Core Insights - The May Day box office has significantly declined, reaching only 7.47 billion, which is 48% of last year's figures, indicating a substantial drop in audience engagement [2][4][5] - The audience demographic is shifting, with a notable decrease in younger viewers, particularly those under 24, whose representation has dropped to 17% this year from 38.4% in 2021 [5][7][9] - Despite the higher quality of films this year, as indicated by ratings, the box office performance has not improved, raising questions about the correlation between film quality and commercial success [10][11][18] Box Office Performance - The total box office for the May Day period was 7.47 billion, which is lower than previous years, including 2016 and 2017 [2][3] - The average daily box office during this period is at a ten-year low, reflecting a concerning trend in audience attendance [4][5] - The number of screens has increased from 34,000 in 2015 to 79,000 this year, yet the box office performance has regressed significantly [3] Audience Demographics - The proportion of viewers under 24 has decreased sharply, with 20 and under dropping by 42% compared to last year [5][7] - Older demographics are increasingly dominating the audience, with higher age groups showing a consistent rise in attendance [7][9] - The trend indicates a decline in the social aspect of cinema-going, with more individuals opting for solo viewings rather than group outings [7][9] Film Quality and Market Trends - Films released during the May Day period received decent ratings, yet their box office returns were disappointing, suggesting a disconnect between critical acclaim and audience turnout [10][11][18] - The market is seeing a saturation of similar genres, leading to viewer fatigue and a reluctance to engage with new releases [22][25] - The success of films like "Spirited Away" demonstrates that established titles can still perform well, indicating a potential strategy for future releases [20][21] Future Outlook - The industry is encouraged to innovate and adapt to changing audience preferences, particularly by exploring diverse themes and demographics [24][25] - There is a call for better management of production and marketing costs to ensure profitability even in less favorable market conditions [25][26] - The upcoming summer season is viewed as a critical opportunity for recovery, with hopes for improved box office performance through strategic releases [26]

文丨文娱价值官 陈桐 编辑丨美圻 5天7.44亿，《水饺皇后》《猎金·游戏》《幽灵公主》位列前三名，2025年五一档尘埃落定。 去年五一档最终拿到了超过15亿票房，仅次于2021年的巅峰年，跟2019年持平位列历史第二的位置。与 这样的成绩对比，今年多了4部电影的五一档，票房同比下降五成，和2015年的6.33亿处于同一区间， 一夜退回到十年前。 作为春节档之后、暑期档之前承上启下的重要档期，五一档向来备受市场瞩目。今年五一档的票房走 势，让人看不到止跌回稳的迹象，观众被《哪吒2》点燃的观影热情，又迅速冷却下来。 电影是一个"个案"行业，一部片的成功并不能代表整体实力，尤其是超级佳作拉高了观众的审美阀门， 那些庸常作品更易成为炮灰。在春节档之外，如果行业拿不出足够优质的头部大项目，仅靠号召力有限 的中腰部影片，大众依然不愿意走进电影院。 《水饺皇后》领跑，中腰部影片难挑大梁 今年五一档，依然呈现出"头部集中"现象。《水饺皇后》档期内获得了1.91亿元的票房，排名第一； 《猎金·游戏》获得1.34亿元票房，排名第二。这两部影片成为五一档唯二破亿元票房的影片，双强领 跑。 《水饺皇后》是今年五一档期票房、首日票房 ...

据灯塔专业版，截至5月3日1 8时4 0分，2 0 2 5年五一档（5月1日—5月5日）档期内总票房（含预售） 突破5亿元，影片《水饺皇后》《猎金·游戏》《幽灵公主》暂列前三名。 2025年五一档票房榜 全国总票房 5000157 2025年五一档 05.01-05.05 数据截至2025.05.03 18:40:58 总出票: 1261.01 万张 场次:219.68万 平均票价: 39.6元 电影票房排名 含服务费 《雷霆特攻队*》于4月3 0日上映，是一部动作/冒险片。片中集结了"二代黑寡妇"叶莲娜、"冬兵"巴 基、"红色守卫"阿列克谢、"幽灵"、"模仿大师"和"美国密探"约翰·沃克组成的反英雄团队，他们发 现陷入瓦伦蒂娜设置的死亡陷阱后，开始一项危险任务，直面各自黑暗过往。 中国电影旗下公司参 与了该影片的发行工作。 多家影视公司一季报业绩明显增长 今年以来，中国电影展现出蓬勃的发展活力，以《哪吒2》为代表的多部电影，取得了出色的票房成 绩，共同勾勒出中国电影市场IP化、技术化、精品化的发展趋势。 | 影片 | 档期票房 票房占 平均票 场均人 | | | | | --- | --- | --- | ...