以下文章来源于正面连接 ，作者蒋一凡 正面连接 . 面对复杂 但在山东胶州李哥庄镇王大哥的帽子店里， 不论立场，都卖14.99美金。 文 ｜ 蒋一凡 编辑 ｜ 张苹 来源｜ 正面连接（ID： zmconnect） 封面来源 ｜ 视觉中国 王大哥造MAGA帽 胶州是青岛的一个县级市，胶州市里有一个镇叫李哥庄镇，是"中国制帽之乡"。小镇每年能产5亿顶帽子，发往欧美亚非，全球棒球帽市场，胶州帽子占 了三分之一。 2016年，王大哥到朋友的工厂里玩，看到厂子里堆着很多红帽子，上面印着"Make America Great Again"，一打听，最近有很多美国客户要求做这款帽 子。 "让美国再次伟大"，简称MAGA，特朗普的口号。 MAGA帽子横空出世这年，王大哥23岁。他是李哥庄镇上本地人，胶州口音，把"make"念成"美可"，把"款"说成"垮儿"。 镇上三成人做帽子，他也因此从小接触帽子，对帽子很敏感。他不知道印花是啥意思，但他寻思这是个生意。正好朋友手里的存货发不完，"我也卖点 呗"，王大哥开始从朋友手里买尾单，一个纸箱装200个帽子，一个成本八九块，他两三箱两三箱地买，转手卖。 渠道定为亚马逊。这个海外最大的电 ...

出品 | 创业最前线 作者 | 星空 编辑 | 蛋总 美编 | 邢静 审核 | 颂文 被称作"铜装饰界的小米"——铜师傅，试图登陆资本市场。 5月9日，杭州铜师傅文创（集团）股份有限公司（以下简称"铜师傅"）正式向港交所递交招股书，拟在主板挂牌上市，由招银国际担任独家保荐人。 成立于2013年的铜师傅，以其独特的铜艺文创产品在文创行业脱颖而出，获得了包括小米创始人雷军在内的多方关注和支持。 然而，铜师傅目前也面临着如何突破自身发展瓶颈的问题，在铜工艺品市场天花板较低的情况下，如何讲好资本市场所重视的增量故事，将直接决定这家 公司的未来。 铜师傅的创始人俞光现年52岁，他是浙江绍兴新昌人，1991年毕业于绍兴市中等专业学校87届工艺美术班。 据俞光本人透露，他从6岁开始就想做生意了。在美术中专求学期间也做过小买卖，如摆地摊、卖对联、批发T恤衫等等。毕业之后，俞光还卖过保险、 做过包工头搞装修，但都没有太大的成就。 直到2001年，年近30岁的俞光在新昌创办了浙江雅鼎卫浴洁具有限公司，从全铜毛巾架做起，切入卫浴生意，之后产品品类逐渐扩张到花洒、浴缸龙头等 产品。 （图 / 铜师傅文创集团官方微信公众号） 次年，铜 ...

Core Points - The article discusses the business of a hat seller, Wang Dage, in Li Ge Zhuang Town, Shandong, who capitalized on the popularity of the "Make America Great Again" (MAGA) hats during the Trump era [4][6][12] - Wang Dage's business model involved sourcing hats from a friend's factory and selling them on Amazon, where he set the price at $14.99, a common price point for similar products [9][12] - The demand for MAGA hats surged during key political events, particularly around the 2024 election, leading to significant sales increases for Wang Dage [16][25] Group 1 - Li Ge Zhuang Town is known as the "Hometown of Hats" in China, producing 500 million hats annually, with one-third of the global baseball cap market coming from this region [4] - Wang Dage began selling MAGA hats in 2016 after noticing a demand from American customers, leveraging his local knowledge and connections [5][8] - The logistics of shipping hats to the U.S. were simplified through Amazon's fulfillment services, allowing Wang Dage to focus on sales rather than shipping complexities [10][11] Group 2 - The business experienced fluctuations in sales, with Wang Dage initially selling only a few hats daily, but this changed dramatically as political events unfolded [12][16] - By 2024, sales skyrocketed, with Wang Dage selling up to 2,000 hats in a single day, driven by renewed interest in MAGA hats among Trump supporters [25][28] - Wang Dage faced challenges with inventory management and order cancellations, leading to a chaotic but profitable period during the election season [26][27] Group 3 - Wang Dage diversified his product offerings by creating variations of the MAGA hat, including mesh designs and different colors, to capture market interest [31][32] - The competition intensified as other sellers entered the market, prompting Wang Dage to innovate continuously to maintain sales [32][34] - However, by early 2025, Wang Dage's business faced setbacks due to trademark issues with the MAGA brand, leading to the removal of his products from Amazon [43][47] Group 4 - The article highlights the broader cultural significance of hats in American politics, with various political figures and movements adopting similar merchandise strategies [49][51] - Wang Dage's experience reflects the impact of political events on consumer behavior and market dynamics, illustrating how external factors can drive business success or failure [28][56] - Ultimately, Wang Dage decided to step back from the hat business, focusing instead on his craft business, indicating a shift in strategy due to market volatility [54][59]

最近有幸参加了在湘湖定山广场举办的品味国粹情满湘湖第27届西博会杭州老字号嘉年华暨消费品以旧 换新"六进"活动 ，真可谓是收获满满，这场活动汇聚了来自各地的70余家知名老字号，为我们带来了 一场集购物、美食、文化体验于一体的消费盛宴。 一进入活动现场，便能感受到那热闹非凡的氛围。琳琅满目的商品摆满了各个展位，人来人往，叫卖 声、欢笑声交织在一起，构成了一曲欢快的市井交响乐。我首先被楼外楼的展位吸引。作为杭州的餐饮 老字号，楼外楼承载着深厚的历史文化底蕴，其展位布置古色古香，充满了江南韵味。在这里，不仅能 品尝到西湖醋鱼、龙井虾仁等经典杭帮菜肴，还能购买到一些方便携带的特色预制菜和糕点，让不能亲 临楼外楼餐厅的人们，也能在家中品尝到地道的杭帮美味。 知味观的展位同样人气十足。始创于1913年的知味观，以经营杭州风味菜和特色点心而闻名。展位前陈 列着各种精美的点心，像小笼包子、猫耳朵、幸福双等，每一款都让人垂涎欲滴。我忍不住买了几盒点 心，准备带回去和家人分享。品尝着软糯香甜的点心，仿佛能感受到知味观近百年的传承与坚守。 王星记的扇子一直是我心仪之物，这次在活动现场看到其展位，自然不能错过。王星记的扇子制作工艺 ...

□ 本报记者 王 洋 5月17日，位于北京市东城区的红桥市场内，行李箱的轱辘声与扫码支付的"叮咚"声交织，翻译机中时不时冒出的 各国语言好似一笔笔交易的背景音乐…… 国际旅客的行李箱正在成为更多"微型跨国贸易"的见证者。记者注意到，随着多重利好政策落地，"反向代购"现 象悄然兴起。国际旅客化身"跨国买手"，将中国制造的电子产品、玩具、家居等商品塞满行李箱，带回本国市场 转售或自用，成为中外民间贸易的独特风景线。 有分析人士指出，"反向代购"的兴起既是全球消费者对中国制造竞争力的高度认可，也是中国从"世界工厂"向"全 球市场"转型的生动注脚。 行李箱成贸易新工具 旅游商品和高差价产品成"老外"最爱 近期，TikTok上"ChinaTravel"（中国游）话题播放量已接近10亿。围绕"ChinaTravel"衍生的"ChinaShopping"（中 国购）正在中国发酵。 "我们的银壶都是纯手工锻造，客单价相对较高，会吸引一些喜欢东方茶文化的外国游客。"一家销售非遗手工茶 器的店主告诉记者，店内销售的产品大多在五千元到一万元不等，主要客群来自东南亚以及法国、英国等有饮茶 文化的地区和国家。 "旅游商品承载了满足旅游 ...

不仅展商连年参展，不少市民也是"熟面孔"。"去年买过一盏土耳其手工灯，今年搬了新家，还想再买 几盏。"拉萨市民德吉卓玛说，"没想到摊主还记得我，特意推荐了新款。" 展品琳琅满目，展商热情高涨，消费者询价下单。据了解，此次展会吸引了250多家企业、约600名客商 参展，总面积达8000平方米，展品品类超1500个，涵盖日用消费品、食品饮料、工艺品、家居用品、珠 宝等，展会规模和展品丰富度均较首届明显提升。截至17日，第二届拉萨进口商品展览会销售额达5500 万元，多个热门品类在开展首日快速成交。 "今年我准备了更多尼泊尔特色手工艺品。去年带来的200个尼泊尔手工首饰盒，全部销售一空。"在二 楼的尼泊尔展区，参展商达塔向记者介绍，他的展品全部是经由吉隆口岸从尼泊尔运至西藏。 来自31个国家和地区的1万多种商品云集拉萨，汇成一场"高原上的全球好物展"。5月16日至20日，第二 届拉萨进口商品展览会在西藏会展中心举行，记者探访看到，现场人头攒动，热闹非凡。 在"进口酒水"展区，法国红酒展位吸引众多品鉴者驻足。"我们有很多西藏顾客，西藏的红酒市场比想 象中要大。"来自法国的酒商杰夫瑞告诉记者，这是他第一次来西藏参展，" ...

铜质文创工艺产品头部品牌 ——铜师傅（H02150.HK）招股说明书解读 2025年5月18日 作者：姜浩 执业证书编号S0930522010001 梁丹辉 执业证书编号S0930524070007 证券研究报告 核心观点 铜师傅：铜质文创产品领先者 公司以铜质文创产品为核心，为消费者提供铜质摆件、铜质雕画、塑胶潮玩、金银文创产品等多样化商品。公 司在铜质产品领域深耕多年，对铜质产品的传统工艺具有深厚积累。弗若斯特沙利文数据显示，按2024年收入 计，公司在中国铜质文创工艺产品市场排名第一，市占率达到35.0%，具备领先地位。 铜质文创产品市场快速发展，集中度较高 弗若斯特沙利文数据显示，我国2024年金质文创工艺产品销售收入达187亿元，占中国金属文创工艺产品市场比 例达到74.2%。铜质文创工艺产品占比相对较小，2024年我国铜质文创工艺产品销售收入16亿元，占比6.3%， 但其2019-2024年CAGR达到7.3%，高于整体中国金属文创工艺产品市场增速1.8%，且预计2024-2029年铜质产 品市场规模仍将以高于整体的7.7%的CAGR增长。中国铜质文创产品市场集中度较高，2024年市场前三名共计 ...

Group 1: Financial Support for Local Industries - The bank is implementing various measures to enhance financial support for the local hair product industry, including launching specific loan products like "Hair Loan" and "Lu Trade Loan" [3][10] - A total of 4.57 billion yuan in loans has been issued to 403 hair processing enterprises and individual processors in the county [3] - The bank's financial support aims to help the hair industry expand internationally, with products exported to Europe, America, and Japan [3][10] Group 2: Development of Outdoor Products Industry - The outdoor products industry in the region is thriving, with companies like Sheng Teng Outdoor Products leading the way, achieving an annual revenue of over 30 million yuan [5] - The company has established over 62 manual processing points, providing employment for more than 3,500 villagers [5] - The bank has issued 1.42 million yuan in loans to six outdoor product enterprises to support the industry's growth and international expansion [5][10] Group 3: Support for New Chemical Materials Industry - The new materials industry is represented by companies like Shandong Helichang New Materials, which produces 30,000 tons of new materials annually [7][9] - The company has received 10 million yuan in project loans from the bank, which has accelerated its project progress [9] - The bank has issued a total of 44 million yuan in loans to five new chemical enterprises to promote their products on the international stage [10]

5期活动各具特色又环环相扣，形成了衔接多行业、覆盖全省各地的外贸优品购物格局，尽可能地方便了消费者选购，为供需两端协同发力下了一步"活 棋"。 5月15日，"2025山东省外贸优品购物季"暨"外贸优品中华行"山东站活动在山东国际会展中心举办。 整个购物季以"外贸优品 质享齐鲁"为主题，将从5月中旬持续到6月下旬，重点针对纺织服装、日用消费品、食品、农产品、建材家居、家电厨卫、工艺品 礼品、机电等产业，举办5期专题活动。 为帮助企业应对外部冲击，稳住外贸基本盘、拓展内销新空间，在"出口转内销"的过程中，山东将如何作为？ 精准匹配供需需求。 本次在全省开展"2025山东省外贸优品购物季"活动，山东的目标很明确，就是要全力支持外贸企业拓宽国内展会、电商等销售渠道，稳定生产经营，实现更 大发展。 转战内销，山东都做了哪些细分？这5期活动中，可以看出山东的顶层设计细节感满满。 第1期是"纺织服装、日用消费品、玩具类外贸优品购物节"，组织400余家省内外贸企业现场展销，现场连线青岛、烟台、东营、临沂等市活动现场。第2期 是"食品、农产品类外贸优品购物节"，将借势端午节消费热潮，依托第19届全国食品博览会，组织200家以上 ...

Core Viewpoint - Recent adjustments in tariffs between China and the U.S. have led to a positive shift in trade relations, prompting Chinese export companies to resume shipments to the U.S. and explore new market opportunities amid changing circumstances [1]. Group 1: Trade Resumption - Chinese foreign trade enterprises are quickly responding to the market recovery by restarting exports to the U.S., with production facilities ramping up operations and logistics ports experiencing a surge in shipments [1]. - In Shanghai, a knitting factory has resumed production for U.S. clients after a temporary halt, with plans to ship out goods by May 17 [2][4]. - A Shenzhen-based export company reported receiving multiple urgent orders from U.S. clients, indicating a backlog of inventory worth over $400,000 due to previous tariff fluctuations [4]. Group 2: Increased Demand and Logistics - Following the tariff adjustments, there has been a significant increase in orders, with U.S. container bookings from China surging nearly 300% [8]. - As of May 14, the average weekly order volume reached 21,530 twenty-foot equivalent units (TEUs), compared to only 5,709 TEUs the previous week [8]. - Major shipping ports in Shanghai and Shenzhen are adjusting their schedules to accommodate the increased shipping demand, with over 2,000 containers being processed for U.S. shipments [10][12]. Group 3: Market Diversification - Many companies are recognizing the unsustainability of relying solely on the U.S. market and are accelerating efforts to diversify their market presence [13]. - A crafts producer in Yiwu noted that previous orders for U.S. clients were sold to other markets due to tariff issues, highlighting the need for broader market strategies [14][16]. - Companies are actively exploring opportunities in regions such as the Middle East, South America, Europe, and Southeast Asia to mitigate risks associated with market dependence [16][19].