快乐父子俩。 12月28日，海东市平安区莲花山冰雪大世界内热闹非凡，趁着周末前来滑雪、体验雪上娱乐项目的游客络绎不绝。据景区负责人介绍，自开业以来，这里的 游客量呈持续上涨态势，周末单日接待量已从最初的百余人，攀升至如今的近千人。随着学校寒假和春节假期的临近，景区预计届时单日游客接待量有望突 破三千人次。 本报记者 李兴发 摄 冬季滑雪成为时尚。 ...

Group 1 - The ice and snow tourism industry is experiencing a surge in activity, with various regions launching diverse ice and snow projects to stimulate growth [1] - In Hebei's Jinshanling Galaxy Ski Resort, over 20,000 visitors have been received since opening, marking a 20% increase compared to the same period last year [3] - Sichuan's Wenchuan has upgraded its ski facilities to accommodate 6,000 skiers simultaneously and introduced traditional Qiang sports, attracting a wider range of visitors [3] Group 2 - New activities and experiences are being introduced across various regions, such as snow tug-of-war and ice curling in Shaanxi, enhancing the immersive tourism experience [4] - In Heilongjiang's Huachuan, visitors can enjoy local cuisine and participate in traditional dances, blending ice and snow with local culture [4] - The overall visitor flow in ski resorts nationwide reached 350 million in the first month of the 2025-2026 season, a 10% year-on-year increase, with inbound tourist numbers rising by 66% [5]

Group 1 - The article highlights the innovative integration of "ice and snow" with various cultural and tourism activities across different regions in China, creating new immersive experiences for visitors [1][6] - In Jilin's Changbai Mountain, a new romantic tourism scene has been established with the opening of the "Beautiful Pine Love Forest" marriage registration office, featuring a 1314-meter snow path for couples [2][4] - The marriage registration office offers services such as a wedding vow ceremony and exclusive travel packages for couples, enhancing the romantic experience [4][6] Group 2 - Inner Mongolia is leveraging its rich ice and snow resources to promote winter tourism, introducing various activities that combine ice sports with local cuisine [7][9] - The region has implemented a "snow holiday" for students, encouraging family participation and boosting local consumption [7][9] - Inner Mongolia plans to host 159 unique cultural tourism activities and 45 winter tourism routes from November 2025 to March 2026, aiming to attract 300 million domestic tourists and generate 450 billion yuan in total spending [9] Group 3 - In Chongqing, the focus is on ice and snow educational tourism, with local schools participating in skiing lessons to engage students in winter sports [10][12] - The scenic area has tailored ice and snow programs for different age groups, ensuring a diverse range of activities [10] - The introduction of ice and snow educational tourism is helping to maintain visitor interest during the off-peak season, contributing to sustained market activity [12]

Core Insights - The 15th Bird's Nest Happy Ice and Snow Season has officially opened, featuring dual thematic areas: "Pure Snow Play Area" and "Trendy Experience Area" [2][3] - The event has attracted over 2.53 million participants since its inception, establishing itself as a significant national ice and snow brand [3] - The new model of "One Nest, Two Zones" offers over 40,000 square meters of "Ice and Snow + Trendy Play" space, with a ticketing system allowing unlimited access [3][4] Group 1 - The event includes popular activities such as snow tubing, sledding, and drifting, providing a joyful winter experience for visitors [3][4] - The upgraded "Snow Drifting" area features a large space of 4,800 square meters with a sliding track measuring 40 meters wide, 9 meters high, and 50 meters long [3] - The "Pure Snow Play Area" spans 20,000 square meters, designed for families, allowing both adults and children to enjoy snow activities [4] Group 2 - The "Trendy Experience Area" also covers over 20,000 square meters, focusing on interactive games and cultural experiences, including collaboration with the popular game IP "Egg Party" [4] - The event operates daily from 10:00 AM to 6:00 PM and will continue until late February 2026, covering major holidays like New Year and Spring Festival [4] - Ticket prices are set at 120 yuan per person on weekdays and 160 yuan on weekends and holidays, with various ticket options available for families [4]

Group 1 - The current winter tourism season is thriving, with various regions enhancing ice and snow tourism experiences through new attractions and upgraded services [1][2] - The 38th Sun Island International Snow Sculpture Art Expo in Harbin covers an area of 1.5 million square meters and uses 120,000 cubic meters of snow, featuring a main sculpture themed around a panda astronaut [1] - The Inner Mongolia region is hosting the 12th Ewenki Ice and Snow "Yisaren" event, which aims to combine cultural benefits with industrial development, attracting numerous visitors [2] Group 2 - The 10th Henan Province Mass Ice and Snow Season has been launched, featuring engaging activities such as snow basketball and snow tug-of-war at the main venue in Luoyang [2] - The demand for winter sports equipment, accommodations, and hotels is increasing, with a notable rise in rental and sales volumes as the new snow season begins [3] - Henan Province is issuing 15,500 ice and snow sports consumption vouchers in four rounds to boost ice and snow consumption quality and upgrade experiences [3]

本报讯（记者刘旭）近日，辽宁省正式出台《冰雪旅游高质量发展三年行动计划（2025—2027年）》， 明确将依托承办"十五冬"赛事等战略机遇，全面推动冰雪旅游消费升级与目的地建设。 （来源：工人日报） 未来三年，辽宁将着力构建层次分明、特色鲜明的冰雪旅游发展新格局，计划培育10个以上省级滑雪旅 游度假地，推出超过10条冰雪旅游精品线路，通过丰富多元的产品供给，显著增强冰雪旅游的综合消费 带动能力。 除了运动，辽宁更致力于打造冰雪文化，届时游客将有机会深入体验以东北抗联雪地密营、抗美援朝冰 雪记忆为代表的红色冰雪文化，感受满族、蒙古族等民族的独特冰雪民俗，还能享受温泉康养与冰雪交 融的特色地域风情。旅游体验将从"观景打卡"全面升级为"深度沉浸"，文化元素将深度融入产品、场景 与消费中。 辽宁特别强调发挥其"不太冷、不太远、不太难、不太贵"的差异化优势，旨在降低冰雪旅游门槛，开发 一批趣味性强、易于参与的冰雪嬉戏主题产品，吸引广大游客深度体验地道的辽宁冰雪生活文化，塑造 一张大众化、亲民化的冰雪旅游新名片。 行动计划提出，将针对不同需求的游客，提供专业、爱好、大众三个维度的冰雪体验。无论是追求顶级 赛事与挑战的专业 ...

Core Viewpoint - The 15th Bird's Nest Happy Ice and Snow Season has officially opened, offering a unique winter experience with a new "one nest, two zones" model that combines sports and leisure activities for visitors [3][5]. Group 1: Event Overview - The event features a total area of over 40,000 square meters, divided into a "Pure Snow Play Area" and a "Trendy Leisure Area," catering to diverse visitor needs and providing a "one ticket for double enjoyment" experience [2]. - The "Pure Snow Play Area," covering 20,000 square meters, offers immersive ice and snow experiences with various activities ranging from family-friendly options to speed challenges [2]. - The "Trendy Leisure Area," also exceeding 20,000 square meters, focuses on interactive entertainment and cultural experiences, including collaborations with popular game IPs like "Egg Party" [4]. Group 2: Key Attractions - The upgraded "Snow Drift" attraction features a large area of 4,800 square meters with a 40-meter wide, 9-meter high, and 50-meter long sliding track, providing a thrilling experience for visitors [2]. - The "Snow Banana Boat" and "Sledding Paradise" are designed for family enjoyment, offering safe and fun activities for both adults and children [2]. - The event includes a large inflatable theme project "Ice and Snow Forward," which spans over 3,000 square meters and features various fun challenges, making it a popular choice for family and friends [4]. Group 3: Duration and Participation - The Bird's Nest Happy Ice and Snow Season will remain open until late February 2026, covering the New Year and Spring Festival holidays, thus providing an extended winter entertainment period for visitors [4]. - The event has attracted over 2.53 million participants since its inception, establishing itself as a significant winter cultural tourism event in Beijing [5].

Core Viewpoint - The Phoenix Ridge Ski Resort in Gansu Province has undergone upgrades to attract more visitors during the peak season around New Year's, enhancing the overall experience with improved facilities and services [1][3]. Group 1: Visitor Experience and Capacity - The ski resort is located at an altitude of approximately 2200 meters, covering an area of about 1000 acres, and can accommodate up to 4000 visitors simultaneously [3]. - Daily visitor numbers during weekdays are stable at around 500, while weekends see this number double, averaging over 1000 visitors, indicating growth compared to the same period last year [3]. Group 2: Facility Upgrades - The resort features nine ski trails of varying difficulty levels and has widened and leveled these trails to enhance comfort for skiers [5]. - A service team of nearly 50 members has been established to provide guidance and safety for novice skiers, ensuring a smoother and safer experience [6][8]. Group 3: Additional Activities and Attractions - In addition to skiing, the resort has introduced an ice and snow carnival with various fun activities, including a snowboard jump that appeals to skill-oriented visitors [9]. - The resort has five popular snow tubing lanes, providing an enjoyable experience for both adults and children [11]. Group 4: Relaxation Areas and Amenities - Two distinct relaxation areas have been set up at the top and bottom of the ski resort, including a mountain-top coffee house and a "tea by the fire" area at the base, offering visitors a cozy place to unwind [12][14]. - The coffee house serves freshly made hot coffee, while the tea area features traditional Gansu tea, allowing guests to enjoy the scenic views while relaxing [14]. Group 5: Promotional Offers - To attract more visitors, the resort has implemented promotional policies, such as free admission for children under 1.2 meters and special tickets for families and students [16].

隆冬时节，吉林大地银装素裹。近日，记者深入吉林，见证这片寒地如何将"冷资源"转化为"热经济"，构建起一个生机 勃勃的冰雪旅游新生态。 自然奇观，激活冰雪核心吸引力 在松花江畔，清晨的低温与不冻江水的暖湿气流相遇，凝华出晶莹剔透的霜晶，将两岸垂柳松柏装扮成玉树琼枝。这被 誉为中国四大自然奇观之一的盛景，每年吸引着天南地北的游客。 当夜幕降临，驯鹿巡游与打铁花的璀璨将北欧童话与关东文化巧妙融合；高水准的音乐会与艺术展，则提供了"热闹好 玩"之上的文化质感。一套以"度假助理"为核心的服务闭环，致力于为客人定制丰富、温暖的记忆。住宿体验上，原乡客 栈将东北暖炕、民俗博物馆等在地元素与现代舒适结合，延长了游客的停留时间。 "滑雪运动本身也在卸下'高端'光环。"雪场负责人指出，高性价比国产装备的普及显著降低了滑雪体验门槛。游客李女士 的感受颇具代表性："本想滑几天雪，没想到活动这么丰富，一周过去还意犹未尽。""滑雪+"的多元体验矩阵，正释放出 持久而生动的发展动能。 赋能乡村，共享冰雪经济新红利 "这是第二次来，终于看到了，像王母娘娘开蟠桃会！"长春游客战佳昕的赞叹，道出了无数追寻者的心声。来自辽源的 崔女士与姐姐专程等 ...

Core Viewpoint - The 15th Bird's Nest Happy Ice and Snow Season has officially opened, offering a new experience model with over 40,000 square meters of ice and snow space for citizens and tourists, combining sports excitement with leisure fun [1] Group 1: Event Overview - The event features an "One Nest, Two Areas" experience model, providing a vast space for winter activities [1] - The daily operating hours are from 10:00 AM to 6:00 PM, continuing until late February 2026, with adjustments based on weather conditions [12] - The event has attracted over 2.53 million participants, establishing itself as a significant winter cultural tourism activity in Beijing [12] Group 2: Attractions and Activities - The "Pure Snow Play Area" spans 20,000 square meters, allowing visitors to enjoy various snow activities [3] - The upgraded "Snow Drift" area includes a large slide measuring 40 meters wide, 9 meters high, and 50 meters long, providing a thrilling experience for visitors [3] - The Snow Circle Square is a popular choice for families, where both adults and children can enjoy snow tubing [5] - The indoor warm-up area includes dining options such as McDonald's and themed shops offering exclusive merchandise [11] Group 3: Interactive Experiences - The trendy play area covers over 20,000 square meters, focusing on interactive games and cultural experiences, including collaboration with the popular game IP "Egg Party" [7] - The immersive inflatable theme project "Ice and Snow Forward" features various fun challenges across an area of over 3,000 square meters [9] - The "Combat Shooting" project offers a professional-level immersive battlefield experience, accommodating up to 60 participants for competitive fun [9]