Bitburger saw its revenues fall almost 6% last year but the German brewer is forecasting a rise in sales – and volumes – in 2026. The company booked a 5.7% decline in revenue to €753m ($888.5m), which it pinned on challenging conditions for the overall German beer market and its moves to increase prices. “Our sales declines are not only due to an extremely difficult year overall for the entire industry but primarily to the price increase we implemented and consistently enforced in the market,” the brewe ...

茅台酒需求的火爆，既让相关平台陷入短暂瘫痪，也让相关个股股价被推到新高。 2月5日，南都湾财社-酒水新消费指数课题组记者留意到，有多名消费者反映，早上9点登录i茅台购买 茅台酒的页面时，页面显示加载但迟迟无法打开，最终显示"点击重试"，多次刷新后也无法进入。不过 到了9点30分，相关页面恢复正常，同时飞天茅台显示售罄。 南都湾财社记者在5日多个时间段进入茅台页面，发现相关页面显示正常，但多个产品已售罄。截至发 稿前，i茅台方面尚未就相关情况作出回应。 不过，i茅台页面加载困难，反映出相关产品的市场需求。 此前贵州茅台披露数据显示，今年1月，i茅台新增了628万名新用户，月活用户超1531万。实际成交量 方面，在53%vol 500ml贵州茅台酒（即飞天茅台），马年生肖酒、鼓乐飞天以及精品茅台酒上线后，超 过145万人次购买了产品，成交订单超212万笔，其中飞天茅台的成交订单超143万笔。如果按照活跃用 户计算，每天成交的用户占比约13.84%，而买到飞天茅台的用户占约9.34%。 值得注意的是，由于今年春节旺季需求向好，飞天茅台全国多地供应偏紧，渠道库存有限，其中部分区 域已申请追加配额，有部分经销商甚至表示 ...

（wind） 2月5日，A股酿酒板块表现活跃。其中，中信尼雅涨停，股价报7.72元/股。贵州茅台单日成交额已突破129亿元，盘中 股价一度冲高至1565元。截至发稿，涨幅约1.77%，股价报1552元/股，市值约1.943万亿元。 ...

Industry Overview - The beer industry in China is defined as an alcoholic beverage made primarily from malted barley and wheat, with various classifications based on brewing techniques and yeast types [1] - The industry has a significant degree of product homogeneity due to similar brewing processes among most beer products [1] Industry Chain Analysis - The beer industry has a mature supply chain in China, with upstream suppliers providing raw materials, brewing equipment, and packaging [2][4] - Major beer producers dominate the midstream market, with the top five brands (China Resources Beer, Tsingtao Brewery, Budweiser APAC, Chongqing Brewery, and Yanjing Beer) accounting for over 90% of the market share [2][5] Industry Development History - The Chinese beer industry has evolved from foreign control in the late 19th century to a more localized production model post-1949, with significant growth following the economic reforms [7] - The industry experienced a rapid expansion from 1980 to 1994, followed by a consolidation phase from 1994 to 2005, leading to the establishment of major players [7] - Since 2017, the focus has shifted towards high-end beer production as low-end market growth has plateaued [7] Current Industry Status - Beer production in China has stabilized around 35 million kiloliters, with a slight recovery noted after a decline from 2015 to 2020 [10] - The sales revenue of the beer industry saw a significant increase in 2022, reaching 175.11 billion yuan, a 10.1% year-on-year growth [11] - The demand for high-quality beer products is rising, prompting leading companies to invest in the high-end market segment [14] Pricing Trends - The average price of beer in China has been on the rise, increasing from 14.6 yuan per liter in 2019 to an expected 17.2 yuan per liter by 2024 [15] Competitive Landscape - The beer industry in China exhibits a clear oligopolistic trend, with the top five companies dominating the market [18] - The regional concentration of beer production is high, particularly in coastal areas, with Shandong and Guangdong provinces leading in production capacity [23] Future Industry Outlook - The market size of the beer industry is projected to exceed 240 billion yuan by 2031, driven by increasing consumer demand for quality and unique beer products [24] - The industry is expected to see a rise in concentration and a shift towards high-end products, with digital marketing and innovative strategies becoming key growth drivers [28]

Core Insights - Tilray Brands, Inc. is preparing for a major sports event on February 8, 2026, by offering exclusive game day experiences at its craft beer tap rooms across the U.S. [1] - The company aims to enhance fan engagement through special promotions, food, and entertainment options during the game [1][15]. Tap Room Promotions - Montauk Brewing Company is offering $10 crowlers and a buy-two-get-one-free deal on 6-packs leading up to the game [3]. - Blue Point Brewing Co will host a promotion where guests can win a 75" smart TV and is offering catering packages that need to be ordered by February 6 [4]. - SweetWater Brewing Co in Atlanta is providing live music and exclusive draft beer specials, along with game-ready to-go deals for $20 [5]. - Terrapin Beer Co will have extended hours and half-priced pints, along with food offerings from a food truck [6]. - Breckenridge Brewing is offering various to-go specials, including wings and beer packages [7][14]. - Atwater Brewery has a Super 60 Deal for $60, which includes pizza, wings, and a growler or 12-pack [11]. - 10 Barrel Brewing is promoting a Touchdown Meal Deal for $50, along with bingo and raffles for in-house guests [12]. - Hop Valley Brewing is offering a Jumbo Pretzel Pack and other to-go specials for fans [13]. Company Overview - Tilray Brands, Inc. is a global lifestyle and consumer packaged goods company with operations in multiple regions, including North America and Europe [15]. - The company focuses on creating memorable experiences through its diverse portfolio of brands, which includes cannabis, beverages, and wellness products [15].

Core Insights - Beer sales in Germany experienced the steepest annual decline since 1993, with a total of approximately 7.8 billion litres sold in 2025, marking a 6% decrease from the previous year [1] - The decline in beer sales is part of a long-term downward trend, with sales in 2025 being 18.9% lower than in 2015, equating to a reduction of 1.8 billion litres [2] Sales Breakdown - Domestic beer sales accounted for 82.5% of total sales in 2025, falling 5.8% year-on-year to 6.4 billion litres, while tax-free sales, including exports and "company beer," decreased by 7% to 1.4 billion litres [4] - Beer mixes, which include combinations with lemonade, cola, and fruit juices, also saw a decline of 5.2% compared to 2024, totaling 402 million litres, or 5.2% of total beer sales [5] Market Sentiment and Challenges - The Deutscher Brauer-Bund (DBB) attributed the decline in beer sales to weak consumer sentiment, noting that breweries are affected by consumers' reluctance to spend [3] - The brewing industry continues to face cost pressures, particularly related to energy and wages, emphasizing the need for a reliable and competitive energy policy [3]

2月3日，贵州茅台股价再度迎来"暖意"，当日上午开盘后一度涨超3%，位居白酒板块前列。截至当日 下午收盘时，贵州茅台每股股价报1474.92元，上涨3.36%。有观点认为，股价的积极表现，是市场对茅 台市场化转型初步成果的积极回应。2月2日晚间，i茅台官方公众号发布《i茅台这一月》运营简报，披 露了2026年1月平台核心经营数据，新增用户数量突破600万，月活跃用户超过1500万。这些数据直观展 示茅台从B端向C端全面转型的实质性突破，勾勒出茅台以改革谋发展、以消费者为核心的破局路径。 （茅台时空） ...

Carlsberg has reached an agreement to offload its stake in its Tibet-based Lhasa Brewery joint venture. In a short statement to Just Drinks, the Danish beer major confirmed it had struck a deal to offload its 50% holding to its "joint venture partner" Tibet Development. According to a filing from Tibet Development with the Shenzhen Stock Exchange on Friday (30 January), the transaction is worth 292m yuan ($42m). Tibet Development will own 100% of Lhasa Brewery, also known as Tibet Lhasa Brewery Co., on ...

登录新浪财经APP 搜索【信披】查看更多考评等级 3、公司目前经营情况正常，内外部经营环境未发生重大变化； 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导性陈述或重大遗 漏。 一、股票交易异常波动的情况介绍 甘肃皇台酒业股份有限公司（以下简称"公司"）股票于2026年1月29日、2026年1月30日连续两个交易日 收盘价格涨幅偏离值累计超过20%，根据《深圳证券交易所交易规则》的有关规定，属于股票交易异常 波动的情形。 二、公司关注并核实的情况 针对股票交易异常波动情况，公司已进行深入、全面的自查，并已与控股股东、实际控制人进行了核 实，现将有关情况说明如下： 1、截止本公告日，公司不存在应披露而未披露的信息，前期披露的信息不存在需要更正、补充之处； 2、经公司核实，公司未发现对公司股票交易价格可能产生重大影响的媒体报道或市场传闻，未涉及热 点概念事项，亦未发现其他可能对公司股票交易价格产生较大影响的重大事件； 4、公司、控股股东及实际控制人不存在关于公司应披露而未披露的重大事项，或处于筹划阶段的重大 事项； 5、股票异常波动期间，不存在控股股东、实际控制人、持股 5%以上股东以 ...

一罐保质期仅7天的原浆啤酒，曾让一家地方酒厂硬扛五大巨头，开出了3000家门店。 如今这罐"山东硬汉的白月光"，却换来了负债6.63亿的现状。 图源：蓝鲸新闻 2026年开年一则来自山东泰安市泰山区法院的裁定，让曾被誉为"传奇"的山东泰山啤酒股份有限公司为啤酒行业投下了一颗震撼弹。 图源：中国裁判文书网 但很显然在啤酒市场上，这并不是一个简单的失败故事。 01 啤酒江湖"灭门"时代 "活"酒杀出一条血路 时光倒流二十年，中国的啤酒江湖正在进行一场"灭门式"的整合，那是巨头们的狩猎黄金年代。 2000年前后市场饱和，兼并收购成为主旋律，曾经星罗棋布的地方啤酒厂命运大同小异，要么被收购后雪藏，品牌悄然消失；要么在价格战中耗尽气血， 悄无声息地倒闭。 在山东这场整合尤为彻底，当年的青岛啤酒挥舞资本大棒，将崂山、汉斯、山水等一众本土品牌尽数收归麾下，市场进入了一个"寡头时代"。 彼时的泰山啤酒厂已濒临绝境，不仅仅是产量下滑，甚至连工资发放都成问题，那时候的它好像将要成为巨头战绩榜上又一个不起眼的注脚。 然而一个来自广东的印刷商人陈成稳，在2000年收购了泰山啤酒厂，为这个剧本写下了意想不到的转折。 当所有人都挤在同一 ...