"上海国际电影节不单是中国电影走向世界的窗口，也是中国观众看到世界电影的窗口。"曾见证并 参与上影节发展与成长的中国电影制片人协会理事长、国际影视制片人协会副主席焦宏奋表示，"站在 柏林，望向上海，我们更深知开放与合作的意义"，欢迎更多世界各地的优秀电影与中国观众见面。 记者 钟菡 上海国际电影节今年首场海外推广活动再次走进德国柏林。当地时间2月13日晚，上海国际电影节 在柏林国际电影节举办"中国电影之夜"，以全球视野持续锻造开放包容、多元协作的交流互鉴平台。上 海国际影视节中心主任陈果在活动上正式宣布，第28届上海国际电影节将于2026年6月12日至21日举 行。 ...

Core Viewpoint - The initiative of "2026 Film Economy Promotion Year" aims to enhance economic and social development through "Film+" consumption, with 16 cities designated as comprehensive pilot cities for this purpose [1] Group 1: Pilot Cities and Activities - Wuxi, one of the pilot cities, is launching a "Film+" consumption campaign during the upcoming Spring Festival, offering 12 million yuan in viewing vouchers and 8 million yuan in consumption rights related to film, food delivery, hotels, transportation, and tickets [2] - Qingdao has developed a large film production base, "Oriental Movie Metropolis," attracting notable films and boosting local tourism through film-related activities, including a ticket stub promotion that offers discounts at over 700 local businesses [2] - Shanghai's Hongkou District is also a pilot city, introducing a "Movie Land" map that connects popular film shooting locations with consumer experiences, encouraging visitors to engage with the local economy [3] Group 2: Consumption Voucher Initiatives - Shanghai has initiated the "Happy Film Shanghai" Spring Festival consumption voucher program, allowing users to redeem up to 360 yuan in viewing discounts through a combination of vouchers [5] - The total value of the film consumption vouchers issued in Shanghai amounts to 15 million yuan, applicable in over 320 cinemas, alongside a "Film+" New Year gift package worth 35 million yuan that includes various consumer discounts [6]

Core Insights - The 2026 Spring Festival film season is referred to as the "longest in history," with pre-sale box office exceeding 1 billion yuan as of February 10, 2026, at 14:45 [1] - The extended duration of this film season, lasting from the first day of the Lunar New Year to the fifteenth day, allows for a diverse array of films to be released daily, transforming it into a cultural feast rather than a mere competition among a few films [1][2] - The shift in consumer behavior reflects a broader cultural consumption upgrade, with families increasingly prioritizing shared cinematic experiences over traditional material purchases during the holiday [1][2] Industry Trends - The film market is experiencing a concentrated effort, showcasing a growing willingness among consumers to pay for high-quality content and cultural experiences [2] - The pre-sale box office milestone signifies a strong desire for a culturally rich lifestyle, emphasizing the importance of cultural flavor during the New Year celebrations [2] - Recent initiatives linking films with tourism, gastronomy, and intangible cultural heritage are enhancing audience engagement and excitement for the Spring Festival film season [2] Audience Engagement - The current Spring Festival film season features a more segmented approach to genres and targeted audiences, catering to families, children, and friends with various film types [3] - Cinemas are evolving into social spaces that foster emotional connections, allowing for shared experiences that resonate with familial and cultural sentiments [3] - The modern cinematic experience is redefining traditional family gatherings, offering a richer and more contemporary way to celebrate togetherness [3]

Core Insights - The event "Light and Shadow Journey: Meet Zhengzhou" marks the launch of the 2026 Spring Festival "Film+" consumption initiative, representing a significant practice following Zhengzhou's selection as one of the 16 national pilot cities for comprehensive film consumption [1] - The initiative aims to enhance cultural consumption and contribute to the development of a first-class cultural tourism city in Zhengzhou, leveraging national strategies [1] Group 1 - The event runs from February 14 to March 13, focusing on "benefits for the public, collaborative promotion, and enriched experiences" to provide citizens with a culturally vibrant and technologically advanced experience [1] - Oscar Cinemas has implemented measures to lower viewing costs, including ticket subsidies to 19.9 yuan and a "1 yuan viewing" initiative in collaboration with local unions [2] - The Diyi Wan Da Cinema has partnered with over 30 merchants to offer a "one ticket back" promotion, featuring discounted tickets and themed experiences, creating a cultural and entertainment landmark [2] Group 2 - Zhengzhou will adopt a systematic approach to advance the pilot program, focusing on three major initiatives to create a new consumption landscape through "Film+" [3] - The city aims to establish a "ticket root economy" ecosystem by integrating policy innovation and business model fusion, allowing ticket holders to enjoy discounts and exclusive services [3] - The "Light and Shadow Warm Heart" plan will provide viewing benefits to frontline workers through a collaborative platform, while also integrating local cultural IPs to create immersive experiences [3]

时值丙午马年新春，陕西以"陕味中国年"为核心，深度融合"三秦四季"冬季文旅特色，精心策划推出涵 盖精品文艺演出、群众文化活动、非遗体验展示等多元业态的文旅盛宴，构建起关中、陕北、陕南全域 联动、多点绽放的新春文化矩阵，诚邀大家品味独属于陕西的年俗风情与温暖年味。 关中大地，每一处烟火里都藏着古城的年味底蕴；陕北高原，腰鼓、秧歌点燃黄土地的新春热忱；陕南 山水间，非遗雅韵与民俗雅趣勾勒出温润雅致的年景画卷……一场场特色活动、一幕幕新春盛景，既精 准契合群众对节日文化的多元期盼，更让"陕味中国年"在冬日里愈发鲜活。 科技赋能更好玩！ 榆林今年来了"机器人秧歌队" 围绕"冬季来陕西嬉冰雪、泡温泉、过大年、赏花灯、品美食"主题，今年"旅游迎春休闲过年"系列活动 火热开启。 春节期间，陕西省图书馆三馆区将举办特色活动31项约46场次，活动内容涵盖数字阅读、特色书展、迎 春送福、讲座课堂、非遗体验、英文互动、经典阅读、绘本讲读等内容。"陕图讲坛"还将推出"对联溯 源"等系列主题，邀请陕西师范大学胡安顺教授等专家做客陕图，为公众提供深度学习平台，增添节庆 文化氛围。 省文化馆举办"骏驰艺境福耀三秦"2026陕西省春节艺术作 ...

为贯彻落实党的二十届四中全会精神，深入实施提振消费专项行动，更好发挥电影对消费增长的拉动作 用，促进电影产业向多元消费生态转型，国家电影局、商务部组织开展"电影+"消费综合试点工作。 根据有关省市择优选报， 北京市朝阳区、吉林省长春市、上海市虹口区、江苏省无锡市、浙江省宁波 市、福建省福州市、山东省青岛市、河南省郑州市、湖北省宜昌市、湖南省长沙市、广东省深圳市、重 庆市两江新区、四川省成都市、陕西省延安市，以及江苏省昆山市、浙江省湖州市南浔区16个城市 为"电影+"消费综合试点城市。 根据工作安排，试点城市将在培育电影观影消费增量、推进影院消费提质创新、创新扩大电影衍生消 费、深入打造"电影+"消费品牌、探索"电影+"消费监测等方面开展试点工作，充分发挥电影创意引领、 涵养心志、汇聚人气的作用，以"电影+"消费赋能经济社会发展，打造电影相关消费新业态新模式新场 景，进一步延长电影产业链、价值链和消费链，培育电影消费健康文化和良好生态，促进电影市场繁荣 发展，更好满足人民日益增长的美好生活需要。 "郑州新闻广播"优秀微刊推荐 编辑：赵家祥 统筹：马松林、李昌虎 来源：央视新闻 ...

柏林的二月，一场冬雪如期而至。13日，柏林电影节进入第二天，雪花落在波茨坦广场，柏林电影宫门 前那条标志性的红毯很快覆上一层薄白。而不远处的会场内，来自包括中国在内世界各地的电影人热切 交谈，为清冷的冬夜增添了几分暖意。 13日晚，由上海国际电影节主办的"中国电影之夜"在柏林拉开帷幕。中德两国各界代表、国际影人等 200余位嘉宾齐聚一堂。在寒意凛冽的柏林冬日里，这场聚会像是提前抵达的"春讯"，人们在这里就中 国电影业最新的发展进行热烈交流。 今年电影节上，《上海女儿》《寒夜灯柱》《诞辰日》等多部华语影片在全景、视点、新生代等单元展 映。"近年来，中国电影'出海'的势头愈发强劲。"上海国际影视节中心主任陈果对记者说。 "最显著的变化在于'多元化'的表达，过去海外观众的视野往往局限在功夫或古装类型中，而现在无论 是《哪吒》这样的现象级动画，还是反映现实的都市片，都赢得了海外观众的广泛共鸣。通过多场海外 放映活动，我们发现，一个更加立体、多元的中国形象，正通过大银幕呈现在世界面前。"她说。 这种"多元化"不只体现在类型上，也体现在叙事方法的选择上。在青年导演沈仲旻的长片首作《上海女 儿》中，它表现为一种更具"感知性 ...

1905电影网专稿截至2月13日，2026年春节档新片预售总票房已经突破两亿元，市场热度一路攀升的背 后，一匹"科技黑马"也正悄然走红。 CCTV 6 148 NG THE SUL u 65 PT 12, 98. 88 7 中国电影报道 NEWS 什么时候看 CCTV 6 ck 8 W.F. R. SA P. SA. IP. SE. IST. x 15 sh 25 the VOVIE NEWS 想坐什么位置 "看网上说现在用AI买电影票，特别方便，我就想试一下。我就直接发语音告诉它，想看什么电影、几 个人去看、什么时候看、坐什么位置，它就都会帮你选好。我确认下没什么问题，一键付款就可以 了。" CCTV 6 0 To The Book 植物无声 00 POVIE NEWS 不过这次是用AI（人工智能）买的 CCTV 6 . 47 00 中国电影报道 OVIE NEWS 然后就直接告诉它 CCTV 6 (12,12 898 V 中国电影报道 OVIE NEWS 想看什么电影 CCTN 6 K 7 . B . 05 VIL 25, 12, 99, VOVIE NEWS 然后几个人去看 千问APP推出的AI购票功能 ...

影院活动丰富，图为成龙来长路 转自：长沙发布 记者近日获悉，为深入实施提振消费专项行动，更好发挥电影对消费增长的拉动作用，促进电影产业向多元消费生态转型，国家电影局、商务部组织开 展"电影+"消费综合试点工作，16个城市成为"电影+"消费综合试点，长沙位列其中。 长沙影院人气旺。 根据有关省市择优选报，北京市朝阳区、吉林省长春市、上海市虹口区、江苏省无锡市、浙江省宁波市、福建省福州市、山东省青岛市、河南省郑州 市、湖北省宜昌市、湖南省长沙市、广东省深圳市、重庆市两江新区、四川省成都市、陕西省延安市，以及江苏省昆山市、浙江省湖州市南浔区等16个 城市为"电影+"消费综合试点城市。 根据工作安排，试点城市将在培育电影观影消费增量、推进影院消费提质创新、创新扩大电影衍生消费、深入打造"电影+"消费品牌、探索"电影+"消费 监测等方面开展试点工作，充分发挥电影创意引领、涵养心志、汇聚人气的作用，以"电影+"消费赋能经济社会发展，打造电影相关消费新业态新模式 新场景，进一步延长电影产业链、价值链和消费链，培育电影消费健康文化和良好生态，促进电影市场繁荣发展，更好满足人民日益增长的美好生活需 要。 编辑丨彭烨 校对丨陈叶 ...

深圳商报·读创客户端首席记者 刘琼 深圳迎来"电影+"消费新机遇！2月12日，国家电影局、商务部联合公布首批"电影+"消费综合试点城市名单，深圳成功入选，成为广东省唯一入选的城 市，跻身全国16个试点城市之列。 试点官宣之际，深圳的"电影+"消费热潮已提前升温。马年春节期间，由国家安全部指导创作、全程在深圳取景的电影《惊蛰无声》上映，影片的超高"含 深量"直接带动了"跟着电影打卡深圳"的文旅热潮。深圳顺势推出"惊蛰深圳Citywalk"专属路线，将电影取景地转化为城市打卡点，为"来深过大年"的市民 和游客打造全新体验，实现了观影、打卡、消费的多元融合，让电影成为激活城市消费、展现城市形象的重要载体。 电影 《惊蛰无声》 映前5天， 预售总票房破4000万 据悉，首批"电影+"消费综合试点城市还包括北京市朝阳区、吉林省长春市、上海市虹口区等地。此次试点工作旨在贯彻落实党的二十届四中全会精神， 深入实施提振消费专项行动，更好发挥电影对消费增长的拉动作用，促进电影产业向多元消费生态转型。 根据工作安排，各试点城市将围绕培育电影观影消费增量、推进影院消费提质创新、创新扩大电影衍生消费、深入打造"电影+"消费品牌、探索 ...