Group 1 - Multiple food delivery platforms, including Meituan, Taobao Flash, and Ele.me, have called for a resistance against disorderly competition in the industry [1] - Meituan published an article titled "Prosper the Industry Ecosystem, Resist Disorderly Competition," emphasizing the need to avoid selling goods and services at prices significantly below cost, which distorts price signals and disrupts market order [1] - Taobao Flash and Ele.me also released a statement advocating for continuous service improvement to promote healthy competition and stimulate consumer activity [1]

8月1日上午，美团、淘宝、饿了么等先后在官方网站等发布了声明，承诺将"规范促销"，同时提出多项 限制补贴行为的举措，包括规范促销行为、合理规划发放补贴、不做非理性促销活动、不以显著低于成 本的价格销售商品和服务等。 7月23日，新华每日电讯发表评论《两度约谈为何仍止不住外卖"价格战"》，文章表示，这一轮外卖价 格大战是"存量博弈"，并没有产生消费增量，"同质化的低价格竞争让平台企业与相关外卖商家陷入利 润困境——数据显示，今年上半年全国餐饮收入增速同比下降3.6个百分点。" 两天后，7月25日，《人民日报》刊发评论文章称，"价格战没有赢家""容易让整个行业陷入花钱买吆 喝、有量无价的困境"。 下周8月7日将迎来立秋，自2020年开始，在立秋举办的"秋天第一杯奶茶"活动已成为外卖行业的常设营 销节点。 淘宝在App的规则中心中悄悄上线了这则声明。声明中承诺，将持续提升服务，推动良性竞争。而美团 则在企业官网、官微推送了该声明，标题为"繁荣行业生态，抵制无序竞争"。 本次三家平台同时发声，或源自于上一轮约谈的政策延续。同时，下周将迎来立秋，也是传统外卖奶茶 的促销重要周期。在"立秋大战"前三家外卖平台集体发声，也 ...

责任编辑：李思阳 外卖大战愈演愈烈，除了补贴之外 ，平台争夺更为激烈的资源"闪电仓"：通常没有临街门面，占地几 百平米，简单的货架上堆满 2000 - 5000 种周边居民可能随时需要的商品，就像只做线上生意的杂货 店。 据晚点LatePost报道，7月补贴战以来，淘宝闪购和美团两家平台一线业务人员对头部商家的争夺加剧。 7 月 5 日当晚，一些闪电仓头部商家被平台要求，调高另一家平台门店起送价或直接下线休息。后续的 几个周六冲单日，至少在华南地区，有平台会派人驻扎在头部商家的总部，监测他们在对手平台的单 量，在对方快速起量时，要求商家调高起送价、配送费。 对此，另一家平台的应对是，给头部商家更多激励和返佣，并直接在冲单日当天锁定一些商家后台，让 商家无法做出调价动作，这样商家对平台也有了交待 —— "不是我们不配合，是另一家平台把后台锁 了。" ...

Core Viewpoint - The competition between Meituan's "Raccoon Kitchen" and JD's "Seven Fresh Kitchen" centers around food safety and business models, highlighting a fundamental conflict in their approaches to the food delivery market [1][9][17]. Group 1: Business Model Differences - Meituan positions itself as a "infrastructure provider," emphasizing that it will not engage in self-operation or compete with merchants, instead focusing on supporting them through shared kitchens and traffic incentives [9][12]. - JD's "cooperative model" involves significant investment from JD in areas like site selection and decoration, allowing merchants to focus on recipe development while sharing profits, which JD claims alleviates the burden on merchants [9][12]. Group 2: Food Safety Governance - Meituan's strategy includes "transparent supervision" through initiatives like "Bright Kitchen" and daily safety records, aiming to enhance merchant standards and consumer trust [10][12]. - JD emphasizes a "full supply chain control" approach, implementing stringent standards from production to delivery, which it argues is more effective than Meituan's visibility-focused methods [10][12]. Group 3: Industry Responsibility - Meituan cites data showing a 60% increase in order volume for merchants in Raccoon Kitchen, arguing that its model effectively raises industry standards and supports merchants [12]. - JD criticizes Meituan for fostering a monopolistic environment that allows "ghost kitchens" to thrive, asserting that its model aims to reclaim market share for quality restaurants [12][13]. Group 4: User Value Proposition - Meituan promotes convenience by allowing users to order from multiple brands with a single delivery fee, enhancing user retention through a one-stop experience [13]. - JD focuses on cost-effectiveness, aiming to keep average order prices between 10-20 yuan, and claims a 220% higher repurchase rate than the industry average, indicating strong consumer approval of its quality [13].

Group 1 - Meituan has launched the "Million Bright Kitchen" initiative to enhance transparency in food delivery by collaborating with 200,000 merchants to showcase real kitchen environments through live videos and images [2] - The initiative aims to upgrade 1 million kitchens to transparent standards, with nearly 300,000 merchants already participating and a target of reaching 1 million by the end of the year [2] - Meituan's operational staff conducts daily inspections of kitchen environments and service standards, focusing on stores with deeper locations, less experience, and higher user complaints [2] Group 2 - The Chinese food delivery market is dominated by Meituan and Ele.me, holding over 90% market share, with Meituan at 68.2% and Ele.me at 25.4% as of mid-2020 [3] - The food delivery market in China reached a scale of 1.1 trillion yuan in 2022, with a compound annual growth rate exceeding 20% from 2018 to 2022 [4] - The number of food delivery users in China grew to 520 million in 2022, a 26.83% increase from 2018 [4] Group 3 - Tsinghua University professor Liu Dacheng suggests that the future of food delivery will integrate into urban infrastructure, leveraging technology to enhance the relationship between people, goods, and locations [5] - Meituan's CEO Wang Xing believes that instant retail will be a key development direction for the food delivery industry, focusing on rapid delivery and convenient shopping to meet consumer demands [8]

Core Viewpoint - The ongoing competition among major food delivery platforms like Meituan, Taobao, and JD has led to aggressive promotional activities, significantly impacting both riders and restaurant businesses. While riders benefit from increased earnings, restaurant operators express concerns over their dependency on these platforms and the sustainability of such promotional strategies [1][5][6]. Group 1: Market Dynamics - The food delivery platforms are engaged in a fierce promotional battle, with offers such as "free milk tea" and substantial discounts driving consumer interest and sales [1][5]. - Recent promotions have resulted in record-high daily orders, with figures reaching 80 million, 120 million, and 150 million for various platforms [5]. - The market regulatory authorities have intervened, mandating platforms to cease "zero-yuan purchase" promotions and to implement stricter monitoring and price control measures [2][6]. Group 2: Impact on Stakeholders - Delivery riders have emerged as unexpected beneficiaries of the promotional war, with reports of hourly wages exceeding 100 yuan and potential monthly earnings surpassing 10,000 yuan [5]. - Restaurant operators, however, are facing challenges, as they feel their businesses are overly reliant on the platforms, which control the market dynamics [5][6]. - Regulatory bodies have emphasized the need for platforms to adhere to laws governing e-commerce and fair competition, aiming to create a balanced ecosystem for consumers, merchants, riders, and platforms [6]. Group 3: Long-term Implications - Experts warn that while the current promotional strategies may boost short-term visibility and sales for the restaurant industry, they could lead to long-term issues such as food safety risks and the emergence of opportunistic businesses [6]. - The sustainability of such aggressive discounting practices is questioned, with concerns that they may ultimately harm the overall market health [6].

Core Viewpoint - The recent regulatory discussions with major food delivery platforms like Ele.me, Meituan, and JD.com aim to address excessive competition and promote rational business practices in the food delivery industry [1][3]. Group 1: Industry Challenges - The food delivery industry has become an essential part of daily life, providing convenience for consumers and new sales channels for restaurants [1]. - Recent excessive subsidy competition among platforms has led to irrational market conditions, negatively impacting the restaurant industry [1]. - Many restaurants face a dilemma where they must lower profits to participate in subsidy programs, leading to unsustainable business practices [1][2]. Group 2: Market Dynamics - Excessive subsidies disrupt normal market order, resulting in resource misallocation as platforms invest heavily in subsidies rather than improving core capabilities like delivery efficiency and service quality [1]. - This type of competition can create unfair market conditions, marginalizing small businesses that cannot afford high subsidy costs, while larger players consolidate their market positions [2]. Group 3: Regulatory Response - The regulatory discussions serve as a timely correction to market chaos, guiding the industry towards healthier development [3]. - Platforms are encouraged to shift focus from subsidies to enhancing service quality, such as optimizing delivery algorithms and ensuring food safety [3]. - The regulatory intervention aims to pause excessive subsidy competition, fostering a collaborative environment for platforms, merchants, consumers, and delivery personnel to achieve mutual benefits [3].

Core Insights - The recent subsidy war in the food delivery market has intensified, with Meituan and Taobao Flash Sale engaging in aggressive promotions to stimulate order growth [1][3][5] Group 1: Subsidy Details - On July 12, Meituan's daily subsidy reached between 300 million to 400 million yuan, while Taobao Flash Sale's exceeded 1.2 billion yuan [1] - Since July 5, Meituan has been issuing "0 yuan delivery" coupons and various discount vouchers, distributing approximately 20 million free delivery coupons daily [3] - Taobao Flash Sale focuses on large discount coupons, such as "18.8 yuan off 18.8 yuan," allowing users to access food delivery at minimal costs [3] Group 2: Competitive Landscape - The food delivery competition was initially sparked by JD.com, which launched a 10 billion yuan subsidy in April, achieving a daily order volume of 10 million within days [5] - Following the subsidy war between Taobao Flash Sale and Meituan, JD.com has not significantly escalated its involvement, citing concerns over irrational competition [5] - The market share dynamics are shifting, with Meituan previously holding about 70% and Ele.me 30%, but Taobao Flash Sale is gradually closing the gap [5]

Core Viewpoint - JD.com is significantly enhancing the welfare system for its delivery riders, investing 2 billion yuan to cover social security, seasonal subsidies, and equipment upgrades, aiming to improve rider satisfaction and retention in a competitive market [1][3]. Group 1: Welfare Upgrades - As of Q2 2023, JD.com has over 150,000 full-time delivery riders and is implementing a comprehensive social security plan, including pension, medical, unemployment, work injury, maternity insurance, and housing fund contributions [1][3]. - In Beijing, a full-time rider's actual income may fluctuate due to personal contributions, but JD.com promises a "tiered subsidy" to ensure net pay remains at least at the industry average [3]. - JD.com is introducing seasonal allowances for extreme weather, providing an additional 300 yuan per month during summer and winter months to help riders cope with harsh conditions [3]. Group 2: Competitive Landscape - Other platforms like Meituan and Ele.me are also increasing rider subsidies, with Meituan testing a career development plan for senior riders and Ele.me offering health insurance through Alipay [4][5]. - The competition among JD.com, Meituan, and Ele.me is intensifying, with all three investing billions in subsidies to capture market share [6]. - Recent data shows Meituan's order volume reached 150 million, while Ele.me's daily order volume surpassed 80 million, indicating a robust demand in the instant retail sector [6]. Group 3: Industry Implications - The welfare upgrades for riders may trigger a chain reaction in the industry, shifting focus from mere logistics competition to talent and service quality competition, fostering a healthier and more sustainable ecosystem for instant retail [6].

Core Insights - JD.com has rapidly expanded its food delivery service, surpassing 150,000 full-time delivery riders as of July 16, 2023, and plans to invest 2 billion yuan to enhance rider benefits [1][3] - The company has achieved significant growth in its food delivery business, with daily order volume exceeding 25 million and coverage expanding to 350 cities [3][4] - JD.com has adopted a quality-focused strategy, recruiting only reputable restaurants and offering zero commission for early adopters, resulting in a 30% higher profit margin for merchants compared to other platforms [5] Company Developments - JD.com launched its food delivery service on February 11, 2023, and within a month, it covered 126 cities and partnered with over 300,000 quality restaurants [3] - By April 22, 2023, the daily order volume reached 10 million, and by June 27, it had grown to 25 million, with over 150,000 restaurants onboard [3][4] - As of July 8, 2023, nearly 200 restaurant brands achieved sales exceeding 1 million on the platform, with JD.com holding a 45% market share in the quality food delivery sector [3][4] Financial Performance - In Q1 2025, JD.com reported revenues of 301.1 billion yuan, a 15.8% increase year-over-year, with the new business segment, including food delivery, generating 5.753 billion yuan, up 18% [4] - The company's retail segment achieved 263.845 billion yuan in revenue, reflecting a 16.3% year-over-year growth, while logistics revenue grew by 11.5% to 46.967 billion yuan [4] Strategic Initiatives - JD.com has implemented three main strategies for its food delivery service: recruiting only quality restaurants, offering commission waivers for early adopters, and providing full social insurance for riders [5] - The company aims for sustainable long-term growth rather than short-term gains, focusing on improving user experience and operational capabilities to create a healthy ecosystem for users, merchants, and riders [5]