据国家电影局统计， 2026年春节档（2.15-2.23） 总票房达57.52亿 观影人次1.2亿 票房前三名影片分别是： 《飞驰人生3》 《惊蛰无声》 《镖人：风起大漠》 截至目前， 2026年电影总票房（含预售） 为83.35亿元 观影人次为1.87亿 中国电影票房以超 北美市场近10亿元人民币的成绩 领跑全球电影市场 另据网络平台数据 2026年春节档总场次数超434万 刷新中国影史春节档总场次数纪录 据国家电影局统计， 2026年春节档（2.15-2.23） 总票房达57.52亿 观影人次1.2亿 《惊蛰无声》 《镖人：风起大漠》 截至目前， 2026年电影总票房（含预售） 为83.35亿元 观影人次为1.87亿 中国电影票房以超 北美市场近10亿元人民币的成绩 领跑全球电影市场 另据网络平台数据 2026年春节档总场次数超434万 刷新中国影史春节档总场次数纪录 票房前三名影片分别是： 《飞驰人生3》 ...

光线传媒2月24日公告，截至2026年2月23日24时，公司子公司参与的影片《飞驰人生3》累计票房收入 （含服务费）约29.26亿元，超过公司最近一个会计年度经审计的合并财务报表营业收入的50%。截至 2026年2月23日，公司来源于该影片的营业收入区间约为人民币4300万元至人民币5300万元（最终结算 数据可能存在误差）。 ...

Core Viewpoint - Despite achieving nearly 3 billion yuan in box office revenue from the film "Fast and Furious 3," Bona Film Group's stock price faced a limit down on the A-share market, indicating a disconnect between box office success and market expectations [1][4]. Group 1: Stock Performance - On February 24, Bona Film Group's stock price hit a limit down, closing at 11.49 yuan per share, with a total market capitalization of 15.79 billion yuan and over 1.2 million sell orders [2][3]. - The stock's performance was attributed to a discrepancy between market expectations and actual box office results, as investors had anticipated a stronger performance based on previous years' data [4]. Group 2: Box Office Analysis - The 2026 Spring Festival box office reached 5.752 billion yuan, with "Fast and Furious 3" leading at 2.927 billion yuan, but this was significantly lower than the previous year's champion, "Nezha: Birth of the Demon Child," which grossed 4.839 billion yuan [7][17]. - The overall box office for the 2026 Spring Festival was notably lower than previous years, with 2025's box office at 9.514 billion yuan and 2024's at 8.016 billion yuan, indicating a cooling trend in the market [8][10]. Group 3: Market Trends - The 2026 Spring Festival saw a record number of screenings, exceeding 4.34 million, yet the overall box office performance was down compared to previous years, suggesting a decline in audience turnout [12][19]. - The average ticket price during the 2026 Spring Festival was 47.8 yuan, the lowest in six years, which may have contributed to the reduced box office revenue [9]. Group 4: Future Outlook - Bona Film Group is projected to face significant losses in 2025, with estimated net losses between 1.261 billion and 1.477 billion yuan, a substantial increase from the previous year's loss of 867 million yuan [5]. - The film industry is expected to continue facing challenges, including a lack of blockbuster films and changing audience preferences, which may impact future box office performance [21][30].

2月24日，猫眼研究院发布《2026春节档数据洞察》（以下简称《洞察》）。《洞察》显示，今年春节档电影总票房达到57.52亿 元，总观影人次1.2亿。由于缺乏强流量高热度的爆款大片的带动，档期内整体表现平平，仅《飞驰人生3》票房表现符合行业预 期。《镖人：风气大漠》上映后凭借过硬口碑实现票房逆跌，带动假期最后两日大盘跌幅相对较小。 值得一提的是，今年春节档，由于影片平均时长缩短，带动了总放映场次大幅提升，一定程度上体现了影院终端放映能力的提 升。猫眼专业版数据显示，今年春节档总场次超435万，创春节档历史新高。其间初一至初七日均场次超55万，相比去年同期提 升15%，为观众提供更丰富的观影选择。与此同时，今年春节档平均票价降至近六年最低水平，三四线城市票价下滑幅度更为 明显，同比下降超6%，大幅降低大众观影门槛。 "流量+"模式效力衰减,过度依赖流量艺人不仅容易引 发舆论争议,同时也可能导致普通观众对影片本体质量产 生怀疑 总票房57.52亿,同比下降39.5% 总观影人次1.20亿,同比下降35.8% 平均票价同比下调5.9%，降至近年最低，三四线下 滑幅度大 -- 同比 = 总票房 (亿) 32.8% 1 ...

Core Insights - The 2026 Spring Festival film season generated a total box office of 57.52 billion yuan, with 1.2 billion admissions, marking a significant event in the Chinese film industry [1] - The box office performance saw a decline compared to the previous year, dropping from 95 billion yuan to below 60 billion yuan, indicating a return to levels seen in 2018 and 2019 [3] - The film "Flying Life 3" emerged as the top performer, contributing over half of the total box office with a cumulative revenue exceeding 30 billion yuan [3][4] Box Office Performance - The total number of screenings during the Spring Festival reached over 4.35 million, setting a new record for the highest number of screenings in the history of the Spring Festival [1] - The average ticket price decreased by approximately 3 yuan compared to last year, reaching a new low of 50.8 yuan since 2021, which lowered the viewing threshold for audiences [1] - The daily box office showed minimal decline in the latter part of the festival, indicating strong audience recognition of new films [1] Audience Demographics - Female audience representation remained above 60% for the past three years, but this year saw an increase in male viewers due to the popularity of films like "Flying Life 3" and "Biao Ren: Wind Rises in the Desert" [1] - The audience aged 35 and above, as well as group viewings, continued to be significant, highlighting the family-friendly nature of the Spring Festival film market [1] Film Highlights - "Flying Life 3" was noted for its strong IP foundation and the star power of actor Shen Teng, achieving a balance between comedic elements and action scenes, which resonated with audiences [6] - "The Silent Awakening," directed by Zhang Yimou, performed well with a box office exceeding 8.9 billion yuan, praised for its unique narrative perspective and character-driven storytelling [7][8] - "Biao Ren: Wind Rises in the Desert" initially opened with a lower box office but gained momentum due to positive word-of-mouth, with cumulative earnings reaching 8.38 billion yuan [10] Distribution Strategies - The film "Night King" adopted an innovative distribution strategy by releasing in Hong Kong first and then in mainland regions, which helped it avoid direct competition with major films and tap into the Cantonese market [12] - The overall audience attendance decreased compared to last year, but loyal viewers increased their frequency of visits, indicating a shift in viewing habits [12]

2026年2月24日，猫眼研究院发布《2026春节档数据洞察》（以下简称《洞察》）。《洞察》显示，今年春节档电影总票房达到 57.52亿元，总观影人次1.2亿。由于缺乏强流量高热度的爆款大片的带动，档期内整体表现平平，仅《飞驰人生3》票房表现符 合行业预期。《镖人：风气大漠》上映后凭借过硬口碑实现票房逆跌，带动假期最后两日大盘跌幅相对较小。 2021-2026年春节档平均票价及同比 _____ 平均票价（元） 9.4% 8.0% 3.5% -0.8% -6.1% -5.9% 52.7 52.3 50.8 49.1 48.8 47.8 2021 2022 2023 2024 2025 2026 2025-2026年初一-初七各级城市平均票价 === 士怀疑 总票房57.52亿，同比下降39.5% 总观影人次1.20亿，同比下降35.8% 平均票价同比下调5.9%，降至近年最低,三四线下 滑幅度大 ■ 总票房 (亿) -- 同比 32.8% 18.7% 18.5% 12.0% 95.14 -23.0% -39.5% 80.16 78.42 67.65 60.39 57.52 2021 2022 2023 2024 ...

眼下，电影春节档已经跌回2018年的市场规模。 当然，电影票价可能是影响因素之一。今年春节档平均票价47.8元，为近六年来最低。 而如此大票房差额背后的是，观影人次下滑。譬如，在2025年春节档观影人次达到了1.87亿。 21世纪经济报道记者贺泓源 电影春节档冷淡收场。 2月24日，据国家电影局数据，截至当日9:00，2026年春节档票房为57.52亿元，观影人次为1.20亿。春节档上映的影片票房分别 为：《飞驰人生3》29.27亿元，《惊蛰无声》8.68亿元，《镖人：风起大漠》8.06亿元，《熊出没.年年有熊》7.14亿元，《熊猫 计划之部落奇遇记》1.93亿元，《星河入梦》8057.96万元，《夜王》7245.40万元。 另据猫眼专业版数据，2026年春节档总场次数超434万，刷新中国影史春节档总场次数纪录。其中，2月17日大年初一单日场次 数59.5万场，刷新中国影史大年初一单日场次纪录。 但要看到，在放映场次破纪录情况下，大盘相对往年收缩明显。 2025年电影春节档票房达到95.14亿元，2024年票房为80.16亿元，2023年为67.65亿元，2022年为60.39亿元，2021年为78.42亿 ...

Box Office Performance - The total box office for the 2026 Spring Festival reached 5.752 billion yuan, with 120 million attendees, marking a significant decline compared to the previous year [1] - The leading film, "Fast Life 3," generated 2.927 billion yuan, while "Silent Awakening" and "Bounty Hunter: Winds of the Desert" followed with 868 million yuan and 806 million yuan respectively [1] - The average ticket price dropped to 47.8 yuan, the lowest in the past five years, reflecting a 5.9% decrease from the previous year's average of 50.8 yuan [9] Regional Contributions - Guangdong province reclaimed its position as the top box office contributor with 588 million yuan, followed by Jiangsu, Shandong, Zhejiang, and Henan [1] - Shanghai led the cities in box office revenue with 196 million yuan, followed by Beijing, Guangzhou, Chengdu, and Shenzhen [1] Market Impact - The film industry sector saw a decline of 3.47% in the capital market, with major companies like China Film, Shanghai Film, and Wanda Film experiencing significant drops, some reaching a limit down of around 10% [1] - The overall box office for the 2026 Spring Festival was the lowest in five years, with a year-on-year decline of 39.5% [9] Audience Trends - The underperforming box office reflects a lack of blockbuster films, with "Fast Life 3" accounting for over half of the total box office, while other films failed to surpass 1 billion yuan [14] - The lower-tier markets accounted for nearly 60% of the audience, the highest in five years, with "Boonie Bears: Year of the Bear" attracting over 65% of its box office from these markets [14] Film Release Dynamics - The phenomenon of "late scheduling" significantly compressed the window for audience recognition and decision-making, particularly affecting non-IP films [15] - The film "Star River in Dream" had high pre-sale expectations but ultimately underperformed, with a total box office of only 70.945 million yuan, ranking sixth [15]

21世纪经济报道记者贺泓源 电影春节档冷淡收场。 2月24日，据国家电影局数据，截至当日9:00，2026年春节档票房为57.52亿元，观影人次为1.20亿。春 节档上映的影片票房分别为：《飞驰人生3》29.27亿元，《惊蛰无声》8.68亿元，《镖人：风起大漠》 8.06亿元，《熊出没·年年有熊》7.14亿元，《熊猫计划之部落奇遇记》1.93亿元，《星河入梦》8057.96 万元，《夜王》7245.40万元。 另据猫眼专业版数据，2026年春节档总场次数超434万，刷新中国影史春节档总场次数纪录。其中，2月 17日大年初一单日场次数59.5万场，刷新中国影史大年初一单日场次纪录。 但要看到，在放映场次破纪录情况下，大盘相对往年收缩明显。 2025年电影春节档票房达到95.14亿元，2024年票房为80.16亿元，2023年为67.65亿元，2022年为60.39亿 元，2021年为78.42亿元，2019年为59.03亿元，2018年为57.71亿元。 眼下，电影春节档已经跌回2018年的市场规模。 当然，电影票价可能是影响因素之一。今年春节档平均票价47.8元，为近六年来最低。 而如此大票房差额背后的是，观 ...

从区域分布来看，下沉市场观影热情持续高涨，成为支撑电影票房市场的核心力量。山东滨州、辽宁阜 新、内蒙古赤峰等三四线城市影院跻身全国影院票房榜前六名，展现出了不俗的消费潜力，印证"观影 新年俗"在基层市场的深入普及。 虽然2026年春节档影片数量创近五年新高，但缺失真正能够引发全民讨论的现象级作品。相比之下， 2025年春节档《哪吒2》豆瓣评分高达8.4分，形成了强大的口碑传播矩阵。现象级爆款的缺失，市场热 度或难形成共振效应。 智通财经APP获悉，浙商证券发布研报称，2026年春节档票房表现低于预期。该行此前预测2026年春节 档票房有望对标2024年80亿元的水平。目前根据猫眼专业版预测，2026年春节档总票房预计56.83亿 元，形成较大的预估偏差。主要原因如下：1)缺乏现象级爆款;2)题材圈层化影响;3)口碑传播节奏滞 后;4)碎片化娱乐方式分流。重点关注影视标的中，与短剧、漫剧、IP相关的标的如跟随影视板块调整， 可以考虑底部布局，AI应用方向不乏催化。 浙商证券主要观点如下： 春节档整体表现：缺乏"春节合家欢"爆品，票房不及预期 2026年春节档票房表现低于预期，截至2月23日11时，总票房(含预售 ...