一系列的惠民政策让2025年的苏州电影市场持续红火。春节期间，苏州市消费券活动共覆盖用户逾 40.7万人次，带动票房超2000万元。7月初，由苏州市委宣传部主办的"2025苏州暑期电影消费券"活 动，优惠加码，发放各种形式的观影福利，共覆盖观众近21万人次，带动票房820余万元。 这一票房成绩，显然是2025年度苏州电影市场稳健发展、各档期持续发力的结果。首先是打响全年 票房头炮的春节档，苏州狂揽1.57亿元票房，较去年增长35%，为近三年来最高，领跑全省，列全国第 七，较去年的全国第九上升两个位次；随后到来的五一档，苏州产出票房为1499.54万元，列全省第 一，全国第八；到了尤为关键的暑期档，苏州依然稳扎稳打，产出票房超2.56亿元，同比增长9.12%； 约670.47万人次暑期走进影院观影，同比增长17.44%，暑期档票房列全省第一、全国第七。 刚刚结束的国庆档，苏州再次用数据说话：3609万余元的票房背后，全城档期内放映电影约5.93万 场，观影人次约94.23万，平均票价为38.30元。 以中国电影资料馆江南分馆为阵地，苏州电影市场持续多元供给，满足不同观众的观影需求。今年 夏天，江南分馆开展了"繁 ...

Core Insights - The Chinese film market has shown significant recovery during the 2025 summer season, with total box office revenue reaching 11.966 billion yuan, surpassing the previous year's 11.643 billion yuan, and total audience numbers climbing to 321 million [1][3]. Group 1: Domestic Film Performance - Domestic films dominated the summer box office, with the top six films being Chinese productions, including "Nanjing Photo Studio" and "Wang Wang Mountain Little Monster," which collectively formed the box office foundation for the season [3]. - "Nanjing Photo Studio" led the box office with a remarkable 2.89 billion yuan, showcasing the strong market appeal of patriotic themes [3]. - The success of animated films like "Wang Wang Mountain Little Monster," which set a record for the highest box office for 2D animation in Chinese history, reflects the advancements in China's animation industry in aesthetics, industrial standards, and narrative depth [3]. Group 2: Market Trends and Future Outlook - The summer season demonstrated strong momentum, with box office figures increasing for three consecutive weeks and daily revenues exceeding 100 million yuan for over 40 days [4]. - Analysts believe that the positive performance of the summer season lays a solid foundation for achieving the annual box office target of 50 billion yuan [4]. - The trends of diversified themes and refined audience targeting indicate that the Chinese film market is moving towards a more nuanced, differentiated, and diverse development path, suggesting significant future growth potential [4].

2025.09. 01 本文字数：2407，阅读时长大约4分钟 作者 | 第一财经 揭书宜 暑期档刚刚落下帷幕。 2025年暑期档（6月1日至8月31日）以119.66亿元总票房和3.21亿观影人次的成绩落幕，同比分别增 长2.76%和12.75%。其中，国产影片表现尤为亮眼，票房占比高达76.21%，彰显了中国电影市场的本 土创作活力。 虽然今年暑期档前半程表现平淡，多部重点影片票房未达预期造成大盘"慢热"，而进口片则保持了相对 稳定的发挥。后半程国产片开始集中发力，在《南京照相馆》等口碑佳作的引领下，观众们的观影热情 被点燃。从7月18日至8月25日，暑期档连续39天单日大盘破亿。 猫眼娱乐市场分析师赖力表示，由于头部大片的体量缩水，2025暑期档仅有两部影片票房破10亿，数 量与去年持平，但5-10亿腰部影片数量同比增加。尽管今年在春节档之后，市场经历了一定程度上的波 动起伏，但整体上看电影市场表现依然是稳中有进的，暑期档也出现了一些值得讨论的亮点。如：动画 电影在今年暑期档取得了较为突出的表现，《浪浪山小妖怪》打破了中国影史二维动画电影票房纪录， 《南京照相馆》打破了中国影史暑期档历史片票房纪录等。 ...

数据显示，2025年暑期档(6.1—8.31)总票房119.66亿元，同比增长2.76%；总观影人次3.21亿，同比上涨 12.75%，为近五年暑期档总观影人次第二高。由于发行结算价的下调，以及各地举办的电影消费券惠 民补贴活动等，暑期档平均票价出现较大幅下降，今年暑期档平均37.2元的票价，为近五年倒数第二 低，而平均上座率则是近五年第二高的。灵活的价格调控策略在一定程度上稳住了大盘的同时，也拉动 了更多观众走进影院。 本报讯(记者贺王娟)9月1日，猫眼研究院发布《2025暑期档数据洞察》(以下简称《洞察》)。《洞察》 显示，今年暑期档前半程平淡，后半程发力，在《南京照相馆》等口碑佳作的引领下，观众们的观影热 情被点燃。尽管头部超级大片相对缺失，但档期内仍有多部影片表现相对亮眼，更聚焦细分人群、细分 内容的中腰部影片迎来了更多机会。同时，IP衍生品市场的火热，一定程度上也拓宽了电影"非票收 入"的增长空间。 从票房排名来看，今年暑期档上映影片数量众多、类型题材多元，丰富的内容满足了不同圈层观众的观 影需求。冠军为历史剧情片《南京照相馆》，影片映前热度较低，但通过大规模点映迅速积累并释放了 优质口碑，其浓厚的 ...

Core Insights - The May Day box office has significantly declined, reaching only 7.47 billion, which is 48% of last year's figures, indicating a substantial drop in audience engagement [2][4][5] - The audience demographic is shifting, with a notable decrease in younger viewers, particularly those under 24, whose representation has dropped to 17% this year from 38.4% in 2021 [5][7][9] - Despite the higher quality of films this year, as indicated by ratings, the box office performance has not improved, raising questions about the correlation between film quality and commercial success [10][11][18] Box Office Performance - The total box office for the May Day period was 7.47 billion, which is lower than previous years, including 2016 and 2017 [2][3] - The average daily box office during this period is at a ten-year low, reflecting a concerning trend in audience attendance [4][5] - The number of screens has increased from 34,000 in 2015 to 79,000 this year, yet the box office performance has regressed significantly [3] Audience Demographics - The proportion of viewers under 24 has decreased sharply, with 20 and under dropping by 42% compared to last year [5][7] - Older demographics are increasingly dominating the audience, with higher age groups showing a consistent rise in attendance [7][9] - The trend indicates a decline in the social aspect of cinema-going, with more individuals opting for solo viewings rather than group outings [7][9] Film Quality and Market Trends - Films released during the May Day period received decent ratings, yet their box office returns were disappointing, suggesting a disconnect between critical acclaim and audience turnout [10][11][18] - The market is seeing a saturation of similar genres, leading to viewer fatigue and a reluctance to engage with new releases [22][25] - The success of films like "Spirited Away" demonstrates that established titles can still perform well, indicating a potential strategy for future releases [20][21] Future Outlook - The industry is encouraged to innovate and adapt to changing audience preferences, particularly by exploring diverse themes and demographics [24][25] - There is a call for better management of production and marketing costs to ensure profitability even in less favorable market conditions [25][26] - The upcoming summer season is viewed as a critical opportunity for recovery, with hopes for improved box office performance through strategic releases [26]

Core Viewpoint - The 2025 May Day holiday box office has exceeded 500 million yuan, with the film "Dumpling Queen" leading the charts, indicating a strong recovery and growth in the Chinese film market [1][8]. Box Office Performance - As of May 3, 2025, the total box office for the May Day period (May 1-5) reached 500 million yuan, with a total of 12.61 million tickets sold and an average ticket price of 39.6 yuan [3][6]. - The top three films during this period are "Dumpling Queen" (12.30 million yuan, 24.6% market share), "Hunting Gold: Game" (8.53 million yuan, 17.0% market share), and "Princess Mononoke" (4.88 million yuan, 9.8% market share) [6][8]. Film Details - "Dumpling Queen," released on April 30, 2025, is a drama based on the true story of Zang Jianhe, who rises from hardship to success through her dumpling business. The film is produced by companies including China Film, Maoyan Entertainment, and Alibaba Pictures [8]. - "Hunting Gold: Game," which premiered on May 1, 2025, focuses on the dark side of investment banking and is produced by Maoyan Entertainment [8]. - "Thunder Team," also released on April 30, 2025, is an action/adventure film featuring a team of anti-heroes [9]. Industry Growth - The Chinese film market has shown robust growth, with the first quarter of 2025 achieving a box office of 2.44 billion yuan, a year-on-year increase of 49.08%, and 520 million viewers, up 43.07% [10]. - The 2025 Spring Festival box office reached 9.51 billion yuan, setting new records for both box office and viewer numbers during this period [10]. Company Performance - Several film companies reported significant growth in their first-quarter earnings due to the strong performance of films like "Nezha 2." For instance, Light Media reported a revenue of 2.98 billion yuan, a year-on-year increase of 177.87%, and a net profit of 2.02 billion yuan, up 374.79% [10].