Core Viewpoint - The recent conflict between Luo Yonghao and Hua Shan regarding the marketing consultancy firm Hua Yu Hua has raised questions about the integrity of the public relations industry in China, with Luo threatening to disclose recordings if Hua does not publicly apologize by a specified deadline [1][2]. Group 1: Company Background - Hua Yu Hua, founded in 2002 by brothers Hua Shan and Hua Nan in Guangzhou, provides marketing consulting services and has been a partner to several well-known brands, including Xi Bei [4]. - Xi Bei's "I love You" brand logo was designed by Hua Yu Hua, and the two have collaborated since 2013, marking Hua Yu Hua's first client in the restaurant sector [4]. Group 2: Financial Aspects - The collaboration between Xi Bei and Hua Yu Hua has been financially significant, with over 60 million yuan in consulting fees paid over ten years, averaging more than 6 million yuan annually [6]. - Hua Shan has expressed a desire for the next decade of collaboration to yield 1 to 2 billion yuan in fees, indicating a substantial increase in expected revenue [6]. Group 3: Industry Impact - The ongoing dispute highlights potential vulnerabilities in the marketing and public relations industry in China, with Luo suggesting that the incident could tarnish the reputation of Hua Yu Hua if not resolved amicably [2]. - Luo's comments reflect a broader concern about the effectiveness and ethics of marketing practices in the Chinese market, emphasizing the need for education on marketing strategies for local business owners [2].

Core Points - The dispute between Luo Yonghao and Xibei regarding "pre-made dishes" has come to an end, with Xibei announcing a nationwide price reduction and an average salary increase of 500 yuan for employees, sparking online discussions [1] - Xibei's brand consultant, Hua Shan, stated that Xibei represents the pinnacle of the Chinese catering industry, emphasizing sincerity towards both customers and employees, and rejecting any form of deceit [2] - Luo Yonghao demanded a public apology from Hua Shan, asserting that the ongoing issues are personal between them and not related to Xibei's current adjustments [6] - The topic has quickly gained traction on Weibo, with Hua Shan's account activating a protective mode [9]

来源：福布斯中文网 过去十年，是中国品牌从"引领"国内到"远征"海外的黄金十年。从"供应链出海"的货通天下，到"产品出海"的微创新试水，再到如今"品牌出海"的价值远 征，一代代中国企业家与行业专家在全球化的大洋中搏击风浪。在这波澜壮阔的图景中，陈勇（Chris Chen）与他创立的赛文思营销咨询，以其独特 的"DTC+整合增长模型"，成为众多顶尖品牌幕后不可或缺的"导航仪"与"加速器"。 陈勇的职业生涯，几乎与中国品牌出海的发展路径同频。他不仅是时代的亲历者，更是规则的参与制定者与模式的创新开拓者。日前，这位"DTC全球化 增长模型开创者"入选"2025福布斯中国最具影响力华人精英TOP 100评选"。此番和陈勇的对话，意在探寻赛文思如何用一套科学、系统、可复制的方法 论，助力数百个中国品牌在海外市场实现从0到1的破局与从1到10的跃升。 锚定中国品牌出海的三次转型 陈勇的职业生涯轨迹，清晰地勾勒出一条与中国出海大势深度咬合的逻辑主线。他将中国出海历程概括为三个主要阶段：早期的"供应链出海"阶段，特征 是"货通天下"，将中国工厂的公模产品搬上电商平台，核心是价格与供应链效率；随之而来的"产品出海"阶段，商家开 ...

Core Viewpoint - The recent controversy surrounding the pre-made dishes at Xibei has escalated, involving the marketing consulting company "Hua Yu Hua" and its founder Hua Shan, who publicly supported Xibei's founder Jia Guolong while criticizing Luo Yonghao as a "network black mouth" [1][2]. Group 1: Incident Overview - The "pre-made dishes controversy" began on September 10 when Luo Yonghao claimed on social media that his meal at Xibei consisted mostly of pre-made dishes [2]. - Jia Guolong responded the next day, asserting that Xibei does not serve any pre-made dishes and announced plans to sue Luo Yonghao, leading to a series of exchanges between the two [2]. - Hua Shan, the founder of Hua Yu Hua, defended Xibei and criticized Luo Yonghao, stating that Xibei is a company dedicated to quality and that Jia Guolong would not tolerate such slander [2][3]. Group 2: Hua Yu Hua's Background - Hua Yu Hua, founded in 2002 by brothers Hua Shan and Hua Nan, provides marketing consulting services and has been working with Xibei since 2013, making it their first client in the restaurant sector [4]. - The average annual consulting fee for their services to Xibei is over 6 million yuan, totaling more than 60 million yuan over ten years [5]. - Hua Yu Hua has worked with various well-known brands across different sectors, including internet, food and beverage, and seasoning industries, creating popular advertising campaigns [5]. Group 3: Legal and Financial Issues - Hua Yu Hua has faced multiple penalties for advertising violations, including a fine of 1 million yuan in 2017 for an ad that damaged national dignity and interests [6][7]. - The company was also penalized in 2021 for misleading advertising related to a food product, resulting in a fine of 20,000 yuan [7]. - Additionally, Hua Yu Hua has been accused of design plagiarism in 2020, leading to public backlash [7]. Group 4: Related Business Ventures - Besides managing Hua Yu Hua, the founders also hold significant shares in Du Ke Culture, which was established in 2006 and went public in 2021 [8]. - Du Ke Culture has experienced declining performance since its IPO, with revenue dropping from 519 million yuan in its first year to an estimated 406 million yuan in 2024, reflecting a 6.61% year-on-year decline [8]. - The net profit of Du Ke Culture peaked at 67.36 million yuan in 2021 but has since turned into losses, with a reported loss of 3.28 million yuan in 2023 [10].

Core Viewpoint - The recent public relations crisis involving the company Xibei and its marketing consultant Huayi Huayi highlights the challenges and limitations of the "super symbol" marketing methodology, raising questions about the true value of marketing consulting in the industry [1][11][19] Group 1: Company Background - Huayi Huayi was founded in 2002 by brothers Hua Shan and Hua Nan, gaining recognition for its "super symbol" methodology in marketing [1][6] - The company has worked with numerous well-known clients, including Xibei, Haidilao, and Mijue Ice City, among others, many of which are publicly listed companies [6][10] Group 2: Marketing Methodology - The "super symbol" theory aims to reduce brand communication costs by utilizing familiar cultural symbols and phrases, resulting in simple and straightforward branding elements [6][8] - The design principles of Huayi Huayi emphasize large logos, bright colors, and repetitive imagery, which have proven effective in rapidly increasing brand awareness in certain market conditions [6][8] - Critics argue that the methodology is overly formulaic and lacks innovation, often resulting in designs that are perceived as unattractive or simplistic [7][8] Group 3: Client Attraction - Huayi Huayi attracts clients by promising reduced communication costs and seemingly predictable commercial outcomes, appealing to businesses seeking quick results [10] - The confidence and authoritative image of the founders, particularly Hua Shan, contribute to client trust, as they often refuse to participate in competitive bidding [10] Group 4: Recent Crisis and Implications - The crisis surrounding Xibei's "baby meal" marketing campaign revealed a significant gap between brand promises and actual product quality, leading to consumer backlash [11][13] - The failure of the "super symbol" approach in this instance serves as a cautionary tale for the consulting industry, emphasizing the need for genuine product experience and consumer trust rather than just catchy slogans [11][19] - The financial impact on Xibei has been severe, with reported daily revenue losses of 2 million to 3 million yuan [19]

Core Viewpoint - The article discusses the ongoing conflict between Xibei and Luo Yonghao, highlighting a surprising turn of events where Hua Yu Hua, previously supportive of Xibei, has apologized to Luo Yonghao, raising questions about the credibility of Hua Yu Hua's marketing strategies and their impact on the industry [2][4][6]. Group 1: Company Background and Business Model - Hua Yu Hua was founded in 2002 by brothers Hua Shan and Hua Nan, who transitioned from various unsuccessful ventures to the advertising industry, eventually creating a unique business model that combines strategic consulting with advertising creativity [7][8]. - The company is known for its "super symbol" methodology, which emphasizes simple, memorable slogans to reduce communication costs for brands, successfully creating iconic marketing campaigns for clients like Xibei, Haidilao, and others [9][11]. - Unlike traditional advertising firms, Hua Yu Hua does not engage in competitive bidding for projects and charges high service fees, earning the reputation of being the "most expensive marketing company" [12][14]. Group 2: Performance and Controversies - Hua Yu Hua's strategic consulting has significantly benefited clients, with Xibei's revenue increasing from 1.6 billion yuan to 6.2 billion yuan between 2013 and 2019, and the number of stores expanding to nearly 500 [16]. - Despite its successes, Hua Yu Hua has faced criticism for its aesthetic choices, with some designs labeled as "too crude" and "brainwashing," leading to public backlash [17][21]. - The company has also been involved in legal issues, including a significant fine for advertising violations, which raises concerns about its operational integrity [23]. Group 3: Financial Performance of Related Companies - The article notes that the performance of Reader Culture, another company controlled by the Hua brothers, has been declining since its IPO in 2021, with revenues dropping from 519 million yuan in its first year to an estimated 168 million yuan in the first half of 2025 [25][26]. - The decline in Reader Culture's performance coincides with significant stock sell-offs by executives, raising questions about the company's future and the Hua brothers' management capabilities [28]. Group 4: Future Outlook - The recent apology from Hua Yu Hua to Xibei reflects a need for the consulting firm to reassess its role in managing corporate crises and public relations [29]. - The ability of Hua Yu Hua to maintain market trust through its "super symbol" approach remains uncertain and will require time and genuine effort to prove its effectiveness [29].

Core Viewpoint - The recent conflict involving Luo Yonghao, Xibei, and consulting firm Huayi Huayi highlights the challenges and dynamics of brand management and public relations in the face of consumer expectations and social media scrutiny [2][10]. Group 1: Incident Overview - Huayi Huayi's founder, Hua Shan, publicly supported Xibei's chairman, Jia Guolong, claiming there was no crisis, which led to Luo Yonghao criticizing Huayi Huayi for allegedly misleading consumers [2][4]. - Luo Yonghao's criticism prompted Huayi Huayi to apologize, and subsequently, Xibei issued a public apology, seemingly resolving the immediate conflict [2][4]. - The incident has raised questions about Huayi Huayi's role and effectiveness as a consulting firm in managing brand crises [2][8]. Group 2: Financial Aspects - Huayi Huayi has reportedly received over 60 million yuan in consulting fees from Xibei over a decade, indicating a long-term partnership [4]. - The firm has established a subscription-based consulting model, suggesting a focus on ongoing value creation rather than one-time fees [4]. Group 3: Industry Perspectives - Industry experts view the situation as detrimental for both Xibei and Huayi Huayi, with consumers and media emerging as the real winners due to increased transparency and engagement [2][5]. - The blurred lines between consulting and public relations roles are becoming more pronounced, complicating how firms like Huayi Huayi navigate crises [8]. Group 4: Crisis Management Insights - The crisis was exacerbated by Jia Guolong's emotional responses, which did not align with consumer expectations and led to further public backlash [10][11]. - Effective crisis management requires timely and professional responses, rather than emotional reactions from company leaders [10][11]. - The incident illustrates the importance of understanding consumer sentiment and the potential pitfalls of conflating technical definitions with emotional consumer experiences [11].

Core Viewpoint - The ongoing conflict between Xibei and Luo Yonghao has taken an unexpected turn, with the founder of Hua Yu Hua expressing an apology to Luo, raising questions about the credibility of the marketing firm and its strategies [1][2][4]. Group 1: Company Background - Hua Yu Hua was founded in 2002 by brothers Hua Shan and Hua Nan, who previously struggled in various businesses before entering the media industry in 1995 [4][6]. - The company has developed a unique business model that combines strategic consulting with advertising creativity, focusing on creating memorable symbols and slogans to reduce marketing costs [8][11]. - Notable clients include Xibei, Haidilao, and other listed companies, with significant marketing campaigns that have become part of popular culture [9][12]. Group 2: Marketing Strategy and Controversies - Hua Yu Hua is known for its "hardcore" approach, refusing to participate in competitive bidding and instead offering comprehensive marketing consulting services [11][12]. - The firm has faced criticism for its aesthetic choices, with some designs labeled as "too crude" or "brainwashing," leading to public backlash [18][20]. - Legal issues have also arisen, including a fine of 1 million yuan for significant advertising problems, highlighting the risks associated with their marketing practices [23]. Group 3: Financial Performance and Challenges - Xibei's revenue grew from 1.6 billion yuan in 2013 to 6.2 billion yuan in 2019, with the number of stores expanding to nearly 500, showcasing the effectiveness of Hua Yu Hua's strategies [16]. - However, the associated company, Du Ke Culture, has seen a decline in revenue since its IPO in 2021, with figures dropping from 519 million yuan in 2021 to 168 million yuan in the first half of 2025 [27]. - The founders of Hua Yu Hua have faced scrutiny due to significant stock sales, totaling over 170 million yuan, raising concerns about the company's long-term viability [30].

Core Viewpoint - The article discusses a public dispute involving marketing consulting firm Hua Yu Hua and entrepreneur Luo Yonghao, highlighting the controversy surrounding pre-made dishes and the subsequent apology from Hua Yu Hua's founder [1][2][9]. Company Overview - Hua Yu Hua has been collaborating with Xibei since 2013, earning over 60 million yuan in consulting fees over the past decade [3][18]. - The firm has worked with various clients across industries, including internet, catering, tea, and condiments, with notable brands such as Haidilao, Huailaishi, and Mixue Ice City [4][14]. Controversies and Criticisms - Despite several successful marketing campaigns, Hua Yu Hua has faced criticism for its strategies, particularly regarding Xibei's inconsistent brand positioning and a fine for violating advertising laws [5][9]. - Luo Yonghao publicly criticized Hua Yu Hua for allegedly encouraging Xibei to confront negative public sentiment, labeling their actions as nonsensical [2][9]. Marketing Strategies and Achievements - Hua Yu Hua has been credited with creating significant brand assets for Xibei, including the "I♥莜" symbol and the slogan "Order with your eyes closed, everything is delicious!" [12][18]. - The firm claims that its value increases over time as strategic marketing is a process that evolves, suggesting that longer partnerships yield greater benefits [18]. Financial Aspects - The consulting fees for Hua Yu Hua are considered high within the industry, with the firm reportedly aiming for 100 million yuan in fees over the next decade [18]. - Specific transaction amounts between Xibei and Hua Yu Hua from 2017 to 2019 were 4.8 million, 3.6 million, and 4.2 million yuan respectively [18].

Core Viewpoint - The ongoing dispute between Luo Yonghao and Xibei has brought attention to the marketing consulting firm Huayi Huayi, which is associated with Xibei, highlighting issues of high consulting fees and the effectiveness of marketing strategies in the industry [1][6]. Group 1: Company Insights - Huayi Huayi, founded in 2002 by brothers Hua Shan and Hua Nan, is known for its "super symbol" theory and has helped Xibei grow from a local brand to a national dining choice [6]. - The firm has charged over 60 million yuan (approximately 8.5 million USD) for ten years of consulting services for Xibei, indicating a high annual fee of around 6 million yuan (approximately 850,000 USD) [6]. - Other notable clients of Huayi Huayi include Haidilao, Mixue Ice City, Libai, and Rant Tea, showcasing its influence in the industry [6]. Group 2: Industry Trends - The marketing consulting industry is experiencing a rise in firms like Junzhi and Qiaodong, which are competing for market share against international giants through high-profile advertising, particularly in airports [9]. - The controversy surrounding Xibei has revealed deeper issues within the consulting industry, such as an over-reliance on branding and marketing strategies at the expense of product quality and consumer experience [9]. - High consulting fees do not necessarily correlate with value delivered, especially during crisis management situations where effective advice may be lacking [9].