 1,700 exhibitions with a total exhibition area of 4.66 million square meters, establishing itself as a leader in the exhibition sector [7] - The focus on integrating exhibitions with various industries has led to the successful hosting of significant national exhibitions, contributing to the high-quality development of the local economy [10]

Core Insights - The exhibition economy in China is projected to reach historical highs in 2025, with 4,095 trade exhibitions and a total exhibition area of 159 million square meters [1][2]. Group 1: Industry Trends - Emerging hotspots for exhibitions include cutting-edge fields such as artificial intelligence and smart connected vehicles, with 28 Chinese exhibitions making it to the global top 100 list, ranking second worldwide [2]. - The number of exhibitions in the central and western regions is growing faster than the national average, indicating a shift in the regional exhibition landscape [3]. Group 2: Regional Dynamics - In 2025, the eastern region will host 2,702 trade exhibitions, accounting for 65.98% of the total, while the central and western regions will see slight increases in their shares, with 620 and 631 exhibitions respectively [3]. - The 20th China Western International Expo attracted over 3,000 enterprises from 62 countries and regions, with a total investment of 354.3 billion yuan, highlighting its significance as a gateway for western development [3]. Group 3: Exhibition Scale and Structure - The number of small to medium-sized exhibitions (10,000 to 30,000 square meters) increased by 24.26%, while large exhibitions (over 100,000 square meters) grew by 15.03% [5]. - Industrial and technology exhibitions lead the industry distribution, making up 21.87% of the total, followed by consumer goods and residential services at 11.5% [5]. Group 4: International Exhibition Projects - In 2025, overseas exhibition projects are primarily concentrated in Asia and Western Europe, with Asian projects increasing by 16.07% to 520, representing 41.3% of the total [6]. - The actual transaction amount from overseas exhibitions rose by 19.09%, with an average transaction value per event increasing by 14.16% [6]. Group 5: Government Support and Policy - Local governments are implementing diverse support systems for the exhibition industry, including financial incentives and policy measures to stimulate growth [7][8]. - Initiatives such as integrating exhibitions with consumption, trade, and cultural tourism are being promoted to enhance the overall economic impact of the exhibition sector [8]. Group 6: Future Development - The exhibition industry is expected to transition towards digitalization and sustainability, with a focus on creating a low-carbon exhibition environment [10]. - The competition among cities in the exhibition economy is intensifying, with international cities aiming for world-class exhibitions and regional cities focusing on national-level events [10].

"当今世界，全球价值链、供应链深入发展，你中有我、我中有你，各国经济融合是大势所趋。" 1月22日上午，2026年中国会展经济国际合作论坛在中国光谷科技会展中心开幕。来自20多个国家和地区的会展机构负责人、行业领 袖及专家学者齐聚一堂，围绕"变革的时代：共塑链接、智创未来"主题展开深度对话。多位与会国际组织负责人一致强调，本届论坛为全 球会展业构建了一个不可或缺的高层次交流平台，为应对共同挑战、把握行业未来提供了关键对话空间。 1月22日下午，"'优质会展'再探——国际视野与中国实践的对话"分论坛现场，与会嘉宾讨论热烈。 "武汉将跻身下一代全球会展枢纽城市" 上午9时，论坛尚未开始，外国客商爱德华·洛朗拖着行李箱匆匆步入场馆。他告诉长江日报记者，刚从机场赶来，连行李都未来得及 放就来了。 这份迫切，正是中国会展市场强大吸引力的生动注脚。当日，来自美、德、英、法等20多个国家和地区的600多位会展机构代表、行 业精英齐聚江城，共话行业发展大势。 "中国已成为UFI（国际展览业协会）最大会员国，超过了世界上任何其他国家。"开幕式上，国际展览业协会主席潘妮莎·布瑞在论坛 现场的发言，道出中国会展业的全球分量。 据悉 ...

Core Insights - The 2026 Wuhan Commodity Fair will upgrade from the current Hanjiao Fair, showcasing the city's commitment to enhancing its exhibition industry [1] - Wuhan's exhibition industry has seen significant growth, with over 1,100 events held in 2025 and total exhibition area exceeding 3.6 million cubic meters, marking a 23% increase in large-scale exhibitions [1] - The Hanjiao Fair has achieved a cumulative transaction volume exceeding 1 trillion yuan, leveraging local market and logistics advantages to promote deep integration of trade [1] Industry Developments - The roundtable dialogue is part of the 2026 China Exhibition Economy International Cooperation Forum, featuring global exhibition leaders discussing professionalization, internationalization, and digitalization in the industry [1] - The upgrade to the Wuhan Commodity Fair aims to attract international partners and enhance the high-end, international nature of the exhibition [1]

Core Viewpoint - The 2026 China Exhibition Economy International Cooperation Forum opened in Wuhan, focusing on high-quality development in the exhibition industry with over 600 attendees from various sectors [1] Group 1: Event Overview - The forum is organized by the China Council for the Promotion of International Trade and is the only national-level, international professional exhibition forum approved by the State Council [1] - The theme of this year's forum is "Transformative Era: Co-creating Links to Innovate the Future" [1] Group 2: Industry Development - Wuhan's exhibition industry is experiencing robust growth, with the exhibition area expected to exceed 12 million square meters by 2025, ranking among the top in Central China [1]

Core Viewpoint - The exhibition industry is adapting to the current uncertain global environment by focusing on industry integration and creating opportunities for businesses to connect and collaborate through trade shows [1][2]. Group 1: Industry Growth and Trends - The global exhibition industry is experiencing an average annual growth rate of 7%, with some regions achieving growth rates as high as 20% [2]. - Major exhibitions are increasingly oriented towards industry needs, transforming "traffic" from events into "incremental" value for industries [2][3]. - The 2025 Abu Dhabi International Petroleum Exhibition exemplifies this trend by incorporating the latest energy industry trends and attracting over 250 global energy companies [2][3]. Group 2: Importance of Content and Collaboration - High-quality content is essential for the long-term health of the exhibition industry, as it fosters dialogue and partnerships within industries [2][3]. - New exhibition formats should aim to enhance cooperation across supply chains rather than solely focusing on immediate transactions [3]. Group 3: Opportunities for Chinese Enterprises - 2026 is seen as a pivotal year for many companies to expand internationally through exhibitions, as the notion of "going out or being left behind" becomes more prevalent [4]. - China possesses a complete industrial system and has formed over 60 emerging industries, providing a broad market space for deepening cooperation in the exhibition industry [4]. - The demand for qualified suppliers and complete supply chains is increasing among large enterprises, highlighting the need for the exhibition industry to assist Chinese companies in integrating into global supply chains [4]. Group 4: Challenges and Domestic Support - Chinese enterprises face challenges in unfamiliar overseas markets and varying capabilities, necessitating a focus on coexistence and integration within local industrial chains to avoid trade friction [4]. - The domestic exhibition industry is also creating opportunities for companies to participate in exhibitions closer to home by reducing booth fees and inviting more international exhibitors [5].

深圳商报·读创客户端记者 刘娥 大会主论坛上，中国会展经济研究会会长曲维玺剖析了严峻复杂的内外环境，指出会展业的核心指导原 则：必须紧扣国家"十五五"规划，以高质量发展为核心，统筹发展与安全，主动服务于现代化产业体系 建设与双循环新格局。 中华酒业国际促进总会创始会长、正大集团中国区首席运营官侯孝海指出，消费人群、科技基础与商业 环境已发生根本性剧变，会展业必须摒弃传统"人山人海"的增量思维，主动拥抱高质量、存量化的发展 新阶段。 在科技变革与产业融合的双重驱动下，中国会展业正迎来前所未有的发展机遇。1月21日，2026第二届 国际会展活动产业链大会（简称"展链会"）在深圳国际会展中心落幕。为期三天的议程涵盖了一场洞察 宏观趋势的主论坛、三十场聚焦细分领域的平行活动、一场规模达4000平方米的产业生态展览，并举办 了百亿招采等多场精准的产业对接活动，为会展行业发展注入澎湃动能。 2026展链会由中国会展经济研究会指导，广东会展组展企业协会、深圳市会议展览业协会主办，深圳市 招华国际会展运营有限公司、采购中国、CWTO新型消费研究专业委员会联合主办。 深圳市商务局党组成员、副局长池卫国表示，深圳以年轻活力、多项 ...

助力中国企业融入全球产业圈 国际展览业协会主席潘妮莎·布瑞表示，中国有260家UFI会员，居全球首位，北京、上海、香港等中国城市均举办过UFI全球大会。独立组展商协会首席执 行官文森特·波利托认为，中国是全球最重要的会展市场之一，中国会展行业的规模、发展速度，还有产业生态系统的深度，以及政府、产业协调的程度 都是无与伦比的。同时，中国的会展行业也在不断发展演变，朝着更加专业化、更高质量、更强调国际化程度，以及与全球市场更深层次融合的方向在迈 进。 中国国际展览中心集团董事长林舜杰在接受第一财经记者采访时表示，会展业已不再局限于举办短期活动，而是要升级为与产业共同成长的"共生伙伴"， 长期培育产业生态，并助力中国企业融入全球产业圈，"不是单纯地把产业链转移出去，而是与国外当地产业链上的伙伴共生共存，融入当地产业链"。 林舜杰表示，面对错综复杂的国际政治经济形势，全球工商界都认识到维护国际产业链供应链的稳定畅通非常重要。会展业的未来不在于更加盛大的场 面，而在于能否完成从平台到生态，从流量到数据资产，从消耗到增值的结构性变化，这就意味着会展业的核心动能需要升级，从提供聚合场所和交易场 所进化为构建共生与共创的网络 ...

Core Viewpoint - The 2026 China Exhibition Economy International Cooperation Forum (CEFCO 2026) was held in Wuhan, focusing on the theme "Transformative Era: Co-creating Links, Innovating the Future" [1] Group 1: Event Overview - CEFCO was established in 2005 by the China Council for the Promotion of International Trade and is the only national-level, international professional exhibition forum approved by the State Council [1] - The forum has been held in over 20 cities including Beijing, Guangzhou, Shanghai, Tianjin, and Macau [1] - This year's forum was co-hosted by the China Council for the Promotion of International Trade and several international exhibition organizations, with over 600 participants from more than 20 countries and regions [1] Group 2: Industry Focus - The forum aims to serve as a crucial bridge for the international exhibition industry, targeting the digitalization, greening, and internationalization transformation of the global exhibition sector [1] - A cooperation agreement was signed between the China Council for the Promotion of International Trade and four international exhibition organizations to deepen international collaboration in the exhibition industry [1] - A memorandum on enhancing China-Singapore exhibition industry cooperation was signed with the Singapore Tourism Board, along with the announcement of several exhibition cooperation project signings [1] Group 3: Reports and Publications - The forum released the "China Exhibition Economy Development Report 2025," providing insights into the future of the exhibition industry in China [1]