网友热议新雪季开启—— 开板了！冰雪经济"热"起来 对广大滑雪爱好者来说，"开板"是拥抱冬天的独特方式。近日，随着气温下降，新雪季开启，各地雪场 迎来八方雪友。从北国雪原到南海之滨，从天然雪场到室内冰场，冰雪旅游呈现出更加丰富多元的发展 图景。 不少网友留言："雪场终于营业了，今年我要挨个打卡崇礼所有滑雪场""时隔一年踏上雪道，马上就能 找回这种在滑行中拥抱风雪的快乐""装备已购齐，滑雪新手求带""早早就预订好了民宿，期待体验一 场'冰雪奇缘'"…… 雪友热情高涨 今年河北崇礼的雪季来得格外早。据人民网报道，10月21日，万龙滑雪场正式开板，崇礼2025—2026新 雪季正式拉开帷幕。"崇礼万龙滑雪场开板时间为历年最早，开放雪道数量和可滑行面积为历年开板之 最"的消息在各个雪友微信群里传开，成为滑雪圈子里的新鲜事。 来自北京的滑雪爱好者王岳按捺不住好奇，还没在崇礼滑过雪的他，决定去瞧瞧。"从北京清河站出 发，1个多小时就到达崇礼太子城站。"王岳发现，车站加强了站台引导服务，确保雪具装卸不影响发车 和旅客安全上下车。同时，下车后就有接驳车将游客送至滑雪场。 一进万龙滑雪场，王岳便拉住工作人员问，"听说今年开板， ...

Core Insights - The winter sports season has officially begun, with ski resorts across China opening early and attracting a surge of visitors, indicating a growing enthusiasm for ice and snow tourism [4][5][6] Group 1: Ski Resort Developments - The Wanlong Ski Resort in Chongli opened its slopes on October 21, marking the earliest start to the ski season in its history, with a record number of open trails and skiing area [5] - Chongli currently has nine ski resorts with a total of 219 trails spanning 178 kilometers, and last season welcomed 5.235 million visitors [5] - New ski season offerings include enhanced entertainment options, family-friendly activities, and various events to attract a diverse range of tourists [5][8] Group 2: Regional Highlights - Xinjiang's ski resorts, including the Urumqi Baiyun Ski Resort, opened in mid-November, with the latter attracting over 8,000 visitors on its first day [6] - The Mohe North Pole Ski Resort in Heilongjiang boasts the longest ski season in China, operating from early November to late April [6] - Inner Mongolia is promoting a winter festival with 159 cultural tourism activities and 48 sports events, enhancing the region's ice and snow tourism appeal [9] Group 3: Economic Impact and Growth - The ice and snow industry in China is projected to exceed 1 trillion yuan by 2025, with significant growth in consumer spending on winter sports [14] - The 2024-2025 winter season is expected to see over 187.5 billion yuan in consumer spending related to ice and snow activities, reflecting a year-on-year growth of over 25% [14] - The Shenzhen Qianhai Ice and Snow World, the largest indoor ski resort globally, has been operational since September, attracting over 5,000 visitors daily [11] Group 4: Innovative Experiences - New attractions and experiences are being introduced, such as the indoor ski resorts in southern China, which allow year-round participation in winter sports [11] - Events like the National Mass Ice and Snow Season in Zhejiang feature diverse activities, including snowboarding and ice sculpture experiences, aimed at engaging a broader audience [12][13] - The integration of cultural elements and modern technology in ice and snow tourism is being emphasized to enhance visitor experiences [9][10]

Group 1 - The direct train service from Beijing to Zhangjiakou Chongli has officially commenced, providing a convenient transportation solution for skiing enthusiasts [1] - The direct train operates from Beijing Capital Airport, Daxing Airport, and Beijing South Station, with two specially planned routes connecting major ski resorts [3] - The buses are designed with larger storage space to accommodate ski equipment, enhancing convenience for travelers [5] Group 2 - In Jilin City, multiple ski resorts have opened for the new snow season, with local departments enhancing services to attract visitors [9] - Jilin City has launched customized transportation services, including dedicated shuttle buses from Changchun Airport to major ski resorts starting November 15 [9] - A fleet of 180 new energy ride-hailing vehicles has been deployed in Jilin City, equipped with specialized ski racks to facilitate the transport of ski gear [11] Group 3 - In Altay, Xinjiang, middle school students will enjoy their first "snow holiday" from December 1 to 5, potentially extending their break to nine days [14] - The "snow holiday" initiative encourages students to participate in various activities, promoting physical and mental well-being [14] - Local tourism departments in Altay are collaborating with ski resorts and hotels to offer discounts and benefits for students during the "snow holiday" [16]

Core Viewpoint - The A-share market opened higher with all three major indices showing positive performance, indicating a bullish sentiment among investors [1] Market Performance - The Shanghai Composite Index increased by 0.35% - The Shenzhen Component Index rose by 1.03% - The ChiNext Index saw a significant gain of 1.79% [1] Sector Performance - Leading sectors with notable gains include: - CPO (Consumer Packaged Goods) - Aquaculture - Semiconductors - Memory Storage - Brokerage Firms - Sectors that experienced declines include: - Ice and Snow Tourism - Oil and Gas Extraction - Real Estate - Coal [1]

Core Viewpoint - The winter sports season in the Altay region of Xinjiang officially begins with the opening of the Qinggeli Lang Mountain International Ski Resort for the 2025-2026 season, marking the start of a winter ice and snow festival across four major ski resorts in the area [2] Investment and Infrastructure Development - In recent years, the Altay region has invested nearly 7 billion yuan in a 30,000 square kilometer area rich in ice and snow, establishing a comprehensive ice and snow system centered around four major ski resorts: Jiangjun Mountain, Keketohai, Jikeplin, and Qinggeli Lang Mountain [4] - The region has developed 198 ski trails and 26 cable cars, offering a diverse range of skiing experiences including alpine, backcountry, and cross-country skiing [4]

Core Viewpoint - The Liaoning Provincial Cultural and Tourism Department has launched a series of initiatives for the 2025-2026 ice and snow season, aiming to enhance ice and snow tourism and achieve a 15% year-on-year increase in tourist numbers and a 13% increase in tourism revenue during this season [1][2]. Group 1: Initiatives and Activities - A variety of themed ice and snow activities will be organized, including the second Liaoning Marine Ice and Snow Festival and campaigns encouraging people to return to Liaoning for the New Year [1]. - The province will introduce premium ice and snow travel routes, combining ice activities with sightseeing, cultural experiences, and wellness tourism [2]. - The integration of local customs, intangible cultural heritage, and festivals into ice and snow activities will help cultivate distinctive regional ice and snow cultural brands [1][2]. Group 2: Product Development and Innovation - The province plans to innovate the "ice and snow +" business model, promoting the integration of ice tourism with sports events, marine tourism, wellness, and local cuisine [2]. - Development of interactive and experiential ice and snow tourism consumption scenarios in various public spaces will be supported, enhancing the overall visitor experience [2][3]. - The province will also focus on creating cross-regional premium travel routes that connect various ice and snow resources across Northeast China [3]. Group 3: Infrastructure and Service Enhancement - Efforts will be made to improve the service guarantee for ice and snow tourism, including enhancing inbound tourism convenience and transportation services [3]. - The establishment of small ice skating and skiing facilities in urban parks and community spaces will enrich local ice and snow recreational options [2][3].

Core Points - The National Alpine Skiing Center "Snow Flying Swallow" in Beijing Yanqing Olympic Park has initiated snowmaking as temperatures drop, with plans to open 13 professional ski trails for various skill levels by the 2025-2026 snow season [1] - A total of 44 fixed snow machines and 54 mobile snow machines have been launched, covering an area of 125,000 square meters in the first phase, with the first skiing expected in mid to late November [1] - This snow season, the Yanqing Olympic Park will establish a comprehensive commercial service system that includes sports retail, dining services, and equipment rentals, along with special celebration events and cost-effective accommodation packages to enhance the overall ice and snow tourism experience [1]

Core Viewpoint - A-shares experienced a collective decline in the three major indices, with the Shanghai Composite Index down by 0.24%, the Shenzhen Component Index down by 0.31%, and the ChiNext Index down by 0.51% [1] Sector Performance - Lithium mining, salt lake lithium extraction, real estate, and engineering machinery sectors showed the highest gains [1] - Precious metals, ice and snow tourism, CPO, and semiconductor materials sectors recorded the largest declines [1]

Core Insights - The competition in ice and snow tourism is shifting from a focus on natural resources to a multidimensional contest involving facilities, business models, and services [1][2] - The traditional "watching snow" and "playing in snow" models are no longer sufficient to meet the diverse market demands, prompting a need for transformation and new growth points in the industry [1][3] - The ice and snow industry in China is projected to exceed 1 trillion yuan by 2025, presenting new opportunities for development [3] Group 1: Northern Region Developments - Northern provinces are enhancing their ice and snow tourism by investing in sports venues, creating festival brands, and hosting high-end events to attract international brands [1] - Jilin Province plans to hold over 800 cultural and tourism activities, establishing a diversified product system that combines traditional attractions with emerging business models [1] - Heilongjiang Province is developing unique festival matrices such as "Ice and Snow Cultural Month" and "Celebrating the New Year in Museums" [1] Group 2: Southern Region Innovations - Southern regions are leveraging technology and creativity to develop ice and snow tourism in areas without natural snow, exemplified by the indoor ski resort in Shenzhen [2] - The indoor ski resort in Shenzhen offers a composite commercial ecosystem that includes professional skiing, immersive snow experiences, and leisure activities, catering to year-round tourism [2] - The expansion of ice and snow tourism is increasingly incorporating diverse elements beyond just snow, including performing arts, cuisine, cultural heritage, and digital technology [2] Group 3: Industry Trends and Future Outlook - The ice and snow industry is evolving towards high-quality development through innovation and integration, which are essential for long-term sustainability [3] - The focus on "snow outside" activities is crucial for maximizing the value of cold resources and ensuring the industry's growth [3]

Core Insights - The popularity of "snowy flight routes" has surged as winter approaches, with social media highlighting experiences of viewing snow-capped mountains from airplanes [1] - Major cities like Beijing, Zhangjiakou, Urumqi, and Harbin are emerging as top destinations for winter tourism, reflecting a nationwide trend towards ice and snow travel [4] Group 1: Travel Trends - Since November, searches for "ice and snow routes" such as "Xi'an to Lhasa" and "Chengdu to Urumqi" have increased, with "Chengdu to Urumqi" seeing a 48% year-on-year growth in search volume [2] - The average daily search volume for "Chongli ski tickets" has surged by 275% since November, indicating a strong interest in skiing activities [3] - The opening of the Shenyang-Baishan high-speed railway has significantly reduced travel time to Changbai Mountain, promoting weekend short trips for urban workers [5] Group 2: Booking and Pricing - Popular ski routes are currently available at low prices, with flights from Beijing to Harbin starting at 300 yuan and from Shanghai to Changchun at 280 yuan [2] - Hotel and accommodation bookings in Zhangjiakou have increased by 12%, driven by the influx of tourists, particularly from Beijing [3] - The overall booking volume for cultural and tourism activities in Beijing has risen by 15% since November, showcasing a growing interest in winter tourism [5] Group 3: Demographics and Visitor Behavior - Nearly half of the visitors to Zhangjiakou are from the post-95 generation, indicating a younger demographic engaging in winter sports [3] - The combination of "ice and snow" tourism with local cuisine, such as the 140% increase in searches for "nearby delicious Guo Bao Rou" in Harbin, is attracting a diverse range of tourists [3]