Group 1 - The core point of the article is the recent easing of trade tensions between China and the U.S., with both countries canceling 91% of their respective tariffs, which has led to a positive market reaction and increased investor expectations for improved trade conditions [1][2] - Despite the temporary relief from tariffs, companies in Guangdong are aware of the ongoing uncertainties in international trade and are shifting focus towards expanding domestic demand and diversifying their business strategies [1][2][4] - Many foreign trade companies in Guangdong are actively exploring new growth avenues, particularly through live-streaming e-commerce, to tap into the vast domestic consumer market [4][21] Group 2 - Guangdong's foreign trade enterprises, once thriving on international orders, are now facing significant challenges due to rising tariffs and trade protectionism, leading to a sharp decline in orders and profit margins [9][12][14] - Companies like DELUX and SHINECON are transitioning from OEM (Original Equipment Manufacturer) to creating their own brands, recognizing the need to move up the value chain and establish brand value in response to the changing market dynamics [13][20] - The rise of live-streaming e-commerce has provided a new sales channel for these companies, allowing them to engage directly with consumers and achieve significant sales growth, with some reporting monthly sales increases of 20% [21][28][30] Group 3 - The article highlights the transformation of companies like SHINECON and OneOdio, which have successfully leveraged live-streaming platforms like Douyin (TikTok) to boost their sales, with SHINECON achieving sales of nearly 20 million yuan during the 618 shopping festival [28][29] - The shift towards domestic markets and the adoption of innovative sales strategies reflect a broader trend among Guangdong's foreign trade companies to adapt to the evolving economic landscape and consumer preferences [20][30] - The overall sentiment among these companies is one of resilience and adaptability, as they prepare for future uncertainties while capitalizing on the opportunities presented by the domestic market [1][14][30]

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected relative increase of over 15% compared to the CSI 300 index in the next six months [10][11]. Core Views - The company's 2024 performance report shows revenue of 24 billion yuan, a year-on-year increase of 19.35%, and a net profit of 3.84 billion yuan, up 20% [4]. - The company is expected to benefit from new orders from Adidas, which began production in September 2024, contributing to revenue growth [6]. - The report highlights the company's stable partnerships with major brands like Nike and Converse, alongside successful new customer acquisition [6]. Summary by Sections Financial Performance - The company reported a net profit margin of 16.0% for 2024, with a proposed dividend of 20 yuan per 10 shares, resulting in a dividend payout ratio of 61% [4][5]. - In Q4 2024, revenue was 6.5 billion yuan, reflecting an 11.9% increase, while the net profit was 1 billion yuan, a 9.3% increase [5]. Market Position and Expansion - The company is expanding its production capacity with four new factories launched in 2024, including three in Vietnam and one in Indonesia [6]. - The report anticipates that the new factory in China and the new site in Indonesia will begin production in early 2025, aligning with order growth [6]. Profitability Forecast - The projected net profits for 2024, 2025, and 2026 are 3.84 billion yuan, 4.43 billion yuan, and 5.17 billion yuan, respectively, with corresponding PE ratios of 20, 17, and 15 [7][8]. - The company is expected to maintain steady growth driven by a combination of stable existing customers and rapid growth from new clients [7].

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected relative increase of over 15% compared to the CSI 300 index in the next six months [10][11]. Core Views - The company's 2024 performance report shows revenue of 24 billion yuan, a year-on-year increase of 19.35%, and a net profit of 3.84 billion yuan, up 20% [4]. - The company has successfully expanded its customer base, including a new partnership with Adidas, which is expected to contribute significantly to revenue growth in 2025 [6]. - The report highlights that the company is experiencing a temporary impact on profit margins due to the launch of new factories, but this is expected to stabilize as production ramps up [5]. Summary by Sections Financial Performance - The company reported a total revenue of 24 billion yuan for 2024, with a net profit of 3.84 billion yuan, resulting in a net profit margin of 16.0% [4]. - The fourth quarter revenue was 6.5 billion yuan, reflecting an 11.9% increase, while the net profit for the same period was 1 billion yuan, up 9.3% [5]. Customer and Production Expansion - The company has established stable partnerships with major international sports brands, including Nike and Converse, and has begun collaboration with Adidas, which is expected to ramp up production in September 2024 [6]. - Four new factories were launched in 2024, with additional facilities planned for 2025, aimed at meeting increasing order volumes and diversifying production locations to mitigate international trade risks [6]. Profit Forecast and Valuation - The company is projected to achieve net profits of 3.84 billion yuan in 2024, 4.43 billion yuan in 2025, and 5.17 billion yuan in 2026, with corresponding price-to-earnings ratios of 20, 17, and 15 [7][8]. - The report emphasizes the company's strong growth potential driven by a combination of stable existing customers and rapid growth from new clients, alongside orderly capacity expansion [7].

2025 年 03 月 13 日 公司点评 买入/维持 华利集团(300979) 目标价: 昨收盘:64.61 24 年业绩快报点评：业绩符合预期，期待 Adidas 订单新增量 ◼ 走势比较 (20%) (6%) 8% 22% 36% 50% 24/3/13 24/5/24 24/8/4 24/10/15 24/12/26 25/3/8 华利集团 沪深300 ◼ 股票数据 | 总股本/流通(亿股) | 11.67/11.67 | | --- | --- | | 总市值/流通(亿元) | 754/753.99 | | 12 个月内最高/最低价 | 85/55.31 | | (元) | | 相关研究报告 <<24Q3 财报点评：量增驱动稳健增 长，积极扩产、期待新客放量>>-- 2024-11-03 <<华利集团 24H1 财报点评：业绩表 现亮眼，订单饱满扩产提速>>-- 2024-08-26 <<华利集团 24Q1 财报点评：表现超 预期，看好全年弹性释放>>--2024- 04-28 证券分析师：郭彬 E-MAIL：guobin@tpyzq.com 分析师登记编号：S1190519090001 证券分析师 ...