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2025消费市场八大关键词
3 6 Ke· 2025-12-26 06:04
Group 1 - The core themes of the 2025 consumer market are "rational return" and "experience upgrade," reflecting consumers' focus on product value and the overall consumption experience [1] - The cultural tourism market has seen significant growth, with searches for "intangible cultural heritage experiences" increasing by 387% and "intangible cultural heritage crafts" by 790% during the Spring Festival [2] - Young consumers are driving innovation in the cultural tourism industry, with new trends like "slow travel" and significant increases in theme park bookings, with a 70% rise in reservations for theme parks during the summer of 2025 [4][5] Group 2 - The AI content explosion in 2025 has transformed advertising and media, with AI-generated images and videos becoming prevalent, impacting consumer engagement [8][10] - AI music has gained traction, with AI-generated songs achieving notable chart success, indicating a shift in the music industry towards AI integration [10][11] - The trend of "cross-border flavors" in the food industry reflects consumers' complex demands for innovative food combinations, such as the popular "liver crispy potato" dish [14][17] Group 3 - The digital consumer market is experiencing a shift towards "technology sinking," with products like action cameras and 3D printers finding new growth among younger consumers [18][20] - The sales of action cameras reached 4.76 million units in 2025, marking a 252% increase, while 3D printer prices have dropped significantly, making them more accessible [20][23] - The concept of "heart-price ratio" has emerged, emphasizing emotional value and social identity in consumer choices, moving beyond traditional price-performance metrics [34][36] Group 4 - The evolution of "national tide" reflects a deeper integration of traditional culture with modern product innovation, with the market expected to exceed 2.5 trillion yuan in 2025 [30][31] - The focus on quality and cultural depth in national tide products is evident in the fashion industry, where traditional techniques are combined with contemporary designs [31][33] - The rise of new Chinese-style beverages, such as tea-infused craft beers, showcases the blending of cultural elements with modern consumption trends [33] Group 5 - The 2025 consumer market is characterized by a dual focus on rational and emotional values, with brands needing to adapt to diverse consumer demands [45] - The shift from a single value-driven consumption model to a more nuanced approach that includes emotional experiences is reshaping market dynamics [45] - Brands must evolve their product offerings and marketing strategies to align with the changing consumer landscape, emphasizing the importance of understanding user needs [45]
2025是“乐坛小年”吗?
3 6 Ke· 2025-12-25 11:38
Core Insights - The music industry in 2025 is perceived as a "small year" due to the lack of breakout new hits, with many of the top songs being older tracks [1][4][8] - Despite the perception of a "small year," 2025 is also seen as a "watershed" moment with the rise of AI, stagnation in music streaming, and a booming live performance market reshaping the music economy [3][12][23] Streaming and Song Popularity - Major platforms like Spotify and TikTok show that the top songs of 2025 are predominantly older tracks, with Spotify's top three songs being from previous years [4][8] - The most popular song of 2025 is "APT." by ROSÉ and Bruno Mars, which was released in 2024 but continues to dominate charts [4][8] - In the Chinese music scene, songs like "Jumping Machine" and "Great Ambition," both released in 2024, are leading the charts, indicating a similar trend [10][12] Live Performance Market - The live performance market is thriving in 2025, with record-breaking ticket sales for top artists, indicating a shift in focus from recorded music to live events [20][22] - The touring market is now seen as a primary revenue driver, with artists' streaming numbers significantly increasing during tour periods [21][22] AI and Industry Dynamics - The rise of AI-generated music is creating new trends, with AI songs starting to gain traction, although they are not yet mainstream [16][25] - The music industry is experiencing a generational shift, with older artists dominating while younger preferences are not being met, leading to a potential decline in industry vitality [14][23] - The concept of "super fan economy" is emerging, emphasizing deeper connections with core fans as streaming revenue growth slows [23][25] Market Performance Data - The global recorded music market is projected to see a significant decline, with streaming revenue growth slowing down dramatically, particularly in the U.S. where it dropped by 40% year-on-year [17][20] - Various countries are experiencing reduced growth in their music markets, with notable declines in streaming revenue across major markets [17] Future Outlook - The music industry is at a crossroads, with the potential for AI to reshape the landscape, but also a growing divide between fans of traditional music and those embracing AI [28][29] - The future may see a continued emphasis on live performances and a more segmented market as consumer preferences evolve [28][29]
氪星晚报|现代汽车美国公司因安全隐患召回逾5万辆汽车;京东:七鲜小厨在北京已开出30家门店;日本最大核电站将于明年1月20日重启
3 6 Ke· 2025-12-24 11:17
Group 1 - OPPO is in deep cooperation with Alipay and plans to announce another strategic partnership in January [1] - OPPO's ColorOS product development director denied rumors of rejecting collaboration with ByteDance regarding "Doubao AI phone," emphasizing an open attitude towards partnerships [1] Group 2 - JD's restaurant platform, Seven Fresh Kitchen, has opened 30 stores in Beijing within four months, achieving coverage in major urban areas within the Fifth Ring Road [2] Group 3 - Thunderbolt eSports Hotel has signed over 200 locations nationwide, doubling its scale in six months, with high occupancy rates and a young customer demographic [3] Group 4 - Hyundai Motor Company is recalling over 51,000 vehicles in the U.S. due to safety hazards, including issues with trailer lights and potential short circuits [4] Group 5 - "Yisoo Innovation," a tech company focused on desktop laser processing equipment, has completed a Pre-A round financing of 100 million yuan to enhance core technology and expand product lines [5] Group 6 - Alibaba upgraded its voice model family Qwen3-TTS, introducing new models for voice design and cloning, which can generate human-like voices and enhance applications in various fields [6] Group 7 - Tencent Music launched its AI music creation tool "VEMUS" for public testing, offering a comprehensive platform for music creation with low barriers to entry [7] Group 8 - SoundAI released its multi-modal AI fashion headphones on Kickstarter, designed as a "personal perception tool" integrating sound and vision [8] Group 9 - The National Development and Reform Commission and the Ministry of Commerce released the "Encouragement Directory for Foreign Investment Industries (2025 Edition)," increasing the number of entries to 1,679 [9] - The central bank and eight departments are exploring cross-border digital currency payment trials with Singapore [9] Group 10 - Beijing has adjusted housing purchase policies for non-local residents, reducing the required duration of social insurance or income tax payments for home purchases [10] Group 11 - The State Administration for Market Regulation is implementing stricter regulations for live e-commerce, including the establishment of a supervisory framework [11] Group 12 - Japan's Tokyo Electric Power Company plans to restart the Kashiwazaki-Kariwa nuclear power plant on January 20, marking the first restart of a nuclear reactor since the Fukushima disaster [12][13]
圣诞新歌年年有,为何反复传唱的还是那几首经典老歌?| 声动早咖啡
声动活泼· 2025-12-24 09:02
预计阅读时长 8mins 彭博的报道显示,以 2020 年为例,在 Billboard 100 榜单中,三分之一都是节日歌曲。但是这三十多首歌曲 里,只有七首是当年新发行的作品,而这七首歌曲中,还有三首是翻唱,原唱作品只有四首。占据排行榜的多 数曲目其实是数年前甚至数十年前的老歌。 那么为什么圣诞节来临的时候,热门的节日歌曲还是那几首经典老歌呢? 本文整理自播客「声动早咖啡」 Mariah Carey 的《All I Want For Christmas Is You》在 1994 年发行,但直到 2017 年才跻身十大热门单曲榜, 2019 年才首次在排行榜上登顶 。彭博的报道显示, Mariah Carey 的这首歌曲之所以能够在近几年流行,是因 为在 2013 年,她多次在 NBC 环球旗下的电视台进行演出,当时恰好是音乐流媒体服务的爆发时期,在 Spotify 平台上每 50 次圣诞歌曲的播放,就有 1 次是《All I Want For Christmas Is You》。 天气越冷,圣诞歌越「烫」?是谁在操控我们的 节日耳朵? 欢迎来到今天的轻解读,在上周的billboard百强单曲榜上,Mari ...
酷狗音乐为smart精灵5号定制蝰蛇全景声
Huan Qiu Wang· 2025-12-23 07:05
smart精灵5号作为今年10月刚发布的EHD超级电混车型,车机芯片均配备AMD V2000,具有强大算力;搭载AI大模型,能实现自然语言交互。在车载音效 方面,基于smart精灵5号座舱声学环境,酷狗蝰蛇全景声进行了深度适配,实现环绕感与细节量双提升。 近日,酷狗音乐与smart汽车达成新合作,酷狗音乐上线为smart精灵5号深度定制蝰蛇全景声,打造与众不同的车载听感。此次全新发布的酷狗蝰蛇全景声重 塑音频细节,以7.1.4全景声场,打造三维环绕空间感,为用户带来身临其境的听觉体验。 未来,酷狗音乐将继续携手合作伙伴推动技术创新,不断完善蝰蛇声学生态,为"第三空间"带来更多质效兼具的听觉体验。 作为全景声领域领先者,酷狗音乐基于蝰蛇音效创新多音轨技术和自研空间混音技术,有别于传统立体声技术,可以让单个声音对象在空间中的任何位置出 现,全方位萦绕,给人身临其境的听觉感受。据悉,目前smart精灵5号已率先支持酷狗7.1.4蝰蛇全景声以及杜比音效。 同时,酷狗音乐依托百万全景声乐库,结合smart精灵5号座舱声学环绕深度调校,贴心设立儿童、车载、热歌等场景专区,满足全家出行每一程的音乐期 待。 近年来,车载空间 ...
让古典音乐触手可及
Xin Lang Cai Jing· 2025-12-22 06:58
Core Viewpoint - The article highlights the launch of the "Reading the Score" event by Marcus Stanz and Sun Yifan, aimed at making classical music more accessible and understandable to the public through detailed analysis of musical scores [1] Group 1: Event Overview - The "Reading the Score" event simplifies complex orchestration into an understandable musical narrative for audiences [1] - The initiative reflects a commitment to preserving the authenticity of art while providing diverse pathways for the public to engage with classical music [1] Group 2: Community Engagement - Shanghai is characterized as a "music city" due to its numerous music lovers and various avenues for engaging with classical music [1] - Programs like "City Symphony" bring string ensembles into retirement communities, fostering intergenerational musical experiences [1] - The "Shanghai Symphony Music Classroom" and "MAP into the Community" initiatives aim to bridge the gap between classical music and the public through lectures and performances in community centers and public spaces [1]
——互联网传媒周报20251215-20251219:字节AI云和入口变现加速,游戏受益春节旺季+应用商店议价力下降-20251222
Investment Rating - The industry investment rating is "Overweight," indicating that the industry is expected to outperform the overall market [8]. Core Insights - The commercialization of AI applications by ByteDance and the acceleration of MaaS (Model as a Service) may compel major internet companies like Alibaba, Tencent, and Baidu to expedite their AI strategies and monetization efforts [1]. - The demand for self-indulgent consumption among the post-90s and post-00s generations is expected to continue growing, with gaming and music sectors showing resilience despite market fluctuations [1]. - The gaming sector is anticipated to rebound quickly, driven by the upcoming Spring Festival and the global expansion of gaming applications [1]. - Companies with high-frequency data demonstrating growth certainty for 2026 are likely to see early rebounds in their stock performance [1]. Summary by Sections AI and Internet Media - ByteDance's AI application commercialization and partnerships are expected to enhance its market position, with the daily token usage surpassing 50 trillion [1]. - The market share of ByteDance's Volcano Engine in the MaaS segment is projected to reach 49% by the first half of 2025 [1]. - Major competitors are urged to accelerate their AI cloud strategies and monetization efforts in response to ByteDance's advancements [1]. Gaming Sector - The gaming industry is poised for growth, particularly with the Spring Festival approaching, which is expected to boost user engagement and revenue [1]. - Key recommended stocks include Giant Network, which is expected to see increased revenue and daily active users, and 37 Interactive Entertainment, noted for its high dividends and low PE ratio [1]. Music and Other Entertainment - The music subscription model shows strong user retention and cash flow potential, with NetEase Cloud Music still in its growth phase [1]. - The collectible toy market, represented by Pop Mart, has shown significant revenue growth, driven by product innovation and market expansion [1]. Advertising and Media - Focus on advertising sustainability remains, with the acquisition of New Wave expected to enhance bargaining power within the industry [1]. - The advertising sector is projected to maintain growth despite competition from e-commerce and local services [1].
韩红回应获年度最佳原创音乐:金鸡没拿到拿了金鹅
Xin Lang Cai Jing· 2025-12-20 12:56
Core Viewpoint - Han Hong won the Golden Goose Award for Best Original Music with the song "Return" after missing out on the Golden Rooster Award, expressing a light-hearted attitude towards the situation [1] Group 1 - Han Hong acknowledged the disappointment of not winning the Golden Rooster but remained positive about receiving the Golden Goose Award [1] - The artist humorously commented on the presence of actress Ren Susu at the award ceremony, suggesting a playful rivalry between music and acting [1] - Han Hong described herself as a "student" in film scoring, indicating a willingness to learn and grow in this new area of her career [1]
杨旭文:每一个角色都是人生的里程碑
Xin Lang Cai Jing· 2025-12-20 11:53
中新网北京12月20日电 "每一个角色都是我人生的里程碑。"在《唐朝诡事录》系列剧中,杨旭文饰演 的"卢凌风"一角备受瞩目。近日,他在采访中谈到,从《射雕英雄传》到《唐朝诡事录》,每一个人生 阶段的作品对自己影响都很大,因为不同人生阶段会有不同的心态、不同的阅历,面对角色和自我的感 悟也不同。在未来,他要更用心揣摩剧本和人物、推敲细节,以最好的作品回馈给观众,"对得起观 众,也对得起自己。" 12月18日,搜狐时尚盛典在京举行,本届盛典以"向心而行"为主题,刘晓庆、岳云鹏、杨旭文、彭小 苒、胡兵、郁可唯、白举纲等200余位艺人明星、热门剧组主创及平台签约艺人、关注流博主齐聚,共 同见证各项年度荣誉的揭晓。 办方供图 盛典现场,刘晓庆摘得"年度魅力人物"荣誉,作为中国影视业的"长青力量",她用半个世纪的演艺生 涯,塑造了无数深入人心的经典角色。岳云鹏摘得"年度跨界人物",作为相声演员,他多次登上春晚舞 台,并在多部大热电影、电视剧中带来精彩的跨界演绎。 来源:主 办方供图 杨旭文、彭小苒收获"年度瞩目演员"荣誉。杨旭文发表感言称,"要看一个好剧本,然后踏踏实实地做 一个真诚的演员。"彭小苒则表示,希望明年有更多 ...
袁娅维成功对打AI,人类Diva为何无可替代?
3 6 Ke· 2025-12-16 11:35
最近在网络上,你很难躲过《大东北我的家乡》的各种AI翻唱版本,男声、女声,粤语版、四川话版,爵士、布鲁斯版等等,引发一波互联网文化热 潮。 随着袁娅维版《大东北我的家乡》上线,舆论从歌曲上线前的全民玩梗,到上线后网友一致的"这局袁娅维完胜AI",又把这件事推向了新的方向和高度。 这个音乐行业近期最具话题性的事件,起初是因为其中爆火的AI爵士版《大东北》,高度复刻了袁娅维的音色明亮度、真假声切换、尾音气声比例,而 被网友强烈要求"想听歌手本人来唱"、"AI的老师(袁娅维)快来挑战",歌手方受邀演唱由此诞生了真人版爵士《大东北》。 从AI模仿袁娅维,到袁娅维挑战"AI袁娅维",这场全民关注的人机竞赛,以人类Diva的胜出告一段落,也是新故事的开始。 01 袁娅维打响人类歌手大战AI第一枪 当《大东北我的家乡》各种AI版本被推上网络后,问题的本质并非"好不好听",而是它"听起来像那个人在唱,但又像不太像那个人在唱"——这种"似真 似假"的感受正是当前AI生成音乐的典型现象。 AI戏仿的Alan Walker版惊动了本尊,他在视频后回复:"谁能给我翻译下歌词?"这首歌的原唱何玉坦承,"有些版本调太高,自己唱不出那个味 ...