Core Viewpoint - The leading tea beverage chain, Mixue Ice Cream and Tea, is acquiring a 51% stake in the craft beer chain, Fulu Family, for approximately $40 million, marking its first major acquisition since its IPO in March 2023 [2][5]. Group 1: Acquisition Details - Mixue announced the acquisition of Fulu Family for 285.6 million yuan (approximately $40 million), funded by its cash reserves, which exceeded 17 billion yuan as of June [2][5]. - Fulu Family operates around 1,200 stores nationwide, with beer prices ranging from 6 to 10 yuan per 500ml cup, aligning with Mixue's pricing strategy [2][6]. - The acquisition is seen as a strategic move to diversify Mixue's product offerings and target a new consumer demographic, particularly beer drinkers [2][8]. Group 2: Market Context and Financials - The tea beverage market is becoming saturated, prompting Mixue to explore new growth avenues, such as the beer segment [2][6]. - Following the acquisition announcement, Mixue's stock price initially rose by 2.7% but later retracted, indicating a cautious market reaction [6]. - Fulu Family reported revenue of approximately 150 million yuan over the past 12 months, which is significantly smaller compared to Mixue's revenue of 29 billion yuan for the same period [7][8]. Group 3: Strategic Rationale - The acquisition is strategically aligned, as both companies share similar business philosophies and operational models, with Fulu Family being controlled by the spouse of Mixue's CEO [3][5]. - The deal is expected to enhance Mixue's product portfolio, allowing it to offer a wider range of beverages, including innovative beer products [8]. - The beer market in China is less mature than the tea market, presenting growth opportunities for Fulu Family under Mixue's support [7][8].

来源：市场资讯 （来源：BBW咏竹坊） 这家头部奶茶连锁企业将以4,000万美元收购福鹿家51%股权，后者是国内领先的精酿啤酒连锁运营商 重点： 阳歌 当现制茶饮企业在渐趋饱和的市场中光环褪色，行业龙头蜜雪冰城股份有限公司（2097.HK）认为，转 向新式饮品将成为其下阶段增长引擎。这家以6至10元平价奶茶及冰淇淋闻名业界的公司，上周宣布进 军啤酒领域开拓新蓝海，此举为其今年3月港股上市之后首次重大并购。 蜜雪冰城宣布以2.856亿元（约合4,000万美元）收购福鹿家（郑州）企业管理有限公司51%股权。后者 在全国经营约1,200家门店，其啤酒饮品售价约为每杯（500毫升）6至10元。蜜雪表示，并购资金源于 自有现金储备，截至6月末公司坐拥逾170亿元充沛现金流，其中主要部分来自IPO募集的4.44亿美元。 此次并购与蜜雪业务高度协同，通过引入针对熟龄客群的饮品线，对现有奶茶、冰淇淋、咖啡核心产品 矩阵形成有效补充。标的公司以"福鹿家"品牌运营，产品定价策略与蜜雪基本趋同。福鹿家同样采用蜜 雪式加盟模式，该模式助力后者在国内及全球12大市场构建起超53,000家门店网络。 二者商业理念高度雷同不难理解，因掌舵 ...

智通财经记者 | 秦李欣 智通财经编辑 | 任雪松 已经在全国开出1200家门店的精酿啤酒商福鹿家因为蜜雪冰城的收购，有了更多的想象空间。 此前多次传闻为"蜜雪冰城子品牌"的鲜啤福鹿家于近日正式加入蜜雪集团。 10月1日，蜜雪冰城发布公告称，公司已于9月30日以合计2.97亿元获得鲜啤福鹿家53%股权。交易完成后，鲜啤福鹿家成为蜜雪冰城集团的非全资附属公 司，将与蜜雪冰城、幸运咖形成协同。至此，蜜雪集团业务版图从现制果饮、茶饮、冰淇淋和咖啡延伸至现打鲜啤。 图：蜜雪冰城官网公告 值得一提的是，持有鲜啤福鹿家60.05%股权的创始人田海霞，为蜜雪集团首席执行官张红甫配偶。尽管此前在福鹿家的招商手册中，已用红字标明与"蜜雪 冰城联合供应链冷链配送"，但蜜雪集团与福鹿家双方均曾对外否认"子品牌" 传闻。 而此次交易的落定，不仅坐实了关联关系，也清晰释放出蜜雪集团跨品类扩张的意图。公告中指出，此次投资被蜜雪集团视为把握现打鲜啤行业的发展机 遇，铸就更具影响力的全球化食品饮料品牌的重要举措。 加入蜜雪集团后，蜜雪标准化的运营管理体系，能进一步助力福鹿家门店网络扩张。 此外，公告中也指出，福鹿家可共享蜜雪的冷链物流与IP ...

Summary of Lehui International Conference Call Company Overview - **Company**: Lehui International - **Industry**: Beer Equipment and Craft Fresh Beer Key Points and Arguments Financial Performance - In 2024, Lehui International's beer equipment business maintained a profit of approximately 96 million yuan, while the craft fresh beer segment incurred losses but is expected to turn profitable by 2025 [2][4] - The net cash flow reached 330 million yuan in 2024 and 175 million yuan in Q1 2025, indicating significant financial improvement [3] Business Segments - The beer equipment segment is stable, while the craft fresh beer segment has shown excellent development despite initial losses [2][4] - The company has established five large-scale factories in major cities and plans to replicate its successful business model in the craft fresh beer market [2][6] Market Position and Strategy - Lehui International has positioned itself as a leader in the cold chain short-term preservation fresh beer sector, with a unique business model and technological advantages [2][11] - The company employs a high-end pricing strategy, with fresh beer prices 50%-60% higher than mainstream premium beers, which has been well-received in the market [5][13] Growth Potential - The fresh beer market currently holds less than 1% market share but is viewed as a future trend, with major groups launching fresh beer products [11][12] - The company anticipates significant growth in the fresh beer segment, with a target to increase sales through direct-to-consumer channels and franchise models [10][17] Operational Improvements - Cash flow improvements are attributed to enhanced project execution quality, diversified market structure, and dedicated management of receivables [8][9] - The company plans to transition from direct operation to franchising to reduce asset depreciation costs and improve profitability [10] Challenges and Future Goals - The fresh beer segment's losses in 2024 were due to high asset depreciation and fixed personnel costs, but these are expected to stabilize as sales scale up [10] - The goal for 2025 is to achieve breakeven, focusing on sustainable growth rather than aggressive sales tactics [30][31] ODM and Equipment Business - The ODM business is progressing well, focusing on high-quality clients and maintaining reasonable profit margins [22] - The equipment segment has seen significant advancements, with a strong market presence and plans for further technological improvements [23][24] Market Trends and Competitive Landscape - The fresh beer market is expanding, with a growing acceptance of draft beer machines, which enhance customer experience [20][21] - Lehui International is well-positioned to capitalize on the increasing demand for high-quality domestic products amid international competition [25] Investor Outlook - Despite a low current market valuation, the company has a solid foundation and clear future plans, making it an attractive investment opportunity [26] Revenue and Sales Channels - In 2024, the company achieved revenues of 140 million yuan, with a notable increase in sales through distributor channels [27][28] - The first quarter of 2025 showed promising results, with beer business losses decreasing and new partnerships established in the packaging equipment sector [29] Additional Important Insights - The company maintains a focus on long-term growth strategies, avoiding short-term promotional tactics that could undermine sustainable development [30][31] - Lehui International's commitment to quality and innovation positions it favorably in the competitive landscape of the beer industry [24][25]